• Title/Summary/Keyword: 크라우드펀딩

Search Result 58, Processing Time 0.11 seconds

Crowd-funding between the Movie Content Prodution through the Analysis of the Relationship or the Successful Funding Case Research (크라우드 펀딩과 영화영상미디어 콘텐츠 제작과의 관계분석을 통한 성공적인 펀딩 연구)

  • Jin, Seung-Hyun
    • The Journal of the Korea Contents Association
    • /
    • v.13 no.12
    • /
    • pp.81-91
    • /
    • 2013
  • Social Media has been vitalized according to development of technology, it make the crowd-funding which have a form of new donation culture. The crowd-funding has been known as form that is supported for getting investments of ongoing or new project by much public in area of cultural art. Nowadays it receive attention from the movie content production. There are so many successful case such as , in abroad while it is hard to find distinct case in Korea' the movie content production market. Since the movie <26 years> informed public of 'the crowd-funding', recently was successfully complete first and second fund-raising and third fund-raising is in progress. It is upraised as a representative successful case.

Feasibility of the Crowd Funding Platforms for Start-Ups: With Focus on Information Goods (크라우드 펀딩 플랫폼의 벤처창업 활용에 관한 연구: 정보재(Information Goods)를 중심으로)

  • Jeon, Seongmin
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.9 no.1
    • /
    • pp.97-105
    • /
    • 2014
  • This study attempts to review the theories and related literatures on crowd funding and build the framework to understand the core concepts of crowd funding. In addition, I explore the applicability of crowd funding platforms for start-ups. For this purpose, I analyze the framework based on the life cycles of projects on crowd funding with the components of stake-holders. Furthermore, I review the results of previous outstanding literature on pros and cons of crowd funding to identify the applicability of crowd funding for start-ups. The results show that the use of crowd funding platform alleviates the risks involved with the information goods which occupy major portion of the projects listed on crowd funding have unique cost structure with high fixed cost and very low variable cost. Consequently, crowd funding is identified as a platform for start-ups of information goods by leveraging the wisdom of crowd. However, crowd funding may not work as an effective platform for start-ups if group thinking emerges. The study provides an implication that it provides a framework for understanding crowd funding and its applicability for start-ups, which can support government's policy for creative economy. Additional empirical research analyzing the data on the projects listed on crowd funding platforms in Korea will be performed in the succeeding study.

  • PDF

Success and Failure Case Analysis of Crowdfunding : Focused on Community Art Project (크라우드펀딩의 성공·실패 사례분석 : 커뮤니티 아트 프로젝트를 중심으로)

  • Kwon, Hyeog-In;Lee, Seoung-Ha;Na, Yun-Bin
    • The Journal of the Korea Contents Association
    • /
    • v.14 no.7
    • /
    • pp.125-136
    • /
    • 2014
  • The purpose of this study is to derive a implications for and analysis a CrowdFunding cases in order to activate domestic Community Art. First, in the area of culture and art of CrowdFunding platform, search for Community Art' projects were selected examples of success and failure. As a result, differences in sample were compared in five items of Confidence & Information & Communication & Content & Benefit aspect etc,. Additional total analysis result, Genre and Period, clear differences in terms of compensation and Promotion occurred, as well as the need to develop new goods and services compensation was raised. Based on these implications, this study is to be a practical implication to Community Art of difficult to create its own fundraising. On the other hand, we suspect the environment of the domestic previous research related to the evaluation of Community Art is insufficient, and so must be concurrent also study the framework of analysis and systematic evaluation to complement these parts in the future.

A Study on Design-Centric Crowd Funding System (디자인 중심 크라우드 펀딩 시스템에 관한 연구)

  • Lee, Jang-Woo;Lim, Ji-Hyun;Park, Geun-Baek
    • Proceedings of the Korea Information Processing Society Conference
    • /
    • /
    • pp.382-385
    • /
    • 2017
  • 제품 자체는 좋으나, 판로확보 및 디자인역량에 어려움을 지닌 기업을 대상으로 제품의 디자인과 문제점을 보강하여 판매할 수 있는 새로운 개념의 마켓 플레이스에 대한 요구사항이 증가하고 있다. 본 논문에서는 제조사와 디자인 기업을 연결하기 위한 플랫폼 역할을 수행할 수 있는 크라우드 펀딩 시스템의 요구사항을 분석하고 이를 적용한 디자인 중심 크라우드 펀딩 시스템의 설계 및 구현 방안을 제안하고자 한다.

