• Title, Summary, Keyword: 행사요인

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The Reestablishment of Event Factors in Buffet Restaurant Choice Process and the Interactions between Customer Satisfaction and Behavioral Intention (뷔페레스토랑 행사요인 발굴 후, 고객만족과 행동의도와의 관계성 연구)

  • Maeng, Ji-Hye;Jang, Hyeong-Yu
    • The Journal of the Korea Contents Association
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    • v.18 no.6
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    • pp.204-216
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    • 2018
  • This study explored the factors that decided to choose buffet restaurant. We have identified and recently, developed event factors that are of increasing importance. The event factor demonstrated the relationship between customer satisfaction and behavioral intention. As a result, the event factors had a positive effect on customer satisfaction and behavioral intention. In this study, event factors were derived and measurement questions were developed using semiotic analysis. The developed measurement questions were tested and surveyed to demonstrate the scale.

An Empirical Study on the Early Exercise of Employee Stock Options (임직원 스톡옵션의 행사패턴 및 조기행사에 영향을 미치는 요인에 관한 연구)

  • Kim, Hyeon-A;Jung, Sung-Chang
    • The Korean Journal of Financial Management
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    • v.26 no.2
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    • pp.1-32
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    • 2009
  • This paper is the data analysis of exercise patterns of ESOs and primary factors that influence on their early exercise. ESOs are prematurely exercised soon after the vesting period is over and it is argued that risk aversion, profitability through exercise, firm characteristics and behavioral factors influence on such early exercise patterns. This paper examined 111 previously-exercised stock options that had been granted to 3,267 employees from year 2000 to year 2006, and analyzed the early exercise patterns and their primary factors. The result shows that stock options were exercised approximately 3.15 years after being granted, and 0.37 year after the vesting period was over. Such an early exercise pattern was found to be influenced by risk aversion, profitability and firm characteristics.

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Comparative Study on the Satisfaction Factors of 2009 and 2013 Cheonan Well-being Food Expos (2009와 2013 천안웰빙식품 엑스포 만족도 결정요인 비교연구)

  • Yang, Jong-Gon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.9
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    • pp.5513-5524
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    • 2014
  • This study empirically compared the Cheonan 2009 Well-being Food Expo with the Cheonan 2013 International Well-being Food Expo in terms of the Expo's content, predictors of satisfaction, and predictors themselves. According to the analysis results, the satisfaction levels of the Expo's contents, Expo's environment, convenient facilities' operations, general satisfaction, and visitor's revisiting intention of the Cheonan 2013 International Well-being Food Expo, were higher than those of the Cheonan 2009 Well-being Food Expo. In addition, all factors of satisfaction except for the convenient facilities' operations are predictors of the visitor's general satisfaction at both expos and the general satisfaction of both expos is a significant factor for visitor's revisiting intention.

Comparison of Factors Influencing to Mobilization of Police to Crowd Gathering Occasion (다중운집행사 경찰동원에 영향을 미치는 요인 비교)

  • Kim, Sang-Woon
    • The Journal of the Korea Contents Association
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    • v.17 no.6
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    • pp.643-649
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    • 2017
  • This research is to compare factors which influence to mobilize police force necessary for crowd gathering occasions, and the purpose of this research is to prepare scientific basis for mobilization of police force by understanding order of priority of obstructive factors to mobilize police force for progressing safe crowd gathering occasions. Crowd gathering occasion has a characteristic that minor cause can lead to huge damage because many people concentrically gather at a specific place. In order to control these risks, it is necessary to analyze criteria on order of priority which can arouse risk to mobilize police force. In this research, I classified the factors influencing safety of crowd gathering occasion as internal risk factor, external risk factor and traffic safety threatening and set up the level of private security manpower and participants mobilized to crowd gathering occasion as independent variable and set up mobilized police force from 2013 to 2014 as dependent variable and analyzed it hierarchical analysis. From the result of analysis, the biggest influence to mobilization of police force for crown gathering occasion was the number of participants, and next self order-keeping agents and reason of mobilizing police force. Based on the result of analysis that the biggest factor to mobilize police force to crowd gathering occasion is the number of participants, it can be resulted that the number of participants influence to the risk of crowd gathering occasion.

