• Title, Summary, Keyword: 파사드

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A Study on the Extraction of Emotional Words for Media Facade (내용분석 및 자유연상을 통한 미디어 파사드의 감성어휘 추출)

  • Lee, Seung-min;Bang, Kee-chun
    • Journal of Digital Contents Society
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    • v.16 no.5
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    • pp.741-748
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    • 2015
  • The aim of this paper is to select a distinct vocabulary for understanding the media facade of user and to lay the foundation for a media facade emotional scale. Firstly, we assembled a set of emotional words that were sufficient to represent a general overview of korean emotions, collected from various literature studies. Secondly, we found emotional words from collecting user opinion on the Youtube website. Finally the emotional words were collected from phrase by using non-structural survey. The collected words were integrated according to standards and they were organized 39 pieces that can be used in the survey. As a result, we extracted 21 emotional words for measuring user's emotions expressed while watching media facade, such as 'novel', 'cool', 'awesome', 'gorgeous', 'exciting', 'amazing', 'wonderful,', 'showy', 'great,', 'intense', 'good', 'grand', 'colorful', 'unique', 'variety', 'new', 'fun', 'beautiful', 'luxurious,', 'mysterious', 'satisfactory'. And we categorized the 21 words to form 5 elements by using factor analysis such as 'surprise', 'attention', 'variety', 'aesthetics', 'interest'.

A Study on the Characteristics of the Media Facade Buildings (미디어 파사드 건축물의 야간조명 특성분석)

  • Jung, Joo-Hee;Kim, Jeong-Tai
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.24 no.1
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    • pp.45-55
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    • 2010
  • Recently a number of media facade buildings making beautiful cityscape landmark has been increased in Seoul. However, indiscreet adaptation of media facade cause problems such as light pollution and poor city image. This paper was to investigate luminous characteristics of media facade building. Five representative media facade buildings in Seoul have been selected. The CS-100 and ProMetric-1400 were used to measure the luminance and color temperature of the facades. The measurement points were located at the opposite spot of the building. The results showed that maximum media facade luminance of such buildings exceed Seoul design guideline. Also, color temperature with over 5,500[K] that exceed the design guideline were mostly used in all the facades.

A Study on using Media_Pacade for sustainable conservation of Architectural Heritages (건축문화재의 지속가능한 보전을 위한 미디어 파사드 활용에 관한 연구)

  • Jeon, jong-min;Kim, na-yun;Kim, Sang-heon
    • Proceedings of the Korea Contents Association Conference
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    • pp.301-302
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    • 2012
  • 건축문화재의 지속가능한 보전방안으로 현대적 감각으로 그 가치를 실현시키는 것을 이야기 하고 있으며 그 실행 안으로 미디어 파사드를 제안하였다. 미디어 파사드는 기술과 예술의 결합으로 통합의 시대인 오늘날 가장 트랜디한 콘텐츠로 여겨진다. 따라서 미디어 파사드를 건축문화재에도 활용 가능할 때 프랑스 리옹시의 빛 축제 같은 새로운 콘텐츠 생산도 가능하리라 보고 있다. 그러나 최근 서울시 공공디자인 규제 법안으로 미디어 파사드 활용이 어려운 국면에 놓여있다. 이에 규제 법안과 그에 대한 해결점을 제시하였다.

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Interactive media facade based on image processing (영상처리 기반의 인터랙티브 미디어파사드에 관한 연구)

  • Jun, Ha-Ree;Yun, Hyun-Jung
    • Journal of the Korea Computer Graphics Society
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    • v.21 no.3
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    • pp.46-54
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    • 2015
  • Development of digital technology is advancing to levels which influence the formation of city landscapes and spaces. The use of media facade is creating modernized city-spaces with contemporary application of various digital mediums. In this way, media facade functions as media-art in an artistic point of view, while also providing the means for buildings to become landmarks in a city-scape point of view. Going a step further, media facade using interaction is drawing a lot of attention as it enables communication with the city inhabitants instead of one-way contents provision. This paper will research such interactive media facade using transparent display glass currently being used as construction building material and its potential growth.

A Study on the advertising effect of media facade - focusing on Samsung smartphone AD - (미디어 파사드의 광고효과 - 삼성 스마트폰 광고를 중심으로 -)

  • Lee, Seung-min;Hwang, Sungwon
    • Journal of Communication Design
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    • v.57
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    • pp.44-53
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    • 2016
  • Expected consumer's consumption propensity affected by advertisement using media facade and how this advertisement can affect consumer response and advertising effectiveness will be examined practically. This research showed TV advertisement and media facade advertisement to each participants of research in order to evaluate consumer response and effectiveness of media facade advertisement and took a survey. Research result, positive response was observed that consumer who were exposed of media facade advertisement showed more positive cognition/emotional response than TV advertisement. And effectiveness of media facade is more than standard. However, product attitude was not statistically positive. Therefore, it can be said that media facade advertisement does not affect positively on product attitude, but it is effective on purchase intention. Next, consumer who is exposed of media facade advertisement showed little low correlation on cognition response and product attitude, but showed positive correlation on cognition response, purchase intention, emotional response and product attitude. Accordingly, more positive consumer's cognition and emotional response is, the higher advertisement effect can be observed. Last, positive result were not presented in consumer's consumption propensity in regards to rational/emotional response. This means that it is invalid to state that consumer response differs for consumer propensity. Through result of experiment, a statement that media facade is a new media that has various possibility as advertisement mediator had been proved. Especially, as it shows that positive effect exists regardless of consumer's consumption propensity, use of media facade as marketing means is reasonable for firm in order to increase satisfaction of consumer and brand value.

