• Title/Summary/Keyword: Cosmetics

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A Study on the Consumer's Attitude and Utilization Intention toward Full Ingredient Lists for Cosmetics: For Female Consumers (화장품 전성분 표시정보에 대한 소비자태도 및 활용의도에 관한 연구: 여성소비자를 대상으로)

  • Son, Dong Yeop;Lee, Eun Hee
    • Family and Environment Research
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    • v.51 no.5
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    • pp.513-526
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    • 2013
  • In an effort to protect consumers' rights to information and to promote their freedom of choice, the South Korean government has been enforcing a policy called the cosmetics full ingredients list system since 2008, which requires cosmetics manufacturers to list all of the ingredients used in their products. This policy aims to assist consumers in identifying the causes of possible side effects of cosmetic products. This study uses consumers' demographic information addition to their cosmetics purchase and usage characteristics to learn about consumers' attitudes and utilization intentions and the influence of information from the cosmetics full ingredients list. This study was conducted through a questionnaire based survey administered to women above the age of 20 years across South Korea who use cosmetic products. The questionnaire was distributed to 300 members on the panel of M Brain, an online research institute. The findings of this study are as follows: (1) The level of knowledge on cosmetics' ingredients positively affected the consumers' attitude and utilization intention of information on the cosmetics full ingredients list. (2) The higher the utilization intention for information, the more often consumers checked the packaging of goods. This implies that habitual behavior, such as checking information, leads to increasing intention to utilize of new information. (3) The brand, as a decision-making factor, negatively affected consumers' attitudes regarding information.

Analysis of Advertisement for Men's cosmetics on Magazines (잡지에 나타난 남성화장품 광고 분석)

  • Park, Kil-Soon;Park, Su-Jin
    • Journal of the Korean Society of Fashion and Beauty
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    • v.3 no.1 s.4
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    • pp.39-49
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    • 2005
  • The purpose of this study is to analyze the consumption value and characteristic of content in cosmetics & perfume advertisement in men's fashion magazines in order to understand the changes of men's cosmetics market which is recently getting great attention along with the craze for 'florally handsome men', and 'eolzzang'(=gorgeous face), and examine the changes of the culture of men's make-up. I selected Esquire which had firstly produced men's fashion magazine in Korea, and implemented the content analysis, the quantitative analysis method, by separating linguistic elements ken visual elements. The results are as follows: In the analysis of consumption value revealed in the linguistic elements of cosmetics advertisement, emotion value was the highest in both cosmetics and perfume, while function value was the second highest in cosmetics and rarity value was the second highest in perfume. About the changes of content characteristics of visual elements, in both cosmetics and perfume advertisement, there were a lot of visual advertisements focused on figures without the mixture of linguistic expressions. Between advertisement in 1990s and that in 2000s, there were meaningful differences only in types and object of meaning of used symbols.

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Design and Implementation for Management App. of Expiration date based on Cosmetics (화장품을 중심으로 한 유통 기한 관리 앱 설계 및 구현)

  • Ha, Yan
    • Journal of the Korea Society of Computer and Information
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    • v.18 no.10
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    • pp.193-198
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    • 2013
  • This paper proposes an application which applied in managements of cosmetics and finds applications related with expiration date among applications. In this paper, the application is implemented to improve safety and stability of cosmetics based on android platform. In general, it is hard to use to have all knowledge in many types of cosmetics. Because of that each item have different date to buy and use, it is necessary to manage them efficiently. This paper is designed and implemented the application for management of expiration date to use cosmetics. It helps to use cosmetics safely and serve good information from cosmetics companies connected with this application.

