• Title, Summary, Keyword: Confusion Analysis

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Antecedents of consumers' decision postponement on purchasing fast fashion brands (패스트 패션 브랜드에 대한 소비자 의사결정 연기의 선행변수)

  • Park, Hye-Jung
    • The Research Journal of the Costume Culture
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    • v.22 no.5
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    • pp.743-759
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    • 2014
  • The purpose of this study is to identify the antecedents of consumers' decision postponement on purchasing fast fashion brands. Ongoing search behavior, overchoice confusion, and similarity confusion were considered as antecedents. It was hypothesized that ongoing search behavior influences decision postponement both directly and indirectly through overchoice confusion and similarity confusion. Data were gathered by surveying university students in Seoul, using convenience sampling. Three hundred five questionnaires were used in the statistical analysis, which were exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. Factor analysis proved that ongoing search behavior, overchoice confusion, similarity confusion, and decision postponement were uni-dimensions. Tests of the hypothesized path proved that ongoing search behavior influences decision postponement indirectly through overchoice confusion. In addition, similarity confusion influences decision postponement. The results suggest some confusion reduction strategies for marketers of fast fashion brands. Suggestions for future study are also discussed.

A study on consumer confusion, value, and price sensitivity of eco-friendly fashion product (친환경 패션제품에 대한 소비자 혼란과 가치, 가격민감성 연구)

  • Shin, Sangmoo;Lim, Yura
    • The Research Journal of the Costume Culture
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    • v.29 no.1
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    • pp.48-64
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    • 2021
  • Eco-friendly consumption is a prominent trend in the fashion industry, by which many firms attract the interest of consumers using a green marketing strategy. However, "greenwashing" (caused by distorted, exaggerated, and false information) gives rise to consumer confusion. The purpose of this study is to investigate the effect of consumer confusion and value on price sensitivity and purchase intention. Data was collected from 228 respondents using a questionnaire that was distributed to consumers living in Seoul and Kyunggi, South Korea. The data was analyzed by factor analysis, regression analysis, and Cronbach's alpha using SPSS 23.0. The results were as follows: First, factor analysis showed the consumer value variable was significantly categorized in altruistic and self-expressive values. All variables (altruism, selfexpression, consumer confusion, price sensitivity, and purchase intention) were shown to have significantly good internal validity. Second, altruistic consumer value was shown to positively affect the purchase intention of eco-friendly fashion products, but self-expressive consumer value had no significant effect. Third, consumer confusion on eco-friendly fashion products had a negative effect on purchase intention. Fourth, altruistic and self-expressive consumer values had no effect on price sensitivity. Fifth, consumer confusion on eco-friendly fashion products positively affect price sensitivity. Sixth, price sensitivity on eco-friendly fashion products had a negative effect on purchase intention. Therefore, fashion firms should provide a certified green mark to consumers to eliminate confusion and deliver the right message without greenwashing. Moreover, fashion firms should develop green marketing strategies that are more focused on altruistic consumers.

Effect of the Confusion Level of Dual-Tasks Using a Smartphone on the Gait of Subjects with Chronic Ankle Instability While Walking (보행 중 스마트폰을 이용한 이중과제의 혼란수준이 만성 발목불안정성 성인의 보행에 미치는 영향)

  • Choi, Woo-Sung;Choi, Jong-Duk
    • Journal of the Korean Society of Physical Medicine
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    • v.15 no.3
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    • pp.99-108
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    • 2020
  • PURPOSE: This study examined the effects of the confusion level in performing dual tasks using smartphones while walking in subjects with chronic ankle instability (CAI). METHODS: Twenty subjects with CAI and 20 healthy subjects participated in the study. The spatial, temporal, spatial-temporal, and variability gait parameters were measured using GAITRite under four different conditions: general gait, web surfing during gait, texting during gait, and gaming during gait. Two-way repeated-measures analysis of variance was used to analyze the interaction according to the group (2) and confusion level in dual-tasks (4). One-way repeated-measures analysis of variance was used to compare the changes within the group according to the confusion level in dual-tasks. The changes between groups were compared using an independent t-test. The statistical significance level was set to p = .05. RESULTS: Significant interactions in the temporal and spatial-temporal gait parameters were found between the dual-task conditions and the other groups (p < .05). Significant within-group differences in the spatial, temporal, and spatial-temporal gait parameters were found according to the confusion level in dual tasks (p < .05). Significant between-group differences were observed in the temporal and spatial-temporal gait parameters according to the confusion level in dual tasks (p < .05). CONCLUSION: The effect of the confusion level in dual tasks was greater in subjects with CAI than in healthy individuals. This study suggests that to prevent reinjury to the ankle, subjects with CAI should avoid dual tasks such as using smartphones while walking.

