• Title, Summary, Keyword: Apparel form

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A Study on Development of Out-door Wear Design to Respond to the Climate and Environment -Focus on the design in collections after the year 2000- (기후와 환경에 대응하기 위한 아웃도어 웨어 디자인에 관한 연구 -2000년 이후 컬렉션에서 발표된 디자인을 중심으로-)

  • Bae, Jung-Min
    • Journal of the Korean Society of Costume
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    • v.61 no.7
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    • pp.101-109
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    • 2011
  • The present research aims to suggest the design of a new direction that copes with the changing environment. For example, the design for outdoor wear can be made through various methods that allows it to be worn for anytime and anywhere. Also, the research aimed to seek a development direction of outdoor wear design with environment-friendly expanded function that handles unpredictable environmental changes. The analysis of this research is as follows. First, it can be said that the trend of the outdoor wear design according to climate and environment changes is a design that seeks an efficient and rational role in functional aspects such as complex multi-functionality and minimum decorations as well as enhancing economic efficiency. Second, the outdoor wear design provides the optimal climate for the human body even in a continuously changing artificial environment. Its easy and comfortable function also helps to keep defense from possible risk elements. Lastly, this research seeks interactions among design, the body and environment. It also tries shape change using buttons and zippers, etc. according to expansion of a structural form of clothes as multi-functionality and versatility tools, and seeks a design form that can be reconstructed. The research that geared toward environmental changes should be further progressed in order to produce apparel that have efficient adaptability of any climate situations.

FUN Fashion Design in the Emotional Consumption Era (감성소비시대의 펀(Fun) 패션디자인)

  • Im, Hyo-Bin;Ko, Hyun-Zin
    • Journal of the Korean Society of Costume
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    • v.61 no.5
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    • pp.93-105
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    • 2011
  • This research is aimed at examining the characteristics of the fun fashion design in the emotional consumption era from a broad perspective, and it is meaningful in the sense that it presents the ideal direction for the development of fashion products that can satisfy the changing desires of the consumers today and tomorrow. For this, the documentary study and practical case study have been executed. This paper examined the two aspects of the fun definition when it comes to the characteristics of the fun fashion design that are manifested in the emotional consumption era. First, fun fashion design that is presented by designers from the consumers' position manifests in the form of deviation from the every day life rules, use of the child-like expression mediums and unexpected turning, fun fashion design when it pertains to the deviation from the every day life rules is expressed freely, adopts object and forms it, and mixes in the alien elements, fun fashion design when it pertains to the use of child-like expression element is manifested in the form of child-like expression, child-like expression of the form, child-like drawing, introduction of the child-like object, character and graffiti. Moreover, fun fashion design of the unexpected turn is expressed with illusion and storytelling. Next, fun fashion design from the participants' position is a design created by the active participation of the consumers. As the producers who participate actively in the product design process, design is modified by the design of participation and users so that the users can enjoy it. Likewise, it is manifested in the form of design of participation.

The Effect of Elements of Apparel Design on Impression Formation Part I : Emphasis on the Effect of Form and Color of Cloths (의상디자인요소가 의복착용자의 인상에 미치는 영향(제1보) -의복 형태와 색채의 영향을 중심으로-)

  • 이주현;조긍호
    • Journal of the Korean Society of Clothing and Textiles
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    • v.19 no.5
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    • pp.747-764
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    • 1995
  • The purpose of the present study were 1) to identify the dimensional structure of impression formed of a female figure, 2) to analyze effects of several elements of apparel design on impression formation of the figure in suit. The experimental materials developed for this study were a set of stimuli and a response scale. The stimuli consisted of 60 drawings made by identical manipulations of 3 indepndent variables in 3 clothing styles(suit, dress and pants with blouse). The independent variables were (1) five clothing colors (red, blue, yellow, white and black), (2) two lengths(short/long) of suit skirt, dress, and pants (3) two types of blouse and dress collars (shirt collar/ribbon collar). The 7-point semantic differential response scale to measure the dependent variables (formed impressions of the female figure) was composed of 37 bipolar adjectives. Further- more, two open-ended questions were used for interpretation of the reponses. The study proceeded in three independent experimental part was based on the 3 clothing styles using a 5(color)$\times$2(length)$\times$2(collar) factorial design. Subject were 200 female undergraduate students reandomly assigned to one of 20 combinations in each part of the experiment. The data were analyzed by factor analysis, 3-way ANOVA and Multiple Classification Analysis. Five factors emerged to account for the dimensional structure of impression of the female figure in specific attire. These factors included three basic dimensions of impression identified as potency, activity and evaluation, confirming the results of previous studies. Result from open-ended questionaire supported the theoretical perspective of Schneider, Hastorf and Ellsworth on the procedure of impression formation.

