• Title, Summary, Keyword: Congruence Analysis

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The Effect of Personality Factors of Brand and Advertising Model and Personality Congruence on Brand Equity in Casual Apparel Brands (캐주얼 의류 브랜드에서 브랜드와 광고 모델의 개성요인과 개성 일치성이 브랜드 자산에 미치는 영향 연구)

  • Jeon, Hyeong-Jin;Shin, Sang-Moo
    • Journal of Fashion Business
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    • v.15 no.4
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    • pp.16-27
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    • 2011
  • Consumers fill up not only their needs but also their own identity through apparel product and company. From this point of view, Brand personality is essential to convey customer's personality through advertizing influencing on buying behavior. This study investigates how personality factors of brand and advertising model and personality congruence influenced upon brand equity in casual apparel brands. The research methodology was questionnaire distributed to individuals who used to buy casual apparel brand. A total of 58 returned questionnaires were analyzed by internal validity, factor analysis and regression analysis with SPSS 12.0. The results of this study are as follows: in casual apparel brands, personality factors of brand and advertising model influence on personality congruence. Personality congruence influences on brand recognition and brand loyalty among brand equity.

Brand Images of Children's Wear and Mother's Purchase Intention -Focus on Self-Image Congruence and Behavioral Intention Model- (주부가 선호하는 아동복 브랜드의 이미지에 따른 구매의도 -자기일치성과 행동의도모델을 중심으로-)

  • Kim, Ji-Yeon;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
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    • v.19 no.3
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    • pp.622-636
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    • 2011
  • The purpose of this study was to assess the effects of self-image congruence on attitudes toward purchase intentions of children's clothing via the Behavioral Intention Model. The empirical study was conducted via on-line survey and data were collected from mothers with children aged 6 to 10 years. A total of 593 respondents answered the questionnaire and 574 usable data were statistically analyzed. SPSS 18.0 was used to conduct descriptive statistical analysis, factor analysis, reliability analysis, cluster analysis, Chi-square test, ANOVA, and multiple regressions. A K-means cluster analysis was conducted based on three dimensions brand images of children's wear. Respondents were divided into four groups: elegant image group, multiple image group, ordinary image group, and childlike image group. Characteristics of consumers and clothing evaluative criteria that mothers considered important differed significantly across groups. Moreover, based on these groups, each dimension of self-congruence had different effects on brand attitude. Brand attitude and subjective norms had different effects on purchase intentions. In conclusion, levels of self-congruence and factors influencing purchase intention varied according to brand images of children's wear.

Influence of Brand Extension on the Updated Hotel Brand Personality Congruence and Attitude toward the Extended Brand

  • Ryu, Hyungseo
    • Culinary science and hospitality research
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    • v.23 no.6
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    • pp.89-98
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    • 2017
  • This research focused on recognizing and empirically testing a relationship between brand personality congruence and brand extension, which can lead to effective marketing strategies for the hotel industry. The objective of this research was to identify how customer's brand personality congruence affect brand extension and to then address what the most appropriate brand extension types for hotel brands are. This study offered a better approach to assess the broader impact of extension strategy for the marketer managers. The methodology for achieving these objectives were described in the following sections: developing measurements based on extensive reviews of literature and analyzing data utilized a exploratory factor analysis and a series of simple linear regression analyses. The result of this study showed customer's brand personality congruence had a great impact on the customer's positive attitude toward core brand. However, customer's attitude toward core brand had no impact on the updated attitude. The findings provided some theoretical and managerial implications for hotel operators.

Effects of Brand Personality-self Image Congruence on Customer Satisfaction in Quick Service Restaurants: Moderating Effects of Band Identification (퀵서비스 레스토랑의 브랜드개성과 자아이미지 일치성이 고객만족도에 미치는 영향:브랜드동일시의 조절효과를 중심으로)

  • Jung, Hyo-Sun;Yoon, Hye-Hyun
    • Korean journal of food and cookery science
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    • v.27 no.1
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    • pp.33-42
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    • 2011
  • The purposes of this study were to understand the influence of brand personality-self image congruence in quick service restaurants on customer satisfaction and to empirically analyze whether or not customers' brand identification plays a moderating role between brand personality-self image congruence and customer satisfaction. Based on a total of 478 samples obtained from empirical research from June 10 to June 16, 2010, self-administered questionnaires were completed by patrons in a metropolitan area, and data were analyzed based on frequency, exploratory factor analysis, reliability analysis, correlation analysis, and hierarchical regression analysis. Results of the study were as follows: From the factor analysis of brand personality and self-image, 5 factors, i.e. sophistication (5 items), competence (5 items), likability (5 items), trendiness (5 items), and ruggedness (5 items) were extracted. The results show that trendiness (${\beta}$=-0.151) among brand personality-self image congruence had a significant positive effect on customer satisfaction. Further, customers' brand identification (${\beta}$=0.645) had a significant positive effect on customer satisfaction. In addition, the effect of brand personality-self image congruence (only, likability ${\times}$ brand identification; ${\beta}$=0.245) in quick service restaurants on customer satisfaction was found to be partially moderated by customers' brand identification. In other words, the findings show that customers wanted to identify with a specific brand because it provides a means to continue transactions with the brand if it corresponds with their self-image or if the overall image of the brand is favorable. Limitations and future research directions are also discussed.

