• Journal of Digital Contents Society
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• v.14 no.3
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• pp.367-379
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• 2013

The Media facade is valuing more than utilizing to the display space and has potential as a new urban culture. The possible role of the contents, which can be a variety of expression can be seen that the more importance. Using narrative structure, which is a component of the story, discourse, temporality, spatiality, to analyze to the contents of media façade and this study suggests that new contents of narrative is an appropriate utilization at the new media environment.

• Broadcasting and Media Magazine
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• v.21 no.2
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• pp.61-70
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• 2016

미디어 파사드의 개념 및 종류, 역할에 대해서 알아보았고, 미디어 파사드가 앞으로 나아갈 방향에 대해서 논의해보았다. 미디어 파사드는 디지털 기술의 발전과 융합되어 다양한 분야에서 활용되어지고 있고, 예술의 콘텐츠를 보여주던 미디어 아트의 성격을 토대로 다양한 목적에 맞춰 미디어 콘텐츠를 효과적으로 관람자에게 전달할 수 있다. 건축물에 영상을 상영함으로써 외향적으로는 도시의 미관 및 랜드마크 효과를 담당하며 내재적으로는 도시의 독자성(identity) 및 브랜드(brand)를 보여줄 수 있다. 미디어 파사드는 인터랙션이 가능한 방향으로 진화하여 시민과의 상호작용, 즉 소통(communication)을 강화한 시민 중심(citizen-centered)의 미디어 문화로 발전해야 한다.

• Journal of the Computational Structural Engineering Institute of Korea
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• v.20 no.2
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• pp.137-146
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• 2007

Numerical analyses are performed to show the effect of stiffening facade riggers on the behavior of the structure and to investigate the optimum locations of facade riggers. Optimum locations of the facade riggers to minimize the drift at the top of the structure are obtained by maximizing the drift reduction caused by the facade riggers and are significantly influenced by the bending and shear stiffnesses of the braced frame and facade riggers. Three standard load cases of uniformal and triangularly distributed lateral loads as well as a lateral point load at the top of the structure are considered in this paper Optimum locations of facade riggers are plotted as functions of nondimensional relative stiffness parameters ${\omega}$ and ${\beta}$ for structures with one to four riggers. Although the analysis presented herein is based on certain simplifying assumptions, it is believed that the results do provide sufficiently accurate information for determining the optimum locations of facade riggers in highrise structures.

• Proceedings of the Korea Contents Association Conference
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• pp.101-103
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• 2010

최근 도시의 건축물들은 파사드(Facade) 전면에 디지털 조명을 활용하여 도시의 표정을 빛으로 표현하고 있다. 이러한 표현 방법은 빛을 통한 시각적 만족감 뿐 만 아니라, 파사드를 도시 공간과 소통하는 매개체로써, 사람의 감성과 상호작용을 시도하며 새로운 가능성을 실험 하는 도구로 사용 되고 있다. 하지만 일부 미디어 파사드는 독창적 컨텐츠의 부재와 상업적인 성향만이 강조 되어 이에 따른 부작용이 우려 되고 있다. 이에 본 연구는 공공 미술의 관점으로 미디어 파사드의 특성과 문제점을 고찰하고 분석하여, 공공 미술로서의 미디어 파사드 표현방법을 제시하고자 한다.

• Proceedings of the Korea Contents Association Conference
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• pp.49-50
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• 2013

본 논문에서는 관람자가 스마트 기기를 활용하여 프로젝션 파사드의 영상을 컨트롤하는 시스템을 제안한다. 한 관람자가 아닌 다수의 관람자가 동시에 파사드에 매핑된 영상 콘텐츠에 접근이 가능한 시스템이다. 이를 활용한 작품 'Design of Social Projection Facade'는 프로젝션 매핑 영상과 스마트기기의 연동 기술을 기반으로 한 다중 관람자 참여형 미디어파사드 시스템 실험 작이다. 파사드 하나를 대상으로 한 관람자들의 공동 창작이 아니라 네트워크 시스템을 통해 물리적으로 떨어진 파사드 간의 인터랙션 및 연결, 콘텐츠 공유, 다중 관람자 참여라는 점에서 기존 연구와 차별화된 인터랙티브 시스템이라 할 수 있다.