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A Study on the Body Shape for Chinese Adult Women of Development of Apparel Sizing System (중국(中國) 성인(成人) 여성용(女性用) 의류치수규격(衣類値數規格) 성정(設定)을 위(爲)한 체형(體型) 연구(硏究) 제1보(第1報))

  • Wee, Hye-Jung;Sohn, Hee-Soon
    • Journal of Fashion Business
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    • v.9 no.5
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    • pp.15-36
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    • 2005
  • The purpose of this study was to provide for the useful fundamental data by developing an appearl sizing system according to body types for Chinese adult female. Thus, it was to improve of fittness and coverage rate of exporting domestic clothing to China. As a sample, 1360 female women was seleted aged between 19 and 50 who resident in Beijing and Shanghai in China for characterization body types and development of apparel sizing system by classifying them. As for the method of this study was made of 111 items by indirect measures done during Jun. 23 $\sim$ Aug. 7, 2004. Data analysis were processed by SPSS WIN 10.0 Program was used to for technical statistical analysis, ANOVA(t-test and F-test), factor analysis, duncan's multiple test. The results from the study were as follows: As they are getting older, the horizontal size and length categories related to width, thickness, and circumference increased, and the height and vertical size that show the vertical size of body reduced. 1. The women in the Shanghai area had large head width, head thickness and head circumference, the categories related to the height and head, and the women in the Beijing area had larger in terms of width, circumference, length, angle and other categories. 2. Chinese Adult women's constitutional components determined by factor analysis, six components could be identified: factor 1 : constitutional obesty and width size, factor 2 : longistudinal body size, factor 3 : shoulder form and size, factor 4 : longistudinal upper body size, factor 5 : longistudinal under body size, factor 6 : shoulder dropping.

Influence of 1930s Western Women's Apparel Silhouette on the Flower Textile Pattern (1930년대 의상 실루엣이 직물의 꽃문양 디자인에 미치는 영향)

  • Yang, A-Rang;Lee, Hyo-Jin
    • The Research Journal of the Costume Culture
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    • v.20 no.1
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    • pp.49-61
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    • 2012
  • This study focuses on looking at the influence of silhouette in the 1930s on fabric pattern design by comprehending how differently flower-pattern design were found according to clothing silhouette. The period scope of research was limited to 1930s, and the research object was set as the flower patterns seen in the designer's high-fashion and the women's daily apparel as well as the clothes for sports and leisure activities. Based on the above research scope, the researcher investigated the clothing silhouette and the textile patterns in 1930s by reviewing the literature about domestic and foreign books, research papers, domestic and foreign fashion magazines, information on the Internet. A glance at the women's clothing in the 1930s reveals that they emphasized something inactive, elegant, feminine and that great popularity was given to feminine silhouette that closely fitted the body and long and slim, as skirts became longer and longer. Like this, silhouette refused traditional methods in the technique of expressing flower patterns that were on-trend in that period, pursued the freedom of line and form, used shadowing technique by means of free pens and brushes and the effect of watercolors. It also arranged in a semitransparent way and painted contours alone, too. Flower patterns fell into two categories: amorphous abstract patterns and standardized abstract patterns. The patterns expressed themselves, divided into small-scale irregular patterns and abstract geometric patterns that filled the entire textile.

