• Title, Summary, Keyword: 재방문의도

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The Effect of the Physical Environment on the Customer Satisfaction, Revisit Intention, and Word of Mouth Intention in Japanese Restaurants (일식전문점의 물리적 환경이 고객만족, 재방문의도, 구전의도에 미치는 영향)

  • Park, Se-Hwan;Yoo, Young-Jin
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.181-194
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    • 2019
  • The purpose of this study is to investigate the effect of physical environment of Japanese restaurant on customer satisfaction, revisit intention and word of mouth intention. For this purpose, data were collected from 341 adult males and females who had used Japanese restaurants in Daegu. SPSS program frequency analysis, factor analysis, regression analysis and multiple regression analysis were used for data analysis. Through the factor analysis, the physical environment of the Japanese specialty restaurant was identified as a component of comfort, aesthetics, and convenience. As a result of the multiple regression analysis, the three components of the physical environment have positive effects on customer satisfaction, return visit intention, and word of mouth intention. The results of regression analysis showed that customer satisfaction had a positive effect on revisit and word of mouth intention. Through the results of this study, we confirmed the physical and environmental impacts of the specialty restaurants and suggested the practical and theoretical implications.

Effects of the Attendees' Motivation of Convention & Exhibition Visitors on their Satisfaction, Revisit and Recommendation Intention (전시컨벤션 방문객의 참가동기가 만족도, 재방문의도 및 추천의도에 미치는 영향)

  • Park, Jong-Chul;Ahn, Dae-Hee
    • The Journal of the Korea Contents Association
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    • v.11 no.12
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    • pp.893-908
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    • 2011
  • This study aims to examine how attendees' motivation of convention & exhibition visitors on their satisfaction, revisit and recommendation intention. It is also another goal of this study to provide strategic materials through making out preventive measures against the convention & exhibition. To accomplish the goals, a field survey was conducted on the visitors of the COEX in Seoul area. The results of this study, based on a positive analysis, could be summarized as follows. First, the knowledge seek, friendly relations, deviation ure and area characteristic turned out to have affirmative effects on convention & exhibition visitors on their satisfaction. Second, the knowledge seek, friendly relations and area characteristic turned out to have affirmative effects on convention & exhibition visitors on their revisit intention. Third, the knowledge seek, friendly relations and deviation ure turned out to have affirmative effects on convention & exhibition visitors on their recommendation intention. Fourth, the satisfaction turned out to have affirmative effects on their revisit and recommendation intention.

Effects of the Perceived Value of Convention & Exhibition Visitors on their Satisfaction, Revisit and Recommendation Intention (전시컨벤션 방문객의 지각된 가치가 만족도와 재방문의도 및 추천의도에 미치는 영향)

  • Jung, Yong-Hae
    • The Journal of the Korea Contents Association
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    • v.11 no.11
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    • pp.145-155
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    • 2011
  • This study aims to examine how convention & exhibition visitors perceived value on their satisfaction, revisit and recommendation intention. To accomplish the goals, a field survey was conducted on the visitors of the COEX in Seoul area. The results of this study, based on a positive analysis, could be summarized as follows. First, perceived value is factorized as acquisition value, emotional value, monetary value, social value. Second, all factor of perceived value turned out to have affirmative effects on hotel employee's visitors satisfaction. Third, visitors satisfaction turned out to have affirmative effects on revisit intention. Forth, visitors satisfaction turned out to have affirmative effects on recommendation intention.

Selection attributes importance and satisfaction for research on the development of the Baekdudaegan (백두대간권 개발을 위한 여행지 선택속성 중요도와 만족도에 관한 연구)

  • Kim, Tae-Dong;Koo, Jee-Hyun;Lee, Seok-Jun;Choi, A-Reum
    • Journal of Digital Convergence
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    • v.14 no.2
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    • pp.19-30
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    • 2016
  • Domestic and foreign tourists to visit the Baekdudaegan are increasing every year. The purpose of this study is to promote regional development in the Baekdudaegan and to improve the satisfaction of the people who visit the Baekdudaegan area recognized in underdeveloped area. It surveyed the age of 19 years old. Analysis of the factors of selection attributes importance and satisfaction, and the group was separated through cluster analysis. It analyzed a significant difference in the degree of revisit intention and intention of recommendation by cluster groups. They were divided into four groups, according to the selection attributes importance and satisfaction. Groups showed significant differences in the degree of revisit intention and intention of recommendation. The environment elements importance and satisfaction have affected revisit intention and intention of recommendation. It has found out that environment elements have an important factor in selecting the destination and these selection attributes satisfactions have a positive influence on future behavior intention.

The Relationships among Marketing Mix, Constraints, and Consumers' Revisiting Intentions: Focusing on Screen Sport Theme Parks (마케팅믹스, 제약요인 및 재방문의도 간의 관계: 스크린 스포츠 테마파크를 중심으로)

  • Lee, Kyongmin;Jeon, Yong-Bae;Kim, Se Yun
    • The Journal of the Korea Contents Association
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    • v.17 no.12
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    • pp.473-484
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    • 2017
  • The purpose of this study was to examine the relationships among marketing mix, constraints, and consumers' revisiting intentions in screen sport theme parks. For this purpose, a survey was given to a convenience sample of 253 customers of screen sport theme parks located in the Seoul and Dae-gu metropolitan cities in South Korea. The data were then analyzed using frequency statistics, correlations, and multiple regression analysis. The major findings of this study were as follows. First, the marketing mix had a significant effect on the constraints of customers in screen sport theme parks. Second, the marketing mix had a significant effect on the revisiting intentions of customers in screen sport theme parks. Third, intrapersonal constraints alone had a significant effect on the revisiting intentions of customers in screen sport theme parks.

