• Title, Summary, Keyword: 지역사회공헌활동

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A Comparative Case Study on the CSR Strategies of Toyota and Hyundai Motors in China (중국에서의 도요타와 현대자동차의 CSR전약에 관한 비교 사례분석)

  • Seo, Min-Kyo
    • International Commerce and Information Review
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    • v.13 no.4
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    • pp.151-176
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    • 2011
  • Recently, the importance and requirement for Corporate Social Responsibility(CSR) is continuously growing in both korea and foreign countries. This paper tried to analyze on the theoretical trend of CSR and to draw out managemental implications for Korean firms' global CSR strategy by means of comparative case study for the CSR activities of Toyota and Hyundai Motor in China. The results and implications of this study are as follows. First, this study showed that these companies had carried out a systemic legal and ethical responsibility. Second, according to the model of Porter & Kramer and Ibuki Eiko, these companies had recognized the importance of CSR and had recently begun to implement their strategic CSR Third, Toyotas' CSR activities in China are more closely related to auto industry and more strategic in compare with Hyundai Motors' CSR activities in China. Fourth, therefore, the more strategic and long-term planned effective CSR activities of Korean firms in China will be needed in the future.

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The Effect of Organizational Mecenat Interests on Individual Mecenat Interests, Participation, Organizational Trust, Commitment, Loyalty (조직의 메세나 관심이 내부 조직원의 메세나 관심도와 참여도 및 조직 신뢰, 애착, 충성도에 미치는 영향 연구)

  • Joo, Soon-Yi;Kim, Bo-Young
    • The Journal of the Korea Contents Association
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    • v.17 no.1
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    • pp.145-156
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    • 2017
  • Mecenat is a company support to cultural and artistic activities. It has developed as not only a patronage of the arts but also a strategic method for a business performance and a company's influence. And mecenat has impacted on customers, interested parties, local communities, and corporate culture. This study analyzes how individual and organizational interests and participation on Mecenat activities affect organizational trust, commitment, and loyalty. As a result of surveys from 438 employees, there would be a pro rata increase in an employee's interest and participation in Mecenat, if organizational interest goes up. The interest also affects trust in organization, organizational commitment, and employee loyalty in a positive method. The result clearly indicates necessity of company's support for cultural and artistic activities and importance of changing company's perspectives. Hence companies would be recognized that supporting Mecenat activities would strengthen organizational culture.

The Effect of Income Heterogeneity on Volunteering (개인의 자원봉사 결정에 대한 소득이질성의 영향분석)

  • Kim, Bonggeun;Park, Bong Suk
    • Journal of Labour Economics
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    • v.36 no.1
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    • pp.45-62
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    • 2013
  • In this study, we revisit an empirical literature has found that neighborhood income inequality lowers people's likelihood of contributing public goods in terms of volunteering. We contribute to the literature by explicitly addressing the issues of larger and improper neighborhood choice with a census-type data and endogenous neighborhood location with some unique features of 2009 Social Survey Data by Statistics Korea. The results have confirmed that income heterogeneity lowers people's volunteering.

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The Effect of Corporate Social Responsibility on Audit Efficiency: Analyses of the effects of KEJI Index on Audit Fees and Audit Hours (감사대상기업의 사회적 책임활동과 감사의 효율성 : 경제정의지수와 감사보수 및 감사시간의 관련성 분석)

