• Title, Summary, Keyword: Consumer

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A Study of Consumer Competency and Consumer Role Satisfaction. (소비자능력과 소비자역할수행만족에 관한 연구)

  • 이기춘;서정희
    • Journal of Korean Home Management Association
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    • v.6 no.1
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    • pp.27-38
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    • 1988
  • The objectives of this research; (1)To measure levels of the wife consumer competency and consumer role satisfaction (2) To investigate the sociodemographic variables influencing consumer competency (3) To determine the relationships of consumer competency and consumer role satisfaction (4) to provide the basic data useful for consumer education policies. For the evidence of this topic, research was conducted 370 wives in seoul. The major findings were; 1)Among the component of consumer competency consumer attitudes scores are highest and consumer knowledge scores are lowest. This implies that consumer education is necessary for the wife to obtain consumer knowledge. 2) Consumer skills differ significantly age and occupation and consumer knowledge differ significantly education and income 3) Resulting form multiple regression analysis, consumer competency had the positive linear relationships with the variables such as education, age and income.. The most influential variable is education, in turn age and income. but income is not statistically significant. 4) There are positive relationships among consumer attitudes, consumer knowledge and consumer skills. 5) consumer role satisfaction has positive relationship with consumer competency, Among components of consumer competency, the relationships of consumer role satisfaction and consumer knowledge is not statistically significant. This implies that consumer education for increasing consumer role satisfaction is necessary for the wife to obtain consumer skills and consumer attitudes.

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Changes in Consumer Policy and Trends of Local Consumer Administration in Japan - Focusing on the Situations of Reduction and Entrustment to Civil Consumer Groups on Consumer Centers (일본 소비자정책의 전환과 지방 소비자행정의 동향 -소비생활센터의 축소 및 민간위탁 현황을 중심으로)

  • Lee Hyun-Jin
    • Journal of Korean Home Management Association
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    • v.24 no.4
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    • pp.103-116
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    • 2006
  • This study reviews trends of Japanese consumer policies, with particular attention to the situations of operating local consumer centers, in an effort to find ways to develop rapidly changing local consumer administration practices in Japan. Budget cut on consumer administration by the Japanese government has resulted in a reduction of consumer centers in Todohuken, while new consumer policy, which seeks greater consumer independence, has encouraged civil consumer groups' participation in consumer administration. In particular, entrustment of consumer centers to civil groups has increasingly stimulated more region-oriented local consumer policies and enhanced the efficiency of consumer administration. To activate local consumer administration, it seems necessary to provide assistance to entrusted civil groups, strengthen business regulations of Todohuken administration, and ensure more effective operation practices of civil consumer groups.

Developing Standards for Measuring Consumers' Ability of College Student: Focus on the Consumer Education Effects (대학생 소비자능력 측정을 위한 척도개발: 소비자교육효과 측정을 중심으로)

  • Seo, In-Joo
    • Korean Family Resource Management Association
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    • v.13 no.4
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    • pp.115-139
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    • 2009
  • This study focused on the development of a scale measuring the effect of consumer education. The purposes of this study were to develop a tool which could measure consumer knowledge, consumer attitudes and consumer behavior. Data were collected from 266 college students. Analysis was done using frequency, cross tabulation analysis, reliability test, principle components factor analysis, confirmatory factor analysis (Amos 5.0), and multiple regression analysis. The results from this study were as follows: 1) Nine consumer knowledge factors (23-items) were identified: consciousness of consumer education and evaluation, consumer rights and allowance management, methods of consumer education and consumer institutions, green energy and environmental consumption, essence and content of consumer education, consumer rights and consumer duty, critical consideration and consumer's damage salvation, buying minds and decision-making, independent consumers. Total variance was 58.4%. Cronbach's alpha for the nine factors ranged from .68-.79. 2) Five consumer attitude factors (26-items) were identified: green environmental consumption, consumer's role and rights, resources saving and consumer's damage salvation, consciousness of consumers, and right consumption. Total variance was 59.2%. Cronbach's alpha for the five factors ranged from .89-.94. 3) Seven consumer behavior factors (27-items) were identified: social role and rights of consumer and consumer movement, right buying and segregated garbage collection, green environmental consumption and resources saving, altruism and decision-making, allowance management and impulse buying, consumer's damage salvation, and consciousness of consumer. The total variance was 59.1%. Cronbach's alpha for the seven factors ranged from .77-.88. Finally, a scale measuring the effect of consumer education consisting of 76 items (consumer knowledge: 23 items (9 factors), consumer attitude: 26 items (5 factors), consumer behavior: 27 items (7 factors)) was constructed.