A Comparison of the Textbooks for Elementary Mathematics Between Korea and U.S.A about Congruence of Figures (우리나라 초등 수학 교과서와 미국 EM 교과서 비교 - 도형의 합동을 중심으로 -)

  • Son, Min-Gyeong;Ryu, Heuisu
    • Journal of Elementary Mathematics Education in Korea
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    • v.18 no.3
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    • pp.539-555
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    • 2014
  • In this study, an implication has been drawn for the textbook development and teaching and learning process as a congruence of a figure is compared and analyzed between Korean elementary mathematics textbooks and American elementary math textbooks. Based on the result of comparison and analysis in congruence contents between Korean and EM textbooks, some applications for the development of figure and congruence chapters in Korean textbooks are as below. First of all, in term of congruence, activities related to congruence need to be introduced after the concept of congruence is defined either with illustrations of fundamental figures such as a segment and angle or with examples of polygon. Second, it is required to assist students to realize that compasses can be used to copy length. In Korean textbooks, compasses are being introduced as a tool to draw circles, which causes children to have difficulty in drawing triangles. Last, for the implication of congruence, tessellation suggested in American Everyday Mathematics textbooks is worth being applied to the development of Korean textbooks.

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A Study on the Moderating Effect that Value Congruence Influences Organizational Performance

  • LEE, Joon-Pyo
    • The Journal of Industrial Distribution & Business
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    • v.11 no.3
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    • pp.51-62
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    • 2020
  • Purpose - This study examined the relationship between individual creativity and its related variables to observe how individual creativity contributes to organizational performance. In addition, this study strived to explore how to maximize the utilization of individual creativity and innovate the structure of the organization itself so that teams and organizations can respond more effectively to new rising trends. this study aimed to examine whether the value congruence between individuals and organizations (propensity congruence, goal congruence has a significant impact on knowledge sharing and innovation behavior as dependent variables by exerting individual creativity and synergy as independent variables. Research design, data and methodology - SPSS 24.0 program were used to analyze the data. Descriptive Statistics and correlation analysis were performed, and the reliability factor (Cronbach's α) was calculated. Afterwards, we analyzed the moderating effects of structural equation model analysis and hierarchical regression analysis. The number of samples used in the study were 309 copies. Results - First, Individual creativity had a positive effect on knowledge sharing and innovative behavior. In other words, it was confirmed that decision-making processes fused with individual creativity could create an atmosphere of knowledge sharing and transform the organization. Second, value congruence adjusted the influence of individual creativity on knowledge sharing and innovation behavior. Conclusions - First, it is important for managers to recognize the value and secure the pool of creative talents who will be a potential future basic source of organizational success and competitive advantage. Second, managers should be able to identify those with creative talents and expertise, and use them to increase their knowledge sharing performance, while also developing emotional and motivational creativity. Third, in order improve knowledge sharing performance, managers should pay attention to the emotional aspect of creativity. Fourth, managers should strive to create an environment that is beneficial for the reinforcement of individual self-management capabilities. Fifth, managers should be able to develop decision-making processes to develop potential creativity and encourage creative thinking, opinions, or solutions. Sixth, managers should promote the dissemination and integration of new knowledge based on the creative views and attitudes of team members.

Effects of Brand-Self Image Congruence on Attitudes toward Children's Wear Brands -Focus on Children's Image, Actual Image and Ideal Image- (브랜드-자기 일치성이 아동복 브랜드 태도에 미치는 영향 -아동 이미지, 실제 이미지, 이상적 이미지를 중심으로-)

  • Kim, Ji-Yeon;Lee, Kyu-Hye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.11
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    • pp.1137-1147
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    • 2012
  • Self-congruency plays an important role in the context of mothers' shopping for children's clothing because purchasers are inconsistent with users. This study incorporates three dimensions of self-congruencies (congruency between children's image perceived by their mothers and brand image, congruency between mothers' actual self-image and brand image, and congruency between mothers' ideal self-image and brand image) due to purchaser-user inconsistency in children's clothing consumption. A total of 574 mothers with children aged 6 to 10 participated in a web-based survey. Descriptive statistical analysis, factor analysis, reliability analysis and multiple regression analysis were conducted. Self-brand image congruency variables have a different influence on brand attitudes when mothers purchase children's clothing. Brand attitude is influenced positively only when the perceived children's image coincides with brand image and when mothers' ideal self-image corresponds to brand image. In contrast, mothers' actual self-image and brand image congruence negatively influence brand attitude. Further investigation indicates that there are different effects of dimensions of self-congruency on brand attitude according to the characteristics of mothers and their children. This study suggests that when there is purchaser-user inconsistency, different types of image congruence has to be implemented to assess the impact on brand attitudes.

