• Title, Summary, Keyword: Consumer Behavior

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A study on consumer complaining behavior by mobile phone services - Focused on college students in Pusan metropolitan city - (이동통신서비스의 소비자불평행동에 관한 연구 - 부산지역 대학생을 중심으로 -)

  • Kim, Young-Sook;Sim, Mi-Young
    • Korean Journal of Human Ecology
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    • v.9 no.3
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    • pp.317-333
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    • 2000
  • This study is to focus on the users of mobile communication services in Pusan metropolitan city. First this study measured the levels of consumer dissatisfaction and consumer complaining behavior. Second, this study analyzed a causal-effect on variables affecting consumer complaining behavior. The findings of this study are as follows ; 1) In area of contract and cost, variables directly and indirectly affecting consumer complaining behavior were sex, age, consumer knowledge, complaining behavior experience, attribution, and consumer dissatisfaction. 2) In area of use, variables directly and indirectly affecting consumer complaining behavior were sex, consumer knowledge, complaining behavior experience, attribution, and consumer dissatisfaction. 3) In area of services, variables directly and indirectly affecting consumer complaining behavior were sex, consumer knowledge, consumer function, complaining behavior experience, attribution, and consumer dissatisfaction.

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The Consumer Complaining Behavior according to Consumer Problems -in case of household electric goods- (소비자문제경험에 따른 대응행동 -가전제품을 중심으로-)

  • 이승신
    • Journal of the Korean Home Economics Association
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    • v.33 no.3
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    • pp.179-191
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    • 1995
  • The purpose of this study was to investgate consumer problems which were severe for consumers and their complaining behavior. This research had a purpose to enhance the ability of consumer protection by the well-developed consumer education. The subjects were 342 homewives in Seoul, Feb. 1995. The major results were as follows : Younger, higher-educated, small sized family and white-collor and professional occupation homewives experienced more consumer problems. Also theses homewives with higher level of consumer attitude, information search and more consumer problems had more complaining behavior. For the causal relation of consumer problems experience, several independent variables and consumer complaining behavior, the path analysis was used. Only the consumer problem experience which was a intervening variable had direct affect to the consumer complaining behavior. Education level, number of family, consumer knowledge had inderect affect through the intervening variable to the consumer complaining behavior.

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An Exploratory Study of Immoral Consumer Behavior: Apparel Retail Salespeople's Perspectives

  • Lee, Mi-Young
    • Journal of Fashion Business
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    • v.13 no.3
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    • pp.62-76
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    • 2009
  • The purpose of this study is to identify apparel consumers' immoral shopping behaviors from apparel retail sales associates' perspectives. As a first step to understand immoral consumer behaviors in apparel retail setting, the study took an exploratory approach using five focus-group interviews with 35 apparel salespeople. The immoral behavior of fashion (product) consumers was divided into two categories: one was the immoral behavior associated with the product, and the other was the immoral behavior relative to the consumer. The immoral behavior associated with the product was classified into three types: shoplifting, inappropriate returns, and damaging to merchandise. Immoral behavior relative to the consumer was classified into two types: abusive behavior by a consumer toward sales associates and excessive demand. Although, shoplifting was the primary immoral behavior mentioned by all interview participants, most sales associates failed to recognize shoplifting as a serious criminal behavior. Another commonly mentioned immoral consumer behaviors was retail borrowing, which may pose serious problems to the fashion industry. The findings of this study will provide a basis for approaches that may help decrease immoral consumer behavior at fashion retail stores and provide a basis for developing materials for consumer education over the long term.

A Study on the Consumer Complaining Behavior of Rural Women Leaders (농촌 여성지도자의 소비자 불평행동에 관한 연구 - 농촌생활개선회 임원을 중심으로 -)

  • 고정숙;최현자
    • Korean Journal of Rural Living Science
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    • v.8 no.2
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    • pp.203-212
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    • 1997
  • This study was carried out to understand the consumer complaining behavior of rural women leaders and to identify variables affecting complaining behavior. 403 samples were collected from the rural women leaders in rural areas by mailed questionnaire from June 1 to June 20 in 1996. The data was analyzed by frequency, percentage, mean, chi-square, F-test, correlation, regression using SPSS/PC+ program. Most of rural women leaders experienced consumer dissatisfaction and damage, but they mainly took private complaining behavior. The rate of the non-complaining behavior was 20.1%. They recognized that consumer dissatisfaction and damage was due to external attribution. The results showed that the most influential variables for the consumer complaining behavior of rural women leaders were age and consumer capacity. The older they were and the more consumer capacity they had. the more active complaining behavior was taken.

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The style of consumers' purchase, consumers' attitudes toward environment and pro-environmental behavior. (소비자 구매행동유형과 환경에 대한 태도 및 환경 친화적 행동)

  • Huh, Kyung-Ok
    • Korean Journal of Human Ecology
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    • v.13 no.4
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    • pp.569-579
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    • 2004
  • This study categorizes consumers by the style of consumers' purchase behavior, and examines the differences in consumers' attitudes toward environment and pro-environmental behavior in the stage of purchase, usage, and disposal. The results of this study are summarized below: First, The style of consumers' purchase behavior can be categorized on a basis of four factors: fashioned-demonstrative consumer group focusing on fashion and demonstration effects when purchasing; rational consumer group more likely to concern price, quality, and product function; indifferent consumer group having no interest in purchasing; and fashioned-functional consumer group who values not only fashion but function. Second, the result of investigating the differences of consumers' attitudes toward environment reveals that the level of concern and awareness for environment is highest in rational consumer group, but lowest in indifferent consumer group. Also, it is higher in fashioned-functional consumer group than in fashioned-demonstrative consumer group. Lastly, the level of pro-environmental behavior in the stage of purchase, usage, and disposal is highest in rational consumer group, but lowest in indifferent consumer group. The level of pro-environmental behavior in usage stage is inactive in fashioned-demonstrative consumer group, whereas that in disposal stage is active in fashioned-functional consumer group for fashioned-demonstrative consumer group. It was so, especially in the area of not-being-a-litterbug.