  • Li, Jia-Hui;Choe, Kuk-Hyun
    • International Area Studies Review
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    • v.21 no.4
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    • pp.247-268
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    • 2017
  • This paper analyzes for companies of 2011~2014 the effects of corporate social responsibility on audit efficiency. Using KEJI Index and its individual components which is published by Citizens' Coalition for Economic Justice Institute, this paper analyzes their effects on audit efficiency of audit fees and audit hours. The results of analyses are as followings. First, corporate social responsibility(CSR) composite index did not show any significant relationship between audit fees and audit hours. However, for analyses of the effects of CSR individual components on audit efficiency, variable such as CSR fairness(CSR2), CSR social contribution(CSR3), CSR environmental protection activity(CSR5) have the negative effects on the audit fees and audit time. and CSR customer protection(CSR4), CSR employee satisfaction(CSR6) have the positive effects on the audit fees and audit time. Results suggest that independent auditors may reduce audit risks associated with possible misrepresentation of financial statements for companies with high scores of CSR fairness (CSR2), CSR social contribution(CSR3), and CSR environmental protection activity(CSR5). Also, financial statement auditors may perceive surge of discretionary expenses, and set audit risk high for companies with CSR customer protection(CSR4), and CSR employee satisfaction(CSR6). Together, KEJI Index and its individual components appear to have differential effects on audit efficiency.

회원병원 소개 - 온세상을 건강한 미소로... - 창원파티마병원 -

  • 한국가톨릭의료협회
    • Health and Mission
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    • pp.24-27
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    • 2009
  • 지난 6.29일자 중앙일보에 보도에 의하면 창원파티마병원은 2005년에 이어 2008년에도 보건복지가족부 주관 전국의료기관평가서 최우수병원으로 선정되었다. 의료서비스 및 환자만족도 등 20개 부문 중 19개 부문에서 A등급을 받아 평가 대상 의료기관 중 최고의 성적을 거두었다. 창원파티마병원은 1969년 마산시 대성동에서 4개 진료과, 10개 병상의 마산파티마병원에서 출발하여 2002년 창원으로 이전, 진료를 시작한 이래 응급환자의 진료에 만전을 기하기 위해 응급의료센터를 개설하고, 보건복지가족부 지정 중증외상 및 응급뇌질환 특성화후보센터를 운영하고 있다. 말기 암 환자를 위한 호스피스 병동을 지역최초로 개설하였고, 전신 암 조기진단장비인 PET-CT 등 첨단 장비를 지속적으로 보강하여 보다 질 높은 의료서비스 제공을 위해 노력하고 있다. 또한 온생명 Care 캠페인을 통해 지구의 환경을 보전하기 위한 환경 운동을 전개하는 한편 다문화 가정 지원사업, 환자와 보호자를 위한 사랑의 음악회, 찾아가는 시민강좌 등 다양한 사회공헌 활동을 하고 있다.

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4차 산업 육성과 포용적 성장을 위한 보증기관의 새로운 역할

  • Ham, Yun-Ha;Cha, Sang-Won
    • 한국벤처창업학회:학술대회논문집
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    • pp.161-163
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    • 2019
  • 4차 산업혁명의 도래로 산업 유형은 어느 한 종류로 단정하기 어려운 융복합적 형태로 변화를 거듭하고 있다. 뿐만 아니라, 과거 성장 중심 경제발전 모델이 저성장과 함께 양극화, 고용불안과 같은 다양한 사회문제를 야기함에 따라 새로운 발전 패러다임에 대한 관심과 요구도 그 어느 때보다 높아지고 있다. 이러한 일련의 환경 변화는 과거 제조업 중심의 경제성장을 주도해왔던 한국 공적보증제도에도 혁신을 촉구하고 있다. 신용보증기금은 2018년 현재 총 보증잔액 50.5조원을 보유한, 한국에서 가장 큰 규모의 공적보증기관이으로 지난 1976년 설립 후 40여 년간 산업육성과 시장안정이라는 두 가지 정책적 목표를 달성하기 위해 다양한 산업 분야와 기업에 신용보증을 제공해왔다. 1997년 IMF 외환위기, 2008년 글로벌 금융위기 등 국가적 위기 때마다 시장안전판 역할을 성공적으로 수행하며 한국경제가 신속히 위기에서 벗어나는데 공헌하기도 했다. 그러나 이제 신용보증기금은 과거의 성과와 역할에 얽매이지 않고, 급변하고 있는 경제 기술환경 속에서 또 다른 역할을 모색하고 있다. 구체적으로는 중소기업에 대한 보증지원이라는 기존 역할에서 한발 나아가, 혁신생태계 조성, 데이터뱅크 플랫폼 구축, 사회적가치 확산을 위한 전사적 사업구조 혁신을 단행하고 있다. 본 보고서에는 환경변화에 부응해 새로운 역할을 수행하고자 노력하는 신용보증기금의 활동과 성과를 담았다. 여기에 제시된 신용보증기금의 사례들은 벤처캐피탈이 활성화된 서양 국가들과 달리, 정책금융 역할이 상대적으로 중요한 아시아 지역의 중소기업 금융 활성화에 효과적인 정책적 시사점을 제공할 수 있을 것으로 기대한다.