The Effect of Appearance Concern on Purchase Intention and Brand Loyalty of Cosmetics of Middle and Elderly Women (중.노년 여성의 외모관심도가 화장품 구매의도 및 브랜드 충성도에 미치는 영향)

  • Hong, Byung-Sook;Cho, You-Hyun
    • Journal of the Korean Home Economics Association
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    • v.44 no.12
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    • pp.1-7
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    • 2006
  • The purpose of this study was to analyze whether appearance concern has an effect on purchase intention and brand loyalty of cosmetics of middle and elderly women. A survey was conducted from January 20 to February 10 in 2006, among middle and elderly women. Response form the 393 subjects underwent statistical analyzes including frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. First, appearance concern factors were determined to be appearance-important, appearance-care, and skin-care. Second, appearance concern factors of appearance-important and skin-care had an effect on purchase intention of cosmetics of middle and elderly women. All of appearance concern factors had an effect on brand loyalty of cosmetics of middle and elderly women. Third, purchase intention of cosmetics had an effect on brand loyalty of cosmetics of middle and elderly women. The propitiation of putting basic and colored cosmetics was high in the appearance concerned group.after controlling for main effects.

Chinese female consumers' lifestyle groups and consumer behavior for Korean cosmetics (중국 여성 소비자의 라이프스타일 유형별 한국 화장품 소비행동 비교)

  • Park, Jee-Sun;Yu, Haekyung;Kim, Chanju
    • The Research Journal of the Costume Culture
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    • v.24 no.4
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    • pp.511-529
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    • 2016
  • The current study aims to segment Chinese female consumers using their lifestyle dimensions in the cosmetics market, and analyze their cosmetics purchasing behavior based on that segmentation. Specifically, lifestyle groups were examined to see if there is any group difference(s) in consumer behavior for Korean cosmetics. Lifestyle groups were examined based on: consumers' demographic characteristics, perceived brand attributes, loyalty toward Korean cosmetics, usage of Korean cosmetics products, preferred stores of shopping for Korean cosmetics, and use of information sources in purchase decisions. An online survey was administered to female consumers who live in Beijing and Shanghai. A total of 493 surveys were used for data analyses. The results of the study were as follows: First, factor analysis revealed 11 significant lifestyle dimensions. Second, using these 11 lifestyle dimensions, cluster analysis was conducted, which revealed four distinct groups of consumers: (1) "timid inactive group," characterized by having low scores in most lifestyle dimensions; (2) "showcase goers," who tend to be highly fashion/appearance-conscious and brand-oriented; (3) "practical buyers," who tend to be price-conscious, sensitive and timid; and (4) "sensible buyers," who enjoy finer meals and wellbeing lifestyles, as well as hardworking in everything and impulse-buy things. Third, consumer behavior of purchasing Korean cosmetics brands were examined; significant differences among the four lifestyle groups were found. The study concludes with a discussion of the results and practical implications.

A Study on Attitudes toward Man's Appearance Management and Cosmetics Purchasing Behavior (남성들의 미용에 대한 관심과 화장품 구매행동 연구)

  • Yim, Su-Hyun;Kim, Min-Shin
    • Journal of the Korea Fashion and Costume Design Association
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    • v.16 no.4
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    • pp.79-98
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    • 2014
  • As men are interested in fashion and beauty and invest for himselves nowadays, the scale of men's cosmetic businesses is showing steadily tendency. The purposes of this were to offer data to establish a marketing strategies learning follows: The findings of this study were as follows: First, according to the survey on men's consideration of their look, it showed their high interest in it. 29% respondents carry cosmetics in their hands normally. Second, Men's level of skin management knowledge is quite high according the survey. Third, The largest group of respondents are obtaining information about cosmetics through mass media. therefore, there will be necessity for cosmetic firms to aggressively pursue positive publicity strategy various of mass media. Fourth, Regarding purchasing behavior, 53.2% buy cosmetics in person, who outnumbered the others who don't. In the case of men who don't buy cosmetics by themselves, spouses or girl friends purchase cosmetics on behalf of them. Fifth, as a result of examine the demand level for men's cosmetics, the men, who answered that it is appropriate a lotion and toner is priced between 10,000 won and 30,000 won were the largest with 51.1%. Men who answered that beside the basic cosmetics such as toner and lotion that use, they will purchase sunscreen in the future. Men sho recognize the most important task needed to be improved in men's cosmetics is higher quality, with 25.9%.