Impact Factor upon Consumer Buying Behavior (소비자 구매행동에 미치는 영향변수에 대한 연구)

  • Jung, Yong Gyu;Won, Jae Kang;Park, Jeong Gu;Cho, Sung Ho
    • Journal of Service Research and Studies
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    • v.2 no.1
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    • pp.29-37
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    • 2012
  • Recently, the market size of hypermarkets in the domestic retail market accounts for a high percentage. The domestic retail market after the opening of the market for the past 1996 and grow to the spread of hypermarkets. However, events such as tasting events were increased due to intense competition among business condition as to attract more customers beyond price competition. Under these circumstances, it is important to examine the relationship of the factors associated with tasting events on consumer buying behavior. The impact on consumer buying behavior in order to verify factors tasting event by setting product standards study the relationship between variables was set up as a model. As result, only one came out significantly to pay the hypothesis of various products depending on the origin of the factors that increase the amount available. This is seen as a supermarket tasting event at the origin of products, and transparency, but also for recently imported foods for consumers who have negative thoughts, mainly domestic product tasting events Mart's sales continue to increase to attract more customers shall be deemed to be one way.

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Study on Evaluation Factors Determining Satisfaction and Revisiting of Broadcasting Contents Market (방송콘텐츠마켓 만족도와 재방문에 미치는 평가요인: 부산콘텐츠마켓(BCM) 사례를 중심으로)

  • Gu, Jong-Sang;Lee, Wan-Soo;Lee, Jin-Ro
    • Korean journal of communication and information
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    • v.52
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    • pp.111-134
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    • 2010
  • This paper explored satisfaction and revisiting of participants on Busan Contents Market(BCM) programme in 2009. Specifically, this study conducted regression analysis for finding satisfaction and revisiting factors on main events, broadcasting-telecom convergence forum, broadcasting business marketing forum, world culture contents forum and BCM academy. Results show as following. Firstly, Participants satisfied on comfortable lodging and possibilities as international events, but not satisfied on facilities, managements, public relations, contents and service. In particular, regional attraction and interpretation service are one of factors for revisiting in BCM main events. Secondly, one of competition factors for revisiting intention in BCM main events is production and investment. Thirdly, contents, theme and qualities of presenters and discussants are main factors for revisiting in BCM. Fourthly, satisfaction degree on education contents and lectures in BCM academy is high and contents, time, line up of lectures analyzed as determined factor for revisiting. Fifthly, documentary planning, production and marketing with international investors drive to induce revisiting BCM. We discussed motivation and utility values for revisiting of broadcasting contents market.

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A Comparative Study of Local Festival Motivation, Satisfaction, Loyalty: The Case of Local residents and Visitors (지역주민과 외지방문객의 축제 참여 동기와 만족, 충성도 비교 연구)

  • Jang, Yang-Lae;Kim, Hae-Young
    • Journal of the Korean association of regional geographers
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    • v.13 no.6
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    • pp.724-737
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    • 2007
  • The purpose of this study is to examine festival visit motivation, satisfaction, loyalty the differences between festival local residents and visitors. Data were collected with a structures questionnaire at the Jun Nam Yeosu-city of Geobuksun of festival during 10$\sim$15 apr. 2007, 430 sample were used for statistical analysis SPSS. Data analysis method were used to Crombach's $\alpha$, reliability, kaiser measurement sample adequacy, factor analysis, t-test, regression analysis. As the results of this research, first, festival visitor's motivation were composed of five factors: a new & escape, exciting & enjoy, socialization, family togetherness, local culture understand and satisfaction were composed of three factors: event program & service, convenience facilities, enjoy, shopping & food, transportation. And second, local residents were found satisfied with the interesting & enjoy. Otherwise, Visitors were satisfied with new & escape. And third, local residents of satisfaction factor were affected interesting & enjoy, Otherwise, visitors of satisfaction factor were affected interesting & enjoy, family togetherness. And fourth, local residents of event program & service factor were affected re-visit, Otherwise, visitors of satisfaction factor were affected event program, enjoy, transportation. The final local residents of event & service factor were affected recommend intension, Otherwise, visitors of event program & service, transportation were affected recommend intension. The result of this paper may help local festival planner and marketers for festival marketing strategy.

