• Title, Summary, Keyword: 향수

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Perfume Consumption Behaviors and Fragrance Sensibility Attitude according to Perfume Involvement Levels (향수 관여수준별 향수 소비행동 및 향기감성태도에 관한 연구)

  • Yoh, Eun-Ah
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.3
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    • pp.396-406
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    • 2006
  • This research explored perfume consumption behaviors and fragrance sensibility attitude according to perfume involvement level. Data were collected by surveying 241 female college students who are recognized as a core consumer group for perfume products in Korea. The collected data were analyzed through descriptive analysis, factor analysis, and t-test. In results, 241 respondents were classified into 2 groups with respect to perfume involvement. Group difference was found in some of consumption behaviors and fragrance sensibility attitude. Specifically, the high involvement group used more often and spent more money on perfume, than did the low involvement group. Also, people highly involved with perfume shopped more often in perfume specialty stores, considering smelling test as the more important information source than did people in the low involvement group. Young females most liked delightful and young sensibility of perfume fragrance while they disliked stimulating and strong fragrance. People in the high involvement group preferred sophisticated and modem feelings of perfume fragrance more than did people in the low involvement group. Based on results, product development and marketing implications were generated.

The Laration of Image Characteristics of Perfume on Loyalty (향수의 이미지 특성과 고객충성도와의 관계)

  • An, Chae-Yun;Jang, Seong-Ho
    • The Journal of the Korea Contents Association
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    • v.18 no.7
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    • pp.362-374
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    • 2018
  • The purpose of this study is to examine the effect of product quality and value of perfume on purchase intention, and, as an antecedent, an empirical analysis was conducted regarding the effect of image characteristics of a perfume on the quality and value of perfume perceived by consumers, in order to study consumer behaviors towards perfume as a product and find issues related to development and sales of perfumes. The result shows that refreshingness and modernity influence perceived quality and value of perfume, while stimulation and romantic quality did not have an effect. Also, the perceived quality and value had an effect on purchase intention, with the former being more influential than the latter. This study is meaningful in two aspects: First, it is an empirical study of consumers' quality perception based on image characteristics. Second, it verified through empirical analysis that perceived quality is more influential than perceived value on perfume purchase intention of consumers. These findings suggest that consumers today, unlike consumers in the past who purchased perfume based on the brand, focus on quality when choosing a perfume. This study can help perfume companies realize the importance of having consumers perceive good quality of the product rather than relying on brand power.

Cross-Modal Associations between Colors and Fragrances for Commercial Perfume Design (향수제품 디자인을 위한 색과 향의 교차-양상 연상관계)

  • Kim, Yu-Jin
    • Science of Emotion and Sensibility
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    • v.11 no.3
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    • pp.427-439
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    • 2008
  • In order to effectively communicate the fragrances of commercial perfumes to consumers, it is important to apply congruent colors to their bottles and packaging. This research investigated the cross-modal associations between colors and fragrances through two experiments. In the first experiment, bottle colors of more than 200 popular perfumes in the market were analyzed. Distinguishable color design patterns of the bottles were revealed in accordance with their fragrance types. The second experiment expanded the use of color-odor matching task to a test population of Korean participants. Participants selected colors evoked by fragrances of three test perfumes in a blind setting. These three perfumes had characteristic hues and their associated hues were similar with the real colors of their bottles. In addition, there were significant variations in color tone across fragrance notes, viz. the top notes, middle notes, and base notes. The results of the two experiments suggest the existence of robust cross-modal associations between particular colors and fragrances in commercial perfumery.

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Effects of Nostalgia, Expectation, and Evaluation on the Intention to Watch a Movie -Focused on the Case of - (향수(nostalgia), 기대 및 평가가 영화 관람의도에 미치는 영향 -<써니>의 사례를 중심으로-)

  • Park, Sun-Young
    • The Journal of the Korea Contents Association
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    • v.13 no.12
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    • pp.614-625
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    • 2013
  • The nostalgia marketing is active in various industrial areas. The nostalgic theme is emerging as a new trend in the film industry. This thesis attempts to investigate empirically the effect of nostalgia, the expectation and the evaluation on the intention to watch a movie. Nostalgia is a sentimental yearning for a former place or time. Expectation is classified into the utilitarian and the hedonic one; the evaluation into the subjective and the objective one. This thesis analyzed the effects of these five factors on the intention to watch a movie. The result shows that the older group felt more nostalgic than the younger; women more than men. Regarding the age, 10-20s are affected by the hedonic expectation, the subjective evaluation, and nostalgia, and over 30s are affected in order of the hedonic expectation and nostalgia. In terms of sex, men are affected most in order of the hedonic expectation, nostalgia and the subjective evaluation. Women are affected most in order of the hedonic expectation and the subjective evaluation. These results indicate that the marketing strategy needs to vary according to age and sex.