The Influence of Information Search on Festival Image, Emotional Response and re-visit Intention (매체별 정보탐색이 축제의 이미지, 감정반응 및 재방문의도에 미치는 영향)

  • Kim, Ju-Yeon;Choi, Hyun-Joo;Ahn, Kyung-mo
    • The Journal of the Korea Contents Association
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    • v.16 no.2
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    • pp.82-95
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    • 2016
  • This research has analyzed the influence of information search on festival image, emotional response, re-visit intention and intention to share information. Image of festival was assumed to be composed of three components of cognitive, affective and unique image. Emotional response was divided into positive and negative emotion. As the results of influence analysis, word of mouth-effect and online media such as SNS had a significant effect on unique image of the festival. whereas official homepage showed a significant impact on cognitive image. Among three factors of image, affective image had a great influence on positive emotion. as three image factors are associated with positive emotion. Also, Affective emotion was analyzed to have significant influence on re-visit intention and intention to share information.

The Influence on Store Attitudes and Revisit Intentions of Consumers' Perception of Service Providers' Marketing Attitudes (서비스기업의 마케팅 활동에 대한 소비자의 지각이 점포태도와 재방문의도에 미치는 영향)

  • Kang, Kyoung-Soo;Hong, Soon-Bok
    • Management & Information Systems Review
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    • v.31 no.4
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    • pp.197-215
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    • 2012
  • The purpose of this study is to verify the influence on customers' experiences of products, prices, places of advertisements, staffs, and physical environments, and the impact on store attitudes and revisit intentions of the customers' experiences. For this, in this study marketing activities and store attitude factors were selected as sub-factors and the empirical analysis was carried out. As a result of the analysis, of dimensions that comprise those marketing activity factors, physical environments, prices, and places had a positive impact on store attitudes. In addition, the stores' positive attitude on hypermarkets had a positive influence on the customer's revisit intention. The results of the study suggest that hypermarkets can utilize the experiential marketing using customer experience factors as their important strategic factor through moving away from their traditional marketing activities.

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Relationships Between Leisure Flow, Leisure Benefits, Life Satisfaction and Revisit Intention of College Student Customers in Ski Resort (대학생 스키리조트 이용객의 여가몰입, 여가이득, 생활만족과 재방문의도의 관계)

  • Jang, Kyoung-Su
    • The Journal of the Korea Contents Association
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    • v.16 no.9
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    • pp.254-266
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    • 2016
  • The purpose of this study was to examine the relationships between leisure flow, leisure benefits, life satisfaction and revisit intension of college student customer in ski resort. To achieve the goal of this study, a total of 229 surveys collected from college students who visited the ski resort were utilized for analyzing. Frequency, reliability, confirmatory factor analysis, and structural equation modeling analysis were conducted using SPSS 22.0 and LISREL 8.72. Main findings were as follows; First, leisure flow had a positive effect on the leisure benefits. Second, leisure flow did not have influence on the life satisfaction. Third, leisure flow had positive effect on the revisit intention. Fourth, leisure benefits had a positive effect on the life satisfaction. Fifth, leisure benefits had a positive effect on the revisit intention. Lastly, life satisfaction did not have influence on the revisit intention.

The Mediating Effect of Customer Satisfaction in the Relationship between Bakery Cafes Servicescape and Revisit Intention (베이커리카페의 서비스스케이프와 재방문의도 간 관계에 고객만족의 매개효과)

  • Kwon, Ki-Wan;Woo, Sung-Keun
    • Culinary science and hospitality research
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    • v.21 no.6
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    • pp.14-27
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    • 2015
  • This study aims to analyze the influence of bakery cafes servicescape on customer satisfaction and revisit intention, and to verify the mediating effect of customer satisfaction on the relationship between servicescape and revisit intention. This study targeted 10 bakery cafes located in Seoul, and after asking the persons concerned of the bakery cafes to check understanding, a survey with customers aged 20 or over was conducted over 10 days from March 15th to 24th 2015. A total of 250 self-administered questionnaires were distributed, and 244 questionnaires(97.6%) were used for study analysis after the exclusion of 6 incomplete and unreliable responses. To investigate the demographic characteristics of the respondents, a frequency analysis was carried out; for verification of the reliability and validity of the measuring tools, a reliability analysis and exploratory factor analysis were carried out; and for verification of the research hypotheses, simple and multiple regression analyses as well as a mediation analysis were carried out. All the data required for this study were analyzed using the SPSS 18.0 statistic program. The study findings showed that servicescape influenced customer satisfaction and revisit intention, and that Customer satisfaction had a mediating effect. Based on these findings, future marketing strategies and differentiated servicescape application methods for bakery cafes were suggested. Moreover, the limitations of the study and orientation for further research were discussed.

The Study on Factors for Successful Urban Regeneration -Compared the Relative Importance between External and Internal Factors- (성공적인 도시재생사업을 위한 요인에 관한 연구 -외부 요인과 내부 요인의 상대적 중요도 비교-)

  • Lee, Chan-ho
    • Journal of Digital Convergence
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    • v.14 no.8
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    • pp.195-201
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    • 2016
  • The purpose of this study is to find out key factors of successful urban regeneration based on previous studies and relationships between those factors and revisit intention. To draw a conclusion, this study makes surveys including the variables of success factor(External environment factors, Internal environment factors, Internal cultural factors), degree of satisfaction, and degree of revisit intention. And it collects the data from respondents who had been to Gamcheon culture village in Busan. The data is analyzed by applying an exploratory factor analysis and a confirmatory factor analysis. The result of these analysis describes that the Internal environment factors and Internal cultural factors affect the satisfaction degree positively and the degree of satisfaction has positive effects on the revisit intention. The study finds out that unique resource properties should be considered when underdeveloped cities are regenerated. Future study is to generalize the theory through the sampling covered the whole country.