• Title, Summary, Keyword: Apparel form

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The Influence of Consumer's Shopping Value and Brand Alliances on Purchasing Behavior for Apparel Products of Internet Private Brand (쇼핑가치와 상표제휴가 인터넷 쇼핑업체의 PB의류제품 구매행동에 미치는 영향)

  • Hwang, Sun-Jin;Kim, Hee-Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.2
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    • pp.247-258
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    • 2008
  • The purposes of this study were to investigate influences of consumer's shopping value, brand alliances and apparel product involvement on purchasing behavior. The subjects of 172 hedonic shopping value and 208 utilitarian shopping value were chosen to participated for data collection. The data was analyzed by factor analysis, cluster analysis, and ANOVA. The main results of study were summarized as follows: 1. When an Internet Private Brand(PB) did not form brand alliance with a National brand(NB), utilitarian shopping value consumers did not differ in preference irrespective of whether product involvement was high or not. However, when the PB formed brand alliance with well-known NB, they showed higher preference for the high involvement apparel product than the low involvement product. 2. When an Internet PB did not form brand alliance with well-known NB, the utilitarian shopping value consumers' word-of-mouth intention did not differ between the high involvement apparel product and low involvement apparel product. 3. It was revealed that when an Internet PB did not form brand alliance, the utilitarian shopping value consumers showed higher intention to purchase than that of the low involvement product.

Consumption Vision in Apparel Buying Decision Making (의복 구매 의사 결정에 관련된 소비 비젼에 관한 연구)

  • 박은주
    • The Research Journal of the Costume Culture
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    • v.10 no.4
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    • pp.336-349
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    • 2002
  • The purpose of this paper is to examine the characteristics of consumption vision related to the apparel buying decision-making. They propose that consumers form mental images of future consumption situations and that these consumption visions influence their decision-making. Consumers can imagine themselves consuming apparel products and experiencing the consequences of this consumption. By imagining the likely outcomes, they are able to identify the salient characteristics of each alternative and develop beliefs about their outcomes. Also, they can experience affective reactions to the outcomes they imagines. In this way, they form the cognitive and affective basis for their preferences and construct several consumption visions in the apparel buying decision-making. A consumption vision is "a visual image of certain product-related behaviors and their consequences....(they consisted of concrete and vivid mental images that enable consumers to vicariously experience the self-relevant consequences of product use"(Walker & Olson, 1994). We conducted unstructured, depth interviews with 9 groups participating 48 students at universities located in Busan, based on the results of previous studies. The results show that consumption visions related to the apparel buying decision-making are characterized as self-image, reactions of others, affection and mood, visual imagine, and self-satisfaction. By constructing consumption visions based on the various perspectives, consumers are influenced in the apparel buying decision-making. Many subjects reported experiencing positive affect when imagining positive outcomes of product use. Other subjects mentioned using consumption visions for purely hedonic reasons. With no intention of purchasing apparel products, consumers may evoke consumption visions to escape from the daily life, to fantasize and daydream about pleasurable consumption situations, and to enhance the mood. That is, the consumption vision related to the apparel buying decision-making helps consumers anticipate an uncertain future and make the purchase of apparel products.

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A Study on the Flexibility in Exporting Korean Apparel Products (한국의류제품 수출의 유연성(flexibility)에 관한 연구)

  • 김용주
    • Journal of the Korean Society of Costume
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    • v.34
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    • pp.37-56
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    • 1997
  • The Korean Apparel industry has played an significant role for the econom-ic development in Korea which is mainaly due to the apparel exports to the world market. However the Koran apparel industry has confronted drastic changes in domestic and also in international market for the last several years. Korean apparel products have lost price competitiveness in international market because domestic labor costs have increased so fast and al-so newcomers such as China or other Asian countries have emerged as compet-itive producers. Furthermore domestic market has been saturated with the Korean apparel manufacturers and also with the foreign retailers. Therefore the Korean apparel industry should establish market-ing strategies in order to regain competitiveness. This study aims to analyze the factors for non-price competitiveness of Korean apparel industry and propose the way to regain competitiveness form the buyers' point of view. The present study utilize the survey data for the internet database which is established by the Cotton Incorporated. The results show that the Korean apparel industry is not competitive in terms of non-price factors such as minimum orders terms of payment preproduction stage use of new technolo-gy and lead times. These factors are not directly related to the price of product which is suggested to the buyers. However these are flexibility factors which play important roles in decision making process of buyers because they can reduce risks in uncertain business environment. Therefore the Korean apparel industry should establish global marketing strate-gies which can enhance non-price competitiveness as well as price competitiveness.

