• Title, Summary, Keyword: 주관성

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A Study on US Consumer's Subjectivity Schemata of Sharing Economy: Q Methodology (공유경제에 관한 미국 소비자의 주관성 가치체계 연구 : Q 방법론의 적용)

  • Kim, Ki-youn
    • Journal of Internet Computing and Services
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    • v.19 no.4
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    • pp.107-121
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    • 2018
  • The purpose of this study is to explore the present US consumer behavioral trends and various cognitive schema types for sharing economy frame and shared service. For this, by applying Q methodology, this paper theoretically defines three differentiated typologies of US consumer in a interpretive perspective. This study is in-depth focused on discovering and categorizing characteristics of a respondent's thinking structure called 'schemata'. According to the entire procedures of Q methodology, this paper analyzed Q-sorted data from twenty-four people in the basis of forty Q-samples (statements). Consequently, we discovered four consumer groups named as Type 1 'Socialsumer', Type 2 'Smarsumer', Type 3 'Researsumer'.

The Effects of Aesthetics of Smartphones on Usability (스마트폰의 심미성이 사용성에 미치는 영향)

  • Oh, Eui-Taek;Park, Min-Yong
    • Science of Emotion and Sensibility
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    • v.15 no.2
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    • pp.249-258
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    • 2012
  • The aim of this study was to investigate the effects of aesthetics of smartphones on subjective and objective usability by the task factors. Although several studies have focused on the effects of aesthetics on subjective and objective usability, correlation between aesthetics and objective usability is ambiguous. Using smartphones which have same functions but different aesthetics, thirty-six subjects were asked to complete one of 3 types of tasks (inputting information, searching information, enjoying information). Both performance data and subjective measures were recorded. The results showed that high aesthetics had a more positive effect on subjective usability than low aesthetics before and after use, with smaller difference after use. High aesthetics seemed to yield longer task completion times. But objective usability was not significantly affected by both task factors and aesthetics. The results indicated that aesthetics may have multiple effects that go beyond affective satisfaction. The findings of this study could be applied to predict effects of aesthetics on subjective and objective usability in usability testing.

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Subjectivity Study on Smoking Cessation of Korean Adult Males: Q-Methodological Approach (성인 남성의 금연에 대한 주관성 연구: Q 방법론적 접근)

  • Park, Youngrye
    • Journal of Korean Biological Nursing Science
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    • v.21 no.2
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    • pp.141-151
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    • 2019
  • Purpose: The purpose of this study was to identify subjectivity on smoking cessation of Korean adult males, and to provide basic data, for non-smoking policies. Methods: Q-methodology, a method of analyzing subjectivity of each item, was used. Thirty-nine adult males, classified 36 selected Q-statements into normal distribution, using a 9-point scale. Collected data were analyzed, using the pc-QUNAL program. Results: Among the Korean adult males, three types of smoking cessation were identified. The name for Type I was 'pursuit of faith', for Type II, 'factor of relationship disturbance' and for Type III 'ambivalence'. Conclusion: Results of this study indicate that different approaches to intervention on smoking cessation are best served for Korean adult males, based on the three types of smoking cessation, and their characteristics.

An Explorative Study on Discourses of Adequate Validity Criterion in Qualitative Research (질적 연구의 타당도 담론에 관한 탐색적 연구 - 주관성과 사회성의 긴장을 중심으로 -)

  • Kim, Kyung-Hee;Kim, Gi-Duk;Park, Ji-Young
    • Korean Journal of Social Welfare
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    • v.63 no.2
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    • pp.155-177
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    • 2011
  • This paper attempts to explore the universal foundation on which the discourses on the validity criteria in qualitative research should be based, and further discuss in depth the scope and direction of an adequate validity criterion in qualitative research by critical examination of previous discourses. To establish the foundation for qualitative research, first of all, the concept of quality and qualitative paradigm were examined in terms of ontology and epistemology, especially focused on the works carried out by Aristotle, Kenneth and Boyd. Secondly, the earlier studies on the validity of qualitative research were critically reviewed in terms of the theoretical findings on the concept of quality and qualitative paradigm. The major results include the following: First, the true content of quality is defined as the 'what-ness' or essence of things perceived by subjects, and qualitative paradigm as adequate framework for qualitative research is comprised of two intrinsic modes: one is the mode of awareness and the other is that of expression. Second, qualitative researchers are able to reach to the higher level of validity by considering not only the subjectivity and the originality but also the sociality in drawing a conclusion through qualitative perception. Third, the trend of previous validity discourses can be firmly summarized as the effort to overcome the effect of quantitative research and acquire the true identity for qualitative research, which is subjectivity, and as the quest to compromise the tension between subjectivity and sociality. Finally, based on the findings, several research topics are suggested. For example, the more attention should be paid to the area of the expression of qualitative awareness as a way of overcome the tension between subjectivity and publicness.

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Study on Subjectivity of Fire Fighter (소방공무원의 주관성에 관한 연구)

  • Kim, Jee-Hee;Lee, Jei-Young;Kim, Dong-Ok;Hyun, Hye-Jin;Byeon, Do-Hwa;Rho, Sang-Gyun;Lee, Jung-Hyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.10
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    • pp.4475-4483
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    • 2011
  • This study was carried out by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about a subjectivity of fire-public servant in nation. The perception pattern come out in this study were divided into four types in Q-methodology. The result is as follows ; it is divided into 1[(N=26) : Occupational Type], 2[(N=11) : Experience Type], 3[(N=1) : Human Type], 4[(N=2) : Justice Type]. There are four types of fire fighter images. In conclusion, this study is to ascertain acceptance behavior about Reception Type on a subjectivity of fire-public servant in nation ; to offer a developmental suggestion about it.