Factor Analysis of the Motivation on Crowdfunding Participants : An Empirical Study of Funder Centered Reward-type Platform (Crowdfunding 활성화를 위한 투자자 동기요인 분석 : 후원형(Reward) 플랫폼의 투자자(Funder)를 중심으로)

  • Lee, Chae Rin;Lee, Jung Hoon;Shin, Dong Young
    • The Journal of Society for e-Business Studies
    • /
    • v.20 no.1
    • /
    • pp.137-151
    • /
    • 2015
  • Crowdfunding is a novel method for funding from many individuals using web based platform often in return for products or equity. It allows individual entrepreneurs to create diverse products and services. This thesis elaborates a theoretical foundation for identifying the factors that must have motivated the funders in sponsoring crowdfunding projects. Based on the motivation theory, the proposed research model is constructed with intrinsic and extrinsic motivations from relevant literatures. We also examined how different crowdfunding modes ('Keeping It All' and 'All or Nothing') moderate the proposed research model. Based on the survey from various crowdfunding service providers in Korea, this empirical study found that continuous participation in crowdfunding is positively correlated with factors such as enjoyment, familiarity, agency credibility and reward, while peer-influence shows negative correlation. Furthermore, moderating effects of funding modes significantly affect continuous participation. These empirical results contribute insights on the emerging phenomenon of crowdfunding from funders' perspectives and shed lights more on the ways that the actions of platform providers may affect their ability to receive entrepreneurial financing.

A study on the crowdfunding strategies of start-up businesses -focusing on the impact of perceived justice on customer satisfaction and loyalty- (스타트업 기업들의 크라우드 펀딩 전략에 관한 연구 -지각된 공정성이 고객의 만족도와 충성도에 미치는 영향을 중심으로-)

  • Kim, Seung-Hwan;Lee, Sang-Hoon
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.19 no.12
    • /
    • pp.515-522
    • /
    • 2018
  • Current signs of a downturn in South Korea's economy include the sharp drop in consumption. Considering internal and external complications such as the raise in minimum wage and fierce global competition, people's taste and purpose of consumption is shifting as well. Under such circumstances, crowdfunding provides a new investment and distribution channel for businesses in their initial stages. Crowdfunding can serve as a key driver of growth in early stages of business operations and lead to growth in consumption as a new distribution channel. This study explores how customers perceive the process of reward crowdfunding, especially when it comes to fairness in procedure, interaction, and distribution. In addition, we further seek how perceived fairness affects customer satisfaction and loyalty in the industry.

A study on the occurrence and resolution of disputes among crowd-funding stake-holders (크라우드펀딩 이해관계자 간의 분쟁발생과 해결방안)

  • Kim, Kee Hong
    • Journal of Arbitration Studies
    • /
    • v.31 no.1
    • /
    • pp.155-171
    • /
    • 2021
  • Recently, the e-business market has become a place of convergence where consumers and suppliers communicate with each other, and a new method of trading of funds has emerged in the process. Crowd-funding is one of the types of money transactions that have emerged in the online space, and its interest and trading volume have been growing rapidly recently. The platform in the online space using crowd-funding method operates in the form of online telecommunication sales, and it is in the form of producing and delivering products based on funds obtained from potential consumers by the operators involved in securing funds. However, if the participating business operators do not deliver the product or deliver the product other than the promoted product and avoid responsibility, the potential demander will not be compensated without mediation by the platform operating entity. In this study, despite the rapid growth in the market size of crowd-funding, consumers who participated in the funding are protected and able to resolve disputes in the event of a conflict amid growing complaints from potential consumers and side effects. The structure or method of crowd-funding is a new form of trading that has different features from conventional e-commerce. Therefore, the legal basis is not yet in place and the standards need to be laid out through various and sufficient discussions politically, legally, socially and culturally and economically. As the potential market and positive effects of crowd-funding around the world have been recognized, a role is required as an ecosystem for new financial transactions. And the potential market could be realized as a new industry if the right legal system and policy consultation were made.