The Effects of the Verbal Anchoring in the Nostalgia Ads -The Moderating Role of Nostalgia Familiarity, product type- (향수광고의 언어적 의미 고정수준이 광고효과에 미치는 영향 -향수의 친숙성과 제품유형의 조절효과를 중심으로-)

  • Kim, Sung-Jae
    • The Journal of the Korea Contents Association
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    • v.18 no.4
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    • pp.77-88
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    • 2018
  • In this study, we conducted an experiment with the 219 undergraduates to find out the controlling effects of the verbal anchoring (low, high, non) in the nostalgia ads and the consumers' responses according to the product types (emotional/rational). The results suggest the higher the standards of the effects of the verbal anchoring are, the more favorably the preferences to the ads and the purchasing intention are formed regardless of the existence of the nostalgia. The following reveals that the controlling effects of the verbal anchoring in the nostalgia ads have differences between the purchasing intention and the preferences to the ads as to both the nostalgia familiarity and the product types. In the preferences to the ads in case that the standards of the effects of the verbal anchoring are low, the differences between familiarity group and non familiarity one are not noticeable but in the purchasing intention the differences between the low case and non of the standards of the effects of the verbal anchoring are a little more noticeable.

Perfume Consumption Behaviors of Female College Students - Based on the frequency of perfume usage - (여대생의 향수 소비행동에 관한 연구 -향수 사용도에 따른 소비자집단별 특성을 중심으로-)

  • 이경화;류은정;김경화
    • Journal of the Korean Society of Costume
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    • v.50 no.6
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    • pp.143-153
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    • 2000
  • The purpose of this study was to find out the relationship among the frequency of perfume usage and perfume attitude. perfume consuming behaviors and demographies. The data were collected from 352 female college students using questionnaire. Three groups including Large amount users(30.1%), Medium amount users(33.8%), and Small amount users(36.1%) were identified by the frequency of perfume usage. The results were summarized as follows : 1. There were significant differences on perfume attitudes and perfume consuming behaviors among the three groups. The more they use perfume, the more they feel pleasure and self-confidence. Most subjects preferred overseas prestige and popular perfume. And they obtained perfume informations through magazine ads and article. 2. There were significant differences demographic characteristics among the three groups. The older and the higher social status frequently used perfume. This study will provide useful marketing data and implications for activation of domestic perfume market.

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Effect of biomass pyrolysis liquid on the quality characteristics of 'Xiangshui' pears (Pyrus ussuriensis) during storage (바이오매스 열분해액이 '향수'배의 저장 중 품질특성에 미치는 영향)

  • Zhang, Xian;Jiang, Gui-Hun;Li, Fan-Zhu;Eun, Jong-Bang
    • Korean Journal of Food Preservation
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    • v.24 no.3
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    • pp.374-380
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    • 2017
  • The quality characteristics of 'Xiangshui' pears (Pyrus ussuriensis) treated with different concentrations of biomass pyrolysis liquid (BPL) during storage at $25^{\circ}C$ were investigated. The weight of 'Xiangshui' pears treated with BPL declined at a slower rate than that of the control. The rot index of BPL-treated 'Xiangshui' pears decreased with increasing storage times, and treatment with 20-fold-diluted BPL resulted in the lowest rot index after storage for 12 days. The total acid content of 'Xiangshui' pears treated with 20-fold-diluted BPL was 0.19%, and was the highest after storage for 12 days. After storage for 12 days, the total sugar content of 'Xiangshui' pears treated with 20-fold-diluted BPL was 7.19%; this was significantly higher than that of the control, but not significantly different from that of pears treated with other BPL dilutions. The vitamin C content of 'Xiangshui' pears showed a decreased trend, and pears treated with 20-fold-diluted BPL had a vitamin C content of 2.21 mg/100 g after storage for 12 days and showed the least decline compared to other treatments. In addition, respiration in 'Xiangshui' pears was effectively inhibited by treatment with BPL. In conclusion, BPL treatment exerts a protective effect on the quality of 'Xiangshui' pears during storage, with 20-fold-diluted BPL being the most effective.

Degree-of-Association Judgments of Fragrances with Color Hues and Tones (색상과 톤에 의한 향 연상 강도 평가)

  • Kim, Yu-Jin
    • Science of Emotion and Sensibility
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    • v.13 no.3
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    • pp.559-572
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    • 2010
  • Color, an important visual cue, can cross-modally affect odor association and odor quality identification Here, this research investigates aspects of the cross-modal associations between color and fragrance in greater depth, delving into the topic of whether the degree-of-association of fragrances with hue and tone of colors varies systematically. For 33 color stimuli (10 hues, 3 tones, and 3 achromatic colors), 67 subjects judged the degree-of-association of four typical fragrance families (fresh, floral, oriental, and woody) on a 7-point scale. The statistical analysis showed that fragrance associations of the all families had characteristic distributions across ten hues of the color stimuli. The cross-modal relationship between color tone (especially, lightness attribute) and fragrance association appeared to be dimensional (e.g. a positive linear relationship between the floral family and the lightness). More specifically, as colors became warmer and brighter, the associated floral scents were stronger, while the woody scents was less associated. Brighter or more vivid cool colors were associated with stronger fresh scents. These findings confirm the systematic existence of synthetic interactions between vision and olfaction in perfumery.

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