• Title, Summary, Keyword: Attitude

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A Study Related to Adolescent Girl Students' Appearance-Related Attitude and Clothing Attitude (청년기 여학생의 외모관련태도와 의복태도와의 관련 연구)

  • Lee, En-Hee
    • Korean Journal of Human Ecology
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    • v.16 no.2
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    • pp.421-432
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    • 2007
  • The purpose of this study was to investigate the relationships between appearance-related attitude(attitude toward appearance, body satisfaction) and clothing attitude, and to examine how clothing attitude was influenced by appearance-related attitude. The method of this study was survey research by using questionnaires. Subjects were 700(middle school students 217, high school students 227, university students 256) girl students located in Junrabookdo province. In this statistical analysis, SPSS 11.5 for Windows program was utilized to calculate frequency, mean, factor analysis, cronbach's $\alpha$, one-way ANOVA, Pearson's correlation, multiple regression analysis. The results of this research were as follows: The results of analysing the factors to the response clothing attitude emerged five dimensions(fashion pursuit, gender attractiveness, self-expression, aesthetic, and modesty). University school girls' students showed higher attitude toward appearance, body satisfaction, clothing attitude except of modesty. Clothing attitude variables except of modesty had positive correlations with appearance-related attitude. However, modesty of clothing had negative correlations with appearance-related attitude. As a conclusion, adolescents' appearance-related attitude constituted important characteristics which could affect clothing attitude directly.

The Effect of Audience Attitude toward Product Placement on Product Attitude and Purchase Intention (PPL에 대한 수용자의 태도가 PPL된 제품 태도 및 구매의도에 미치는 영향)

  • Chae, Se-Ra;Han, Woong-Hee;Kim, Geon-Ha
    • The Journal of Distribution Science
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    • v.13 no.1
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    • pp.71-81
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    • 2015
  • Purpose - This study aims to examine the effect of audience attitude toward product placement, or PPL, on product attitude and purchase intention. PPL has increasingly been prevailing in TV dramas since the revision of the Broadcasting Act in January 2010, and it is quite widespread in today's society. Therefore, this study intends to investigate how the audience would take a particular attitude toward PPL in TV dramas and how their attitude would affect their product attitude and purchase intention. Research design, data, and methodology - The sample for the current study was drawn from college students in Seoul in December 2013, as the main targets of the products and brands that were advertised by PPL are young people. The questionnaire for this study comprised nine parts, such as the knowledge of PPL, experience of PPL, TV drama watching time, impulsive buying propensity, celebrity imitating buying propensity, attitude toward PPL, attitude toward product, purchase intention, and demographic characteristics. The questionnaire items were measured by 5-point Likert scales. Whether the demographic characteristics and propensity to consume would affect PPL attitude was analyzed and how the PPL attitude would affect purchase intention through product attitude was analyzed as well. To analyze the relationship between variables, structural equation modeling analysis was performed with Amos 18.0. Results - The major findings of the study were as follows. First, whether the demographic characteristics and propensity to consume would affect PPL attitude was analyzed, and it is found that out of the demographic characteristics, only gender and knowledge of PPL exerted an influence on PPL attitude. In addition, celebrity-imitating buying propensity had an impact on PPL attitude. Second, whether PPL attitude would affect purchase intention through product attitude was analyzed by structural equation modeling. Consequently, it is found that PPL attitude impacted purchase intention through product attitude. Conclusions - The findings of the study had the following implications. First, in theoretical aspects, previous studies have proven only that attitude toward PPL influenced attitude toward product and purchase intention separately; however, the current study has investigated the mediated role of attitudes toward PPL. Second, regarding the practical aspects, as PPL attitude exercised an effect on purchase intention as well as product attitude, PPL should be utilized in a manner to stimulate the audience to take a positive attitude to it. Finally, gender, PPL knowledge, and celebrity-imitating buying orientation were identified as influential factors for PPL attitude. Specifically, female consumers showed a lower attitude toward PPL than males, and the consumers who have no knowledge showed a lower attitude toward PPL. The consumers who have celebrity imitating buying propensity expressed a higher attitude toward PPL. These factors should consequently be taken into account when PPL is planned and conducted. The current study has limitations such as the sample object, non- experimental method, and media biases. Therefore, future research should be conducted to address these limitations.

