• Title/Summary/Keyword: 행동적 몰입

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The Effect of CSR Identity on Consumer Perception and Behaviors (CSR Identity가 소비자 지각과 행동에 미치는 영향에 관한 연구)

  • Kim, Young Hyung
    • Journal of Digital Convergence
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    • v.11 no.4
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    • pp.189-196
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    • 2013
  • The main purpose of this study was to investigate the effect of CSR identity on customer-corporate identification and to explore the effect of customer-corporate identification on consumers' affective commitment and behavioral commitment intention. Indeed, this study investigated the mediating role of affective commitment in linking customer-corporate identification and behavioral commitment intention. Results found CSR identity to be a statistically significant construct that has an impact on consumers' customer-corporate identification. The result also showed that customer-corporate identification had positive effect on customers' affective commitment and behavioral commitment intention. And affective commitment was found to be a statistically non significant mediator that explaining the relationship between customer-corporate identification and behavioral commitment intention.

The Influence of Perceived Price and VMD Fitness of SPA Brand on Multi-dimensional Commitment (SPA 브랜드의 지각된 가격과 VMD 적합성이 다차원적 몰입에 미치는 영향)

  • Shin, Mi-Hyang
    • Journal of Digital Convergence
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    • v.10 no.3
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    • pp.39-49
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    • 2012
  • The purpose of this study is to analyzed that the perceived price and VMD fitness of the SPA(speciality store retailer of Private label Apparel) brand characteristics impacts on multidimensional commitment consist of affective commitment, calculative commitment and behavioral commitment. Using SPSS 18.0 and AMOS 18.0 by structural equation modeling analysis, we found that perceived price have effects on affective commitment, behavioral commitment and calculative commitment significantly, and VMD fitness have effects affective commitment significant only. Affective commitment and calculative commitment on behavioral commitment was affected significantly. Through this study we found that perceived price and VMD fitness SPA brand maintaining relationships between the consumer and the seller are an important factors.

A Role of Functional and Symbolic Image of the Brand (브랜드의 기능적 이미지와 상징적 이미지의 역할)

  • Yoon, Sung-Wook;Yoon, Dong-Il
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.3
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    • pp.1745-1752
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    • 2015
  • This study provides a framework for understanding the effects of brand image(symbolic and functional) on emotional commitment and behavioral commitment. First, the causal relationships between brand image, emotional commitment and behavioral commitment were examined. Second, the mediating effects of brand trust were also examined. Undergraduate students(N=217) were participated in the survey and the structural equation modeling was utilized for data analysis. The results of this study reveal that both of symbolic and functional brand image are positively related to brand trust. Brand trust also have positive effects on emotional commitment and behavioral commitment. Based on the results, some recommendations for company are discussed and future research directions are outlined.

The Effect of Perceived Usefulness and Perceived Ease of Use on Learner Flow in e-Learning Community (전자교육공동체에서 지각된 유용성과 지각된 사용용이성이 학습자의 몰입에 미치는 영향)

  • Kim, Sung-Wan
    • Journal of the Korea Society of Computer and Information
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    • v.11 no.6 s.44
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    • pp.87-97
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    • 2006
  • This study aims to identify the effect that the perceived usefulness and perceived ease of use have on learner flow in e-learning community. Based on literature review and Technology Acceptance Model(TAM), a potential model and five hypotheses were suggested. Questionnaire was carried out among 62 members of one e-learning community for preparatory teacher Cronbach alpha of the questionnaire was.88. The collected data were analyzed through correlation analysis and path analysis. The results of this research are as follows. Three hypotheses were adopted: Perceived usefulness will affect on attitudinal flow, Perceived ease of use will affect on attitudinal flow. and Attitudinal flow will affect on behavioral flow. Two hypotheses were rejected;. Perceived usefulness will affect on perceived ease of use and Perceived ease of use will affect on behavioral flow. The model revised through the results of path analysis had good-fitness. That is. overall fit measures (RMSEA, CFI. NNFI). indexes that show the suitability of the model were quite good. Findings of this study suggested the important strategies for designing e-learning community in order to promote learner flow.

