• Title, Summary, Keyword: 환경불확실성

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Scenario Planning을 통한 차세대휴대이동방송 KUF분석과 진입전략

  • Kim, Seung-Ho;Song, Yeong-Hwa;No, Ji-Cheol
    • Proceedings of the Korea Society of Information Technology Applications Conference
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    • pp.23-45
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    • 2006
  • 본 연구는 차세대 휴대이동방송 서비스를 대상으로 고객, 기술, 사업자, 규제 4대 이슈별로 환경 불확실성 요인을 규명하고, 핵심불확실성요인(KUF)를 도출하였다. 도출된 KUF를 중심으로 환경의 잔여불확실성 수준 평가를 통해 시나리오 분석을 실시하고, 차세대 휴대이동방송의 진입전략 수립을 위한 방향을 제시하였다.

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The Analysis of Alliance Satisfaction by Type of Strategic Alliance of Online Company (온라인 기업의 전략적 제휴 형태별 제휴 만족도 분석)

  • Gu, Dae-Hwan;Seo, Chang-Su;Kim, Cheol-Su
    • 한국경영정보학회:학술대회논문집
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    • pp.712-717
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    • 2008
  • 오늘날 빠르게 변화하고 있는 기술 및 시장 환경에 대응하기 위해서 기업들은 차별화된 전략을 통해 경쟁우위를 확보하는 것이 필요하다. 특히 2000년 이후 침체기에 빠진 온라인 업계는 기업 간 연결을 통해 위기를 극복하고 새로운 기회를 마련하려 하고 있다. 전략적 제휴는 온라인 기업에게 기술과 시장에서의 경쟁력을 확보하는 데 매우 유리한 도구로서 논의되어 왔다. 그러나 모든 온라인 기업들이 제휴에 대해 만족하고 있지는 않다. 제휴에 참여한 업체들이 제휴 만족을 얻지 못하는 데에는 처음부터 변화에 대한 대응이 잘못되었거나 적절한 형태의 제휴를 선택하지 못하였기 때문이다. 따라서 본 연구에서는 기업의 환경요인을 중심으로 국내 온라인 기업의 전략적 제휴 유형에 영향을 미치는 요인을 알아보고 제휴 만족도를 분석하고자 한다. 이러한 요인들은 기존의 선행연구들에서 사용된 변수들을 통합적으로 고려하여 경쟁불확실성, 수요불확실성, 기술불확실성, 자원특성, 제휴의지로 재구성하였으며, 종속변수로는 제휴만족을 사용한다. 특히 시장지향형제휴와 기술지향형제휴의 형성에 서로 다른 요인들이 영향을 준다는 데 초점을 맞춘다. 연구 결과를 통해 각각의 전략적 제휴 유형이 주는 제휴 만족도가 다르다는 것을 보여줌으로써 국내 온라인 기업들에게 제휴에 대한 전략 방향을 제시해주고자 한다.

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The effects of environment uncertainty, industrial infrastructure and entrepreneurship on innovative capability and competitive performance - Case on Daegu Kyoung-Buk inno-biz SMEs - (환경 불확실성, 산업인프라, 기업가 정신이 혁신역량 및 경쟁적 성과에 미치는 영향 - 대구경북 기술혁신형 중소기업을 중심으로 -)

  • Kim, Jang-Ho;Ju, Ki-Jung
    • Management & Information Systems Review
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    • v.34 no.3
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    • pp.41-60
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    • 2015
  • Under the environment uncertainty, inno-biz firms are likely to enter into new market with their manager's enthusiasm, know-how, and innovative idea. Therefore, the environment uncertainty would be a new opportunity for their managers with entrepreneurship. The inno-biz firms have limitation on resources that they can utilize, but the industrial infrastructure of the regions that they are located in can be a factor overcoming the limitation of utilizing resources. Using inno-biz firms, this study presents a research model with the effects of environment uncertainty, industrial infra structure, and entrepreneurship on competitive performance. This study examined the relationship showed by the research model, and found the significant relationship by using SEM. And this study found the mediating effect of environment uncertainty, industrial infrastructure, and entrepreneurship on innovative capability. Research results, implications and limitations of this study are provided in conclusion of this study.

