• Title, Summary, Keyword: Advertiser

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Korean vs. American Corporate Websites: Interactivity, Comparative Appeals and Use of Technology

  • Cho, Chang-Hoan;Cheon, Hong-Sik
    • Journal of Global Scholars of Marketing Science
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    • v.11
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    • pp.79-101
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    • 2003
  • This study is a cross cultural examination of interactivity, comparative advertising, and technology use in Korean and U.S. corporate websites. Utilizing cultural analysis criteria of high vs. low context, power distance and individualism-collectivism, we compared interactivity in U.S. and Korean websites. Our findings indicate that U.S. corporate websites tend to emphasize customer-message and customer-advertiser interactivity, while Korean websites highlight customer-customer interactivity. Findings on comparative advertising strategy indicate that cultural bias represented in U.S. individualism and Korean collectivism leads U.S. web advertisers to utilize direct and indirect comparative advertising more frequently than their Korean counterparts. The results of our technology analysis unexpectedly show that there is no significant difference between the two countries.

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A Study of Advertising Design in View of Psychology (심리학적 관점에서 본 광고디자인에 관한 연구)

  • 오근재
    • Archives of design research
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    • v.13
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    • pp.15-24
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    • 1996
  • No mater how brilliant brain a man has, as time goes by, it is certain to fall into a lapse of memory phenomenon in according to cease to exist as a matter of course. But as previously stated, there is no room for douby, if we make advertising information for being changed into a sign which is to be treated easily and simplified, we can easily memory and withdraw it. In other words, the information is to be coded simpler, the memory and recollection of it is to be easier as wll as we can raise the precision rate. Good many advertising today, it appears, try to raise the acknowlegement rate with shock of good-sized and exposure frequency. In this advertising form, we can aspire to the intention of advertiser to try to get lapse of the message of advertising. Of course, even if it cannot be an index of every advertising information called simplified memory and recollection rate, it should be emphasized that it cannot but have something to do with the consumer's memory. Which to be obtained by invested advertisement. As for it, there are so many things to be taken charge of a lots of content by graphic designer: to be obtained mental distribution of resources inconnected with a desire of consumer, to be converted memory information into being less than that and treated easier, and to be correlated the memory information with the previously known things.

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Design of Hot-spot generator for inserting content-based interactive advertising on DMB broadcasting

  • Park, Tae-Jin;Park, Se-Hyun;Lim, Soon-Bum;Choy, Yoon-Chul
    • Journal of Korea Multimedia Society
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    • v.11 no.12
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    • pp.1765-1774
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    • 2008
  • Due to recent increase of product placement(aka. PPL) in TV drama and entertainment program, the audience of these programs is exposed to the advertisement in the form of the props and backgrounds without discernment. Advancement in digital data broadcasting technology enabled advertisers to insert detailed information of the product or associated advertisement link into the content of the broadcast program as an interactive advertisement. With the interactive advertisement, the audience can focus on the content of the program and the advertiser can create an advertisement with a rich content through the interaction between the advertisement and the audience. It is possible because the interactive advertisement is dynamic advertisement behavior only activated by the audience's intention. In this research, we develop a Hot-spot generator to insert interactive advertisement in the DMB broadcast program. We also suggest dynamic Hot-spot generation technique that allows the Hot-spot object to follow not only the shape of the advertising object in the program, but also the movement of the object as the program progresses.

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Scheduling Scheme and Performance Analysis of IEEE802.15.4e TSCH (IEEE802.15.4e TSCH의 스케줄링 방식 및 성능분석)

  • Park, Mi-Ryong;Kim, Dongwon
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.17 no.5
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    • pp.43-49
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    • 2017
  • In this paper, we propose the scheduling scheme of IEEE802.15.4e TSCH which is not specified in standard specification. The proposed scheme schedules the link by cooperating among the devices. A new device scans EBs(Enhanced Beacons) from network. An advertiser device broadcasts an enhanced beacon frame including links information on allocated channel offset and time-slots, and a new device can determine its own channel offset and time-slot. It's performance on maximum throughput and minimum delay is evaluated by comparing the proposed approach with a typical single channel IEEE802.15.4.

Behavior based Routing Misbehavior Detection in Wireless Sensor Networks

  • Terence, Sebastian;Purushothaman, Geethanjali
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.13 no.11
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    • pp.5354-5369
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    • 2019
  • Sensor networks are deployed in unheeded environment to monitor the situation. In view of the unheeded environment and by the nature of their communication channel sensor nodes are vulnerable to various attacks most commonly malicious packet dropping attacks namely blackhole, grayhole attack and sinkhole attack. In each of these attacks, the attackers capture the sensor nodes to inject fake details, to deceive other sensor nodes and to interrupt the network traffic by packet dropping. In all such attacks, the compromised node advertises itself with fake routing facts to draw its neighbor traffic and to plunge the data packets. False routing advertisement play vital role in deceiving genuine node in network. In this paper, behavior based routing misbehavior detection (BRMD) is designed in wireless sensor networks to detect false advertiser node in the network. Herein the sensor nodes are monitored by its neighbor. The node which attracts more neighbor traffic by fake routing advertisement and involves the malicious activities such as packet dropping, selective packet dropping and tampering data are detected by its various behaviors and isolated from the network. To estimate the effectiveness of the proposed technique, Network Simulator 2.34 is used. In addition packet delivery ratio, throughput and end-to-end delay of BRMD are compared with other existing routing protocols and as a consequence it is shown that BRMD performs better. The outcome also demonstrates that BRMD yields lesser false positive (less than 6%) and false negative (less than 4%) encountered in various attack detection.

