• Title, Summary, Keyword: 지역사회공헌활동

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The Relationship between CSR Activities and Attitude toward Discount Store: The Moderating Role of Community Attachment (할인점의 사회적 책임 활동과 점포태도간의 관계 : 지역애착도의 조절효과)

  • Moon, Youn-Hee;Kim, Jae-Wook;Choi, Ji-Ho
    • Journal of Distribution Research
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    • v.14 no.1
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    • pp.1-25
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    • 2009
  • This article examines community attachment as boundary condition that moderates the relationship between CSR activities and attitude in the discount store context. Using a sample of 1,118 consumers that have a purchasing experience. Results showed that CSR activities such as social contribution, consumer protection, and environmental protection have a significant effect on the attitude toward discount store. In addition, the authors found the role of community attachment as moderator. The discussion focuses on the meaning of the results for strategic CSR activities and the need for additional studies to clarify the relationship between CSR activities and store attitude.

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The Influence of Company's Culture & Arts Sponsorship Activities on Purchase Intention of the Consumer (기업의 문화예술후원 활동이 수요자의 구매의도에 미치는 영향)

  • An, Sung Nam;An, Jong Suk
    • Journal of the Korea Industrial Information Systems Research
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    • v.22 no.5
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    • pp.101-111
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    • 2017
  • This Research is to Find how the CSR Activities for the Growth of Stable and Sustainable Family Business do Influence the Improvement of Company's Brand Image and Service Purchase Intention. It is Aimed for Finding how the Image of Company Pursuing the Diverse CSR Activities is Recognized by General Consumers and the Correlation between the Improvement of Company's Image and the Product & Service Purchase Intention. 323 Exemplars were Distributed to the University Students in Seoul Metropolitan and Chungcheong Area, and 314 Finally were Used for the Analysis. It was Investigated the Demographical Factors, the Important Fields among Company's CSR Activities, the Reason for Company's CSR Activities, the Preferred Companies among Sponsoring Companies. It was Analyzed Three Items of Company Image such as Product/Service, Potential Competence, Relation to Public Benefit and the Regression Model was Investigated how these Three Items do Influence the Purchase Intention. The Research Results Show 'the Improvement of Social Awareness for Company' and 'Negative Awareness Change for Company' as the Reason for CSR. Consumers have the Preference to the Companies Actively Sponsoring Culture & Arts, and this Generally Affects the Business Results, and thus, it is Considered that the Companies have to Contribute the Local Society with the Sprit of Corporate Citizenship in Accordance with the Consumers needs, and Actively to Extend the Culture & Arts Sponsorship.

Application of Service Design for Community Outreach (지역사회 공헌을 위한 서비스디자인 적용)

  • Jung, tae-won;Kim, min-kyu;Yoon, so-yeon;Nam, you-seon;Ha, kwang-soo
    • Proceedings of the Korea Contents Association Conference
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    • pp.67-68
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    • 2018
  • 오늘날 산업이 제품 중심에서 서비스 중심으로 빠르게 전환되고 있는 가운데 디자인의 방향도 이런 흐름에 맞춰 변모하고 있다. 최근 서비스디자인이 이런 변화에 따라 다양한 분야에서 각광 받고 있다. 특히 서비스디자인은 공공분야를 중심으로 사건 전반의 문제를 디자인적 관점으로 바라보고 더 높은 가치를 창출하기 위해 개선을 시도한다는데 의미가 있다. 지역의 공원시설 등 공공환경 또한 서비스디자인의 과제로 주목받고 있는데 이런 활동은 다양한 지역사회 경쟁력을 제고시키고 이용객의 만족도를 높일 수 있는 가능성을 지니며 나아가, 서비스디자인을 통해 지역 공공환경을 위한 콘텐츠의 확장을 도모한다는데 의미가 있다. 콘텐츠의 확장을 통해 구성원과 방문객의 만족을 높이기 위해서는 기존의 환경에 특색 있는 서비스를 더한 새로운 콘텐츠들을 개발해야 하며 이러한 서비스디자인 활동을 통해 지역사회에 디자인이 공헌할 수 있을 것이다. 본 연구는 대전계룡산국립공원의 수통골지역 방문객을 위한 서비스디자인프로젝트의 선행연구로 수행 되었다.

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The Types and Processes of Corporate Philanthropy Programs on Forestry in Korea 500 Companies (국내 500대 기업의 산림분야 사회공헌활동 프로그램의 유형과 추진방식)

  • Kim, Jae-Hyun;Chang, Chu-Youn;Tae, Yoo-Lee;Kim, Hae-Chang
    • Journal of Korean Society of Forest Science
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    • v.99 no.6
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    • pp.816-826
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    • 2010
  • The purpose of this study is to investigate the types and processes of corporate philanthropy programs on forestry in Korea 500 largest companies. The result shows that 75 companies of Korea 500 companies (15.0%) participated in corporate philanthropy program related to forestry and there are 113 programs that those companies are proceeding. The types of 108 programs can be divided into 5 parts; 1) volunteer work, 2) creating forests & management, 3) one-time planting work, 4) forest education, 5) training experts & job creation. Among them, volunteer work (55.6%) and creating forests & management (29.6%) showed high proportion. The process of programs depends on their types. The volunteer and one-time planting work were mainly proceeded directly by corporate volunteer organization. But creating forests & management, forest education and training experts & job creation were usually proceeded in consort with local governments, NPOs and NGOs, and so on. These results show that Korean corporate philanthropy in forestry is progressing to strategic philanthropy through participation and partnership of various social groups. This shows the possibility to progress corporate community investment (CCI) with forest education and training experts & job creation.

