• Title, Summary, Keyword: City

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The Effects of City Brand Image on City Brand Recognition and City Loyalty (도시 브랜드 이미지가 도시 브랜드 인지도와 도시 충성도에 미치는 영향)

  • Kim, Do-Heon
    • The Journal of Industrial Distribution & Business
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    • v.9 no.3
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    • pp.69-79
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    • 2018
  • Purpose - Competition among cities around the world are rapidly shifting from competition of production factors such as labor costs and quality of raw materials to competition between the consumption factors such as quality of life, settlement environment, culture, and place. The entry into the era of competition between consumption factors is not only attracting investment for strengthening city competitiveness, but also actively inducing urban image reconstruction and new image making. Therefore, various studies related to urban marketing are being carried out. The object of this study is to investigate the effect of city brand image on city brand recognition and city loyalty based on the questionnaire of external citizens about Changwon city. Research design, data, and methodology - The data were collected from 200 Seoul and Busan citizens. Reliability and exploratory factor analysis were conducted through the SPSS program, and confirmatory factor analysis and structural equation modeling were conducted by using the AMOS program. Results - As a result of the hypothesis test, six hypotheses were adopted among the nine hypotheses. In summary, pleasant image, dynamic image, and good administrative image have a significant positive impact on city brand recognition. The magnanimous image did not have a significant effect on city brand recognition. In the impact of city brand image on city loyalty, magnanimous image and good administrative image had significant positive impact on city loyalty. Pleasant images and dynamic images did not significantly affect city loyalty. In addition, city brand recognition positively influenced city loyalty. Conclusions - First, it is possible to say that there is an academic significance of this research in its contribution to regional revitalization by investigating mutual influences in urban aspect by combining place marketing with image, recognition, and loyalty. Secondly, kinetic images such as pleasant image and dynamic image have more influence on recognition, and static images such as magnanimous images have more influence on loyalty. So, further research will be necessary to establish theories. Finally, In order to increase city brand recognition and city loyalty to local city, efforts should be made to improve urban images such as pleasant image, magnanimous image, dynamic image, and good administrative image.

An Assessment of Woman Friendliness of the City from Gender - Sensitive Perspective View Point - Focused on a Case of Ansan City Public Design Policy - (성 인지적 관점에서 도시의 여성친화도 평가에 관한 연구 - 안산시 공공디자인 정책사례를 중심으로 -)

  • Ha, Jae-Kyung
    • Journal of The Korean Digital Architecture Interior Association
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    • v.11 no.2
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    • pp.5-12
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    • 2011
  • As the city have been enlarged bigger and more complicated recently, a discussion about a city right, started on the base of perception that a city must be recognized as a public resource and the value. A city rights imply equal use and participation in these city resource. From a start of modern city, a city space have been developed mainly, as a man's economic business and industrial area, but now, to ensure a woman's city right is getting an important factor of citizen's settlement. Then many domestic cities tries to promote a woman friendly city creation. The main purpose of this paper is to find the concept of woman friendly city, based on a gender-sensitive perspective view point and to make an assessment index of Woman Friendliness of the City (WFC). In a case of Ansan City which city is in the planning stage of application for a woman friendly city.

Hierarchical Analysis of the Application of U-Eco City Services in Urban Space -Focused on the Service Classification by Planning Factors and its Spatial Adaptability - (U-Eco City 서비스의 공간위계별 적용가능성 분석 -계획요소별 서비스 분류와 공간단위 적용성을 중심으로-)

  • Lee, Sangho;Leem, Yountaik;Kim, Heeyoung
    • The Journal of the Korea Contents Association
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    • v.12 no.11
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    • pp.458-468
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    • 2012
  • The purpose of this study is to define U-Eco City services and to analyze the possibility and easiness of application in urban space. The most significant meaning of this study is that these results could be used as the design and planning guidelines for integrated U-Eco City. This study progress as follows; First, U-Eco City concept and their services were defined and the spatial units of U-Eco City were distinguished through literature review. Second, U-Eco City spaces are classified into four levels such as building, street, facility and district. Finally, the application of U-Eco city services was analyzed together by the statistical technique of cross-tabulation. 35.7% of U-city services was serviced in urban district and 38.8% of Eco City services was applied to Building. U-City and/or Eco city services were adapted differently according to the urban spatial hierarchy. Those services should be applied in terms of the characteristics of urban space in designing and planning U-Eco City.