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How community-specific sponsorship of a traditional market creates brand equity: The interdependent relationship between POSCO and the Jukdo Market (전통시장에 대한 기업의 지역사회 특화 스폰서십이 브랜드 자산에 미치는 영향: 포스코와 포항 죽도시장의 협력사례를 중심으로)

  • Rha, Hye-Su;Lee, Kwang-Keun
    • Journal of Distribution Science
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    • v.9 no.4
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    • pp.51-61
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    • 2011
  • The concept of Corporate Social Responsibility (CSR) was first introduced sixty years ago in the academic field. However, the phrase CSR was not explicitly stated before the 1990s in Korean business and academic researches. Recently CSR is more considered a corporate strategy than a philanthropic donation. CSR comprises contributions to local communities as well as using environmentally beneficial and humane practices. Sponsoring is one available marketing tactic used in order to communicate with the market. This study of sponsorship has concentrated on developing brand asset by accessing potential values of sporting events or star-players. However, sponsorship includes providing funds or goods to non-profit institutions as well as sports or entertainment organizations. Accordingly corporate community-specific sponsorship is defined as firms offering to provide money, goods and/or services to individuals and/or institutions within a particular community, thus establishing an interdependent relationship between the partners aspiring to gain social and economic assets. National sponsorship is typically targeted toward commonly recognized individuals and/or organizations with the intent to maximize exposure of a sponsor's brand, and is known to positively affect brand equity(community-specific sponsorship is committed to a limited local area) that a firm could benefit from by gaining a specific asset. POSCO sponsors the Jukdo Market, locate dinthe city of Pohang, tohelp revive their traditional market. Inreturn, the Jukdo Market merchant suni on display sflags with the POSCO embleminfrontof stores with in the market intending to make shopper sand merchant saware of POSCO's sponsorship. POSCO has succeeded in acquiring public support from the citizens of Pohang. However, the economic effects resulting from the cooperative relationship between POSCO and the Jukdo Market have yet to be measured by any empirical research. The purpose of this study is to assess the economic effects created by the community-specific sponsorship from the groups of merchants and shoppers, measuring its influence on the corporate image and subsequent brand loyalty, as parts of brand equity. The result of the study shows that the community-specific sponsorship of POSCO of the Jukdo Market had different influences on its corporate image and the brand loyalty of shoppers and merchants. First, the merchant group who was more frequently exposed to POSCO's flag recognized the sponsorship of POSCO more than the shopper group, and, therefore, had a better image of the company. Second, the recognition of POSCO's sponsorship had a positive influence on its corporate image, and that positive corporate image had a positive effect on brand loyalty development. However, the recognition of the sponsorship did not have a direct influence on brand loyalty. The friendly corporate image developed by the recognition of the sponsorship consequently could have had an effect on brand loyalty. Therefore, companies should not relinquish investments to corporate image development if they require more brand loyalty. Third, the influence of corporate image on brand loyalty shows stronger results in the shopper group rather than in the merchant group. Psycho-graphic factors of shoppers and merchants might give rise to the difference between the two groups.

