• Title, Summary, Keyword: 카카오톡

Search Result 82, Processing Time 0.04 seconds

Status of Use of Kakao Talk (카카오톡 사용 현황)

  • Nam, Sang-Zo
    • Proceedings of the Korea Contents Association Conference
    • /
    • /
    • pp.217-218
    • /
    • 2015
  • 스마트폰의 확산과 그에 따른 카카오톡의 괄목할 열풍과 발맞추어 대학생들의 카카오톡 사용 현황에 대한 조사를 실시한다. 본 연구에서는 카카오톡 사용에 대한 양적인 조사를 연구 범위로 하고 조사방법론으로는 대전의 한 대학교의 학생들에게 설문을 통하여 카카오톡의 사용시간을 파악하는 설문방법을 취한다. 먼저 성별과 학년별 스마트폰 종류의 차이가 있는지를 분석하고, 카카오톡 사용시간에 있어 스마트폰 종류, 성별에 따른 차이와 학년에 따른 차이를 SPSS 20 통계패키지를 이용하여 검증한다. 검증결과는 성별과 학년별로 스마트폰의 종류는 차이가 없음이 나타났다. 또한 스마트폰 종류별로도 사용시간에 차이가 없었다. 하지만 성별 스마트폰 사용시간은 통계적으로 유의한 차이가 있었으나 학년별로는 유의한 차이가 없었다.

  • PDF

A Study on the User Experience of Instant Messaging Services in Elementary School -Focused on Kakao Talk application- (초등학생 메신저 서비스의 사용자 경험 연구 -카카오톡 애플리케이션을 중심으로-)

  • Lee, Jong-won;Kim, Seung-In
    • Journal of Digital Convergence
    • /
    • v.17 no.6
    • /
    • pp.327-333
    • /
    • 2019
  • The purpose of this study is to suggest areas for improvement of KakaoTalk. KakaoTalk is used by everyone in Korea, and even elementary school students have been using it a lot recently. Therefore, to help parents feel safe about their children using KakaoTalk, and to ensure that children are not worried about their parents when using them, I would like to examine each user's experience to pinpoint the problem. As a method of study, a survey and interview was conducted on eight parents and eight children using KakaoTalk. Through this, the parents could not trust KakaoTalk in terms of reliability when they saw their children using KakaoTalk. Based on this research, we hope to improve KakaoTalk through further research so that parents and children can use Kakao Talk safely.

Effect of Motivations and Satisfaction using Kakaotalk's Gift on the Frequency of Purchasing Kakaotalk's Gift (카카오톡선물의 이용동기와 이용만족이 구매빈도에 미치는 영향)

  • Cho, SeungHo;Cho, SangHoon
    • The Journal of the Korea Contents Association
    • /
    • v.15 no.9
    • /
    • pp.454-464
    • /
    • 2015
  • In this study, we examined the motivations of using Kakaotalk's gift that is one of services provided by Kakaotalk, the most popular mobile-based messenger. We also investigated possible effects of these motivations on the satisfaction of the Kakaotalk's service and a potential association of these motivations with the frequency of purchasing gifts using the service. In order to answer the research questions, we conducted a survey that recruited 220 users ranging from teenagers to in forties. As the main results of analysis, we identified four different types of user's motivations for Kakaotalk's gift: beneficial motivation, convenient motivation, improvised buying motivation, and entertaining motivation. Both the beneficial motivation and the entertaining motivation were significantly associated with the gratification of using Kakaotalk's gift, which was in turn significantly associated with the frequency of purchasing gifts through the service.

The Evolution of Korean Social Network Service focusing on the Case of Kakao Talk (한국형 SNS의 진화 : 카카오톡 사례를 중심으로)

  • Jung, Hee-Seog
    • Journal of Digital Convergence
    • /
    • v.10 no.10
    • /
    • pp.147-154
    • /
    • 2012
  • I made an analysis on the case of Kakao Talk, which is Korean top mobile instant messaging service, to find the growth potential of Korean Social Network Service in the global market. First, I found that unlike the PC messenger services, Kakao Talk is not only unlimited in mobile IM service provider but also has evolving into a social network service firm. Second, attempts with a variety of social services such as photo-based Kakao Story and Marketing Platform for Mobile Game, Kakao Talk successfully landed as a SNS company. Third, with 'Plus Friends' Service, soon-to-be launched Avatar and App Market Service, Kakao Talk is evolving into social media and social platforms. The big success of Kakao Talk in Korean market is expanding and reproducing into Japanese and Southeast Asian markets through the 'Line' serviced by NHN. Line is applying the proven success stories of Kakao Talk to the Japanese and Southeast Asian markets. It means that Kakao and Line, both are mobile IM services, have raised the possibility of success in the global SNS market although online web-based SNS Cyworld has failed in the global market.