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A Study on the Visitor's Satisfaction Decisive Factors of the Local Festival : In Case of Simchung Festival in Goksung County (지역축제 방문객의 만족도 결정요인에 관한 연구 -곡성심청축제를 중심으로-)

  • Lee, Jeong-Rock;Ahn, Zong-Hyun
    • Journal of the Korean association of regional geographers
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    • v.10 no.3
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    • pp.642-653
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    • 2004
  • The purpose of this study is to measure the factor of determination on satisfaction level of the Goksung Simchung Festival. Goksung Simchung Festival has been held since 2000, and Goksung Simchung Festival 2004, which is the fifth, is holding soon. Simchung Festival has unique aspect that it is organised various experience programs and items which stress the importance of "environment" in Seomjin river and Simchung's "Hyo (filial piety)". A study is analysed through research that is consisted of satisfaction factors' items of 17 local festival visitor to study factors of determination of local festival visitor's satisfaction level. This research data is analysed statistical techniques, which are multivariate regression analysis, factor analysis, and reliability analysis, and extracted 4 factors, which are souvenir and food, content of the festival, convenient facilities, and publicity work. In conclusion, the festival is likely to attract more tourists and make them satisfied if better content of the festival is provided. Therefore, most of the tourists need to becoming cleared lo be satisfied due to its values of culture recognition through various contents of the festival. fun factors, and experience programs, So the manager and the director should have continual attention to satisfaction factors of local festival.

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Effects of the Perceived Value of Convention & Exhibition Visitors on their Satisfaction, Revisit and Recommendation Intention (전시컨벤션 방문객의 지각된 가치가 만족도와 재방문의도 및 추천의도에 미치는 영향)

  • Jung, Yong-Hae
    • The Journal of the Korea Contents Association
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    • v.11 no.11
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    • pp.145-155
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    • 2011
  • This study aims to examine how convention & exhibition visitors perceived value on their satisfaction, revisit and recommendation intention. To accomplish the goals, a field survey was conducted on the visitors of the COEX in Seoul area. The results of this study, based on a positive analysis, could be summarized as follows. First, perceived value is factorized as acquisition value, emotional value, monetary value, social value. Second, all factor of perceived value turned out to have affirmative effects on hotel employee's visitors satisfaction. Third, visitors satisfaction turned out to have affirmative effects on revisit intention. Forth, visitors satisfaction turned out to have affirmative effects on recommendation intention.

축평원 리포트 - happy! 가족의 발견 응. 너는 그러냐?

  • Lee, Myeong-Jae
    • KAPE Magazine
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    • pp.7-8
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    • 2015
  • 가족친화 인증기관인 축산물품질평가원에서는 부부 간 인식차이로 발생할 수 있는 갈등요인 사전예방과 인식전환을 통해 일가(家)양립을 지원하고 행복한 가정생활 증진을 돕기 위해 행복증진 프로그램으로 '가족사랑 체험-Happy가족의 발견' 행사를 개최했습니다. '한 미음으로 가는 차이 여행'을 슬로건으로 10월 29~30일 개최된 이번 행사는 총 17가족, 22명이 참가했습니다. 아래 고객홍보팀 이명재 과장의 수기와 참가 가족의 이야기로 1박 2일의 다복한 시간을 들여다봅니다.

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