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Type and Price of Cosmetics Brand Selection by Cosmetics Consumption Value (화장품소비가치에 따른 화장품유형 및 가격별 국내.외상표선택)

  • Lee, Jung-Woo;Kim, Mi-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.7
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    • pp.1149-1161
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    • 2010
  • This study identifies the dimensions of cosmetics consumption values and the differences in cosmetics brand selection through a cosmetics consumption value group and by product type. The subjects of the study were females over age 20 living in Seoul and Gyeonggi Province between January and February 2008; 427 questionnaires were used for analysis. For data analysis the SPSS 17.0 statistical program was used, and principal component analysis, factor analysis using Varimax rotation, Cronbach's ${\alpha}$ reliability testing, cluster analysis, ANOVA test, and Duncan test were conducted. The results and conclusions of this study are as follows. The dimensions of cosmetics consumption values were found to be the pleasure value, the fashion value, the function value, the brand ostentation value, and the appearance ostentation value. Five types of groups by factor were identified: the group seeking function, the group seeking fashion and brand ostentation, the group seeking pleasure, the group seeking appearance and brand ostentation, and the indifferent group. Second, The group attaching importance to functionality was more likely to select high-priced brands while the group attaching importance to brand awareness were more likely to seek foreign brands, irrespective of product type. As far as base and color cosmetics are concerned, the group attaching importance to pleasure was more likely to select low, medium, and high priced foreign brands, as well as low and medium priced domestic brands. As for body products, the group attaching importance to fashion and brand awareness tended to select low, medium, and high priced domestic brands, as well as high priced foreign brands. By simultaneously purchasing high, medium, and low priced brands, these groups display an ambivalent consumption pattern. This study identified the differing dimensions around cosmetics consumption values and cosmetic brand selection. The research findings helps cosmetic companies set product prices and contributes to cosmetic marketing strategies.

A Study on the Propensity to Purchase Babies' Cosmetics (베이비화장품의 구매행태에 관한 연구 - 대구, 경북 지역을 중심으로 -)

  • Lee Kyung-Hwa;Kim Ju-Duck
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.31 no.2 s.51
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    • pp.169-177
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    • 2005
  • The propensity to purchase babies' cosmetics is investigated and analysed for this research. The synopsis of this research paper is as follows. The first, the $68\%$ of all respondents do not how a manufacturer or brand name in the reality of variously emerging domestic and import cosmetics for babies. The second, in case of a child haying a fair, sensitive skin or atopy (atopic dermatitis), the respondents are careful in choosing babies cosmetics but in case of a child having a normal skin the older a child grows from a stage of a new-born, a baby and an infant to a primary-school child, the older its mother is, the more respondents use adults' cosmetics in common rather than use cosmetics only for babies. $7.6\%$ of respondents do not use babies' cosmetirs at ail. Especially, in using bathing goods such as a shampoo or a body cleanser, they frequently use adults' cosmetics in common. The third, the qualify is taken into the utmost consideration in purchasing babies' cosmetics. The Quality of imports is trusted and preferred better than that of domestic goods. The cost of purchasing babies cosmetics is less than 10,000 Won. consumers recognize that the price or cosmetics is rather high. The last, the improvement or babies cosmetics is 'the safety of goods', answered by $56.5\%$ of respondents. The respondents are generally not satisfied with babies' cosmetics. So, a baby's skin is threatened by a newly-built house syndrome, the increase of atopic dermatitis, etc., caused by an environmental pollutions, a change of diet and a change of residential life. Under these actual conditions, babies' cosmetics which can protect a delicate and sensitive skin of a baby should be developed immediately. Consumers should have a correct choice with precise recognition and information on a baby's skin and cosmetics and continually use the efficacious and excellent babies' cosmetics to prevent a baby from a skin irritation, and need to show a keen interest in a healthy skin of a baby.