An Extent Estimation Caused by Road Sign Using Graphic Theory (그래프이론을 이용한 도로표지의 혼란정도 평가)

  • Chong, Kyu-Soo
    • International Journal of Highway Engineering
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    • v.14 no.2
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    • pp.157-164
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    • 2012
  • Road signs serve guide informations for efficient traffic control and are regulated by Road Sign Regulation. But few road managers break the regulation because of civil complaint and cause driver's confusion. Also, as promote the road name guide signs and the new road signs on expressway, the driver's confusion being increased. This study analysis factors of driver's confusion, calculates limited information on road signs and specifies modes of driver's confusion caused by road signs. The traffic accident data during 3 years is calculated in order to see how much intimate connection between the road sign confusion and the traffic.

Reducing Spectral Signature Confusion of Optical Sensor-based Land Cover Using SAR-Optical Image Fusion Techniques

  • ;Tateishi, Ryutaro;Wikantika, Ketut;M.A., Mohammed Aslam
    • Proceedings of the KSRS Conference
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    • pp.107-109
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    • 2003
  • Optical sensor-based land cover categories produce spectral signature confusion along with degraded classification accuracy. In the classification tasks, the goal of fusing data from different sensors is to reduce the classification error rate obtained by single source classification. This paper describes the result of land cover/land use classification derived from solely of Landsat TM (TM) and multisensor image fusion between JERS 1 SAR (JERS) and TM data. The best radar data manipulation is fused with TM through various techniques. Classification results are relatively good. The highest Kappa Coefficient is derived from classification using principal component analysis-high pass filtering (PCA+HPF) technique with the Overall Accuracy significantly high.

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A Study on Visual-perceptual Centrality in Contemporary Museum Architecture - Focused on Visibility Graph Analysis - (현대 뮤지엄 건축의 시지각적 중심성 분석에 관한 연구 - 가시장분석(Visibility Graph Analysis)을 중심으로 -)

  • Park, Chong-Ku
    • Korean Institute of Interior Design Journal
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    • v.23 no.2
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    • pp.166-173
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    • 2014
  • This study analyzed visual-perceptual centrality as a measure to solve the confusion that might occur in visitor's movement in analyzing contemporary museums that have recently expand. Also, this study proposed a new methodology to understand the relationships of the occurrence and convergence of visual-perceptual power. The existing visibility graph analysis mostly ends up in identifying nodes corresponding to the physical environment of museums while the newly proposed visibility graph analysis is a methodology that can analyze the landmark on which the visual-perceptual power occurs and converges, by setting visible space elements as analysis variables, which showed a possibility to draw more reliable results in parallel to the existing analysis, and the results of this analysis are as follows. A public museum located in downtown has a limitation that it cannot but be multi-layered as a way to enlarge for the accommodation of a variety of programs on a limited site. Also, this study found that the problem of visitor orientation occurring in the multi-layer process was solved by a major space which was visual-perceptually void. Also, its types can be summarized into two types: One is setting parameter spaces (ramps, staircases, hallways) linked visual-perceptually to the major space and the other is solving the confusion of the visitor's movement by composing a simple exhibition space. In particular, it is judged that the type solving the confusion of the visitor's movement by composing a simple exhibition space also had a relationship with changes in the characteristics of the exhibited works by period. In addition, it was found that the entrance also appeared in two types: dependent type and independent type in the major space according to the characteristics of the major space.