• Proceedings of the Korea Contents Association Conference
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• pp.101-102
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• 2015

본 연구는 LED 미디어파사드에 대한 지각분석으로써 대형 백화점을 찾는 여성 고객의 비율이 남성보다 압도적으로 많다는 것에 착안하여 성별에 따른 미디어파사드의 지각에 대한 차이를 분석하고자 한다.

• Journal of the Computational Structural Engineering Institute of Korea
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• v.18 no.2
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• pp.181-190
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• 2005

In the conventional outrigger system, the outriggers are located in the planes of the core walls and this system has disadvantage of obstructing flexibility in the interior layout. But thc facade riggers in the structure uc located In the exterior frames in the direction of the lateral loading. The interaction between the traced frames and facade riggers is through the floor diaphragms adjacent to the chords of the riggers. This paper presents an approximate analysis technique lot preliminary analysis of multiple facade rigger stiffened braced frames in tall buildings subjected to uniformly and triangularly distributed loads as well as a lateral point load at the top of the structure. Comparisons with the results by the program MIDAS for the structural models have shown that this analysis can give reasonably accurate results for highrise braced frames with multiple facade riggers. The method allows a simple procedure for obtaining the optimum level of the facade riggers in addition to a rapid assessment of the influence of the facade riggers on the performance of the highrise structure such as the reduction in lateral deflection at the top and the overturning moment at the base of the braced frame.

• The Journal of the Korea Contents Association
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• v.13 no.7
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• pp.1-8
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• 2013

As yet the use of 3D projection mapping facade has been limited to advertising and performance in the outside. And interactive elements are lacking. In this paper, propose a interaction system which control of projection mapping facade for multi-audience participation using smart devices. The system can be interaction for the multi-façade. And single or multiple can participate in the game. A user test based on the result confirmed an effectiveness of the proposed method. This research showed a practical method in which interaction of projection facade system can be used to user devices. The results of this study can be used as a base module for projection facade interaction system. In addition, It can be utilized for converged content development such as performances, games, education and various applications services.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.658-666
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• 2016

The term 'Media Facade' is an integrated information-Conveying Medium that turns the inside and outside of a building into a new meaningful space by converging with design, motion pictures and IT technology. Media Facade is not only associated with the exterior of a building but presents new experiences th the visitors in all available spaces where screens can be installed. Moreover, interactive Media Facade has expanded the former one-way communication to a two-way one bringing more sense of realism for the spectators and increasing attraction and participation. In this study, I explored the aesthetic characteristics of interactive Media Facade and analyzed pertinent cases; and based on domestic and overseas cases, I contemplated upon the future objectives of interactive Media Facade in Korea.

• Cartoon and Animation Studies
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• pp.209-226
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• 2013

With rapidly changing multimedia environment, various artistic changes and digitalized up-to-date social infra, urban environment construction based on culture contents has been activated. The large image in front of urban building that is expressed as media-façade, increasing rapidly in a recent period, is not a new thing at all. In addition, IT technology molten in city space is testing the possibility of new media through the meeting with architecture. However, unlike its infra enlargement, the definition about media-façade is not clear so the system was constructed in a level of night lightscape or outdoor image advertisement. The purpose of this guideline is the regulation from the negative aspect rather than the possibility of various visual, artistic media expressions. Therefore, it could not show essential concept of media-façade. Moreover, most of companies or building owners focus on short-term profit and marketing effect rather than prepare various contents so they can not use constructed infra properly. After all, in many cases, they discolor the meaning of media-façade. This paper is a pilot study to grasp the current definition of media-façade to construct right guideline of media-façade. On the basis of this study, it will prepare academic definition of media-façade and construct the guideline for design evaluation.