The Clinical Study on Cosmetics by Using Traditional Herbal Medicine (전통 한방처방을 이용한 기초 한방화장품에 대한 임상적 연구)

  • Kim, Yoon-Bum;Kim, Ho-Cheol
    • The Journal of Korean Medicine Ophthalmology and Otolaryngology and Dermatology
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    • v.15 no.1
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    • pp.259-275
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    • 2002
  • During a clinical test with Korean herbal cosmetics, significant data and related results are summarized as following: 1. The questionnaire resulted the subjects who used Korean herbal cosmetics showed significant subjective improvement. 2. $11{\%}$ of the subjects who used Korean herbal skin lotion replied "very good" , $60{\%}$ "good" , and $29{\%}$ "so so". 3. In the questionnaire about how often the subjects who used Korean herbal skin lotion experienced skin irritation, $91{\%}$ of the subjects replied they didn't experience any skin irritation 4. The subjects who used oily & combinational cosmetics showed more significant result than the placebo group in the questionnaire about how they feel when using emulsion. 5. In the questionnaire about how they feel when using emulsion. $11{\%}$ of all the subjects replied "very good" , 60{\%}$ "good" , and $29{\%}$ "so so". 6. In the questionnaire about how they feel when using essence $18{\%}$ of all the subjects replied "very good" , $56{\%}$ "good" , and $27{\%}$ "so so". 7. In the questionnaire about how often the subjects who used skin lotion experienced skin irritation, $100{\%}$ of the subjects replied there was no skin irritation. 8. the subjects who used Korean herbal cosmetics showed significant result in the questionnaire about how much moisture they feel when using cream. 9. The subjects who used neutral & dry cosmetics showed more significant result than the placebo group in the questionnaire about if the cosmetics spread well when using emulsion. 10. The subjects who used oily & combinational cosmetics showed more significant result than the placebo group in the questionnaire about how much moisture they feel when using cosmetics. 11. In the questionnaire about how they feel when using cream $13{\%}$ of all the subjects replied "very good", $49{\%}$ "good", and $2{\%}$ "so so". 12. In the questionnaire about how often the subjects who used cream lotion experienced skin irritation, $96{\%}$ of the subjects replied there was no skin irritation. 13. In the measurement of coreometer, the subjects who used oily & combinational cosmetics showed significant result(measurement area : indang). Especially in the area of sungjang there is significant difference between the subjects group and placebo group. 14. In the measurement of skin-ph-meter, there was no significant change in all group. 15. in the measurement of melanin-erythema index meter, the subjects who used cosmetics which doesn't contain Korean herbs showed significant change and made significant difference in comparison to the subjects who used Korean herbal cosmetics.

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The effect of the Interest of Cosmetics on Middle School Girl's Purchase Satisfaction -Purchasing Behavior and Informatization Level as Control Variables- (여중생의 화장품 관심도가 구매만족도에 미치는 영향 -구매행태와 정보화수준을 조절변수로 하여-)

  • Yoon, Jin-Suk;Lee, Jae-Ha
    • Journal of Convergence for Information Technology
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    • v.8 no.2
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    • pp.121-131
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    • 2018
  • The purpose of this study is to analyze whether the cosmetic interest of middle school female students(n=126) is related to purchase satisfaction by using purchase behavior and informatization level as control variables. Based on the research model, three hypotheses were set and statistical tests were conducted. The results of this study are as follows. First, middle school female students used cosmetics from elementary school and cosmetics education was requested from elementary school. Therefore proper early education on cosmetic use is needed. Second, the degree of interest and purchasing behavior of cosmetics was positively correlated with the purchase satisfaction of cosmetics. Third, the purchasing behavior of cosmetics was found to have a more effect on purchase satisfaction than the cosmetics interest. Especially, 'cosmetics purchase behavior' had a moderating effect on purchase satisfaction. Fourth, there was no difference in the average among the grades about cosmetics category(cosmetic interest, purchase behavior, informatization level, purchase satisfaction). This study needs to pay more attention to cosmetics purchasing behavior, which has the greatest effect on the satisfaction of cosmetics purchasing among middle school girls, and suggests that further studies will be continued to expand the range and ages in the future.