The Effect of Equity Crowdfunding on Job Creation (주식형 크라우드 펀딩이 고용창출에 미치는 효과)

  • Chun, Hesuk
    • The Journal of the Korea Contents Association
    • /
    • v.15 no.12
    • /
    • pp.541-549
    • /
    • 2015
  • Research about U.S. and European countries demonstrated that startups and young firms account for nearly all net job creation. If we want to bring down unemployment and to increase economic growth rate, we need to create new companies and to make them to grow. Credit availability is one of the most important factors for entrepreneurs as they attempt to start or expand a business. For young firms, access to credit for business growth can mean the difference between survival and failure. Equity crowdfunding is an innovative means of raising capital for businesses. Crowdfunding campaigns can give new business access to a large pool of investors. This brings huge benefits for marketing and increase provability of success of business and ROI, so it leads follow-on investment from Venture Capital and Angel investors. In Korea, the survival rate of startups and average growth rate of survivors is far lower than those of the U.S or other countries due to lack of funds for startup or early business growth. Equity crowdfunding can be a new funding source for venture or startups. It can increase startup and survival rate, in addition to the growth rate of survivors, resulting in decreased unemployment rate. In Korea, Equity crowdfunding will be available from 2016. Further study is needed to determine whether the impact of crowdfunding in Korea on job creation will be similar to its impact in the U.S.

Predicting Success of Crowdfunding Campaigns using Multimedia and Linguistic Features (멀티미디어 및 언어적 특성을 활용한 크라우드펀딩 캠페인의 성공 여부 예측)

  • Lee, Kang-hee;Lee, Seung-hun;Kim, Hyun-chul
    • Journal of Korea Multimedia Society
    • /
    • v.21 no.2
    • /
    • pp.281-288
    • /
    • 2018
  • Crowdfunding has seen an enormous rise, becoming a new alternative funding source for emerging startup companies in recent years. Despite the huge success of crowdfunding, it has been reported that only around 40% of crowdfunding campaigns successfully raise the desired goal amount. The purpose of this study is to investigate key factors influencing successful fundraising on crowdfunding platforms. To this end, we mainly focus on contents of project campaigns, particularly their linguistic cues as well as multiple features extracted from project information and multimedia contents. We reveal which of these features are useful for predicting success of crowdfunding campaigns, and then build a predictive model based on those selected features. Our experimental results demonstrate that the built model predicts the success or failure of a crowdfunding campaign with 86.15% accuracy.

Exploratory Comparative Study for Crowdfunding Success : Focusing on Platforms in Korea, United States, and Japan (크라우드펀딩 성공요인에 대한 탐색적 비교 연구: 한국, 미국, 일본 플랫폼을 중심으로)

  • Oh, Sehwan
    • The Journal of Information Systems
    • /
    • v.27 no.4
    • /
    • pp.229-249
    • /
    • 2018
  • Purpose The purpose of this paper is to conduct exploratory comparative research on the determinants of successful crowdfunding projects, focusing on multiple crowdfunding platforms in Korea, U.S., and Japan. Design/methodology/approach This study collected data from three representative crowdfunding platforms: Wadiz (Korea), Kickstarter (U.S.), and Readyfor (Japan). Based on 1,906 crowdfunding projects from Wadiz, 3,864 projects from Kickstarter, and 3,060 projects from Readyfor, multiple regression models were applied. Findings Focusing on the crowdfunding projects which have overly achieved goal amount, the analysis results show that the number of comments, the number of Facebook likes and the number of backers have an positive impact on the performance of crowdfunding projects, while target amount has a negative impact. Comparatively, word counts of project description have an impact on funding performance in U.S. and Japan, while the number of images in project description affects funding performance in Korea and U.S. Meanwhile, video clips in project description has little impact on crowdfunding performance in all of the three funding platforms.