• Title, Summary, Keyword: Consumer typology

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Commitment to environment, consumer typology, and quality of life: with emotional dimension as a independent (환경몰입, 소비자 유형 및 삶의 질: 선행변수로서 감정구조의 역할)

  • Lee, Il-Han;Hahn, Ju-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.12
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    • pp.3788-3796
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    • 2009
  • The aim of the study is to look at the relationships among emotional dimensions, commitment to environment, consumer typology, and quality of life. For this study, 303 students completed the questionnaires and SPSS and Amos 4 were employed. The findings are: First, positive emotion increases commitment to environment. Second, commitment to environment encourages green consumer behaviors and quasi-green consumer behaviors while it reduces non-green consumer behaviors. Third, green consumer behaviors increase quality of life while quasi-green consumer behaviors and non-green consumer behaviors do not have any influence on quality of life. Some practical implications are included.

Commitment to environment, consumer typology, and quality of life: with emotional dimension as a independent (환경몰입, 소비자 유형 및 삶의 질: 선행변수로서 감정구조의 역할)

  • Lee, Il-Han;Hahn, Ju-Hee
    • Proceedings of the KAIS Fall Conference
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    • pp.245-248
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    • 2009
  • The aim of the study is to look at the relationships among emotional dimensions, commitment to environment, consumer typology, and quality of life. For this study, 303 students completed the questionnaires and SPSS and Amos 4 were employed. The findings are: First, positive emotion increases commitment to environment. Second, commitment to environment encourages green consumer behaviors and quasi-green consumer behaviors while it reduces non-green consumer behaviors. Third, green consumer behaviors increase quality of life while quasi-green consumer behaviors and non-green consumer behaviors do not have any influence on quality of life. Some practical implications are included.

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A Typology of Early Elderly Over 55 Years Using The Korean Time Use Survey from 2009 (중.고령자의 생활시간 유형화 연구)

  • Chae, Hwa-Young;Kim, Joo-Hee;Lee, Ki-Young
    • Korean Family Resource Management Association
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    • v.15 no.2
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    • pp.129-146
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    • 2011
  • This study is daily life research which aims to explore people's daily lives using a time dairy survey. The purpose of this study is to develop a typology of early, elderly over 55-year-olds using the 2009 Korean Time Use Survey. The results suggest that each man and woman can be classified according to three dimensions which are work time, housework time, and leisure time. Four groups of men are described: the work and leisure balanced type, the work-oriented type, the leisure-oriented type, and the leisure with housework type. Four groups of women are illustrated: the work-oriented type, the leisure-oriented type, the housework-oriented type, and the passive type. The eight groups are characterized by age, education, income, spouse, gender role, lack of time, and satisfaction of time use.

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Typology of Fashion Product Consumers: Application of Mixture-model Segmentation Analysis

  • Kim, Yeon-Hee;Lee, Kyu-Hye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.12
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    • pp.1440-1453
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    • 2011
  • Proper consumer segmentation is receiving more attention from industry professionals as markets become more diverse and consumer-centered. Researchers have recognized the limitations of the traditional cluster analysis technique and this research study analyzes market segmentation using Mixture-model or latent-class segmentation. This study used a questionnaire to determine the characteristics of clothing shoppers using a new technique that proved its superiority over traditional techniques. Questions included items measuring fashion shopping behavior, store choice criteria, apparel consumption styles, price perception by product type, and demographic characteristics. Data were collected from 1074 males and females in their 20s and 30s through an online survey. SPSS 16.0 and Latent GOLD 4.0 were used to analyze the data. The ideal typology of clothing shoppers using the Mixture-model were: 'brand loyalty orientated group', 'group of conservative late 30s', 'group of pleasure-emotion early 20s', 'value oriented consumer product with high-income group', 'group of eco/symbol oriented consumer', and 'group of utility/goal oriented male consumer'. This study showed differences in fashion product purchasing behavior by conducting market segmentation for clothing shoppers using the Mixture-model.

Typology of Time Use of Married Working Women with the Preschool Child(ren) in Korea (미취학 자녀를 둔 기혼 취업여성의 시간사용 유형에 관한 연구)

  • Lee, Sun Myeong;Yeo, Jung Sung
    • Family and Environment Research
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    • v.54 no.5
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    • pp.541-550
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    • 2016
  • This study explored a typology (or time allocation), investigated personal and work characteristic differences among time allocation types, and identified determinants of time allocation types of married working women with a preschool child. The data source for this research was the 2014 Time Use Survey conducted by Statistics Korea. We analyzed 368 time diaries (184 for weekdays and 184 for weekends) using frequency, mean, cluster analysis, chisquare, analysis of variance (ANOVA), Duncan's test, and multinomial logistic analysis. The results of this research are as follows. Time allocation of married working women with a preschool child was classified into three different types of 'work-centered,' 'work-family balanced,' and 'family-centered.' The work-centered type accounted for 14.7% of total respondents, and compared with other types, this type of people spent more time working, and less time doing house-work, caring for family, and having leisure. The work-family balanced type represents more than half of the total, and spend more time working on weekdays and house-working, having leisure on weekends. The family-centered type represents 28.8%, and spends most of the time doing house-work and caring for family on both weekdays and weekends. Occupation, employment status, monthly income, and weekly hours of work were different for each type. Occupation, employment status, perception of lack of time, health condition, and weekly hours of work were identified as determinants for each type.