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A Study on the Socially Responsible Attitude and Behavior of Consumer (사회책임적 소비자태도와 행동에 관한 연구)

  • 유두련
    • Journal of the Korean Home Economics Association
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    • v.36 no.11
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    • pp.1-17
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    • 1998
  • The purpose of this study was to investigate causal relation and the influence of socially reponsible atitude and behavior of consumer. In an analysis of causal effect on the socially responsible attitude and behavior of consumer, the most influential variables on the socially responsible behavior of consumer was the socially responsible attitude. And house pattern, altruism, liberalism, dogmatism, perceived consumer effectiveness, environmental concern, faith on the consumer regulation policy, and neutral information had effect on the socially responsible behavior of consumer directly and indirectly.

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The Consumer Complaining Behavior according to Consumer Problems and dissatisfaction (소비자문제 및 불만족에 따른 대응행동)

  • 류미현
    • Journal of the Korean Home Economics Association
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    • v.35 no.5
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    • pp.195-211
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    • 1997
  • This thesis is conducted a survey of consumer problems and dissatisfaction and their complaining behavior. It analyzes the complex and varied consumer problems and dissatisfactions, then minimizes them and motivates active response. Also, this thesis is intended to provide fundamental study that may be used for the formulation of consumer protection polices. For this purpose, questionary survey method was used and the sample was taken from 603 housewives lives in Seoul. The major results of the study are summarized as follows; 1) Quality of product was the most frequent problem among consumer problems and dissatisfaction. 2) The level of consumer complaining behavior was 50.69/100 which is a little above median point. Non-complaining behavior was the most frequent, and followed by private/public behavior, public behavior and private behavior. 3) Path analysis of the variables affecting complaining behavior showed total causal effect to be biggest for degree of information search. The experience of consumer problems and dissatisfaction of consumers caused positive effect though causal relation.

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A Study on Woman Consumer Behavior (여성소비자 행동에 관한 연구)

  • 김혜경
    • Journal of the Society of Korea Industrial and Systems Engineering
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    • v.4 no.5
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    • pp.43-50
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    • 1981
  • The behavior of woman consumer is changing according is its situation and includes its complexity. The complexities are being changed by the economic, psycalogical social, and cultural factors. The influence of group on the behavior of consumer -the primary, secondary, formal, informal, membership and reference group -has a great influence on the buying decision. Though manufacturers have pursued only behavior, now they must pursue the positive promotion behavior on the basis of convert behavior of current consumer's behavior. The research of consumer's behavior must be performed scicntificallyan and it must be more practical approach.

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The Participating Intention in Consumer Movement Related Variables: In Ulsan Areas (소비자운동 참여의도 및 관련변수에 관한 연구: 울산지역을 중심으로)

  • 서정희
    • Journal of the Korean Home Economics Association
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    • v.37 no.3
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    • pp.85-100
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    • 1999
  • The purpose of this article is to investigate the causal effects among socio-economic variables, consumer altitudes towards consumerism, the levels of participation in social organization, experience of consumer problems, consumer complaining behavior and the participating intention in consumer movement. The consumer attitudes towards consumerism, the levels of participation in social organization, the consumer complaining behavior exert direct effect on the participating intention in consumer movement. Income, education, age and experience of consumer problems exert indirect effect on the participating intention in consumer movement mediating the intervening variables like the consumer attitudes towards consumerism, the experience of consumer problems, the consumer complaining behavior.

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A Study on the Consumer Consciousness and Behavior on environmental problems -A survey of college Women Students in Kwangyu- (환경문제에 대한 소비자의 의식과 행동에 관한 연구-광주시여대생을 중심으로-)

  • 노채영;신효식;조혜정
    • Journal of Korean Home Management Association
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    • v.9 no.2
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    • pp.49-62
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    • 1991
  • The purpose of this study is to measure the overall level of consumer consciousness and behavior environmental problems of college women students and to analyze influencial factors. Five hundred and sixteen college women students were selected randomly, in Kwangju area. The methods of data analysis were Frequency Distribution, Mean , Percentile, one-Way ANOVA , Scheffe-test . Pearson's Correlation, and Stepwise Multiple Regression Analysis. Major finding are as follows; 1) The consumer consciousness and behavior an environmental problems of college women student showed significant differences according to the grade, age, major, socio-economic status, consumer education experience environmental problems, and frequencies of contacting mass media. 2) The consumer behavior on environmental problems of college women students had a positive relationship with consumer consciousness on environmental problems. Based on the above findings , this study suggests the followings; first the consumer education as a formal program is needed for the improvement of the consumer consciousness and behavior of college women student. Second. The content of the consumer education must emphasize more clearly the consumer rights in order to improve consumer's consciousness and behavior of environmental problems. Third. mass media of TV, radio, newspaper, magazine must be more active publicity and instruction in order to improve consumer's consciousness and behavior on environmental problems.

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