• Title, Summary, Keyword: Community Involvement

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A study on the influence of customer engagement on Chinese consumers' purchase intention and brand attitude of the luxury brand community (럭셔리 브랜드 커뮤니티에서 고객 인게이지먼트가 중국 소비자의 구매의도 및 브랜드 태도에 미치는 영향)

  • Danyang, Liu;Kim, Hyojung;Park, Minjung
    • The Research Journal of the Costume Culture
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    • v.28 no.5
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    • pp.621-638
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    • 2020
  • Luxury companies are striving to improve their communication with customers while paying attention to online promotion and marketing activities. As companies interact with customers in luxury brand communities via various channels, they yield consumers higher value throughout the effective consumption process. In addition, this connection enhances customers' understanding of the company, making it easier for companies to acquire empathy from customers. This study aims to analyze the value factors that affect luxury brand community members' purchase intention and brand attitude. This study utilizes online survey results of four hundred prestige brand community users in China. The results reveal the positive effects of customer engagement on customer psychological empowerment and flow, the positive impacts of customer psychological empowerment and flow on community identity and brand attachment, the positive effects of community identity on purchase intentions, and the positive effects of brand attachment on purchase intentions and brand attitude. Furthermore, the results show that community types and fashion involvement partially moderate customer engagement. This study provides theoretical suggestions for relationship marketing in the luxury brand community environment. Last, this study presents practical implications that companies could utilize to create an emotional connection with their community members, resulting in an increase of customer support.

Research Trends in Mathematics Teacher Learning Community : Literature Review (수학 교사 공동체 관련 국내·외 연구 동향)

  • Kim, Won;Lim, Woong
    • Communications of Mathematical Education
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    • v.34 no.4
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    • pp.439-464
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    • 2020
  • This study conducted a systematic review of mathematics teacher learning communities, especially the characteristics of teacher collaboration in community activities. Our review includes 14 research papers published in national academic journals indexed in KCI and 24 research papers in international academic journals indexed in SSCI from 2003 to 2019. Results show that the literature varied in research design, research topics, and patterns relating to teacher collaboration. While both international and national papers report teacher community activities concerning the organization, management, and participation, there were different levels of involvement, visions, and activities across the communities of practice. For example, research in national journals has presented teacher community as professional development while papers in international journals have focused on documenting teacher community becoming a reflective community of practice. This study contributes to understanding the interplay of context, conflicting epistemic culture, and professional agency in fostering collaboration in teacher communities. This paper also discusses relevant research methods to investigate mathematics teacher communities and insights into the policy and practice of mathematics teacher education.

Community Involvement and Health Policy - New Approach to Health Education and Behavioral Science - (주민참여와 보건정책 - 보건교육 및 행태론의 새로운 접근 -)

  • 김대희
    • Korean Journal of Health Education and Promotion
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    • v.8 no.1
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    • pp.34-44
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    • 1991
  • Since it was found out that the degree of medical contribution to health was timid. the direction of health policy studies has been focused on the personal health behavior. Participation in health has been closely related to the behavior. Those who have insisted on the new direction believe that the health policy laying stress on low cost and personal responsibility can avoid the pathology of medical policy and medical crisis. Participation in health has been very important method of changing health behaviors. It is certainly important to change bad health behaviors. But there is no deliberation of social structure here. Most health behaviors are the adaptation to social structure. The attempt to change the established adaptation behaviors without considering social structure is difficult to succeed. It is little meaningful to say the importance of the health behavior to those who have no choice but to be ill due to the poor environment and health risks. What can guarantee the real direction of community participation at least is the consciousness and behaviors of people's right.