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Antecedents of Trust and Effects on Committment in B2B e-Marketplace (B2B 마켓플레이스에서 신뢰의 선행요인과 몰입에 미치는 영향)

  • Oh, Sang-Hyun;Kim, Sang-Hyeon
    • Journal of Distribution Research
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    • v.13 no.1
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    • pp.1-33
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    • 2008
  • As the interest in the business-to-business(B2B) electronic commerce is increasing, many companies are participating in the B2B e-Marketplaces. The e-Marketplace is defined as the virtual market that many players take part in to transact. The e-Marketplace has an influenced on the manner in which organizational buyers and sellers interact. As a result, it is important to develop an understanding of the behaviors of firms that use these electronic marketplaces. The purpose of this study is to develop a comprehensive model for trust and commitment of B2B e-Marketplace and empirically to examine their structural relationships. Drawing from trust and commitment theory in the interorganizational relationship and B2B electronic commerce context, this study identifies network externality, interactivity, justice, quality of information sharing, institutional assurance as the determinants of trust and commitment of e-Marketplace. The proposed model hypothesized that (1) trust is a function of network externality, interactivity, justice, quality of information sharing, institutional assurance, (2) attitudinal and behavioral commitment is a function of trust, (3) behavioral commitment is a function of attitudinal commitment. The proposed model is tested using organizational-level survey data from 187 buying organizations that conduct business in MRO e-Marketplaces. The data were tested by reliability test, correlation analysis, exploratory factor analysis, confirmatory factor analysis and covariance structure analysis. The results indicate that (1) trust is influenced by network externality, interactivity, justice, institutional assurance, (2) attitudinal commitment and behavioral commitment is influenced by trust (3) behavioral commitment is influenced by attitudinal commitment. Also, the empirical results confirmed that trust play a strong, central role in determinging e-Marketplace commitment. The key theoretical contribution of this research is that it begins to extend interorganizational information system literature in areas such as B2B Internet e-Marketplace. Managerially, this study contributes tn the understanding of the role of B2B e-Markeplace providers in Internet situation. And Limitations of this study and guidelines for future researches are also discussed.

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The Effects of Major Satisfaction and Major Commitment of Undergraduate Students Majoring in Social Welfare on the Intention to have a Social welfare Job (사회복지직 취업의도에 미치는 사회복지학 전공생의 전공만족과 전공몰입의 효과)

  • Kang, Jong-Soo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.10
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    • pp.393-400
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    • 2017
  • The purpose of this study was to examine the effects of major satisfaction and major commitment of undergraduate students majoring in social welfare on the intention to have a social welfare job. For this study, a survey of 442 undergraduate students majoring in social welfare at 4 universities located in Kangwon-do was conducted and the data was analyzed using the SPSS 22.0 program. Major satisfaction consisted of general satisfaction and satisfaction of subjects, and major commitment consisted of emotional commitment, behavioral commitment, intellectual commitment and time commitment. The research findings are as follows: First, 62.3% of respondents had an intention to have a social welfare job, and 21.6% were undecided. Second, the level of major satisfaction(2.98) and major commitment(2.63) were slightly higher than the mid-point of the 4-point Likert scale. Third, major satisfaction and major commitment showed a significant difference according to intention to have a welfare job and university attended. Fourth, major satisfaction and major commitment had a positive effect on the intention to have a social welfare job according to the results of binary logistic regression. This study concludes by discussing theoretical implications for future study and practical implications for major satisfaction and major commitment strategies based on our results.

Online Learners' Motivational Regulation Profiles Affecting Cognitive Learning and Learning Engagement (온라인 학습자의 동기조절전략 사용 군집유형이 인지학습과 학습몰입에 미치는 영향)

  • Yun, Heoncheol;Oh, Suna
    • Journal of The Korean Association of Information Education
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    • v.25 no.1
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    • pp.91-101
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    • 2021
  • The purpose of this study was to investigate online learners' clustering profiles according to the use of eight motivational regulation strategies, developed by Schwinger, Steinmayr, and Spinath(2009) and differences in the use of cognitive learning strategies and learning engagement between their clusters. Data were collected from 139 students enrolled in two 4-year public and private universities in a metropolitan city. Through cluster analysis for motivational regulation profiles, three clusters(cluster 1: high profile motivational regulation group, cluster 2: medium profile motivational regulation group, cluster 3: low profile motivational regulation group) were presented. In addition, the results of multivariate analysis of variance(MANOVA) indicated that there were statistically significant differences in the use of cognitive learning strategies(rehearsal, elaboration, organization, and critical thinking) and three types of learning engagement(behavioral, emotional, and cognitive engagement). The post hoc tests showed that the high profile motivational regulation group most actively used cognitive learning strategies and was most engaged in learning than any other motivational regulation groups. This study provides crucial insight in designing appropriate instruction and learning support for enhancing learners' motivational regulation.