• Title/Summary/Keyword: Continuance Intention

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A Study of Antecedents of Continuance Intention in Mobile Social Network Service: The Role of Trust and Privacy Concerns (모바일 소셜네트워크서비스 환경에서 지속 사용 의도의 선행 요인에 관한 연구: 신뢰와 프라이버시 우려의 역할)

  • Kim, Byoungsoo
    • Knowledge Management Research
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    • v.13 no.4
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    • pp.83-100
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    • 2012
  • Given the prevalence of mobile social network services (SNS) such as Facebook and Kakaotalk, it has become important to understand user's continuance behavior in a mobile SNS environment. Although trust and privacy concerns play a key role in SNS users' decision-making processes, most studies on SNS have shed little light on the effects of trust and privacy concerns on SNS continuance intention. In this regard, this paper developed an integrated model to deeply understand the key antecedents of user's continuance intention to use mobile SNS by incorporating trust and privacy concerns into extended expectation-confirmation model. The proposed research model was tested by using survey data collected from 170 users who have experience with Kakaotalk. The findings of this study found that the proposed theoretical framework provides a statistically significant explanation of the variance in continuance intention of mobile SNS. The analysis results indicate that trust serves as the salient antecedent of continuance intention to use mobile SNS. However, it was found that privacy concerns negatively influence trust, whereas it is not significantly related to continuance intention of mobile SNS. The theoretical and practical implications of the findings were described.

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Antecedents of Continuous Use and Purchase Intention: In the Context of Mobile Application Store

  • Kim, Yoo-Jung;Han, Jin-Young
    • Journal of the Korea Society of Computer and Information
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    • v.20 no.7
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    • pp.65-76
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    • 2015
  • This study investigates predictors of continuance intention and purchase intention in mobile application(App) stores. This study identifies the structural relationships among app store quality, user habit, switching costs, user loyalty, continuance intention, and purchase intention in mobile application stores. The results indicate that user loyalty increases continuance intention and purchase intention and that user habit positively affects perceived switching costs and user loyalty. App store quality is a formative construct including quality of content, ease of use, and security. App store quality affects user habit positively. This study theoretically and practically contributes to the integration of influential factors for continuance intention as well as purchase intention.

Major Predictors of User's Continuance Intention to Provide information: In the Context of Online Community and Social Media

  • Kang, Jae-Jung;Kim, Yoo-Jung
    • Journal of the Korea Society of Computer and Information
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    • v.21 no.2
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    • pp.113-122
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    • 2016
  • This study investigates how anticipated value(attainment value, intrinsic value, utility value, and reward value) and self-efficacy in providing information have an influence on continuance intention to provide information in the context of online community or social media. We propose a conceptual model for examining the framework for the effect of anticipated value on attitude toward providing information, and the effect of attitude toward providing information and self-efficacy in providing information on continuance intention to provide information. Proposed research model is empirically assessed using the survey data obtained from 221 respondents in Korea. Results show that attainment value and intrinsic value have a significant impact on attitude toward providing information, whereas utility value and reward value are found to be insignificant. In addition, attitude toward providing information and self-efficacy in providing information are positively and significantly related to continuance intention to provide information.

An Exploratory Study on Maximizing Tendency and Continuance Intention of Web Sites

  • Lee, Gyu-Dong;Lee, Jae-Eun;Sanford, Clive
    • Asia pacific journal of information systems
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    • v.20 no.3
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    • pp.73-90
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    • 2010
  • Although research on acceptance of information systems provides useful insights in understanding users' behavior, we need to further understand factors that cause long-term or continued use. This article therefore examines the role of users' maximizing tendency (i.e., individual differences in pursuing the best option) in continuance intention of Web sites. By controlling for disconfirmation, ease of use, and product involvement, we empirically investigate the relationships between satisfaction, usefulness, and continuance intention to online bookstore Web sites. As suggested by the information technology continuance model, the effects of satisfaction to and perceived usefulness on continuance intention to Web sites are positive for individuals with low maximizing tendency (i.e., satisficers). Satisfaction and usefulness, however, are not associated with continuance intention for individuals with a high maximizing tendency (i.e., maximizers). The implications for both researchers and practitioners are discussed.

A Study on the Trust Tansference and Continuance Intention to Purchase in Offline-Online Multi-Channel Shopping Contexts : Emphasis on the Moderating Effects of Neuroticism (오프라인-온라인 멀티채널 쇼핑상황에서의 신뢰전이와 지속구매의도에 관한 연구 : 뉴로티시즘 조절효과 분석)

  • Jeon, Hyeon Gyu;Lee, Kun Chang
    • Korean Management Science Review
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    • v.33 no.2
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    • pp.89-115
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    • 2016
  • Recent trends in online commerce shows that multi-channels including offline and online become prevailing as a standard type of channel. However, literature survey revealed that there exist few studies about how an individual negative emotion such as neuroticism affects trust transfer between channels, and usage continuance intention. To fill the research void like this, this study proposes an research model where trust transfer between offline and online channels is included, and neuroticism is also adopted as a moderating variable between trust transfer, satisfaction, and usage continuance intention. Empirical results with valid 406 questionnaires revealed that neuroticism has a negative influence on online commerce users' perceived usage continuance intention.