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Main Reasons and Decision-Making Process for Marriage Migration of Vietnamese Women (베트남 국제결혼 여성의 혼인이주 원인 및 의사결정과정)

  • Song, Yoo-Jean
    • The Korean Journal of Community Living Science
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    • v.19 no.4
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    • pp.581-595
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    • 2008
  • This study attempts to provide the main reasons and decision-making processes for marriage migration from a Vietnamese' perspective. For this purpose, in-depth interviews were conducted in Vietnam. Interviewees are those who got married to foreigners but are waiting for visas and parents whose daughters are marriage migrants. According to 23 interviewees, the main reasons of marriage migration are as follows: individual aspiration, sacrifice for others, and the circumstantial effects or love. Individual aspiration, in particular, leads to an active pursuit of international marriage. Parental involvement in the decision-making process is rarely found. Decision seems to be wholly made by the female migrant herself based on an individualistic orientation.

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A Study on Female Adolescents' Gender Role Identity according to Home Environmental Variables (가정환경변인에 따른 여자청소년의 성역할정체성)

  • Lee, Jong-Hwa
    • Journal of Korean Academy of Community Health Nursing
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    • v.19 no.3
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    • pp.450-458
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    • 2008
  • Purpose: This study was done to investigate the relationship between the type of gender role identity and home environmental variables. Method: This study used a descriptive survey design and convenience sampling. Data were collected through self report questionnaires from 1,497 female high school students in Seoul. The data were analyzed by the SPSS 10.0 program, which included frequency, percentage, mean, standard deviation, chi square test, ANOVA, and Duncan test. Results: The androgyny gender role identity was most common (33.9%). The type of gender role identity had a significant correlation with home environmental variables (economic status, relationship with parents, father's education level, mother's education level. noninterference, reasonable guidance, affection, overprotection, achievement, active involvement, limit setting). Conclusion: It is necessary to provide parent education programs to help female adolescents develop gender role identity toward androgyny.

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Using International Safe School Model for School Based Injury Prevention Program (학교기반 손상예방사업을 위한 국제안전학교모델 적용 방안)

  • Park, Nam-Soo
    • The Journal of the Korean Society of School Health
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    • v.22 no.1
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    • pp.145-153
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    • 2009
  • International Safe School(ISS) model has focused as a public health approach to develop safety intervention to address injury problems in school setting. It needs school members involvement in partnership with community resources to address the needs for school based injury prevention and safety promotion. The characteristics and principles of ISS model discussed in this paper emphasizes participation, capacity and partnership building, evidence based process, and so on. A 7 criteria is introduced as ISS implementation strategy. Multilevel and multi-facet approaches are valuable on ISS as well as process evaluation. For the application of ISS model in Korea, finding evidence, building public health partnership between school and other public or private resources in community are necessary conditions for succesful ISS for health promotion in school setting.

Merkel cell carcinoma in the community setting: a case report

  • Callaghan, Cameron M.;Amornmarn, Rumpa
    • Radiation Oncology Journal
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    • v.36 no.2
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    • pp.163-170
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    • 2018
  • Merkel cell carcinoma (MCC) is a rare neuroendocrine tumor of the skin initially believed to arise from the Merkel cells. In the community setting a general radiation oncologist may only encounter this pathology in a handful of cases over the course of their career. Due to the low incidence of this malignancy, few prospective randomized controlled trials have ever been conducted and therefore guidelines are based on relatively lower levels of evidence upon which the clinical recommendations are made. We discuss the case of a female in her 90s presenting with a classic MCC primary lesion, as well as satellite lesions proximal to both the primary and the draining regional lymph nodes with no evidence of nodal involvement. Here we discuss the presentation, management, treatment planning, underlying pathology, results and sequelae of treatment. We also review new treatment modalities, and the most current staging systems and guidelines.

Job Involvement of Local Officials have Impact on Organizational Performance (지방공무원의 직무관여가 조직성과에 미치는 영향)

  • Kim, Kyung-Bum;Hyun, Sung-Wook
    • The Journal of the Korea Contents Association
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    • v.16 no.5
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    • pp.548-560
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    • 2016
  • The purpose of this study is the attitude of the job involvement of local community service center officials, directly face-to-face contacted with the local residents and offered them to the administrative service, to determine the impact relation to organizational commitment and organizational performance. And make sure that the organizational commitment is even perform the role of a parameter in the relationship between job involvement and organizational performance. Analysis showed that the job involvement had a direct impact on organizational commitment but it did not have a direct impact on organizational performance. And organizational commitment was found to have a direct impact on organizational performance. Therefore, Job involvement had not a direct impact on organizational performance, but had a indirect impact on organizational performance through the organizational commitment. The implications of this study, when local officials, directly face-to-face contacted with the local residents and offered them to the administrative service, involved in the planning and execution as well as more direct understanding of their job descriptions(received and processed the local residents complaints, (do things to serve the public's welfare and voluntary service to local residents, etc.), they can improve organizational commitment related to love their organization and loyalty in their organization, and pride in their organization.