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Economic Valuation of the Taehwa Field Ecological Park: An Application of a Contingent Valuation Method with Preferance Uncertainly (태화들 생태공원의 경제적 가치추정에 관한 연구: 선호불확실성을 고려한 조건부가치측정법의 적용)

  • Kim, Jae-Hong
    • Journal of Environmental Policy
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    • v.9 no.1
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    • pp.109-135
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    • 2010
  • This study estimated the social benefits of establishment 01 the Taehwa Field Ecology Park in Ulsan Metropolitan City, using CVM(Contingent Valuation Method) with multiple choices in consideration of respondent's uncertainty. The estimation results 01 lour logit models show that the probability of willingness-to-pay increases significantly with higher income, higher evaluation on the relevancy of establishment of the Park, and male gender, and decreases significantly with the bidding price. Truncated mean household WTP is estimated as 2,409.4 KRW in the MBYES model with the most efficient estimates of WTP among four models. On the basis of the WTP estimates, the present values of total social benefits in Ulsan Metropolitan City are estimated as 236.5 bill ion KRW when applying the 5% discount rate. This result shows that the present values of total social benefits are greater than the total costs in all models, and thus may prove the economic relevancy of the investment for the ecology park establishment.

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A Study of Factors Influencing on Receivers' Communication Style in Internet Shopping Mall Contents (인터넷 쇼핑몰 콘텐츠에서 정보수신자의 커뮤니케이션 스타일에 미치는 영향요인에 관한 연구)

  • Chun Myung-Hwan
    • The Journal of the Korea Contents Association
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    • v.6 no.3
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    • pp.75-84
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    • 2006
  • The internet has the capabilities of supporting and facilitating several forms of consumer interaction including one-to-one, one to many, or many-to-many interactions. Especially, previous studies revealed that the Online Word-of-Mouth communication is widely used as a source of customer's information seeking and purchase decision making. Even with this importance of the Online Word-of-Mouth communication on internet, few research has systematically addressed the issue. This study investigates the effect of interpersonal communication on consumers' information search activities and develops a model that depicts the key antecedents and mediating variables of interpersonal communication in internet shopping environment. The results are as follows: First, choice uncertainty, perceived risk, and knowledge uncertainty play an important role for perceived usefulness. Second, perceived usefulness has directly affected interactive communication of consumers' communication style. Thus, it is essential for internet companies to find ways to encourage their customers to engage in word-of-mouth communication.

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The Effects of Output Sector Uncertainty on Dependence, Commitment and Strategic Performance: A Comparative Analysis on Korean and American Manufacturers (환경 불확실성이 한.미 제조업체의 의존성, 결속과 전략적 성과에 미치는 효과: 수요부문 환경불확실성을 중심으로)

  • Kim, Jong-Young;Bang, Ho-Yeol
    • International Commerce and Information Review
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    • v.16 no.1
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    • pp.163-183
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    • 2014
  • This paper empirically investigated whether the strategic performance of dependence and commitment on output sector uncertainty based on the data from manufacturing firms in Korea. U.S. Also, the proposed model was proven by the structural equation model with the data gathered from 105 manufacturing firms in Korea, 103 in U.S. The success of the members of channel having limited resources and capabilities depends on how they cope with environment. Especially, it is insispensable for manufacturing firms and distributing firms to build up win win systems when environmental uncertainty is high in the output sector. The findings were as follows. Hypothesis 1 was accepted in all the nations. Hypothesis 2 was accepted in the United States yet not in Korea. Hypothesis 3, 4 was accepted in Korea yet not in the United States. Hypothesis 5 was accepted in every nation as well. In the future, the dependence, commitment and strategic performance of manufacturing and distribution firms should be investigated from a mutual perspective, and additional data should be obtained by selecting more subjects. As for environmental uncertainty, the uncertainty of distribution environments as well as output sector uncertainty should equally be investigated by making a comparative analysis.

