• Title, Summary, Keyword: Clothing buying behavior

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A Study on Clothing Attitudes and Purchasing Behavior Relating to Self-Concept of College Students (대학생의 자아개념, 의복태도, 구매행동간의 상관 연구 -대구 지역을 중심으로-)

  • 류숙희
    • The Research Journal of the Costume Culture
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    • v.11 no.6
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    • pp.913-924
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    • 2003
  • The purpose of this study was to investigate the correlation between self-concept, clothing attitude and clothing buying behavior. The subjects used for the study were 300 male and female college students. The results of the study were as follows. The self-concept of subjects were identified four types(self-confident, positive to self, self-convinced and pessimistic). Self-confident type had the highest scores on self-concept and pessimistic type was the opposite. The clothing attitude was classified into 5 types(rational coordinative, clothing concerned, frugal, clothing showy and others conscious). Rational coordinative type and clothing concerned type were regarded more importantly than other types. The clothing buying behavior was emerged 5 types(economical, diffident, pleasure-seeking, impulsive and name-brand preferred). An economical efficiency was the most important factor in clothing buying behavior. The results of correlation between self-concept and clothing attitude showed that person who has more positive self-concept tends to have more interest and satisfaction toward clothing as well as tendency of showing off and rational coordination. The correlation between clothing attitude and clothing buying behavior showed that person who is more conscious to others tends to have more preference for name-brand products.

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Consumer Dissatisfaction in Clothing Buying Process (의류제품의 구매과정에 나타난 소비자 불만족 연구)

  • 지혜경;이은영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.19 no.1
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    • pp.149-160
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    • 1995
  • Consumer satisfaction and dissatisfaction is a important concept which composes the quality of life. It is especially important for fashion marketers to know the content of consumer dissatisfaction, because they can eliminate or minimize the sources of dissatisfaction to promote marketing efforts. The purpose of the study is to find out the content of dissatisfaction that consumers experience in buying process, and to see if the content of dissatisfaction differ according to consumers' buying practices and consumer charateristics. A questionaire was developed to measure consumer dissatisfaction, clothing buying behavior, clothing involvement and demographic characteristics. The questionaire was administered to 469 female adults during the spring of 1994. Social wear was selected as a clothing item for this study. The results of the study were as follows; 1. Consumer dissatisfaction in clothing buying process was analyzed into seven factors, such as sales personnel, quality and size, information and service, buying decision, product variety, shopping environment, and discounts sale. 2. According to consumers' clothing buying behavior, clothing involvement and demo- graphic characteristics, there were significant difference in consumer dissatisfaction.

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A Study on Clothing Buying Motive and Clothing Buying Behavior (의복구매동기와 의복구매행동에 대한 연구-여대생을 중심으로)

  • Park, Hye-Sun;Kwon, Chung-Mun;Kim, Chun-Yo;Lee, Han-Goo;Chol, Hun-soo
    • The Journal of Natural Sciences
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    • v.9 no.1
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    • pp.131-143
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    • 1997
  • The authors studied clothing buying motive and clothing buying behavior. The date were obtained from 352 women college students living in Seoul and Taejon. As the result of factor analysis. four buying motive factors were found: fashion and individuality, economy, status, advertising and impulsive buying. Three buying behaviors(information using, clothing selection standard, and shop selection standard) were factor analyzed. Three factors were founded in information using: human, electric wave communication, advertising and observation factors. Four factors were found in clothing selection standard: utility, design, marketing, fashion and status. Two factors were found in shop selection standard: merchandise and service. Clothing buying motive and clothing buying behavior were related, and they were different according to the levels of spending money and major in college.

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Analysis of Structural Equation Model on Impulse Buying Behavior for Fashion Products (패션제품의 충동구매행동에 관한 구조방정식 모델분석)