The Effect of Experiential Marketing on the Brand Equity of Low-Priced Cosmetics Brands (저가 화장품 브랜드 체험 제공수단과 체험마케팅 유형이 브랜드자산에 미치는 영향)

  • Lee, Jeoung-Min;Hwang, Jin-Sook
    • Journal of the Korean Society of Costume
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    • v.60 no.8
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    • pp.100-117
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    • 2010
  • The cosmetics industry is executing the experiential marketing strategy, which focuses the brand experiential experience for the connection with consumers and differentiated strategy for the company's brand image, according to the expansion of quality service, which increasingly consume a diverse experience. Among these, the low-priced cosmetics market is trying a variety of experiential marketing to provide positive experience of their product and their brand through a unique service or event to stimulate the motions of young woman, who are changing rapidly, and is actively utilizing the means of marketing to form brand equity for these experiential marketing. Therefore, this study is to find out the effect of customer experiential on the brand equity through a variety of experiential marketing of low-priced cosmetics brand and based on the result, we were able to find out that the experiential marketing is also used as important means of marketing for low-priced cosmetics market to secure the brand equity and to maintain long-term relationship with the customer. This is expected to provide strategic and practical implications to the cosmetic marketing managers for customer management and this will recognize the importance of customer experiential in cosmetic marketing and suggest proper marketing strategy plan. In this study, the multiple regression analysis was mainly uses to find out the influence between the variables for low-cost cosmetic brand but we're hoping to execute a study, which directly and indirectly covers the complete path by using the various parameters, which can be effected on the brand equity.

An Analytical Research on Exotic Tastes Reflected in Contemporary Men's Fashion - Focused on Collections from 2001 to 2010 - (현대 남성 패션에 나타난 이국적 취향(Exotic Taste)에 관한 분석 연구 - 2001년부터 2010년까지 발표된 컬렉션 중심으로 -)

  • Shin, Myung-Jin;Nam, Yoon-Sook
    • Journal of the Korean Society of Costume
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    • v.61 no.10
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    • pp.104-118
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    • 2011
  • The purpose of this study is to examine the recent various developments of men's fashion by analyzing how exotic tastes were presented in men's modern fashion from 2001 to 2010. For this purpose, a researcher reviewed relevant studies to identify the styles of exotic tastes that were reflected in men's modern fashion specifically in Chinese, Japanese, Indian, East Asian, American, North American and South American styles. Findings of this study is summarized as follows. Main examples of men's modern fashion were found in Chinese-style apparel such as the magwae, queue, coolie hat and the Mao jacket. The Kimono and the samurai robe, both of which best represent Japanese apparel and the Japanese traditional patterns also had an influence on men's modern fashion Indian style clothing such as dhoti, veshti and lungi which cover the lower body, vajani as loose trousers, kurta of full-over tunic form and turban also had an effect as well. The men's modern fashion is also impacted by Middle Asian styles that includes the thobe, sirwaal, futah, which is sort of a skirt that is long enough to cover the calf and whose front parts overlap each other, turbans and the hempen hood which is fixed with the agal. Exotic elements such as animal skins, body painting, tattoos and head dresses found in African styles can also be found in men's modern fashion. Parts of North American style influence come from the applications of Indians' costume and head dress. The surveyed men's modern fashion of the South America style was represented by the applications of natives' costume and Andean tunic, loincloth and shawl. In all of the exotic styles found in men's modern fashion, historicity, eclecticism, aestheticism and nature-orientation are implied. They are the source of inspirations that promote changes and diversity in men's modern fashion.

A Study on Classification of Breast Shapes for Women in Their 30s (30대 여성 유방형태 분류에 관한 연구)