Study of the Image Design Components of Urban Landscape Media Facade (도시경관 미디어파사드의 영상디자인 구성요소 연구)

  • Yu, Jung-Sun;Chung, Jean-Hun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.11
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    • pp.6478-6483
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    • 2014
  • Media facades project images on the external walls of a building as a screen. Such facades can recover the cultural emotions of users tired of a high level of market competition in urban spaces and develop into urban aesthetics and be reinterpreted as an image design as the city becomes a topic as well as the target projected. From a cultural perspective, the artistic possibility and strengthening of publicness of media facades are discussed. One of the considerations is that it should be the medium communicating with the building or surrounding of the projected target. Urban landscape media facades, such as 2014 Gwanghwamun media facade, 2014 Sejong Center for the Performing Arts media facade and 2013 Namsan media facade were compared and analyzed. As a result, four types of image design components could be derived such as motifs, concepts, stories and projection types. Media facade, which is establishing itself as a new technological genre beyond canvas and theater screens, should contain messages, themes and technological advances as a higher level of the urban symbolic art form in the future. This paper derived the components of image design through the comparative analysis of symbolic urban landscape media facade.

The Empirical Analysis of Differences in Recognition of the Genders in the Media Facade (LED 미디어파사드에 있어 남녀에 따른 인지정도의 실증분석)

  • Lee, Young-Woo
    • The Journal of the Korea Contents Association
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    • v.15 no.9
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    • pp.96-105
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    • 2015
  • Recently, the Department has utilized the media facade as a means to attract new customers and promotional tools. In particular, we checked the rate of customer's gender who visited a large department store. The ratio of women's visit is 4.6 times more than men. This can confirm the need to produce a differentiated content of LED media facade by gender. This study are subject to an empirical analysis of differences of perception of evaluation factors of media facade in gender. At first we specified four factors which can evaluate the media facade according to gender by previous studies. There are aesthetics, artistry, comfort and harmony. And the hypothesis was set as "Each factor might be differences between the recognition of their gender" In order to verify a hypothesis the country's large department store was selected and experiment was performed. In the result of the experiment, among the four factors, aesthetics, creativity, and harmony were chosen, while comfort was dismissed. This results confirm that the following factors are needed to attract more women's customer at the department such as combination of space and media facade, combination of shape and color, appropriateness of the information and beautiful place, and directing way of content.

The study on the development of media facades (미디어 파사드 개발에 대한 연구)

  • Kim, Tae-Eun
    • The Journal of the Korea institute of electronic communication sciences
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    • v.9 no.12
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    • pp.1455-1462
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    • 2014
  • In the future we are likely to see the development of public media with traditional media is out of the screen using a digital signage media facade. The purpose of searching for effective production and planning methods and message effects when planning messages the public can empathize with and accept. In this paper, we want to include the utilization of production techniques and media facade by applying culture and art and presenting how this can be applied to corporate advertising.

A study on the Analysis of design Based on the Case of Media Facade (LED미디어파사드의 유형별 디자인 분석에 관한 연구)

  • Lee, Min-Jin;Han, Jung-Wan
    • Science of Emotion and Sensibility
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    • v.14 no.2
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    • pp.301-310
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    • 2011
  • Today, the city greatly increase the interest in the night, increasing the importance of building and landscape lighting is a trend. Landscape lighting and a combination of factors, especially the media has been expanding in the domestic media facade. The facade of the building for the implementation of the screen to install the LED, or are projecting the image through the projector. The facade of this study present a paradigm shift in traditional media based on interactive and works by combining the artistry of the item type, art, colors, patterns, and interactions were drawn into 5 main topics. This section of the 83 kinds of domestic. Other media facade sample was classified. Categorized by 5 types of lighting techniques, lighting system, manner of expression, changing the way lighting design elements were based. Thus, the current trend changes, depending on the technical value and artistic value of the applied media facade lighting design should be applied to identify the elements and the combination of media facades and IT skills beyond simply directing programmed to communicate interactively with various designs Must be for you.

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The Effects of Characteristics of Media Facade on Customer's Preference (미디어파사드 특성이 문화예술공간의 선호도에 미치는 영향 연구)

  • Lee, Chul Soo;Nam, Sang Moon
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.1
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    • pp.335-341
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    • 2020
  • As life, once immersed in labor, changes with values and lifestyles, individuals consume or participate in culture and arts for learning, meeting of intellectual needs, pleasure, and exchange. As culture and art spaces have increased in recent times, these spaces have been transformed into places to create, view and exchange culture and art, and to consume cultural goods. Culture and art spaces have created and developed new genres and technologies that give viewers the opportunity to communicate and participate, allowing them to understand and accumulate works of media. A media façade thus gives a preference to places for visitors by giving an impression over a short period of time in culture and art spaces that are not areas for exhibitions and performances, and providing an opportunity to more easily approach and understand works and culture and art spaces. A media façade is a type of medium that imparts aesthetics and information by installing LED lighting on the exterior wall of a building for the realization of media functions. In order to analyze the effect of the media façade on preferences for culture and art spaces, a research model was established with media façade characteristics as independent variables and preferences for culture and art spaces as dependent variables. As a result, media façade design and media features influenced satisfaction, while the media characteristics of the media façade influenced recommendation and revisiting, suggesting that many changes will take place in culture and art spaces.