Development of cooking information service using KakaoTalk chatbot API (카카오톡 챗봇 API를 이용한 요리정보 제공 서비스 개발)

  • Kim, Ju-yeong;Han, So-hee;Park, Hyeon-min
    • Proceedings of the Korea Information Processing Society Conference
    • /
    • /
    • pp.474-477
    • /
    • 2017
  • 최근 모바일 메신저 챗봇 API를 이용한 서비스 시장이 활성화되고 있다. 챗봇은 대화형 인터페이스 상에서 규칙 또는 AI로 유저와의 인터랙션을 하는 서비스로 지도, 쇼핑, 금융 등의 앱들이 챗봇 안으로 흡수되어 앱이나 웹에 별도로 접속하지 않아도 된다는 이점이 있다. 챗봇에 필요한 자동응답 API는 대표적으로 텔레그램, 페이스북 메신저, 네이버 톡톡, 카카오톡과 같은 메신저 앱에서 구현 가능하다. 아직까지 카카오톡 메신저는 챗봇 구현 환경이 제한적이라는 단점이 있지만, 국내 메신저 사용시간 점유율 94%를 차지하여 유저 접근성이 뛰어나다. 따라서 이 서비스의 타겟층이 주부 및 1인 가구이므로 서비스 범위보다는 접근성을 기준으로 두고 메신저 앱을 카카오톡으로 선택했다. 본 논문은 카카오톡 자동응답 API를 이용한 대화형 서비스를 연구 및 개발하는데 중점을 두고 있다. 이 대화형 서비스는 요리에 관한 전반적인 정보를 제공하며, 서비스 이용자에게 간편한 요리환경을 제공할 수 있도록 한다. 다양한 세부 기능을 확장한다면 효율적인 대화형 서비스가 될 것으로 사료된다.

A Study of Mobile SNS Mainpage's GUI Design (모바일 SNS 매인화면 GUI에 관한 연구 - 카카오톡 중심으로)

  • Shi, Yu;Noh, Hwangwoo
    • Proceedings of the Korea Contents Association Conference
    • /
    • /
    • pp.143-144
    • /
    • 2014
  • "카카오톡"이 세계시장으로 확대하기를 위해서 중미일의 대표적인 모바일 SNS(Facebook, Wechat, Linkedln)와 대비를 통하여 GUI디자인을 중심으로 분석이 이루어져야 할 필요성이 있다. 연구결과를 통하여 본 카카오톡 GUI디자인의 특징과 문제점은 다음과 같다. 첫째, 굵은 선으로 아이콘 구성하는 방법이 전체 스타일에 영합하지만 화면이 복잡해 보이는 측면이 있다. 둘째, 서브메뉴에서 아이콘과 앱링크, 광고이미지 등 다양한 요소를 한꺼번에 놓으면 혼란한 측면이 있다.

  • PDF

Analyzing the User's Using Attitude of KakaoTalk Plus Friend - Coupon attitude as a Mediator - (카카오톡 플러스 친구 사용자의 이용태도 분석 - 쿠폰태도를 매개변인으로 -)

  • Kim, Jong-Moo
    • Journal of Digital Convergence
    • /
    • v.16 no.1
    • /
    • pp.327-336
    • /
    • 2018
  • The purpose of this study was to analyze the coupon attitude plays a mediating in the relationship between brand image, brand preference, and information reliability of 'KakaoTalk Plus Friend' and also the coupon attitude plays a mediating role in the relationship between user satisfaction and continuous usage intention. A questionnaire was used the samples of totally 170 people, who is currently using the 'KakaoTalk Plus Friend'. According to analysis, first, the coupon attitude has been shown to be partly mediating effect on the relationship between brand image and information reliability. Second, the coupon attitude has been shown to be not mediating effect on the relationship between brand preference and use satisfaction. Third, the coupon attitude has been shown to be partial mediating effect in relation to user satisfaction. As a result, the coupon attitude has been shown to be mediating effect on the user attitude. This result can help the understanding user attitude and the coupon attitude in the 'KakaoTalk Plus Friend'.