  • Kim, Hyo Sook;Kim, Ji Min
    • Journal of the Korean Society of Costume
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    • v.64 no.4
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    • pp.106-117
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    • 2014
  • The purpose of this study is to provide basic information for the development of well-fitting and comfortable brassieres for women in their 30s, based on the classification of breast shapes by utilizing 3D body measurement data of women in the age group. The result of processing the measurements from the 3D body scan data through RapidForm 2006 shows that while the vertical body measurements decrease, the horizontal measurements, which indicates the degree of obesity, increase proportionally with age. Also, the relevant measurements for upper breasts increase proportionally with age, while the measurements for lower part of the breasts decrease as the degree of sagging increases. Four composition factors of the breasts were identified through the factor analysis: Factor 1 is the level of volume in the breasts and the surrounding area; Factor 2 is the position of nipples and the shape of upper part of breasts; Factor 3 is the position and vertical length of the breasts; Factor 4 is the shape of lower part of breasts; and Factor 5 is the shape of inner part of breasts and degree of width between both breasts. The breasts have been categorized into three distinctive shapes: Breast Shape 1, Breast Shape 2 and Breast Shape 3. According to the results of the cluster analysis, the largest percentage (36.68%) of women in their 30s falls into the category of Breast Shape 2 with small volume and flat upper breasts, followed by Breast Shape 1 (32.66%) with large volume in the upper and lower parts of breasts, and large side to side area, and Breast Shape 3 (30.65%) with average volume and width between breasts.

A Trend Analysis on the Research of Clothing Construction in Korea - for the recent ten years ($1996{\sim}2005$) -

  • Li, Eun-Ji;Shim, Boo-Ja
    • Journal of Fashion Business
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    • v.10 no.6
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    • pp.63-78
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    • 2006
  • The purpose of this research is to propose the scientific and rational establishment of research projects and directions for research by analyzing the research trends on clothing construction. The 689 papers in the field of clothing construction are selected among 5433 papers published within the recent ten years (1996-2005) in Journal of the Korean Home Economics Association, Journal of the Korean Society of Clothing and Textiles, Journal of the Korean society of costumes, Research Journal of the Costume Culture, Journal of the Korean Society of Clothing Industry and Journal of Fashion Business. The trend of researches on clothing construction is analyzed by classifying the topics by design, body type, pattern, size of apparel, fitting of clothing, protective clothing and functional clothing, and the others, and the results are as follows. The frequency order of the studies in the field of clothing construction is body type (32%) > pattern (24%) > size of apparel (13%) > protective clothing and functional clothing (10%) > the others (8%) > design-related clothing construction (6%) > fitting of clothing (4%) > sewing (3%). The major areas of research are body types, pattern, and sizes resulting from them. Most of researches are focused on women, and researches on men are relatively lacking. In addition to the deficiency of men-related research, Moreover, researches on characteristics of body types and on corresponding sizes of consumers in the target countries of export are necessary when the reality of Korean clothing and fashion industry that depends more on foreign demand than domestic demand is considered. For production of segmented and specialized results from clothing construction research, related tools such as CAD, 3D shape systems and dress form should be developed and utilized to contribute to precision of research results.

The Influence of the Victorian Pattern on the Modern Textile Product Designs (빅토리안 문양(文樣)이 현대(現代) 텍스타일 제품(製品) 디자인에 미친 영향(影響))

  • Eom, Kyoung-Hee;Shin, Sang-Hee
    • Journal of Fashion Business
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    • v.8 no.4
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    • pp.68-79
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    • 2004
  • This study aims to understand the history of the Victorian age that attached importance to various designs and aesthetic aspects by art and craft movement, and to present that the Victorian pattern is a factor with unlimited possibility in application and development of the modern textile product designs. Therefore, through documents research home and abroad, I considered the periodical background of the Victorian style, a change course of textile, and the theoretical backing of the Victorian pattern, and I studied and analyzed the cases of being applied in the modern textile product designs by classifying apparel, home interior, and fashion accessories. First of all, in apparel, the Victorian pattern transformed into geometrical form had much relative importance, and secondly, in the home interior, the Victorian pattern was expressed realistically or it was represented more boldly and complexly with new materials or techniques introduced. Thirdly, in fashion accessories, decorative nature was shown in intense design with the real description of the Victorian flower pattern and brilliant colors. With these results, it was found out that when the Victorian pattern was applied in the modern textile product designs, it was the factor that could be expected to make a high value added suitable with the modern sense, and it was the pattern with developmental potential with its unlimited use range. Therefore, based on this study, it is considered that the development of textile product designs utilizing the Victorian pattern and academic research, reorganizing the Victorian pattern in accordance with the modern design should be continued.