Review about Child Rearing Attitude of Parents (부모의 양육태도에 대한 고찰)

  • Kim, Shin-Jeong;Kim, Young-Hee
    • Korean Parent-Child Health Journal
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    • v.10 no.2
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    • pp.172-181
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    • 2007
  • The purpose of this study was to review the concept, type and factors that affect child rearing attitude of parents and suggest desirable child rearing attitude of parents. Child rearing attitude of parents not only decide the quality of parent-child relationship but also affect child intellectual, emotional, social development and character. Many theorists suggest the type of child rearing attitude of parents, Schaefer's theory is commonly accepted. This model divided into 4 types, affectional-automatic attitude, affectional-controling attitude, rejecting-automatic attitude, rejecting-controling attitude. Through this study, confirmed factors that affect child rearing attitude of parents were family social position, parent's age and educational level, child gender. And other factors were mother has a job or not, marriage satisfaction, number of child and etc. Desirable parent's child rearing attitude were parent's consistency, understanding and acceptance of parents, parent's ideal behavior, democratic attitude of parents, parent's love for their children.

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A Study on the Difference between Gender Role Attitude and Dual Income Attitude: Focusing on Classification of Married Couple with Children (성역할 태도와 맞벌이 태도의 차이에 관한 연구: 기혼·유자녀 가구를 중심으로 한 유형화)

  • Jung, Yun-Tae;Suh, Jae-Wook
    • 한국가족관계학회지
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    • v.21 no.1
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    • pp.143-160
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    • 2016
  • Objectives: The purpose of this study is to empirically verify the difference between traditional gender role attitude and realistic dual earner attitude. Most preceding studies analyzed gender role attitude by summated rating scale while few studies have been conducted on the difference between traditional gender role attitude and dual earner attitude. Method: By using the 9th Korea Welfare Panel Data (year 2014), this study extracted households of married couples and with children in working age (18 through 64 years of age) who are the main subjects in work-family relationship. First, this study classified traditional group and modern group in their gender role attitude and passive group and active group in their dual earner attitude and by crossing these attitudes, drew out 4 gender role/dual earner attitudes. For analysis, this study investigated frequency of attitude types through descriptive statistics. By conducting ANOVA, study verified if there are significant differences in the satisfaction with family relationship depending on the types of gender role/dual earner attitudes. Lastly, study examined the effect of socio-economic status and demographic characteristics on the types of gender role/dual earner attitudes by conducting multi-nominal logistic regression analysis. Results: As the result of analysis, first, half of respondents belonged to 'equal-role-oriented type' who has modern gender role attitude and active dual earner attitude. However, there were not a few 'dual-earner-avoiding type' who has modern gender role attitude but passive dual earner attitude and 'incongruous attitude type' who has traditional gender role attitude but active dual earner attitude. Next, 'incongruous attitude type' had significantly low level of satisfaction with overall family life, relationship with spouse and relationship with children than other attitude types. Lastly, those whose incomes belong to poor strata, those who are high school graduates and lower, males and those who are over the age of 60 had significantly higher probability of belonging to 'incongruous attitude type.' Conclusion: The results of analysis demonstrate that the difference between gender role attitude and dual earner attitude is an important matter and since 'incongruous attitude type' exhibits low level of satisfaction with family relationship, scrupulous policy approaches are required for those who have high possibility of belonging to 'incongruous attitude type.'

Life Attitude Patterns and Post-Retirement Adaptation among Men Retirees (남성 퇴직자의 생활태도 유형화 및 유형별 퇴직후 적응도)

  • 성미애;옥선화
    • Journal of the Korean Home Economics Association
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    • v.40 no.1
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    • pp.1-21
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    • 2002
  • The purposes of this study is to classify retiree's job, leisure, and family attitude; to identify the characteristics of each attitude types; and to examine the retirement adaptation level of each attitude type. The major findings of the study are as follows: First, four attitude types can be categorized: 'the job involved attitude type', 'the total positive attitude type', 'the leisure positive attitude type', and 'the total negative attitude type'. Second, the result of the discriminant analysis shows that 'the job-family experience before retirement and number of unmarried children' element was the most crucial in classifying the retiree's attitude. And 'the retirement reception and individual resource element' was in orders of discrimination power Third, 'the total positive attitude type' is the highest level of retirement adaptation.

The Influence of Brand Previous Knowledge, Previous Brand Attitude, Perceived Quality on VMD Cognition and Attitude (브랜드 사전지식, 사전 브랜드 태도, 지각된 품질이 VMD 인지와 태도에 미치는 영향)

  • Park, Hyun-Hee
    • Fashion & Textile Research Journal
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    • v.7 no.5
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    • pp.519-526
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    • 2005
  • The major aim of this study was to find out the influence of brand previous knowledge, previous brand attitude, perceived quality on VMD cognition and attitude. Eight brands were selected as experimental stimuli brands for this study. A total of 320 questionnaires were obtained from college students living in Daegu. Using factor analysis, each of brand previous knowledge, previous brand attitude, perceived quality, VMD attitude were extracted one factor.VMD cognition were divided into 5 factors; Coordination, Attractiveness, Fashionability, Fitness, and Functionality. The results revealed that previous brand attitude and perceived quality affected VMD cognition and VMD attitude, while brand previous knowledge did not affect VMD cognition and VMD attitude. Therefore, when companies related to fashion investigate the effect of VMD, they should consider the previous brand attitude and perceived quality of their brands.