Diagnosis of Performance Measurement System of Knowledge Management : A Case of University (대학 지식경영 성과측정시스템의 진단 사례연구)

  • Lee, Young-Chan;Lee, Seung-Seok
    • Knowledge Management Research
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    • v.10 no.1
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    • pp.71-100
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    • 2009
  • Recently, many of organizations build up their performance measurement system (PMS) to measure their knowledge management performance. However, the system that doesn't well reflect the organization's strategies as well as surroundings could obstruct their performance improvement, instead. Therefore, It is really important to establish the PMS to reflect organization's surroundings and strategies. The purpose of this study is to make a diagnosis of a performance measurement practice of a domestic university's knowledge management. To serve this research purpose, we examine the uptight performance index and PMS from existing references. And we diagnose the specific practices and maturity rates of measuring performances, and the recognition of the performance index at "D" university recently adopting balanced scorecard to performance evaluation through the survey on academic affairs committee members, performance evaluation committee members, and administration members. The method analyzing data from the survey is a gap analysis which includes alignment analysis, congruence analysis, consensus analysis, and confusion analysis. We make a diagnosis of performance measurement practices at "D" university, raise several points of this performance measurement system, and present the improvement plans from these problems.

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A Content Analysis on the Program Design Activities in the Proposals for Social Work Programs in Korea. (사회복지 프로그램 제안서에 나타난 프로그램 디자인 활동의 특성에 대한 연구)

  • Seo, In-Hae;Kong, Gye-Soon
    • Korean Journal of Social Welfare
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    • v.60 no.1
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    • pp.103-125
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    • 2008
  • Recently, it has been observed that social workers in Korea face diverse difficulties in designing social work programs. These difficulties require researchers to conduct a study on the contextual features of the difficulties. This study is to analyze the characteristics of the social work program proposals on the basis of program components. Research method used in the study is content analysis. Two researchers developed the analytic tool based on literature review and a pilot test, and analyzed 73 proposals submitted to a private welfare foundation from nationwide social work agencies in 2005 and 2006. As a result, although each program was designed in a proposal according to standardized form, there were creative diversities in designing social work programs. In addition, there were confusions in the three areas: conceptual and logical confusion, research and analytical confusion, and concrete and procedural confusion. Finally the researchers suggested several tasks and recommendations for the areas of research, education, and practice to solve these confusions in Korea.

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A Validation Study on Korean Version of CHAOS (Confusion, Hubbub, and Order Scale) (한국판 가정 내 혼란 척도(K-CHAOS) 타당화 연구)

  • Eom, Munseol;Oh, Hyemin;Lee, Yanghee
    • The Journal of the Korea Contents Association
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    • v.21 no.2
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    • pp.195-205
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    • 2021
  • The purpose of this study is to validate the Confusion, Hubbub, and Order Scale (CHAOS), developed by Matheny et al. (1995), in South Korea. Data of 189 parents with children under the age of 5 acquired by online survey were used for the analysis. Descriptive statistics, item-total correlation, internal consistency, confirmatory factor analysis, convergent validity were examined. As a result, 13 items were confirmed and the reliability was .881. By validating K-CHAOS, it became possible to consider the effect of physical environment, that are known to affect psychological and social development of individuals, as one of micro-systems in future studies.

Clothing Importance Perception and Clothing Involvement: in Relation to Value, Fashion Opinion Leadership and Shopping Behavior (의복중요성 지각과 의복관여: 가치, 유행의사선도력 및 쇼핑행동과 관련지어)

  • 이영선
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.4
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    • pp.549-559
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    • 2000
  • In a few studies about product involvement there was confusion in the construct of involvement especially in association with importance. Due to the confusion of the construct unanticipated and inconsistent results were reported in some cases. So this study was mainly to identify the relationship between clothing importance and clothing involvement and also investigated the casual relationships among consumers n, value, clothing importance, clothing involvement fashion opinion leadership, and shopping behavior. The data were collected from 429 female adults using questionnaire, and were analysed with actor and path analysis. Results can be summarized as follows. First, clothing importance was the separate concept from clothing involvement, though they were closely related. Second. it was revealed that the main casual path was valuerlongrightarrowclothing importancelongrightarrowclothing involvementlongrightarrowfashion opinion leadership, shopping preference, shopping frequency, and shopping time. On the whole, the affective dimension of clothing involvement mainly affected them, and consumer's age negatively affected fashion opinion leadership and shopping behavior.

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