A Study on the Training Strategy of Human Resources for the u-City Construction (유비쿼터스 도시 건설을 위한 인력양성방안 현황 및 정책방향 연구)

  • Lee, Jae-Yong;Ahn, Jong-Wook;Shin, Dong-Bin;Kim, Jung-Hoon
    • Journal of Korea Spatial Information System Society
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    • v.10 no.4
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    • pp.67-75
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    • 2008
  • This study is for the effective training strategy of human resources for the u-City construction to support the u-City human resource development plan of the Ministry of Land, Transport and Maritime Affairs (MLTM). One of the biggest problems concerning u-City is the shortage of advanced human resources for the u-City constructions. The characteristic of u-City makes u-City related human resources had knowledge of various fields including IT, GIS, construction engineering, urban planning and so on. But, there are only a few programs to train u-City related human resources. Therefore, this research established the objective of the training strategy for u-City human resource development as "the training strategy of human resources for the successful u-City constructions". To achieve this objective, four different core strategies are established like followings: (1) demander-oriented education, (2) regional balanced education, (3) integration education of u-City related subjects, (4) u-City related education infrastructure development. These 4 different core strategies can be achieved from 5 sub projects like followings: (1) demand estimation of u-City human resources, (2) u-City education from selected regional core universities, (3) u-City education from u-City human resource education centers, (4) online education and (5) construction of education infrastructures. These 5 interrelated sub projects can be preconditions of the successful human resource strategy development.

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Evaluation Index for U-city Status Diagnostic Assessment System based on Local Governments (지자체 U-City 수준진단체계 평가지표)

  • Lee, Mee Young;Shin, Ju Ho;Lee, Jae Yong
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.15 no.5
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    • pp.20-28
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    • 2016
  • A Ubiquitous City (U-city, Smart City) is one that ties information communications technologies (ICT) into many facets of city construction, thereby implicitly intending to function as a smart city that aims to be efficiently managed as well as provide an enhanced standard of living for its residents. Laws related to the construction of such ubiquitous cities point to integrated city management centers, intelligent facilities, and U-City infrastructure, among others, as central components of U-Cities, but do not provide a standard for these structures. Consequently, building of U-Cities by local governments are based on arbitrary judgments constrained the myriad of practical limitations that they face. Such ambiguity brings to light the need to find ways to improve the quality of these efforts. The first and second stages of this research examine the status of the components of a U-City -ubiquitous planning, technology, infrastructure, and services - and undertakes a comprehensive review thereof, with evaluation criteria formulated on the characteristics of stability, connectivity, goal-orientation, and development potential. In the research's third stage, a realistic and detailed evaluation index by which U-Cities can be renewed, demonstrated, and applied (???) is introduced in a step-by-step fashion, which will allow for local governments to properly assess the standard of their U-City in relation to the realities of the locality. Through the research result, it is expected that the index will become a part of the continued development and advancement of the "smart" character of an autonomous U-City at the local scale, and contribute to the overall revitalization of the U-City.

Research Trends of U-City Theses in Korea and Oversea (국내.외 U-City 논문의 연구동향)

  • Kim, Kirl;Chun, Joung-Yoon;Shin, Dong-Bin;Lim, Si-Yeong
    • Journal of Korean Society for Geospatial Information System
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    • v.19 no.1
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    • pp.53-61
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    • 2011
  • The purpose of this study is to suggest development directions and elicit future research themes of U-City and future city by identifying the research trends of U-City theses. For this, meta-keywords were elicited based on the theses of U-City and future city published from mid 1990s to 2010. Centered on the meta-keywords, temporal keyword analysis was performed to compare the research trends of U-City and future city theses in Korea and oversea. The results show that most of U-City and future theses in Korea and oversea mainly dealt with technology. U-City theses in Korea have a tendency to research technology, methodology, service, planning and management in order from the early beginning. However, the U-City and future theses in oversea have a tendency to continuously study U-City applications to city through the model based on the technology and methodology. Therefore, the U-City research in Korea should focus on aspects of urban regeneration, urban scale, and so on. That is to say, the research in near future is required to apply the U-City to various urban themes.