How Consumers Perceive Online Behavioral Advertising: Consumer Typology and Determining Factors (온라인 맞춤형 광고 인식에 따른 소비자유형 연구: 효용과 비용을 중심으로)

  • Lee, Jin-Myong;Rha, Jong-Youn
    • Journal of Digital Convergence
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    • v.13 no.9
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    • pp.105-114
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    • 2015
  • This study aims 1) to identify distinctive consumer groups according to their perception of benefits and costs of Online Behavioral Advertising(OBA), 2) to explore differences among them, and 3) to investigate antecedent variables that affect the consumers' perception of OBA. Online survey data collected from 1,000 online users. The findings of this study are as follows. First, the result of cluster analysis identified four distinctive consumer groups according to the levels of perceived benefits and costs of OBA: 'Indifferent group', 'cost-centered group', 'benefit-centered group', and 'Benefit-cost balanced group'. Second, four consumer groups showed differences in their demographics, advertising related variables, privacy related variables, and technology related variables. Third, according to multinomial logistic analysis, it was found that there were different factors affecting consumers' perception of benefits and costs of OBA.

A Comparison of Urban Detached Houses in Seoul's New Housing Quarters in the Early 1960s (1960년대 초 서울 신흥 주거지의 단독주택 세 유형 비교)

  • Jun, Nam-Il
    • Journal of the Korean housing association
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    • v.25 no.5
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    • pp.103-112
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    • 2014
  • This study explores the typology of the urban detached houses in the new housing quarters that were created in the process of Seoul's urbanization in the aftermath of the Korean War. It analyzes and compares the urban tissue and space allocation set when the new urban residential areas were organized according to different methods of production. Based on the comparative analysis of housing built in the same time of 1960s, this study aims to deduce why a specific urban detached housing type was selected as an influential housing prototype and how this spread in later generations. Case study sites selected for this study include: the new Urban Hanok towns of Yongdu-dong, filled with mass Urban Hanoks built by housing developers; the single-family detached housing district of Myunmok-dong, filled with individual dwellings built by private builders; and the housing complex of detached houses in Suyu-dong, developed by government-sponsorship during the early 1960s. Each case examines the following: first, the difference in housing typology allocation according to urban tissue; second, the difference in spatial composition and arrangement within plots. As a result, it was found that differences in typology occur depending on which of the social, cultural, economic and technical factors was preferentially considered in forming urban tissue and allocating buildings in each residential area.

Is Smartphone Smart for Everybody? A Study of Smartphone User Typology (대학생 스마트폰 이용자의 만족도와 테크노스트레스: 스마트폰 이용 동기에 따른 소비자 유형화를 중심으로)

  • Kim, Hyo-Jung;Rha, Jong-Youn
    • Journal of Digital Convergence
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    • v.13 no.1
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    • pp.37-47
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    • 2015
  • What follows in this research is the examination of the consumer motives that lead to the usage of smartphones, how the consumers can be categorized by such motives, and how each category of consumers behave differently when using their smartphones. The finding of this research is as follows. First, the result of factor analysis showed that there are four underlying dimensions in consumers. Second, The result showed that consumer can be categorized into three different types, "Other conscious consumers", "Consumers with no specific motives", and "Function pursuing consumers". Third, multi-regression analyses were performed to identify variables that impacted consumers' satisfaction and technostress in the use of smartphone consumers.

A Typology of Dual-Income Family Work-Life By Time Allocation (맞벌이 부부의 시간배분을 통해 본 일-생활 유형 연구)

  • Kim, Joo Hee;Lee, Ki Young
    • Korean Family Resource Management Association
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    • v.19 no.2
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    • pp.101-125
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    • 2015
  • Dual-income family is becoming more common in today's society. This study will look at how dual-income households balance between work and life. Specifically, it will study how the families allocate time for work, where they use labor power, and for domestic work and leisure, where they recharge labor power. The data source for this study was the 2009 Korean Time Use Survey. The main results of this research are as follow: The study confirmed that many husbands and wives they still spend much time working. There are differences to spend in restoring labor power; many husbands spend leisure time and many wives spend household labor. Generally in a typical dual-income household, the husband works and enjoys leisure and the wife focuses on working. It was found that the husband and wife in a dual-income family feel time deficient is due to long working hours.