Development of an IoT-Based Human Interactive Advertising Service for Sharing Economy (공유경제를 위한 IoT 기반의 휴먼 인터랙티브 광고 서비스 구현)

  • Jung, Wonseok;Lee, Chang-Kyo;Ko, Wan-Jin;Seo, Jeongwook
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • pp.413-415
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    • 2019
  • In this paper, we develop IoT-HiAS(IoT-Human Interactive Advertising Service) for sharing economy. The HiAS device shooting the front of the device via a webcam and recognizes the person in real time through the SSD model using MobileNet. If the number of persons above the set threshold is recognized by counting the recognized person, the advertisement is reproduced on the idle resource through the beam projector. At the same time as the advertisement is reproduced, the captured image of the advertisement start time in the front of the device and the number of recognized persons are sends the IoT server of an oneM2M-compliant HiAS server using the IoT client. When the advertisement is finish, the webcam is shooting the front of the device and the image is sends the IoT server. We implemented the IoT-based human interactive advertising service by transmitting the received data to the advertiser and the advertising producers through the SNS(Social Network Service) agent of the HiAS server.

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U-AD using Mobile RFID (모바일 RFID를 이용한 U-AD)

  • Lee, Hye-Rim;Han, Sang-Hwan;Lee, Jong-Seo;Lee, Chan-Mi;Moon, Il-Young
    • Journal of Advanced Navigation Technology
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    • v.12 no.6
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    • pp.583-590
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    • 2008
  • U-AD using Mobile RFID is service of new concept. It will be able to provide a service to the user by reading Tag information which is attach in the CDs, the books and medical supply etc. with cellular phone equipped with RFID device which is available for reading RFID tags. Applies like this service and when reacting Tag with RFID Readers of the cellular phone, the advertisement contents which is not the possibility of seeing fragmentarily in the outside develops the service which is the possibility with the cellular phone of seeing at real-time with aim. U-AD using Mobile RAD detail shows product information by cell phone, user exactly knows desire product and looks forward purchasing efficiently. Also advertiser benefit from U-AD using Mobile RFID since advertises effects of product sufficiently are increased. And then it expands demand on product.

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A Study on the Formation and Function of Art Magazine Journalism in Korea (미술잡지 저널리즘의 형성과 기능)

  • Ahn, In-Kee
    • The Journal of Art Theory & Practice
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    • no.2
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    • pp.121-146
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    • 2004
  • Compared to the influences of Korean art journalism, the researches on them are rarely conducted. This study aims to examine the influence of art journalism in art magazines in Korea. Although it is essential to consider media, journalism, public opinion altogether, I focused only on the media due to the absence of previous studies I have analyzed the current conditions of korean art journalism, types of feature articles, sponsors, their relations with articles and the comparison with foreign art journalism in terms of production conditions. There have been about one hundred art magazines published in previous sixty years and currently there are twenty three. Monthly periodicals are the majority: the publishers are sorted out as publishing houses, galleries, newspaper company in order specialized art magazines developed from the eighties. Through an examination of feature articles in these art magazines, I found that they repeated similar art issues and covered the same artists sponsors and articles. Moreover, when the magazines went through the conflicts between managers and editors, the ascendency of managers obstructed the development of art journalism regarding journal quality. These days, art journalism have been comparatively regressed compared to other art systems such as art museums, curatorship, international aft festivals, distributions and art promotion policies. The main causes for failure were the lack of professional management, the limited effort to diversify sponsors, and the repetition of the same informants and events without making an effort to be specialized Magazines are published media which contribute to the creation of culture, distribution, and preservation. Therefore art magazines can be said the most influential media in forming art culture and distributing it. It is quite necessary to reform the problems of repeating of information and the lack of speciality in conjunction with the commitment of management and editorialship.

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Analytical Study on Classification and Service Quality Improvement for Keyword & Blog Advertising Marketing Services (검색 광고 마케팅 서비스 유형 분석과 서비스 품질 개선방안)

  • Choi, Yoon-Ho;Lee, Jae-Won
    • The Journal of the Korea Contents Association
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    • v.15 no.11
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    • pp.456-466
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    • 2015
  • This study is focusing to the keyword and blog advertising marketing services that are implementing a viral marketing utilizing keyword searches of the search portal and advertiser's blogs with convergent way. Through a case study for the company operating the service to pinpoint consumers to the advertisers site by indirect exposure via keyword advertising blog at the top of the search results, we analyzed the primitive service operation model on transactional relationship between the business players. We have a research purpose to generate improvement alternatives for the company's keyword advertising marketing services and operation solution using the survey study on the service quality perception and the perceptional gap between user groups. As results of study, we founded 4 types of the service solution and 4 models of service operating architecture on the transactional relations, and we recommended some improvements on the service and solution operation based on the SERVQUAL questionnaire analysis of the difference between the ads sponsor group and ads agency group.

A Study on the Privacy Policy of Behavioral Advertising (행태 광고의 개인정보 조치사항에 관한 연구)

  • Kong, Hee-Kyung;Jun, Hyo-Jung;Yoon, Seokung
    • Journal of the Korea Convergence Society
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    • v.9 no.3
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    • pp.231-240
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    • 2018
  • Recently, personal information processing are becoming more important in the behavioral advertising based on online and mobile platform. The behavioral advertising analyzes and utilizes individual's search & purchase history, hobbies, and tendency based on the personal behavior information collected using the automatic collection device. Therefore, it collects and stores other types of personal information which did't defined in Privacy Act and can analyze personal behavior. This characteristics may cause disclosure of personal information and exposure to intrusion. In this paper, we investigate and analyze the privacy policy of the advertising agencies, and discussded the measures to be taken in collecting, storing and using personal information suitable for behavior information.