Effects of Perceived Quality of TikTok on User Satisfaction and Continuance Intention: and the Role of Commercial Viability (틱톡(TikTok) 서비스에 대한 품질 인식이 이용자 만족과 지속 사용 의도에 미치는 영향과 상업성 인식의 효과)

  • Chung, Yongkuk;Wei, Xin
    • The Journal of the Korea Contents Association
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    • v.20 no.6
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    • pp.77-89
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    • 2020
  • This study examined how the quality of TikTok service affects user satisfaction and continuance intention. This study classified the quality of Tiktok service as service quality, information quality, and system quality, and examined the effect of each dimension on user satisfaction and continuous intention. In addition, the role of perceived commercial viability was also examined. In this study, we conduced an online survey on 237 Chinese TikTok users and analyzed the data with the SEM and a moderated regression analysis. Results are as follows. First, information quality and system quality are positively associated with user satisfaction. Second, information quality is positively associated with continuance intention. Third, user satisfaction fully mediates system quality and continuance intention, and it partially mediates information quality and continuance intention. Fourth, although user satisfaction is positively associated with continuance intention, commercial viability does not function as a moderating variable.

The structural relationships of application richness, brand awareness, user habit, user loyalty, and continuance intention in mobile application market (모바일 애플리케이션 풍부성, 브랜드 인지도, 이용자 습관, 이용자 충성도 및 지속적 이용의도 간의 구조적 관계)

  • Kim, Guan-Hyun;Kim, Yoo-Jung;Yoon, Jong-Soo
    • Journal of the Korea Society of Computer and Information
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    • v.18 no.3
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    • pp.141-152
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    • 2013
  • This study investigates the determinants of users' continuance intention in mobile application market, and examines the structural relationships between predictors and users' continuance intention. Based on the intensive review of prior research related to Internet and mobile services, mobile application richness, brand awareness, user habit, user loyalty were selected as the predictors of users' continuance intention. Using 259 surveys, the research model was assessed and the research hypotheses were tested. The findings show that mobile application richness is positively related with brand awareness and user loyalty. Brand awareness is proven to be a key predictor of user habit and user loyalty. Futhermore, it is shown that user habit has a direct impact on user loyalty and users' continuance intention. Finally, it was proven that user loyalty is a pretty important determinant of users' continuance intention.

The Role of Perceived Value on the Continuance Intention in Mobile Social Network Service (모바일 SNS 지속 사용의도에 있어 지각된 가치의 역할)

  • Kim, Ji Yoon;Chu, Kyounghee
    • Journal of Digital Convergence
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    • v.12 no.10
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    • pp.211-222
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    • 2014
  • This study investigates the antecedents of continuance intention of mobile SNS. In addition, it also explores the mediating role of perceived value in the relationship between the antecedent and continuance intention. This study posits that a social influence, perceived usefulness, privacy concern, and a perceived effort of use are major factors to influence continuance intention of SNS. By using a PLS analysis, this finding suggests that consumers' perception of the value of SNS which is previously overlooked, is a primary determinant of continuance intention, and the other exploratory factors are mediated through perceived value in cognitive aspect. This research aims to examine consumer's SNS continuance intention in terms of consumer's perspective, not just from the technology user perspective. Therefore, this research provides a useful guideline for marketing managers on how to manage Mobile SNS properly.

Study about the Positive and Negative Affect on the Continuance Intention of Internet only Bank (금융소비자의 지속사용의도에 영향을 미치는 정적·부적 정서 연구: 인터넷전문은행을 중심으로)

  • Kim, Jin A;Yoon, Jeewhan
    • Journal of Digital Convergence
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    • v.16 no.12
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    • pp.267-281
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    • 2018
  • Internet only Banks in Korea have acquired more than seven million customer base, but most of the accounts are not active. As financial products tend to be similar, customer affect plays more crucial role than service features in continuance intention. The purpose of this research is to study about the impact of positive and negative affect on the continuance intention. The result indicated that positive affect is positively related to continuance intention, and negative affect is negatively related to continuance intention. Also expectation confirmation is positively related to positive affect. The results imply Internet only Banks need to focus on customer's positive affect and expectation confirmation to improve continuance intention.

Effects of Service Characteristics of a Subscription-based OTT on User Satisfaction and Continuance Intention: Evaluation by Netflix Users (구독형 OTT 서비스 특성이 이용자 만족과 지속 사용 의도에 미치는 영향: 넷플릭스 이용자를 대상으로)

  • Chung, Yongkuk;Zhang, Wei
    • The Journal of the Korea Contents Association
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    • v.20 no.12
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    • pp.123-135
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    • 2020
  • This study examined how the quality of Netflix service affects user satisfaction and continuance intention. This study classified the quality of Netflix service as content diversity, rate system appropriateness, recommendation system, N-screen service, binge viewing, and service quality, and examined the effect of each dimension on user satisfaction and continuous intention. We conduced an online survey on 202 Netflix users and analyzed the data with the SEM. Results are as follows. First, content diversity, recommendation system, binge-viewing and service quality are positively associated with user satisfaction. Second, the N-Screen service has neither direct nor indirect effects on continuance intention. However, rate system has a direct effect on continuance intention. On the other hand, content diversity, recommendation systems, binge-viewing, and quality of service affect continuance intention positively through user satisfaction. Finally, it is shown that user satisfaction and continuance intention have a significant static correlation as predicted.