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The Effect of Consumer Education and Other Related Factors on the Consumer Competency of Elementary School Children (소비자교육과 관련 변수가 초등학교 학생의 소비자능력에 미치는 영향)

  • 제미경;김영옥
    • Journal of Korean Home Economics Education Association
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    • v.14 no.3
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    • pp.25-36
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    • 2002
  • The objectives of this study are to investigate whether consumer education affects the consumer competency and to find out which factors including consumer education affect the consumer competency of elementary school children. The subjects of this study were 43 children at fifth grade to Participate in consumer education(experimental group) and 37 children not to Participate(control group). Consumer education Program was executed for total 20 hours in a semester. Surveys were also conducted twice times to get data for consumer competency and the related factors. The findings are as follows : 1) Consumer education has a positive effect on consumer-role attitude and consumer skill according to the result of ANCOVA. 2) The variables affecting the consumer-role attitude are consumer education and consumer skill of mother in that order according to the result of multiple regression. The variables affecting the consumer skill are consumer skill of mother. consumer education. record of a cashbook and gender in that order. The only variable affecting the consumer knowledge is consumer education.

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The trends and comparisons of consumer agencies between Japan and Korea: Focused on work performance (한국과 일본의 소비자 업무 현황파악 및 비교: 업무평가를 중심으로)

  • 허경옥
    • Journal of the Korean Home Economics Association
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    • v.42 no.2
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    • pp.161-175
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    • 2004
  • This study investigated and compared the tasks peformed by Consumer Agencies in Korea and Japan. It also investigated the variables influencing evaluation scores on consumer tasks. The results of this study are summarized as follows. First, Japanese counselors were predominantly older, married females in contrast to the predominance of relatively young, single, male, Korean consumer counselors. In Korea, most consumer tasks were performed by Consumer Agencies in Seoul while internet counseling was popular. In addition, 13 counselors belong to Korean Consumer Agencies while 80 worked in the Korea Consumer Protection Board. In Japan, consumer tasks were peformed by Consumer Centers located broadly across the nation but no internet counseling was provided, while the average number of consumer counselors per Consumer Center was 8. The average number of consumer counseling sessions per day was greater in Korea than in Japan while the average monthly income was higher in Japan than in Korea. Second, evaluation of the tasks performed by Consumer Agencies revealed that the Korean Consumer Agencies scored higher performance than their Japanese counterparts. Third, the degree of job satisfaction significantly influenced evaluation scores in both consumer counseling tasks and provision of consumer information in Korea. In Korea, among the tasks concerning consumer education, job-training education was a significant variable while the number of Korean counselors in Consumer Agencies positively influenced scores on activities concerning consumer movement and alliance with other agencies. However, the degree of job satisfaction among counselors positively and significantly influenced evaluation scores in tasks concerning consumer counseling, provision of consumers'information, and consumer education. On the other hand, the number of counselors in Japanese Consumer Centers influenced the evaluation scores on tasks concerning consumer policy, consumer survey, and consumer campaign.

The Participating Intention in Consumer Movement Related Variables: In Ulsan Areas (소비자운동 참여의도 및 관련변수에 관한 연구: 울산지역을 중심으로)

  • 서정희
    • Journal of the Korean Home Economics Association
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    • v.37 no.3
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    • pp.85-100
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    • 1999
  • The purpose of this article is to investigate the causal effects among socio-economic variables, consumer altitudes towards consumerism, the levels of participation in social organization, experience of consumer problems, consumer complaining behavior and the participating intention in consumer movement. The consumer attitudes towards consumerism, the levels of participation in social organization, the consumer complaining behavior exert direct effect on the participating intention in consumer movement. Income, education, age and experience of consumer problems exert indirect effect on the participating intention in consumer movement mediating the intervening variables like the consumer attitudes towards consumerism, the experience of consumer problems, the consumer complaining behavior.