Exploration on Secondary Education Undergraduates' SNS Communication Patterns and Perception : Focused on KAKAOTALK (사범계 대학생의 SNS 소통 행태 및 인식 탐색 : 카카오톡을 중심으로)

  • Park, Sun-Hee;Kim, Sung-Mi
    • Journal of Digital Convergence
    • /
    • v.16 no.10
    • /
    • pp.27-37
    • /
    • 2018
  • The purpose of this study is figure out secondary education undergraduates' communication patterns and perceptions of use in KAKAOTALK, one of the most frequently used Social Network Service(SNS). The mixed method research was conducted of survey about 86 students and in-depth interview 10 of them. The chief implication of research showed that it has been firstly functioning them to sustain public and private network and to be an universal tool of expression their opinion, idea, themselves, however, they still regard face-to-face communication important. Secondly, they think that KAKAOTALK is a part of their everyday lives and regarded a communication space to freely express themselves and to adjust and manage their image. Thirdly, they psychologically solved their loneliness and were encouraged, moreover, the contents of communication were different according to usd of public or private team chat room. It needs a follow-up study comparatively to analyze other generation's cognitive psychological values in SNS and to suggest digital culture literacy guideline.

Effects of Utilization of Social Network Service on Collaborative Learning (소셜 네트워크 서비스 활용이 협력 학습에 미치는 효과)

  • Shin, Jin;Chon, Eunhwa
    • Journal of the Korea Society of Computer and Information
    • /
    • v.18 no.11
    • /
    • pp.241-254
    • /
    • 2013
  • The purpose of this study is to analyse the effects of social network service on the collaborative learning. Four groups were categorized depending on the use of different types of the social network services - Kakao Talk, Facebook, both Kakao Talk and Facebook, and unused group. A preliminary test revealed that there was no difference in mobile efficacy, career decision making self-efficacy, course interest among the four groups. In the post test, the groups that used either Kakao Talk group or the group that used both Kakao Talk and Facebook retained significantly higher average score in team collaboration scale than Facebook group and unused group. The analysis of the messages in Facebook exhibited that the group used both Kakao Talk and Facebook generated larger number of messages, read, replies, clicks of "good" than the groups used only Facebook. These results strongly support the statistical significance.

A Study on Platform Strategies of Korean First Mobile Instant Messenger KakaoTalk (주식회사 카카오의 플랫폼 전략에 대한 연구)

  • Jang, Kyoung Young;Oh, Jung Suk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.8 no.4
    • /
    • pp.49-56
    • /
    • 2013
  • KakaoTalk, a Korean mobile instant messenger service launched by KAKAO Inc., has grown remarkably popular in a short period of time, with its number of subscribers exceeding 100 million as of July 2013. Today, KakaoTalk is an everyday communication tool among most Korean mobile users. Although KAKAO has been the subject of many business and consumer studies, the KakaoTalk platform strategy has not been studied thoroughly. In this study, we analyze its platform strategy through the lens of several widely utilized frameworks such as Platform Leadership (Gawer & Cusumano 2002, 2008), Winner-take-all dynamics (Eisenmann et al. 2006), and Open Service Innovation (Chesbrough 2011). Our results show that Eisenmann et al (2006)'s "Winner-Take-All" platform best explains how KakaoTalk dominated its rivals, Mypeople by Daum Communications and Line by Naver Corporation. In surpassing its rivals, KAKAO delivered a solution to the 'essential problem' that mobile social communication should be upgraded from mobile companies' paid "Short Message Service" (SMS). By doing so, KakaoTalk fulfilled the first requirement of Gawer & Cusumano (2008)'s "Coring" strategy, which explains how a new platform is created. KakaoTalk also satisfied the second requirement of "Coring" by providing economic incentives for KakaoTalk members to interact through its Games and Items store. Actively accepting its customers' ideas and upgrading its services, KAKAO reinforced its platform leadership to its customers and put Chesbrough (2011)'s "Outside In - Open Service" innovation strategy into practice.

  • PDF