This study analyzed the public preference and acceptance regarding renewable energy projects through Choice Based Conjoint Analysis. The results show that the surveyed respondents consider the leading authority of the projects, as the most important factor when considering participating in renewable energy initiatives. Following this, the mode of participation and profit distribution and the power plant location are also viewed as important, whereas participation through decision making regarding the projects was less important. Also when participating in renewable energy projects, respondents tend to prefer to financially participating through loans or owning shares rather than volunteering support for the business such as sharing information, stating one's views, or providing cooperation and coordination. Therefore, the focus is on distributional justice, such as financial investment and profit distribution, rather than procedural justice, for instance decision making. When analyzing the part-worths utilities for the participation attribute, the respondents most preferred to receiving dividends based on earnings by owning shares with the local government in charge of the entire projects. As a consequence, the results suggest that it is important to have local government get involved and have trust-worthy governing systems in place for the initiation of the public participating-renewable energy projects.