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Organizational Culture and Technological Innovation of SMEs in Daegu: The Moderating Effect of Job Stability and Environmental Uncertainty (대구지역 중소기업의 조직문화와 기술혁신: 고용안정성과 환경불확실성의 조절효과)

  • Im, Chae-Hyon;Shin, Jin-Kyo;Hwang, Su-Jung
    • Management & Information Systems Review
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    • v.31 no.1
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    • pp.183-203
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    • 2012
  • This paper investigates how small-medium firms deploy organizational culture, job stability and environmental uncertainty for technological innovation(product and process innovation). This paper suggests that organizational culture has significant effects on technological innovation, that job stability and environmental uncertainty moderate relationship between organizational culture and technological innovation. To test the hypotheses, data were collected from small-medium firms. The survey data of 258 firms were collected and integrated as the empirical base for testing the hypotheses. Major results are as follows: Firstly, when organizational culture as well as control variables are considered, organizational culture had significant and positive effects on product innovation. This result implies that organizational culture is an important means by which small-medium firms can promote innovation. Secondly, the interaction between organizational culture and job stability had a positive and significant effects on product innovation. Thirdly, the interaction between organizational culture and environmental uncertainty had a positive and significant effects on product innovation and process innovation. This paper suggests implications and several future researches need to overcome the limitations of this paper.

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Interorganizational Information System Asymmetry and Supply Chain Performance (조직간 정보시스템 비대칭과 공급망 성과)

  • Kim, Kyung Kyu;Lee, Ae Ri
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.460-475
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    • 2019
  • Notwithstanding the big potential benefits from interorganizational information systems (IOS), not very many companies have realized these benefits. In an attempt to explain this phenomenon, this study proposes a new construct of IOS asymmetry which refers to the asymmetry in information transparency between supply chain (SC) partners. When there is IOS asymmetry in SC relationships, IOS may not facilitate seamless information exchange among SC partners. Instead, IOS asymmetry may result in SC inefficiencies due to a lack of information sharing. The objective of this study is to empirically investigate whether IOS asymmetry exists in practice and whether it influences SC performance negatively. The data was collected from 130 matched pairs of upstream SC partners in manufacturing industries. The results show that IOS asymmetry indeed decreases overall SC performance. Also, the relationship between IOS asymmetry and SC performance is strengthened under the conditions of high environmental uncertainty.

The Effect of Supply Chain Dynamic Capabilities, Open Innovation and Supply Uncertainty on Supply Chain Performance (공급사슬 동적역량, 개방형 혁신, 공급 불확실성이 공급사슬 성과에 미치는 영향)

  • Lee, Sang-Yeol
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.4
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    • pp.481-491
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    • 2018
  • As the global business environment is dynamic, uncertain, and complex, supply chain management determines the performance of the supply chain in terms of the utilization of resources and capabilities of companies involved in the supply chain. Companies pursuing open innovation gain greater access to the external environment and accumulate knowledge flows and learning experiences, and may generate better business performance from dynamic capabilities. This study analyzed the effects of supply chain dynamic capabilities, open innovation, and supply uncertainty on supply chain performance. Through questionnaires on 178 companies listed on KOSDAQ, empirical results are as follows: First, integration and reactivity capabilities among supply chain dynamic capabilities have a positive effect on supply chain performance. Second, the moderating effect of open innovation showed a negative correlation in the case of information exchange, and a positive correlation in the cases of integration, cooperation and reactivity. Third, two of the 3-way interaction terms, "information exchange*open innovation*supply uncertainty" and "integration*open innovation*supply uncertainty" were statistically significant. The implications of this study are as follows: First, as the supply chain needs to achieve optimization of the whole process between supply chain components rather than individual companies, dynamic capabilities play an important role in improving performance. Second, for KOSDAQ companies featuring limited capital resources, open innovation that integrates external knowledge is valuable. In order to increase synergistic effects, it is necessary to develop dynamic capabilities accordingly. Third, since resources are constrained, managers must determine the type or level of capabilities and open innovation in accordance with supply uncertainty. Since this study has limitations in analyzing survey data, it is necessary to collect secondary data or longitudinal data. It is also necessary to further analyze the internal and external factors that have a significant impact on supply chain performance.