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Relationship between Fashion Product Attributes, Product Satisfaction and Repurchase Intention for Schoolbags - Focusing on middle and high school students in Daegu and GyeongJu - (통학가방구매 시 패션제품속성요인과 만족도 및 재구매의도와의 관계 - 대구, 경주 지역의 중고생올 중심으로 -)

  • Park, Goo-Ja;Yoo, Tai-Soon
    • Journal of the Korean Society of Costume
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    • v.59 no.6
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    • pp.16-28
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    • 2009
  • This study examined relationship among fashion product attributes of schoolbag, product satisfaction and repurchase intention. Total 315 questionnaires were distributed to the female/male students in Daegu and GyeongJu. Frequency analysis, factor analysis, reliability analysis, multiple regression were conducted using SPSS 13.0K statistics program as data analysis. The independent sample t-test was also conductd to examine the differences among sex, domicile, middle and highschool students. The findings hum the analysis are described in the following: First, female students is higher subjective fashion product attributes(fashion, individuality, refined) and objective fashion product attributes(design, color) importance than male students in purchasing schoolbag. High school students is higher subjective fashion product attributes(fashion, individuality) and objective fashion product attributes(brand, color) importance than middle school students in purchasing schoolbag. Second, product satisfaction are positive influenced by practicality and individuality of subjective fashion product attributes. Product satisfaction are not influenced by fashion and refined of subjective fashion product attributes. Third, product satisfaction are positive influenced by brand and design of objective fashion product attributes. Product satisfaction are not influenced by price and color of objective fashion product attributes. Forth, repurchase intention in schoolbag are strong positive influenced by product satisfaction.

The Effect of Price Dispersion and Product Information on Consumer Product Attitude in Informediary

  • Chung, Sung-Hun;Han, In-Goo
    • 한국경영정보학회:학술대회논문집
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    • pp.539-544
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    • 2007
  • Infomediary, playing an important role in e-commerce, provides refined a product information and the price dispersion of product. This paper use the elaboration likelihood model to explain how level of involvement with a product moderates the impact of price dispersion and product information quality on product attitude. The study produces three major findings : (1) the quality of product information produced by infomediary has a positive effect on consumers' product attitude, (2) For low-involvement consumer, price dispersion of product positively affect consumers' product attitude. For high-involvement consumer, negatively affect, (3) low-involvement consumer are affected by the price dispersion rather than the quality of product information, but high-involvement consumer are affect by price dispersion mainly when the quality of product is low. These finding have implications for on-line infomediaries in terms of how to manage their users.

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A Safety Evaluation Method for a Product Design Planning Stage: Application of AHP and Fuzzy (AHP 및 Fuzzy를 이용한 제품기획단계에서의 안전성 평가)

  • Park, Ji-Young;Cho, Am
    • Journal of the Ergonomics Society of Korea
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    • v.27 no.2
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    • pp.15-24
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    • 2008
  • As users increasingly recognize the importance of safety and the Product Liability comes into effect, a company should take responsibility of protecting the users who use its product. In order to produce a safe product and satisfy the needs of users, it is critical for develope opriately and understand the characteristics of the product accurately. Furthermore, a safe product can be realized by considering a safety level of the product in a whole product development process. However, in general, product development projects hardly evaluate the safety of a product in the product planning step. In addition, most of safety evaluation methods which are applied in the product planning step have a tendency to be qualitative because a detailed product design step. Therefore, this research aims at enhancing the performance of the safety evaluation process by applying quantitative methods such as 'AHP' and 'Fuzzy'. AHP can help analysts derive the weight of safety factors. Fuzzy is applied to evaluate the degree of safety of product elements in this paper. The proposed method will be able to improve the safety level of a product by using the quantitative methods in the product planning step.

Deformation History of Product during Forward Extrusion Process (전방압출 공정에서 제품 변형 이력)

  • 이강희;박용복
    • Transactions of Materials Processing
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    • v.10 no.1
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    • pp.75-79
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    • 2001
  • The study has been performed for the relation between die and product during forward extrusion by the experiment. Stains of the die have been given by the simple experiment using the strain gauge located at the outer surface of the die. The history of the deformation of the die and the product has been given by the experiment and Lame's formula. The inner pressure of the die causes the deformation of die that affects the accuracy of dimension as well as shape of the product. The product with accurate dimension and shape can be obtained by analysing elastic deformation of the die during the process. The deformation of the die during metal forming process has been usually predicted by the experience of industrial engineer or finite element analysis. But it is difficult to predict the dimension of the product at unloading and ejected states. In the present study, useful results for the deformation history of the die and the product were obtained through the experiment and Lame's formula in forward extrusion which can be applied to the die design for the product with accurate dimension.

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Deformation History of Product during Forward Extrusion Process (전방압출 공정에서 제품 변형 이력)

  • 박용복
    • Proceedings of the Korean Society for Technology of Plasticity Conference
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    • pp.76-79
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    • 1999
  • The study has been performed for the relation between die and product in forward extrusion by the experiment. Strains of the die have been given by the simple experiment using the strain gauge located at the outer surface of the die and the history of the deformation of the die and product is given by the experiment and Lame's formula. The inner pressure of the die causes the deformation of die that affects the accuracy of dimension and shape of product. The product with accurate dimension and shape can be obtained by analysing elastic deformation of the die during process. The deformation of the die during metal forming process has been usually predicted by the experience of industrial engineer or finite element analysis. But it is difficult to predict the dimension of product at unloading and ejected states. The study has given useful results for the deformation history of the die and product through the experiment and Lame's formula at forward extrusion for solid cylinder and can be applied to the die design for product with accurate dimension.