Causal Relationships on Consumer Attitude Toward the Types of Fashion Advertising Appeal (의류광고의 소구유형에 따른 소비자의 태도 연구)

  • 양수미;박은주
    • Journal of the Korean Society of Clothing and Textiles
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    • v.19 no.1
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    • pp.3-12
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    • 1995
  • The purpose of this study were to identify the types of consumer responses and to investigate the attitude formation process toward the fashion advertising. A consusmer attitude model for the fashion advertising and to select relevant variables. A consumer attitude model was composed of the prior brand attitude, the consumer re, ;posses (affective, cognitive) the advertising attitude, the brand attitude, and the purchase intention paradigm. The result of this study were as follows: 1. Consumer responses on the fashion advertising were distingished between affective response and cognitive responses and the degree of responses differed by the advertising appeals types (emotional advertising, sex appeal advertising and product attribute advertising). 2. The main casual course of the fashion advertising was that the prior brand attitude $\rightarrow$ the consumer responses (affective, congnitive) $\rightarrow$ the advertising attitude $\rightarrow$ the brand attitude $\rightarrow$ the purcha, ie intention. These attitude formation process was differed by the advertising appeals types. Finally, consumer responses on the fashion advertising were disinguished beween affective responses and congitive responses, and were affected to advertising attitude, brand attitude, purchase intention. These consumer attitude formation process was differed by the advertising appeals.

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A Study on Body Mass Index, Body Attitude and Clothing Attitude of Women in Their Twenties (20대 여성의 비만도, 신체태도와 의복태도에 관한 연구)

  • Lee, Juyoung
    • Journal of Fashion Business
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    • v.18 no.5
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    • pp.1-14
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    • 2014
  • The purpose of this study was to analyze body mass index of women in their twenties and investigate the relationships of body attitude and clothing attitude. To achieve the purposes of this study, a questionnaire was conducted with 398 people from May 2 to May 30, 2013. The final data was analyzed with spss 18.0 program. The results were as follows: First, I found that body attitude had this order: Feeling fat, Lower body fatness, Salience of weight and shape, Attractiveness, Strength and fitness, and Body disparagement Secondly, there were significant differences of body attitude based on demographic characteristics and body mass index. Thirdly, I found that clothing attitude was classified into four factors of Personality pursuit, Body complement, Appearance ostentation, and Social approval. Fourthly, there were significant differences of clothing attitude based on demographic characteristics and body mass index. Fifthly, there were significant relations of body mass index, body attitude, and clothing attitude of women in their twenties. Thus, I found that body mass index and body attitude were related to clothing attitude.

Attitude of Death, Perception on Hospice and Attitudes of DNR by Nursing Students in an Area (일개 대학 간호대학생의 죽음태도, 호스피스 인식 및 심폐소생술금지(DNR) 태도의 관계분석)

  • Kim, Young-Sun
    • The Korean Journal of Health Service Management
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    • v.8 no.3
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    • pp.219-228
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    • 2014
  • The purpose of this study was to provide a basic data for the establishment of attitude on death, perception on hospice and attitude of DNR by nursing students. The survey was performed with 214 nursing students in Busan. The data was collected by questionnaires and were analyzed using SPSS/win 21.0 program. The period of data collection was from June 1, 2013 to June 15, 2013. The mean scores of attitude on death, perception on hospice and attitude of DNR were 2.63, 3.30 and 3.83 point. The attitude of DNR of the nursing students was significantly different according to the grade and satisfaction of major. The attitude of DNR showed the significant positive relationship with attitude on death and perception on hospice. Attitude on death and perception on hospice accounted for 16.8% of variance in attitude of DNR. Finding of this study is necessary to develop nursing understanding for the attitude of DNR by considering attitude on death and perception on hospice.

Development of Quad-rotor with Anti-Windup Based PI controller and Hovering Attitude Control Flight Test (적분누적 방지기법 기반 자세제어기를 이용한 쿼드로터 개발과 호버링 자세 제어 비행 실험)

  • Park, Daejin;Park, Cheongeon;Lee, Sangchul
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.26 no.3
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    • pp.48-54
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    • 2018
  • This paper deals with a development of a quad-rotor for a hovering attitude control. First, a rotational dynamics are derived to design an attitude controller. The attitude controller is based on PI (Proportional-Integral) controller. For a stable attitude control, an anti-windup method applies to the PI attitude controller. Additionally, a complementary filter is used to obtain more reliable attitude. Gain values of the attitude controllers based on the anti-windup method are obtained through tests. Finally, the quad-rotor with the anti-windup based PI attitude controller is developed and a hovering attitude control flight tests are performed. As a result, the developed quad-rotor is capable of stable hovering.