환경개선사례-(주)LG화학 온산공장

  • Lee, Jong-Yeong
    • Environmental engineer
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    • v.24
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    • pp.20-24
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    • 2007
  • 60년의 역사를 바탕으로 'Global Leader'를 지향하고 있는 LG화학은 '차별화된 소재와 솔루션으로 고객과 함께 성장하는 세계적 기업'이라는 장래상을 가지고 경제적 이윤 창출은 물론 제품 생산 및 유통과정에 있어서의 환경.안전 리스크를 최소화하고 제품의 친환경성을 제고하며 다양한 사회공헌 활동을 통해 사회적 책임을 다하고자 노력하고 있다. 이를 위해 LG화학은 화학산업의 자발적 환경.안전.보건개선활동인 'Responsible Care'를 기반으로 환경친화기업, ISO14001, PSM, KOSHA18001 등 환경.안전.보건 경영시스템을 구축하고, 전사적 환경목표인 "오염물질 배출 'O'화"활동, 근로자와 지역주민의 건강과 안전을 확보하기 위한 사고예방활동, 에너지 절감 및 온실가스배출 감축, 친환경제품과 공정개발 등 환경.안정.보건.에너지 분야의 지속적인 개선을 위해 노력하는 한편 이동화학교실, 화학캠프 등의 사회공헌활동을 통해 자라나는 청소년들에게 화학에 대한 흥미를 북돋우고 화학의 중요성을 알려 미래 우리나라를 이끌어갈 과학인재를 육성하는데도 기여하고 있다.

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나눔으로 고객과 하나되는 KIHA - 주는 사람도 받는 사람도 미소를 머금었던 시간, 대한산업보건협회 창원산업보건센터 사회공헌활동 '나눔상자 전달식'

  • Kim, Il-Gyun
    • 월간산업보건
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    • pp.48-51
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    • 2019
  • 지난 7월 11일 대한산업보건협회 창원산업보건센터 직원들(이하 센터 직원)이 어려운 이웃을 방문해 나눔상자를 전달하는 시간을 가졌다. 지역사회와 이웃을 향한 센터 직원들의 온기어린 행보를 따라가 보았다.

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A Study on the Outcome Indicators for Measuring Public Libraries´ Impact on the Community (공공도서관의 지역사회에 대한 영향력 평가 지표 개발에 관한 연구)

  • Cha, Mi-Kyeong
    • Journal of the Korean Society for Library and Information Science
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    • v.37 no.4
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    • pp.311-328
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    • 2003
  • Outcome indicators measuring public libraries´ impact on the community and individual community members have a great utility on the accountability improvement better management and role enhancement. This study identifies such areas of demonstrating public library impacts as economic value, social contribution, and information literacy, by literature review. A framework pertinent to develop public library outcome indicators is suggested for implementing outcome based evaluation in an individual public library´s environment.

A Study on the Community Solidarity and Services of University Libraries (대학도서관의 지역사회연대와 서비스에 관한 연구)

  • Chang, Woo-Kwon
    • Journal of Korean Library and Information Science Society
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    • v.40 no.1
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    • pp.23-45
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    • 2009
  • An university form alliance with the organic relationships the community as a delivery room of human cultural in it's formation and development. The university library is to service knowledge and information resources of it to residents, and education R&D learning of a university constituent. This study research and analyse to the service status of the university library in home abroad and consider necessity and importance of the community solidarity of it. Also it brings up the plans to revigority the community solidarity and services of university libraries in the side of lifelong study, R&D support, knowledge and information service, the community contribution and so on.

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A Study on the Revitalizing Community through Corporate Community Investment: In Case of 1 Company - 1 Village Campaign (농촌지역활성화를 위한 기업의 지역사회투자활동과 중간지원조직의 역할: 농촌사랑국민운동본부의 1사1촌 운동을 사례로)

  • Kim, Jae-Hyun;Chang, Chu-Youn;Lee, Hyo-Jung
    • Journal of the Economic Geographical Society of Korea
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    • v.14 no.2
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    • pp.211-224
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    • 2011
  • The purpose of this study is to investigate exchange between companies and rural communities in 1 company - 1 village campaign and assess functions of NACF(National Agricultural Cooperative Federation)'s 'I Farm Love' as intermediary organization. The result shows that Korea companies participated in 1 company - 1 village campaign to understand rural area and revitalize economic condition in rural community. Most of exchange programs are volunteer works and direct dealing of farm products. The functions of NACF was highly assessed as an informant and intermediary. However establishing networks or promoting exchanges between corporation and rural village were low assessed. It is necessary of NACF to make up for advanced mediation and intermediary between rural villages and companies so that 1 company - 1 village campaign become corporate community investment. Moreover functions to develop programs suited characteristic of companies and set up networks of multi-stakeholders are needed.

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A Study on the Effect of the Corporate Social Responsibility Activities on Brand Equity and Purchase Intention - Focused on Moderating Effect of the Customer's Mobile Communication Service Quality - (기업의 사회적 책임활동이 브랜드 자산과 구매의도에 미치는 영향에 관한 연구 -이동통신 이용고객의 서비스품질 조절효과를 중심으로 -)

  • Park, Nam-Goo
    • Journal of Digital Convergence
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    • v.12 no.12
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    • pp.189-202
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    • 2014
  • This study is to find the mobile communication corporate social responsibility activities on brand equity for the purchase intention of the Company's social responsibility activities impact study of 3's customers using mobile communication service quality services residing in Daejeon to analyze whether the control acts through. Results of the study on social responsibility activities brand equity, brand equity is showed to influence purchase intention, showed that the moderating effect between service quality through the purchase of brand equity. In this study, in order to increase the company's ultimate goal is also to improve the brand image of buying through corporate social responsibility activities, we derive a result that can increase the purchasing needs of consumers by providing differentiated service quality research.