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A Basic Study for the Development of Educational Dress Forms for Male Adults - Survey of Male Dress Forms for Men's Apparel Company and the Education for Men's Wear in Fashion Dept. of University - (교육용(敎育用) 성인(成人) 남성(男性)의 Dress Form 개발(開發)을 위한 기초연구(基礎硏究) - 남성복업체(男性服業體)의 Dress Form 사용현황(使用現況) 및 남성복(男性服) 교육실태(敎育實態) 분석(分析)을 통(通)해 -)

  • Yoo, Hyun-Jo;Shim, Boo-Ja
    • Journal of Fashion Business
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    • v.8 no.5
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    • pp.100-114
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    • 2004
  • This is a basic study for developing educational dress forms of male adults' pattern making. While examining the reality of each university's men's wear education and the production of male dress forms, this paper found the following findings: 1. Survey of Dress Forms Used by Men's Apparel Companies The men's apparel companies had dissatisfaction with domestic dress forms but satisfaction with foreign-made ones. In general, among the unsatisfied items were wide discrepancy in male Korean body sizes, unfitting domestic somatotypes, lacking dress forms for those in the 20s, and no diverse forms per body type. To be specific, unsuitable hip and shoulder parts as well as weak fixing parts were pointed out. Every apparel companies found it necessary to develop male dress forms based on Korean male adults. When they are developed for sale, they will be highly utilized in the order of fitting, pattern making, male design research, and somatotype research. 2. Survey of Education for Men's Wear in Fashion Dept. of University 61.54% of the investigated universities had some teaching as far as men's wear were concerned. Application areas of male dress forms were such as pattern making (53.85%), fitting (41.38%), and design research (5.77%). As to the degrees of utilization, 73.08% predicted them high.

Study Chinese operas named after the names of traditional Chinese apparel and accessories

  • Zhang, Huiqin
    • The Research Journal of the Costume Culture
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    • v.24 no.2
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    • pp.273-286
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    • 2016
  • Traditional Chinese operas are time-honored art form, they are vivid in expression, rich in content, embody social, thought-provoking, historical and artistic value. And as a splendid art form and part of China's brilliant traditional cultural heritage, traditional Chinese operas have been developed with Chinese history from generation to generation. Nowadays, with the comprehensive national strength increasingly growing, Chinese government is giving more and more importance to enhance people's awareness of protecting traditional Chinese opera. In actual fact, both Chinese scholars and the other scholars who have done some research in traditional Chinese operas and built up solid foundation for further study. Even though, traditional Chinese operas have not been fully understood by people outside the 5000-year-old civilization, especially what is the close relationship between the apparel and accessories and the names of dramas. Based on this condition, the paper selects and summarizes names of apparel and accessories in traditional Chinese dramas as its thesis, intending to explore the relationship between the apparel and accessories and the names of dramas, analyzing how such names in dramas highlight themes and promote the development of unique storylines. The paper will help Western readers further understand the meaning of traditional operas names' behind these costumes and promote Chinese traditional dramas spreading to abroad.

Development Trends of Domestic Apparel Design by Analyzing Patent Applications (특허정보 분석을 통한 국내 의류 디자인 개발 동향)

  • Park, Cha-Cheol;Kim, Ho-Jung
    • Fashion & Textile Research Journal
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    • v.12 no.4
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    • pp.508-512
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    • 2010
  • To study the development trends of domestic apparel design, we analyzed patent applications that were applied to the field of apparel design. It was presumed that economic and social environment have affected directly on the number of apparel design applications. Since year 2000, the whole number of apparel design applications has shown a remarkably increasing tendency, but depending on the items, the trends of patent applications have different tendency. While the number of applications regarding western costume such as a jacket, pants, suit and coat has been increasing from mid 2000s, the number of applications regarding Hanbok and undergarments have been decreasing from mid 2000s. In early 2000s, there were a lot of applications relating to design creation due to combination of color and form in apparel design. However, from mid 2000s, variety of techniques such as granting functional characteristics, asymmetry construction, introduction of various textiles, techniques of draping were being applied in design creation.

