• Title, Summary, Keyword: Corporate Social Contribution Activities

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The Priority Analysis on Corporate Social Contribution Activities by AHP (AHP에 의한 기업의 사회 공헌 활동 우선순위 분석에 관한 연구)

  • Chung, Soon-Suk
    • Proceedings of the Safety Management and Science Conference
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    • pp.41-50
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    • 2008
  • The study proposes a priority model for program directors in charge of Corporate Social Contribution to make the best decision. This empirical analysis aims to discover the most significant area among various programs of Corporate Social Contribution Activities. The Analytical Hierarchy Process (AHP) is used to test the priority model. The study attempts to demonstrate how the model helps providing better decision choices in corporate practices. The priority preference in Corporate Social Contribution Activities programs among corporate social contribution practitioners, PR professors and NGO activists is examined in order to present preferred programs of corporate social contribution programs, which they value the most as a part of overall social welfare.

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A Study on the Empirical Analysis of Corporate Social Contribution Activities (기업의 사회 공헌 활동의 실증적 분석에 관한 연구)

  • Chung, Soon-Suk;Kim, Kwang-Soo
    • Journal of the Korea Safety Management & Science
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    • v.13 no.1
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    • pp.161-166
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    • 2011
  • This study proposes a priority model for program directors in charge of Corporate Social Contribution to make the best decision. This empirical analysis aims to discover the most significant area among various programs of Corporate Social Contribution Activities. The Analytical Hierarchy Process (AHP) is used to test the priority model. The study attempts to demonstrate how the model helps providing better decision choices in corporate practices. The priority preference in Corporate Social Contribution Activities programs among corporate social contribution practitioners, PR professors and NGO activists are studied for their priority on corporate social contribution programs, among they valued com mon benefit social activity most important.

Strategies of Financial Institutions for enhancing the corporate image through the corporate social responsibility (금융기관의 사회공헌활동을 통한 이미지 제고 전략적 방안 제시)

  • Chung, Hun Joo;Lee, Dong Myung;Choi, Young Keun
    • Journal of the Korea Management Engineers Society
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    • v.22 no.2
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    • pp.57-69
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    • 2017
  • The purpose of this study is to identify the types of social contribution activities that financial institutions should focus more on among various types of social contribution activities and to analyze the optimal types that build up positive images of their company. The results of this study are as follows. Firstly, when comparing the details of social contribution activities, priority is given to community and environmental protection among public service activities. And secondly, community, environmental protection, and social service sector ranked high in the result of analyzing the types and details of social contribution activities. This can be seen as a recognition of the community and environmental protection. Thirdly, when we compare the preference of the industry by the sub-items of social contribution activities, the banking industry highly emphasizes social community and environmental protection system while the securities industry focuses on social service activities and the insurance industry concentrates on education and academic supports. In conclusion, various unlocking innovation across multiple dimensions of their social contribution activities should be build up.

Evolution of corporate social contribution activities in the era of the Fourth industrial revolution (4차 산업혁명 시대의 기업사회공헌 활동의 진화)

  • Kim, Minseok;Cho, Youngbohk
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.1
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    • pp.85-95
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    • 2019
  • Recently, studies on the fourth industrial revolution have been actively conducted in the areas of government, business, and academia. Corporate business models that utilize the major agendas of the fourth industrial revolution such as robots, artificial intelligence, Internet of things (IoT), and block chains have been created, and various changes have occurred in not only business, education, and living environments but also in international relations. In this study, we looked at changes in social contribution activities from the perspective of a company facing impacts of the fourth industrial revolution. This study examines the definition and activities of corporate social contribution and how we can contribute to society through corporate activities. 'AT Educom', LG Uplus 'Social Contribution through IoT', KT's anti-infectious disease prevention platform and cases of Intel using IoT. In addition, we have presented what we need to do in the future to promote corporate social contribution activities that will make more meaningful impacts on how corporate social contribution activities will change according to technology development. The first, measuring the performance of corporate social contribution activities needs a standardized methodology and social contribution activities through platform business and ICT should be actively pursued. Lastly, social contribution activities between companies and sectors will increase.

A Study on the Effectiveness of the Corporate Social Contribution Activities in the Local Community: Focusing on the Local People (기업 사회공헌활동의 지역사회 참여수준에 따른 지역사회발전 효과성 분석 -지역주민을 중심으로-)

  • Kim, Jae-Hyun;Lee, Mi-Hong;Lee, Hyo-Jung;Chang, Chu-Youn
    • Journal of the Economic Geographical Society of Korea
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    • v.15 no.2
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    • pp.258-273
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    • 2012
  • The purpose of this study is to analyze the effectiveness of the community development by the community involvement level of the corporate social contribution activities. This study classified Korean company's best social contribution activities according to the community involvement level and the effectiveness of the community development was analyzed on selected case activities. As a result, corporations that working on high level of community involvement show positive effectiveness of community development. Networking and communication with local people on the corporate social contribution activities have an effect on the community development of the economy, safety, convenience, comfortability, socio-cultural factor. It is necessary for the participation and communication with local people to develop corporate social contribution consistently. Furthermore, intermediary organization is needed to be set up various networks of stakeholders, especially community.