Strategies for the Establishment of u-City Planning System in the Ubiquitous Computing Age (유비쿼터스 시대를 대비한 u-City 계획체계 정립방안)

  • Kim, Jung-Hoon;Cho, Chun-Man
    • Spatial Information Research
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    • v.16 no.1
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    • pp.129-144
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    • 2008
  • Last February, $\ulcorner$The Act on Ubiquitous City Construction and etc.$\lrcorner$ was approved by the National Assembly. The law stipulates the regulations on the planning, construction and management of the Ubiquitous City. As its national-level law system is about to take its effects, future new city developments are expected to have its legal basis to be built to meet ubiquitous city requirements. Also, it is anticipated that such needs would require much more planning techniques and strategies. In reaction to those upcoming needs, this study is to search for new planning approaches to realize the u-City in reality. It is also to supply with the framework to execute the u-City projects in more structuralize and systemize manner. Therefore, with the purpose of the establishment of comprehensive planning system, the theoretical bases were sought in relation to planning u-City, pre-existing u-City development cases and regarding regulations were analyzed, and then basic concepts, features, and constituent factors were set up.

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Building Web Database for WHO Healthy City Wonju (원주시 건강도시 웹 데이터베이스 구축)

  • Nam, Eun-Woo;Shin, Taek-Soo;Song, Yea-Li-A;Park, Ki-Soo;Song, Tae-Min;Kim, Min-Kyung;Park, Jae-Sung
    • Korean Journal of Health Education and Promotion
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    • v.24 no.3
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    • pp.119-128
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    • 2007
  • The purpose of this study is to develop Web database for healthy city that contains healthy city indicators for making city health plans, setting project priorities, monitoring projects, and evaluating healthy city projects, effectively. Using Delphi survey method for identifying indicator domains and indicators, we extracted nine domains with thirty-four healthy city indicators. Based on the appraisals of DB users about the contents of DB, a web database for healthy city Wonju was constructed. We developed a web database system for the purposes of sharing high quality health related data for managing and evaluating healthy city projects. The web database currently provides variety data in the web address, http://healthycity.wonju.go.kr/index.html. The web DB comprised with major healthy city indicators that are the most important indicators, healthy city indicator data that have a variety data set for encompassing all domain areas such as city infrastructure, health medicine, economies, and all other related areas and qualitative data that contains policy reports, research results, healthy city information and all other tips. A database of healthy city is very essential and important because it makes healthy city projects alive by managing and sharing healthy city related data effectively. But we need to fill out some blank cells in DB because there are currently unavailable data for some indicators. In conclusion, we expect the web DB contributes information sharing of healthy city project teams and improving healthy city project quality at Wonju city in Korea.

Consideration of the Spatial and Physical Planning and the Role of Participants for Ubiquitous City (u-City의 공간개념과 도시건설의 주체별 역할)

  • Choi, Bong-Moon
    • The Journal of the Korea Contents Association
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    • v.9 no.1
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    • pp.438-445
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    • 2009
  • Recently, the concern of ubiquitous City(u-City) in each level of governments is on the increase, and they are professing themselves to follow the u-city concept on constructing new urban development or urban renewal project. But the u-city plan and construction proceed as the simple sets of advanced technology without fundamental space concept or space plan of the u-city. Therefore, the u-city as a citizen's living space and a basic urban environment is defined in this article, the viewpoint of the space plan and the recent trends of u-city in korea are reviewed. On the basis of this review, this article proposed an approach of the spatial plan for a u-city construction, here the approach consisted of the 3 stages of planning, constructing, and maintaining of the u-city, and finally the role of the participant in the each stage and spatial hierarchy was proposed.

The Effect of Reducing Carbon Emissions, According to the Introduction of U-City System (U-City 시스템 도입에 따른 탄소배출량 저감 효과 분석)

  • Jung, Tae-Woong;Moon, Su-Jung;Kim, Yoon-Kwan;Koo, Jee-Hee
    • Spatial Information Research
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    • v.20 no.1
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    • pp.19-26
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    • 2012
  • Since $CO_2$ emissions are recognized as the biggest contribution to climate change, the needs and international efforts for $CO_2$ emissions reduction are increasing. The developed countries are driving strategies to boost green industry as a new growth engine. Following this global trend, based on the ongoing U-City project as a new city model, it is required to analyze the changes of $CO_2$ emissions in U-City to identify its potential for reducing carbon dioxide emissions. This study aims at identifying the potential and effects on $CO_2$ reduction by analyzing the level of $CO_2$ emissions before and after introducing U-City. Bundang-Gu, Seongnam-City & Ilsan-Gu, Goyang-City among Phase I new tow ns were selected as model cities before introducing U-City and Dongtan-Dong, Hwaseong-City as a model city after introducing U-City. The result showed 30% reduction of $CO_2$ emissions in the comparison of tw o models.