Building up User-Oriented Road Planning and Design Schemes (국민참여형 도로계획의 수립방향)

  • Kim, Eung-Cheol;Kwon, Young-In;Yun, Seong-Soon;Kang, Jin-Goo
    • Journal of Korean Society of Transportation
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    • v.23 no.5
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    • pp.47-55
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    • 2005
  • Roads deeply affect the life of people and keep doing an important role to support economic growth of a country. According to the budget plan of the ministry of construction and transportation of Korea, 8.1 trillion won have been allotted for road investment in the year of 2002 which occupy 61% of the transportation infrastructure special account (13.3 trillion won) and 4.7% of the total national budget (1,740 trillion won). It is true that services generated from road investment such as mobility enhancement and increased accessibility have shown positive effects through shortened travel time and decreased vehicle operating cost. However, it is also notable that many negative effects are gradually being discussed and those are nowadays getting severer due to enhanced people interests about road construction, increased concerns on environment and active public involvement that were evoked by traffic accidents, air pollution & noise and destruction of environment. Road construction processes in Korea are normally governed by administrative sectors (suppliers) not by users. These processes ate very weak to accomodate user s needs and community concerns thus easy to fail finalizing a road project without hassles. A public hearing process is supposed to be held in the processes of detailed design step and the environmental impact analysis. However, it is not enough to grab user's needs and community concerns. Increased public involvement frequencies, optimized public involvement timing and enhanced depth of public involvement magnitude are suggested to improve the current poor public involvement schemes in road planning and design processes. The application of these recommended methods to the road planning and design processes may guarantee the change from the current supplier-oriented schemes to the new user-oriented one. Also, this study suggests to reset objectivity and clarity of road construction process, to make conciliation guidelines based on many practical cases that produced good results, to introduce public involvement techniques in a stepwise basis, and to foster the professionals via education and training programs.

Policy Suggestions for Senior Employment Promotion Programs for Improving Life Quality for the Elderly (노인의 삶의 질 향상을 위한 노인일자리사업 참여의사에 영향을 미치는 요인에 관한 연구)

  • Park, Kyung-Soon
    • Korean Family Resource Management Association
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    • v.19 no.4
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    • pp.1-17
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    • 2015
  • This study is aimed to discover the deciding factors in senior employment programs for improving the quality of life for the elderly. The dependent variable used in this study was the quality of elderly persons. Personal and familial characteristics, and the community involvement of the elderly were used as independent variables in a Multiple Regression analysis. First, the most influential factor encouraging the elderly to participate in a senior employment promotion program was previous experience of senior employment programs. Second, health condition, residence in city areas, experience of volunteer work, and knowledge of senior employment programs had positive effects on the continuous participation of the elderly men and women. However, living arrangements had an effect solely on elderly men, and home ownership and participation in economic activities had effects solely on elderly women. Third, the life quality of the elderly was affected differently by sex. Health condition had the greatest effect on male elderly persons, whereas, the effective variable, the composition of the family had the most effect on female elderly persons. Thus, active campaigns through various mass media and information sessions are needed to promote participation in senior employment programs, according to the above mentioned deciding factors. In particular infrastructure providing the elderly with more volunteer work opportunity needs to be built for baby boomers to improve their quality of life. In addition, diversified senior employment programs are needed. Because the elderly living in city areas are more willing to participate in senior employment programs, specialized programs suitable for the elderly in city areas are needed. The government should also prepare programs that help the elderly stay healthy while they are working.