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A Study of Direction for Consumer Education Program of the Elderly in Cheju - the 1st one, on the focus of Consumer Capacity - (제주지역 고령자의 소비자교육 프로그램의 방향에 관한 연구 - 제 1보, 소비자능력에 관한 연구 -)

  • ;;;Shunsuke Nagashima
    • Journal of the Korean Home Economics Association
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    • v.41 no.2
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    • pp.13-29
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    • 2003
  • The purpose of this study is to examine consumer characteristics according to analyze the level of consumer knowledge, skill, and consciousness through the comparison between young-elderly people and elderly people in Cheju. For the empirical analysis, the data was collected 428 consumers from May to June, 1999. The statistical methods for this study were descriptive statistics, t-test, ANOVA, correlation using SPSS Win program. The major findings of this study were as follows; 1) The level of consumer consciousness was very high, but the level of consumer knowledge and consumer skill were low. 2) Drug un, Recall system, Frozen-food management, Indication for consumer knowledge; Planning, Discontent treatment for consumer skill; Responsibility for consumer consciousness area were very low state. 3) Correlation according to Pearson's γ²were positive relationship between all of that consumer knowledge and consumer skill and consumer consciousness areas. 4) Sum of 3 findings were no great difference between young-elderly people and elderly people. From now on, some suggestions from this study how to stress on the consumer knowledge and consumer skill as well as consumer consciousness of the elderly in Cheju.

A Study on the Influencing Factors of Female Consumer Competency by Marital Status (결혼여부에 따른 여성소비자역량의 영향요인)

  • Lee, Min-Hee;Hong, Eun-Sil
    • Journal of Korean Home Management Association
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    • v.32 no.1
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    • pp.43-61
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    • 2014
  • The purpose of this study is to examine the consumer competency of women in their 20-40s after consumer competency is classified into consumer knowledge, consumer attitude and consumer skill. Since these components can show differences based on the areas of consumption life, the areas of consumer competency are classified into financial management areas, trading areas and consumer citizenship areas. The differences in consumer competency based on marital status and the differences in variables affecting consumer competency by marital status are identified. The types of consumers are classified and characterized based on consumer competency and marital status. This sentence can immediately follow the previous one rather than start a new paragraph. The same goes for the other sentences below. First, the female consumer competency levels of the married group were generally higher than those of the single group. Second, consumer knowledge and consumer competency in financial management areas showed significant interaction effects between the marital status and employment status of demographic variables. Third, there were differences in factors affecting significant differences in consumer knowledge, consumer attitude, consumer skill and over all consumer competencies between the unmarried and married groups.

A study on consumer complaining behavior by mobile phone services - Focused on college students in Pusan metropolitan city - (이동통신서비스의 소비자불평행동에 관한 연구 - 부산지역 대학생을 중심으로 -)

  • Kim, Young-Sook;Sim, Mi-Young
    • Korean Journal of Human Ecology
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    • v.9 no.3
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    • pp.317-333
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    • 2000
  • This study is to focus on the users of mobile communication services in Pusan metropolitan city. First this study measured the levels of consumer dissatisfaction and consumer complaining behavior. Second, this study analyzed a causal-effect on variables affecting consumer complaining behavior. The findings of this study are as follows ; 1) In area of contract and cost, variables directly and indirectly affecting consumer complaining behavior were sex, age, consumer knowledge, complaining behavior experience, attribution, and consumer dissatisfaction. 2) In area of use, variables directly and indirectly affecting consumer complaining behavior were sex, consumer knowledge, complaining behavior experience, attribution, and consumer dissatisfaction. 3) In area of services, variables directly and indirectly affecting consumer complaining behavior were sex, consumer knowledge, consumer function, complaining behavior experience, attribution, and consumer dissatisfaction.

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Rational Consumption Life and Brand Orientation of Adolescent Consumers (청소년 소비자의 합리적 소비생활과 상표지향성에 관한 연구)

  • Kim, Si-Wuel;Roh, Young-Lae
    • Journal of the Korean Home Economics Association
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    • v.45 no.8
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    • pp.25-38
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    • 2007
  • The purpose of this study was to determine the level of reasonable consumer habits of adolescents based on their consumer socialization, consumer education, and purchasing skills, and to determine their brand orientation based on facts that adolescent years is the determining period for consumer socialization, that their role as consumers take up relative importance, and that consumer habits during this period is extremely important. The directions of consumer education for forming a reasonable consumer culture for adolescents based on the results of the study are presented as follows. First, by conducting a training program for consumer counselor that supports courses such as consumer aid that are held for adolescent consumers, adolescents must be led towards logical purchase habits and to practice reasonable purchase habits. Second, since consumer attitude that is learned and formed since youth is important, discussion sessions as well as consumer education programs that can foster proper consumer knowledge, attitude, and function needs to be developed by schools and the government. Third, This can form improper consumption values such as over consumptions, conspicuous consumption, and impulsive purchase that may appear in their adult years; therefore, a consumer education program must be continued in the homes, schools, and by the government so that adolescents can learn manage reasonable consumer values and consumer habits.