• Title, Summary, Keyword: 파사드

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The Color Analysis Based on Formative Continuity of the Facade (파사드의 형태적 연속성에 따른 색채분석)

  • 송인호
    • Archives of design research
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    • v.13 no.3
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    • pp.245-252
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    • 2000
  • The facade in the street is a unfixed type, thus it is not easy to investigate the characteristic of structures. In addition, a color mainly depends on sensitivity, therefore, it is very difficult to provide the solution of the problems. The purpose of this study is to investigate the relationship between a form of the facade and a color, and to introduce the methodology and the direction of the color scheme for the facade in the street. for the purpose of this study, 47 facades are empirically analyzed. Based upon the results of research analysis, this study try to find out the relationship among the formative continuity of the facade in the street, a color, and the quality of the material. From the results, it suggests the new direction for the image formation of the facade in the street centering around a color. This study concludes that the characteristics of the facade in the street is discontinuous, and the color scheme is not based on the formative continuity. Moreover, the whole street is composed of each strong individual character. In order to harmonious creation of the facade in the street, primary colors and painting colors should be constrained. Finally, the color scheme based on the formative continuity of the facade in the street should be carefully considered.

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The Design Research on Facade in Corporate Commercial Space Identity (Space Identity를 위한 기업 상업공간 파사드 디자인 연구)

  • HwangBo, Hyun-Wook
    • Archives of design research
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    • v.19 no.1
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    • pp.39-48
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    • 2006
  • In recent marketing circumstances we passed the days just dealt with products sales and faced Sensitivity Marketing era concluded by merchandise, corporate and brand image. Especially although corporate commercial space is the important strategy factor performing immediate satisfaction, experience,sensitive stimulation and social relationship among customers, most of the domestic firms don't recognize its importance when looking into adopted graphic factors at spaces without consideration for a variety of space function, concept,merchandise and customer satisfaction. In addition the facade, which performs as visual information conveyance, boundaries of architecture and concluding space concept, merchandise image and incoming customer based on linkage between interior and exterior, is the important point. This research specializing the examples of facade design of corporate and brand commercial space including service, purchasing and advertising looks into reflected space identity through facade and theoretical factors for commercial space function, concept, merchandise and customers related facade design and makes alternative plans in order to make a better commercial space identity program.

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A Study on the Composition of Facade in the Small Commercial Building (소규모 상업공간에 있어서 파사드의 구성에 관한 연구)

  • 김종훈
    • Korean Institute of Interior Design Journal
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    • no.13
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    • pp.181-186
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    • 1997
  • If you compare recent works in small commercial places along with the terms such as Post-Modernism, Late-Modernism, and Dismantling, to those of 60's and 70's, you will discover for sure that recent works try to model individually with 'surface'. Expressing the responses to the multilateral cultural desires is available through the organization of surface, so are the re-presentationsof classic notions by adding decorations to the vertical walls, which are different from modern constructions that have persisted on only space itself as a main point. These trends are various organizing techniques with forms, decorations, materials, color etc. and made the surface modeling develop. What a 'surface element' means as a concrete notion in a design process in a commercial place is enormous. So, it implies lots of notions and logic, and can be a strong message-conveying means as well as an expressional language. At this point of view, the research was limited to Facade, which is treated as a creational object to a designer all the time in order to study what kind of system the surface organization has in a small commercial place. This is to find out what kind of system the designer uses to make the spatial images, orders and forms through surface, but ultimately it is to discover the designer's basic tecniques that he or she uses when planning. To sum up, we have studied the meanings of the composition and the changes of the organization of Facade to analyze the organizing techniques in Pasad in a small commercial construction which designers planned as material. We have also investigated the organizing techniques of surface by examining and analyzing the elements of Facade organizing techniques, i.e. its form, decoration, material, pattern and color.

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Production Technology for Multi-face Convergence Performance (Multi-face Convergence 공연을 위한 제작 기술)

  • You, Mi;Son, Tae-Woong;Kim, Sang-Il
    • Journal of Broadcast Engineering
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    • v.25 no.4
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    • pp.475-486
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    • 2020
  • This paper is a thesis on media art technology for high-tech performances and exhibitions. After creating an interactive stroke in VR, it is projected in real time through a media facade technique. Among our traditional dramas emphasizing linear movements, movements were extracted from the Bongsan mask dance, and the movements of the lines were used in a media art performance called 'Multi-face Convergence'. When motion data enters the virtual space, geometry consisting of faces is created in the VR space. The created strokes can be set with various brush types, and when performing, a stroke with a red fire effect that matches a dynamic movement was used. It was made to be able to harmonize with the dancers performing the Bongsan mask dance. The medium called VR has characteristics that are not suitable for melting into a performance, but in this performance, it has overcome its limitations by using a technique called media façade. We propose the world's first performance technique that combines interactive strokes with traditional dance performances.

Study on the interactivity of the Chinese public media building - Wanda Plaza media facades - (중국 대중미디어건축의 상호성에 관한 연구 -완다광장 미디어 파사드를 중심으로-)

  • Zhang, zheming;Lee, donghun
    • Proceedings of the Korea Contents Association Conference
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    • pp.417-418
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    • 2015
  • 정보사회에서 대중은 다양한 방식으로 건축과 연관되어 있으며, 정보기술이 건축 디자인 각 방면에 개입하면서 건축학에 큰 영향을 미치고 있다. 건축공간의 디자인은 현대사회 대중의 업무, 생활, 교류와 같은 새로운 추세에 대응해야 한다.