Didactical Analysis on Triangle-Determining Conditions and Triangle-Congruence Conditions (삼각형의 결정조건과 합동조건에 대한 교수학적 분석)

  • Yim Jaehoon
    • Journal of Educational Research in Mathematics
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    • v.15 no.2
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    • pp.131-145
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    • 2005
  • This study intends to analyze didactically on triangle-determining conditions and triangle-congruence conditions. The result of this study revealed the followings: Firstly, many pre-service mathematics teachers and secondary school students have insufficient understanding or misunderstanding on triangle-determining conditions and triangle-congruence conditions. Secondly, the term segment instead of edge may show well the concern of triangle-determining conditions. Thirdly, when students learn the method of finding six elements of triangle using the law of sines and cosines in high school, they should be given the opportunity to reflect the relation and the difference between triangle-determining situation and the situation of finding six elements of triangle. Fourthly, accepting some conditions like SSA-obtuse as a triangle-determining condition or not is not just a logical problem. It depends on the specific contexts investigating triangle-determining conditions. Fifthly, textbooks and classroom teaching need to guide students to discover triangle-deter-mining conditions in the process of inquiry from SSS, SSA, SAS, SAA, ASS, ASA, AAS, AAA to SSS, SAS, ASA, SAA. Sixthly, it is necessary to have students know the significance of 'correspondence' in congruence conditions. Finally, there are some problems of using the term 'correspondent' in describing triangle-congruence conditions.

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Factors related to Nurses' Patient Identification Behavior and the Moderating Effect of Person-organization Value Congruence Climate within Nursing Units (간호사의 환자확인 행동 관련 요인 및 개인-조직 가치일치 분위기의 상호작용 효과)

  • Kim, Young Mee;Kang, Seung-Wan;Kim, Se Young
    • Journal of Korean Academy of Nursing
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    • v.44 no.2
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    • pp.198-208
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    • 2014
  • Purpose: This research was an empirical study designed to identify precursors and interaction effects related to nurses' patient identification behavior. A multilevel analysis methodology was used. Methods: A self-report survey was administered to registered nurses (RNs) of a university hospital in South Korea. Of the questionnaires, 1114 were analyzed. Results: The individual-level factors that had a significantly positive association with patient identification behavior were person-organization value congruence, organizational commitment, occupational commitment, tenure at the hospital, and tenure at the unit. Significantly negative group-level precursors of patient identification behavior were burnout climate and the number of RNs. Two interaction effects of the person-organization value congruence climate were identified. The first was a group-level moderating effect in which the negative relationship between the number of RNs and patient identification behavior was weaker when the nursing unit's value congruence climate was high. The second was a cross-level moderating effect in which the positive relationship between tenure at the unit and patient identification behavior was weaker when value congruence climate was high. Conclusion: This study simultaneously tested both individual-level and group-level factors that potentially influence patient identification behavior and identified the moderating role of person-organization value congruence climate. Implications of these results are discussed.

Congruence of Parents and Children's Beliefs: Relationships to Academic Achievement and Perceived Competence (부모-아동간 신념의 일치도와 아동의 학업 성취도 및 자기능력지각과의 관계)

  • Jeun, Kyung Sook
    • Korean Journal of Child Studies
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    • v.13 no.2
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    • pp.251-272
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    • 1992
  • The purpose of this study is to investigate the relationships among the beliefs of parents and children, children's cognitive and emotional behavior based on cognitive and interreactionary approach models. The Subjects were 138 children (68 eight-year-olds and 70 eleven-year-olds) and their parents. Instruments used in this study were the modified Family Belief Interview Schedule(Alessandri & Wozniak, 1987), the Standard Achievement Test, and Harter's Perceived Competence Scale. Data analysis was by Pearson's r product moment correlation, two-way ANOVA, Fisher-Z test and Student-Newman-Keuls post-hoc test. The major findings are as follows: (1) The beliefs of parents and children has a significant influence children's perception of competence. (2) The congruence of parents' and children's beliefs was hightest in "assumed similarity". (3) Mother's positive view of their children and congruence of mother's and father's beliefs were correlated with children's academic achievement. Parents' positive beliefs and congruence of beliefs were also correlated with children's self-perception of competence.

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