  • Park, Eun-Joo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.9_10
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    • pp.1306-1315
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    • 2005
  • Impulse buying has been considered a pervasive and distinctive phenomenon in the modern lifestyle and has been receiving increasing attention from consumer researchers and theorists. In the modern marketplace, spontaneous urges to buy and consume often compete with the practical necessity to delay the immediate gratification that purchasing provides. The purpose of this study is to conceptualize and test the framework of impulse buying behavior for fashion products using structural equation model. Data were obtained from 413 students attending universities during schedules classes in Busan. Analysis of the data, utilizing AMOS 4.1, supported most of the predictions. The results showed that situational variable(time available) and individual variable(fashion involvement) have direct effects on consumers' shopping emotions, including positive and negative emotion. Positive emotions had effects on all types of impulse buying(planned impulse buying, reminded impulse buying, and fashion-oriented impulse buying), while negative emotion affected two types of impulse buying(reminded impulse buying and fashion-oriented impulse buying). These emotional experiences influence impulse buying behaviors for fashion products serving as critical mediators. The findings suggest that time available and fashion involvement are good predictors mediated by shopping emotion to impulse buying behavior for fashion products. The implications of this research for future work on the shopping emotion and impulse buying behavior are discussed.

A Study on the Influences of IMF, Subjective Social Classes and Clothing Buying Behaviors (IMF 영향도와 주관적 사회계층에 따른 대학생의 의복구매행동에 관한 연구)

  • 김수경;류은정;임숙자
    • Journal of the Korean Society of Clothing and Textiles
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    • v.22 no.8
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    • pp.990-1000
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    • 1998
  • The purpose of this study is to find out the relationship between consumer's economic environments and clothing buying behaviors. Consumer's economical environments can be identified as the influence of IMF and subjective social classes. And clothing buying behavior can be defined such as clothing buying motives, informants, clothing selective standards, price, patronage store in terms of consumer decision making process. This study was carried out in theoretical and empirical ways. The questionnaire was administered to 375 university students living in seoul during the April, 1998. The results of empirical study were as follows; First, Consumer's individual characteristics are proven to be significantly related to the influence of IMF and subjective social classes. Second, the influence of IMF is proven to be significantly correlated to the clothing buying behavior. Third, the subjective social classes is proven to be partially related to the clothing buying behavior.

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The Characteristics o Clothing Buying Behavior Under The Refund Policy of U.S. Stores - Focus on Korean Subjects Living in U.S- (미국상점의 환불제도하의 의복구매행동 특성 -미국거주 한국인을 대상으로-)

  • 김미영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.23 no.3
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    • pp.361-372
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    • 1999
  • The main objectives of this study were to investigate the characteristics of clothing buying behavior under the refund policy of stores (CCBBURPS) and the influence variables on CCBBURPS and to build the model of CCBBURPS. Additionally frequency and reasons for refund were researched. The interviews with 26 subjects the reviews of previous studies and the empirical investigation were processed for the study. The data was collected from 163 Korean females living in U.S. and analyzed by frequency mean factor analysis {{{{ chi ^2 }}-test, t-test and regression. The following results were found : the easyness of decision making (EDM) the loyalty of refund policy store (LRPS) and the increase of buying (IB) were found as the characteristics of clothing buying behaviors under the refund policy. EDM, LRPS and IB were influenced by clothing attitudes-shopping involvement and perceived buying risk-. The frequency of refund with 10 purchases was usually 0~1 times(38.7%) or 1~2 times (38.7%) The reasons for refund were : size unflattering appearance design com\ulcorner. The model of CCBBURPS was built based on the above findings(fig. 1)

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A Study on Clothing Behavior of Women with and without an Experience of Imported Clothes Purchase - Focusing on shopping orientation and Buying behavior - (수입여성의류 구매유무에 따른 의복행동 - 쇼핑성향과 구매행동을 중심으로 -)

  • 서민애;박광희
    • Journal of the Korean Home Economics Association
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    • v.39 no.6
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    • pp.79-92
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    • 2001
  • The goal of this study is to investigate the consumers'shopping orientation among those who have experience in buying imported clothing and those who have no experience in buying imported foreign clothes, types of clothing they buy (planned purchase, non-planned purchase, impulsive purchasing), purchase behavior, and demographic characteristics. The data were obtained from questionnaires completed by 400 women in the Daegu area whose age was 20 years and older. The SPSS package was used for data analysis which includes a test of reliability, frequency, percentage, factor analysis, t-test, and $\chi$$^2$ test. There were significant differences in clothing shopping orientation, impulsive purchasing, use of information sources, store selection standards between groups who had experience of buying imported clothing and had no experience of it. Also, there were significant differences in education levels, income Levels, marital status between two groups.