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The effect of eco-friendly management activities of a cosmetic company on customers' decision making (미용기업의 친환경 경영활동이 소비자 의사결정에 미치는 영향)

  • Nam-Koong, Yun;Yang, Eun-Jin
    • Journal of the Korea Convergence Society
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    • v.9 no.7
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    • pp.285-291
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    • 2018
  • The purpose of this research lies in analyzing the corelation between the eco-friendly management activities of a cosmetic company and customers' decision making in terms of purchase. In this research, 355 copies of questionaire from general customers were analyzed using the statistic package program of SPSS v.18.0. Based on the research analysis, the attributes of eco-friendly management activities can be categorized into three factors such as 'energy saving', 'contribution to communities', and 'environment-oriented services' and have the statistically meaningful positive influence on the three factors of customers' decision making; 'purchasing intention', 'assessment of purchase', and 'repurchase'. This research shows that the eco-friendly management activities of a cosmetic company is an important factor for its successful marketing strategy. This research has a significance in that it has studied the eco-friendly management activities of a cosmetic company through stereotyping. We can expect successful marketing effect if a cosmetic company uses eco-friendly products, information, and services in its eco-friendly marketing.

Research of sustainable Social-Economy Business Model Development utilizing Internal Resource -Case study of Incheon International Airport Corporation- (내부자원을 활용한 지속가능한 사회적경제 비즈니스모델 개발 연구 -인천국제공항공사 사례 중심으로-)

  • Kim, Jung-Min;Yang, Dong-Heon;Bang, Sun-Yi
    • Journal of Digital Convergence
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    • v.13 no.12
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    • pp.63-73
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    • 2015
  • Many domestic companies have connections with social enterprise as one of the corporate social responsibility. However, majority of those connections are typically occasional, one-time donation. Therefore, current study focused on how to develop/nurture sustainable business model of social economy, which utilizes the companies' internal resources enabling communities to actually feel the impact. Literature survey for 25 reports and 123 business models for the past 5 years was performed and analyzed in terms of social-economy business models and job creation. It was found that the success factors of the job creation are: internal resources analysis, business model development, and support activities for execution (probono). Based upon the findings, DIDOV (Define-Identify-Design-Optimize-Verify) methodology was used to understand the effects of government policies and technological environment. As an exemplary case, Incheon International airport Corporation was selected and investigated for internal resources and related business models. Finally, 9 social-economy business models are derived for Incheon International airport Corporation in relation to the airport services offered.

Is Civic Service the Real Antipode of Volunteer Work? - Focusing on AmeriCorps and Senior Corps in the United States (시민서비스는 자원봉사의 대척점에 있는가? - 미국의 AmeriCorps와 Senior Corps를 중심으로)

  • Ji, Eun-Jeong
    • Korean Journal of Social Welfare Studies
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    • v.45 no.2
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    • pp.31-63
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    • 2014
  • Recently interest in civic engagement and civic service is increasing. However, in Korea, few studies have focused on civic service. This might be on account of general awareness that civic service is fundamentally different from the basic spirit of voluntary work, while interest in paid volunteer work is on the rise. Thus, it is necessary to examine whether civic service is the real antipode of volunteer work. Under this kind of critical viewpoint, this study aims to analyze civic service based on the attributes of voluntary work and civic service. The major findings are as follows. Firstly, contrary to common belief, civic service has not been established to go beyond the principle of voluntary and unpaid characteristics of volunteer work. Rather, some voluntary work has broken out of principle of voluntary activities. Secondly, civic service and volunteer work might be characterized as different not due to spontaneity and unpaid service but the structural characteristics of the goal, continuity and formality. Furthermore, the reason for the soft landing of civic service in the United States is not because they have supported the reimbursement of expenses and the provision of stipends. Rather, it is because their long-term activities have promoted real community development for the purpose of finding solutions to social problems, and they have derived a sense of pride and satisfaction from social recognition and rewards for their contributions.