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A Study on the Brand identity Characteristics in the case Analysis of Housing culture center Facade (주택문화관 파사드의 브랜드아이덴티티 특성에 관한 사례분석)

  • Yang, Jeong-Sik;Hwang, Yeon-Sook
    • Proceedings of the Korean Institute of Interior Design Conference
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    • pp.159-162
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    • 2007
  • In the twentieth century, due to extraordinary development of companies and life style, etc, market environments to which companies around the world currently face are being changed with reflecting the current age in various fields, which result from globalization, digitalized innovation, diversity by information acceptance, an enhanced level of a consumer's consciousness, developed mass media, etc. The companies are trying to expand their sale areas, not only products but also their cultures, images, and brand power in the name of a 'marketing' in a space In other words, if companies and brands express some identities without considering an entire image evaluated by customers, a mis-positioning for the companies and the brands may be caused. In this case, the companies and brands may not influence on potential major customers at all, of an image for the companies and brands may be degrade Accordingly, a space marketing is required as a distinguished strategic means in characterizing identities according to brands. Also, a design for communicating the space marketing with the customers is required. Therefore, the purpose and effects of the present research are to analyze how identity characteristics for brands and company images are reflected by analyzing a faadeof a hall for housing cultures, and are to analyze how they are recognized by customer.

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A Study on the Emotional Evaluation Model of LED Colors in Architectural Pacade (건축파사드 LED칼라의 감성평가모형 연구)

  • Yoo, Yong-Woo
    • Korean Institute of Interior Design Journal
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    • v.21 no.2
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    • pp.101-111
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    • 2012
  • The purpose of this study is to draw emotional evaluation model related to LED lighting colors and suggest basic informations that enable planned directions of architectural pacade lighting to simulate beforehand in a laboratory. As experimental methods, extracted PAD emotional evaluation model and then directed a experimental model of 10 LED lighting colors, studied and analyzed survey questions. The results are as follows; First, in the case of P(Pleasure-Unpleasure), Red, Yellow, Green, Cyan, Magenta, White and Combination of $G{\leftrightarrow}B$ Colors are satisfying, vibrant and positive distribution chart has shown. Second, in the case of A(Arousal-Unarousal), Red, Yellow, Green, Cyan, Blue, White and Combinations of $R{\leftrightarrow}G$, $G{\leftrightarrow}B$, $R{\leftrightarrow}B$ Colors, it makes a little difference, they have shown useful distribution chart to induce sight in a aroused state. Third, in the case of D(Dominance-Submissiveness), Red, Cyan, Green and Combinations of $G{\leftrightarrow}B$ Colors are free, controlling and extent of effect was excellent. On the contrary, in the case of Yellow and Magenta and Combinations of $R{\leftrightarrow}B$, they are gentle and arouse the protective instinct or feminine distribution chart has shown. Fourth, it showed difference of preference that difference of select ratios of both men and women in Orange, Blue, Greenish-Yellow (preference of man) and Magenta, Combinations of $R{\leftrightarrow}B$ Colors(preference of woman).

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The Effects of VM Components on Store Image and Purchasing Intention of Fashion Stores - Focused on Facade Color and Show Window Type - (의류매장의 VM 구성요소가 점포이미지와 구매의도에 미치는 영향 - 파사드 색상과 쇼 윈도우 유형을 중심으로 -)

  • Lee, Mi-Sook
    • The Research Journal of the Costume Culture
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    • v.20 no.3
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    • pp.416-429
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    • 2012
  • The purpose of this study was to examine the effects of VM components(facade color and show window type) on store image and purchasing intention of fashion stores. The subjects were 428 male and female university students in Daejeon and Chungnam province. The measuring instruments were 6 stimuli manipulated by $3{\times}2$ factorial design of facade color and show window type, and a self-administrated questionnaire consisted of store image, purchasing intention, and subjects' demographic characteristics. The results were as follows. First, facade color mainly affected store image and purchasing intention. White color was preferred as more positive images(pleasurable, comfortable, neat, and modern), and showed higher purchasing intention than brown color. Second, show window type affected some store images. Semi-open type was perceived as more pleasurable image than enclosed type, whereas enclosed type was perceived as more luxurious, neat, and attractive image than semi-open type. However, show window type didn't affect purchasing intention. Third, subject' sex affected store image and purchasing intention. Male subjects perceived more positively on store image and had higher purchasing intention than females. This study suggested that facade color and show window type are important VM components affecting store image and purchasing intention.

Fashion retail store facades and the creation of store image and store attitude (파사드가 의류브랜드 점포이미지와 점포태도에 미치는 영향)

  • Seo, Joo-Hyun;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
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    • v.23 no.3
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    • pp.400-411
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    • 2015
  • Successful use of displays in stores arouses consumers' curiosity, and induces them to purchase a product after a visit. Facade is a word meaning an external front wall of a building, and is usually the first point of visual contact for the consumers. The present study is an empirical investigation of external appearance of a clothing store, with a $2{\times}2{\times}2$ factorial design of facade, show window, and wall surface material designed for the purpose of the study. Dependent variables were store image variables and attitude toward store. A total of 320 questionnaires from male and female consumers were used for the analysis. Facade type and material had significant main and interaction effects, while show window type had no meaningful effects overall. A facade of irregular design prompted significantly higher levels of perceived 'elegance', 'uniqueness', and 'attractiveness' of the store. Material itself did not have significant influence but did have significant interaction effect with facade design. The interaction effect was found in store attitude as well. In order to create a positive store attitude, a concrete material facade should have an irregular design. Companies owning fashion brands should carefully select facade type and wall surface material in the visual merchandising strategies of a store.