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Clothing Life-Style and Clothing Buying Behavior on Personality Types (성격유형별 의복 라이프스타일과 의복구매행동)

  • 권보애;오현정
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.7
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    • pp.927-938
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    • 2004
  • The purposes of this study were to find the difference of clothing life-style and to examine clothing buying behaviors on personality types. Personality types were identified using Myers-Briggs Type indicator(MBTI). The data were collected from 360 female adults using a questionnaire to clothing lifestyle and clothing buying behavior. The data were analysed with factor analysis, one- way ANOVA and Duncan's multiple range test. Results are summarized as follows: First, 'Fashion-oriented', 'self-regulate-oriented', 'activity-oriented', 'economic-oriented', 'social-oriented', 'leisure-oriented' and 'conservationoriented' clothing life-style had a significant difference of psychological types. Second, Extroverted(E) or Sensation(S) or Feeling(F) types regarded significantly higher in 'VMD', 'store atmosphere', 'famous brand name and store name' as criteria for store selection than combination types(IN, IT, NT) of Introverted(Ⅰ), iNtuition(N), Thinking(T). Third, Sensation Judgement types(SJs) of a patron temperament preferred a 'plan-oriented' life-style and considered 'famous brand name and store name' important. Sensation Perceiving types(SPs) of an artist temperament had an 'unplanned' clothing life-style and a significantly higher impulsive buying orientation than SJs.

A exploratory study on Segmentation of Internet Clothing Buyer - Focusing Buying Motives (인터넷 의류 상품 구매자의 유형화에 관한 탐색적 연구 - 구매 동기를 중심으로)

  • 김선숙;이은영
    • Journal of Distribution Research
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    • v.4 no.2
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    • pp.75-91
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    • 1999
  • This study is intended to help internet marketers by trying to segment consumer who had experience in buying clothing in internet shopping-malls. Concrete purpose of this study was 1)to segment by Buying Motives of Internet Clothing Buyer, 2) to identify demographic traits of segmented groups and 3) to identify buying behavior traits, internet shopping-mall choice criteria of segmented groups. The data of 500 respondents were collected by questionnaires in internet survey site. The results were as follows : 1) 5 factors; convenience, informational, hedonic, economic, easiness of refund were revealed by factor analysis, 2) 3 group types by buying motives; information-oriented, hedonic, convenience-oriented were identified by cluster analysis, 3) 3 groups were different in demographic traits, 4) goal-directed/experience-directed behavior and shopping-mall choice criteria of three groups were different. And then marketing implications were discussed.

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Clothing Consumers' Non-Purchase Shopping Behavior: Browsing Behavior Outside the Purchase Context (의류소비자의 비구매쇼핑행동에 관한 연구)

  • 김영미;이영선
    • Journal of the Korean Society of Clothing and Textiles
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    • v.22 no.6
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    • pp.793-803
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    • 1998
  • Since most clothing research has still centered around buying behavior, the importance of consumer behavior which exists outside the purchase context has been neglected. This orientation focusing solely on purchase-related processes is deficient as it cannot account for consumer behavior that is recreational or that occurs without a recognized consumption need. In this vein, clothing browsing behavior can be a significant variable that has effects on clothing purchase-related variables. So to speak, browsers do make purchases at times; delayed-action purchases, impulse purchases and browsers may provide other less informed people with product information. In this study, we used definition proposed by Bloch and Richins(1983), which defines non purchase shopping(browsing) as 1,he examination of merchandises of a store for recreational or informational purposes without a current intention to buy. The specific objectives of the study were to identify the dimensions of clothing non -purchase shopping and to determine the causal relationship among clothing involvement, non-purchase shopping, impulse buying, purchase quantity, opinion leadership. The questionnaire method was used and 366 questionnaires were analyzed. Results can be summarized as follows. First, the non-purchase shopping was divided into two dimensions such as recreational non-purchase shopping and informational non-purchase shopping Of the two dimensions, recreational dimension explained the greater part than informational one. Second, it was revealed that clothing involvement was strongly positively related to non-purchase shopping, which influenced considerably on impulse buying, purchase quantity, and opinion leadership. In other words, clothing non-purchase shopping behaivor is very significant concept of clothing product category and has considerable effects on clothing buying though it occurs independently of purchase, so it seems that much more concern will be needed on this concept.

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