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Study on the Deformation of Die and Product in Closed Die Upsetting (밀폐 업셋팅에서 금형과 제품 변형에 관한 연구)

  • 이강희;박용복
    • Transactions of Materials Processing
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    • v.8 no.6
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    • pp.563-568
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    • 1999
  • The study has been performed for the relation between die and product in closed die upsetting by the experiment. The strain of die has been given by the simple experiment using the strain gauge located at the outer surface of die and the deformation history of die and product has been given by the experiment and Lame's formula. The inner pressure of die causes the deformation of die that affects the accuracy of dimension and shape of product. The product with accurate dimension and shape can be obtained by analysing elastic deformation of die during upsetting process. The deformation of die during metal forming process has been usually predicted by the experience of industrial engineers or finite element analysis. But it is difficult to predict the dimension of product at unloading and ejected states. The study has given useful result for the deformation history of die and product through the experiment and Lame's formula at closed die upsetting, and can be applied in the die design for product with accurate dimension.

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A New Approach to Product Risk Analysis for Safe Product Design (안전한 제품을 설계하기 위한 새로운 제품위험분석 방법)

  • An, Chan-Sik;Jo, Am
    • Journal of the Ergonomics Society of Korea
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    • v.23 no.3
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    • pp.53-72
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    • 2004
  • Today we are observing a lot of injuries, casualties, and property losses that are mainly caused by the defects of products. In order to derive safety designs, which minimize the possibility of such product liability-related accidents, we need to take into account the user-product interaction as an important part of the danger factor analysis. Existing risk analysis techniques, however, have some limitations in detecting comprehensive danger factors that are peculiarly involved in human errors and the functional defects of products. Researches on danger factor analysis regarding the user-product interaction have been carried out actively in ergonomics. In this paper, we suggest a novel product risk analysis technique, which is more objective and systematic compared to the previous ones, by combining a modified TAFEI (Task Analysis For Error Identification) technique with SASA (Systematic Approach to Accident Scenario Analysis) technique. By applying this technique to the product design practice in industry, corporations will be able to improve the product safety, consequently strengthening the competitiveness.

A Two-Process Two-Product Inventory Model on a Single Facility with By-Product

  • Moon, Dug-Hee;Hwang, Hark
    • Journal of Korean Institute of Industrial Engineers
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    • v.12 no.2
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    • pp.67-76
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    • 1986
  • This study is concerned with a single-facility production system in which two kinds of products, product 1 and 2, are produced by two different processes, process 1 and 2. Product 2 is produced either by process 2 or by process 1 as by-product, while product 1 is obtained only through process 1. The repeating sequences of the two processes and their associated lot sizes are determined which minimize the total inventory related cost. A solution algorithm is developed and is illustrated with numerical examples.

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Effect That Type Gets in Consumer Communication : Product Participation Level and Internet Word-of-mouth -Laying stress on purchase review of product and Internet shopping mall by FCB Model- (제품 관여수준과 인터넷 구전메시지 유형이 소비자 커뮤니케이션에 미치는 영향 -FCB 모델에 따른 제품과 인터넷 쇼핑몰의 구매 댓글을 중심으로-)

  • Chin, Hong-Kun;Lee, Eun-Joo
    • Management & Information Systems Review
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    • v.22
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    • pp.85-115
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    • 2007
  • Following is discovered in this study by some. First, attribute(product/non- product) of that truth that get through experiment of this study is WOM deduced result that have statistical meaning in dependent variable which is public trust only in this study. Specially, information by word of mouth type received High positive response more with non-product information by word of mouth attribute than the product attribute in all experiment products that is parted according to involvement. Consumer's response by involvement level of product can affect for site attitude, public trust, and intention to purchase by second. For example, consumer's site attitude has induced the most positive response, and can confirm positive response of High consumer most in that involvement sensitivity product in that participation reason type product and could confirm response that is the most positive in that involvement reason product even if there is for intention to purchase. Result of this study is grasped that have High mean value relatively in site attitude, product attitude, information by word of mouth effect, public trust, brand attitude, purchase intention etc. generally that product involvement and information by word of mouth attribute are interrelation by third. This can change fairly data processing process according to consumer's Involvement Level, behavior deterministic process, consumer's action with attitude formation process, and involvement for products. High occasion than is low incline more efforts in information retrieval and is discreet result such as study finding of produce.

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A Study on Software Product-Line Architecture Design Process (소프트웨어 제품계열 아키텍처 설계 프로세스)

  • Oh, Young-Bae
    • Journal of Information Technology Services
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    • v.4 no.2
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    • pp.47-59
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    • 2005
  • S/W product line is a S/W product or a set of S/W system, which has common functions. We can develop a specific S/W product, which satisfiesrequirements of a particular market segment and a mission in a specific domain by reusing the core asset such as the developed S/W architecture through the S/W product line. S/W development methodology based on the S/W product line can develop a S/W more easily and fast by reusing the developed S/W core asset. An advanced country of S/W technology selects S/W product line as a core field of S/W production technology, and support technology development. In case of USA, CMU/SEI (Carnegie Mellon University / Software Engineering Institute) developed product-line framework 4.0 together with the industry and the Ministry of National Defense. Europe is supporting the development of product line technology through ITEA(IT for European Advancement) program. In this paper, we aim to construct reference architecture of S/W product line for production of the S/W product line.