The interactive production system for apparel

  • Yoshio-Shimizu;Shigeru Inui;Woo, Jae-Yong
    • Proceedings of the Korean Fiber Society Conference
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    • pp.107-109
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    • 2003
  • This paper argues for the immediate use of Kansei engineering to help deal with the chaotic situation of poorly implemented and disconnected technologies. A theoretical criticism of the current industrial capitalism, together with the promotion of a new post-industrial form of capitalism lays the foundation for a explanation of how this transition can be achieved through a proper understanding of Kansei. A detailed explanation of the Interactive Production System Apparel demonstrates the benefits to both manufacturers and consumers. The paper concludes that the application to apparel is just one many potential applications to improving the lifestyle and enjoyment of individuals throughout society.

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工業集積論考

  • ;Hyung, Kie Joo
    • Journal of the Korean Geographical Society
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    • v.11
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    • pp.17-26
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    • 1975
  • This study examined the flexibility strategies and the spatial division of labour on production system in the industrial restructuring process of textile and apparel industry in Daegu. Textile and apparel firms in Daegu have come to have power after holding trade function. In the context of existing variant production units across all the sectors of the textile and apparel industry, individual firms that hold trade function can organize the lowest cost production system. Daegu's Textile and apparel industry in Daegu shows the complicated and closely realted production system through individual firm's flexibility strategies. Although the textile and apparel firms produce the same item or have the same size, they pursue different flexibility strategies and form different networked production system and different spatial division of labour.

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A Study on the Analysis of the Types of Symbols in Apparel Brand (의류브랜드의 심볼유형분석)

  • 나수임;이민경
    • Journal of the Korea Fashion and Costume Design Association
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    • v.6 no.2
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    • pp.77-87
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    • 2004
  • The purpose of this study was to analize the types of symbol concretely, one of a constituent elements of brand, using in Apparel Brands and to examine the meaning of symbol in the internet site of each brand and to evaluate the symbols in the aesthetic dimension and to suggest a basic data of the branding strategy for marketers. For this purpose, 41 Apparel Brands were selected from fashion magazine and the types of symbol used in the Apparel Brands were classified into three types. According to the formative characters of symbol, there were word symbol, descriptive symbol and abstractive symbol. The results of the study were following: the order was the descriptive symbol, word symbol, and abstractive symbol. The percentages of using symbols were descriptive symbol(61%), word symbol(29%), and abstractive symbol(l0%). The Apparel Brands used the most frequently the descriptive symbol that represents or symbolizes a concrete object to represent the image of brand. The abstractive symbol that use a graphic style or geometrical form to deliver the character of brand was used lowest. From this results, we could find that the descriptive symbol was used to deliver/notify the character or image of company's own brand easy and quickly to consumers in symbolic meaning making use of a concrete object such as a animal, plant, specific object or fictitious person, etc than word or abstractive symbol.

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Influence of time pressure on the purchase decision making process in apparel shopping

  • Moon, Ji-Young;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
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    • v.21 no.1
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    • pp.117-128
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    • 2013
  • Studies show that time pressure affects the purchase decision-making process of consumers. However, in the case of apparel shopping, few studies have looked into the influence of time pressure on the purchase decision-making process. This study aims to determine how perceived time pressure in apparel shopping, time pressure situations, and product type and the interactions between these variables influence the clothing purchase process. An empirical study was conducted among males and females in their 20s and 30s. Perceived time pressure in apparel shopping was measured using four items. Time pressure situations and product types were given in the form of scenarios. A $2{\times}2{\times}2$ experimental design was used, and perceived time pressure in apparel shopping, time pressure situations, and product type were used to create eight different situations. The dependent variables included decision-making speed, anticipated regret, and anticipated purchase satisfaction. Data from 512 subjects were collected through an online data collection. Results showed that the high perceived time pressure group and the shopping situation with time pressure involved a significantly high level of decision-making time, anticipated regret, and anticipated purchase satisfaction. Marketers must understand the real-time pressure situations of consumers.