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The Distribution Industry's Social Responsibility and Ethics Management: Effects on Corporate Trust and Loyalty

  • Yoon, Nam-Soo;Kim, Young-Ei
    • Journal of Distribution Science
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    • v.12 no.7
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    • pp.23-35
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    • 2014
  • Purpose - This study aims to explore the effects of social responsibility activities and business ethics practices on corporate trust and loyalty in the context of a large retail distribution business. Research design, data, and methodology - The data collected was analyzed using PASW Statistics 18.0. In order to verify the demographic characteristics, frequency analysis was conducted on the data. Results - The results of the study were as follows. First, social responsibility activities had a significant effect on corporate trust. Second, both corporate social responsibility activities and business ethics practices had significant effects on loyalty. Third, corporate trust had a significant effect on loyalty. Fourth, corporate social responsibility activities and consumer protection activities had a partial mediation effect, while environmental protection activities and social contribution activities had complete mediation effects. Conclusions - This study clarified and explained the factors of corporate social responsibility activities and business ethics practices that customers value, and analyzed the influence of these factors on corporate trust and loyalty.

The Effects of the Social Contribution Activities on Local Developmental Achievement with a focus on the Mediating effect of Inter-Firm Connected Activity (사회공헌활동이 기업 간 연계 활동의 매개효과를 중심으로 지역발전성과에 미치는 영향)

  • Ahn, Jae-Hyun;Hong, Seok-Jin;Kim, Sun-Wook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.2
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    • pp.516-529
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    • 2018
  • Due to the growing awareness and demand for corporate social responsibility, the corporate activities designed to make a social contribution are becoming increasingly diversified. Nonetheless, according to a periodic survey, the public has become dissatisfied with the social contribution activities of domestic corporations. The perceptions of the social contribution activities of domestic corporations and the public were found to be quite different. In this study, the Social Contribution Activities were classified into three factors, "Socio-Cultural Resource Activities", "Indirect Social Resource activities" and "Economic Resource Activities", and the effect of each factor on the inter-firm connected activities and achievements of local development were analyzed. Firstly, the "Socio-Cultural Resource Activities" and "Indirect Social Resource Activities" were shown to have a positive effect on the Inter-firm connected activities in the community. Secondly, it was found that the more active the Inter-firm connected activities were in the community, the bigger their positive effect was on the achievements of local development. Thirdly, the "Economic Resource Activities" were shown to have a positive effect on the achievement of local development. Fourthly, "Socio-Cultural Resource Activities" and "Indirect Social Resource Activities" were shown to have a positive effect on the Inter-firm connected activities and an indirect positive effect on the achievement of local development. Based on this research, we quantitatively determine the relationship between the corporate social contribution activities and performance.

The Effects of Brand Loyalty on Corporate Social Responsibility(CSR) Activities (사회공헌활동이 브랜드충성도에 미치는 영향에 관한 연구)

  • Lee, Sung Hee;Kim, Youngjin;Jung, Goosang;Lee, Hyun-Soo;Kim, Sun Ah;Kim, Tae-Sung
    • Journal of Digital Convergence
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    • v.11 no.2
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    • pp.79-89
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    • 2013
  • The purpose of this study is to examine the moderating effects of social contribution activities perception between brand loyalty and marketing strategies. First, this thesis has reviewed that marketing mix 4P's(product, price, promotion, place) still influence on the brand royalty on smart-phone market. Second, this research examined that perception on social contribution activities is an important moderate variable between marketing activities and brand royalty. Also, this research found that moderating effect of social contribution activities perception is more significant at the high-perception group on social contribution activities than low-perception group. Finally, this study verified that product/price/promotion strategy and social contribution activities have effect on brand royalty depend on social contribution activities perception. Recently many businesses are using Corporate Social Responsibility(CSR) as a strategic tool and also social interests on the effect of CSR are increasing. Therefore, this study reaffirmed by the CSR that affect customer brand loyalty, are expected to contribute to improve awareness of CSR activities.

A Case Study on Corporate Social Responsibility(CSR) of Domestic Cosmetics Companies (국내화장품기업의 사회공헌활동(CSR)에 대한 사례분석)

  • Yoon, Jin-Suk;Lee, Jae-Ha
    • Journal of Convergence for Information Technology
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    • v.8 no.5
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    • pp.219-228
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    • 2018
  • The purpose of this study is to analyze the cases of social contribution activities of cosmetics companies and to suggest directions for related activities to be continued more effectively in the future. The case was analyzed through the report, public information, and interview with the person in charge. The main results derived from previous studies and case studies. First, social contribution activities of cosmetics companies are performed in a variety of ways such as education, business, medical care, health, environmental protection, culture, art, donation etc. Second, corporate social contribution activities and diversity were found to be highly correlated with firm size. Third, the effectiveness of social contribution activities can be enhanced through collaboration with social enterprises and professional organizations. Forth, strategic approach to social contribution activities, systematic public relations, and CEO's sense of responsibility have a major influence on related activities. Based on the results of this study, it has been suggested that CSR activities of cosmetics companies can be made more effective.

An Exploratory Study on the Corporate Social Activities of Business (기업의 사회공헌에 관한 탐색적 연구)

  • Lim, Mong-Taek
    • Journal of the Society of Korea Industrial and Systems Engineering
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    • v.29 no.4
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    • pp.65-74
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    • 2006
  • This research tried to grasp present condition of domestic corporation's society contribution activity and grope desirable direction of society contribution activity hereafter. As analysis result, establishment of the responsible department or human power in charge for society contribution activity is insufficient, and depend on contribution activity of simple donation than to administer program directly, result of contribution activity is not linked with corporation's purpose or result and practical use of network with similar organization for society contribution was proved by low. Desirable direction of domestic corporation society contribution activity is as following hereafter based on analysis result. First, corporation must put in good order inside system with an establishment of the responsible department for society contribution, security of human power in charge and introducing education program for training specialist. Second, corporation must select specific field with capacity that corporation is holding and improve result of society contribution activity as concentrated investment. Third, corporation must construct network with various similar groups and organizations including NPO/NGO and heighten consummativeness of society contribution activity through mutual interchange and cooperation.