• Title, Summary, Keyword: 자원기반관점

Search Result 326, Processing Time 0.041 seconds

What Determines Standardization vs. Adaptation in Global Marketing Program?: An Empirical Study with Contingency and Resource-based Views (글로벌마케팅의 표준화-현지화 결정요인에 관한 실증 연구: 상황적응론 vs. 자원기반 관점 중심으로)

  • Han, C. Min
    • International Area Studies Review
    • /
    • v.14 no.2
    • /
    • pp.229-248
    • /
    • 2010
  • This study is intended to empirically investigate determinants of the degree of standardization vs. adaptation in global marketing programs for Korea firms. Our study has two main focuses. First, our study takes a global perspective instead of a binational, i. e., home vs. foreign perspective. Second, we accommodated two conflicting veiws - contingency and resource-based views in explaining determinants of global marketing strategy. As such determinants, we considered global market dynamism and complexity from a contingency view and global marketing assets from a resource-based view. Surveys were conducted with 128 Korean firms engaged in global marketing. Our study found that Korean firms with global assets tend to engage in highly standardized global marketing programs. On the other hand, global market dynamism and complexity did not show statistically significant relationships with the degree of standardization vs. adaptation. The findings suggest that a resource-based view may be more powerful than a contingency view in explaining global marketing strategies of Korean firms.

학습지향성이 기업성과에 미치는 영향: 디지털리터러시의 조절효과를 중심으로

  • Park, Jae-Hwan;Kim, U-Jong
    • 한국벤처창업학회:학술대회논문집
    • /
    • /
    • pp.133-136
    • /
    • 2016
  • 본 논문은 스마트 사회에 요구되는 핵심역량으로서 디지털리터러시를 제안하고 선행연구에서 다루었던 학습지향성을 자원기반관점의 핵심역량으로 채택하여 기업성과와의 관계를 실증적으로 분석하였다. 이를 위해 중소기업창업지원법상의 기술기반 창업기업 200개 업체를 표본으로 하여 연구를 진행하였다. 주요 연구결과는 다음과 같다. 첫째, 학습지향성이 기업성과에 유의적인 정(+)의 영향을 미칠 것이라는 가설은 채택되었다. 둘째, 디지털리터러시가 기업성과에 유의적인 정(+)의 영향을 미칠 것이라는 가설은 채택되었다. 셋째, 디지털리터러시가 높을수록 기업성과에 대한 학습지향성의 영향력이 커질 것이라는 가설은 채택되었다. 본 논문의 이론적 실무적 시사점은 다음과 같다. 첫째, 스마트 사회의 등장으로 창업 및 기업성과에 대한 디지털리터러시의 영향이 중요해지고 있음에도 불구하고 디지털리터러시와 기업성과 간의 관계에 대한 실증 연구가 많이 부족하였다. 본 연구는 스마트 사회의 창업성공요인으로 디지털리터러시를 제안하여 학습지향성과 기업성과 간의 관계에 대한 디지털리터러시의 조절효과 및 디지털리터러시와 기업성과 간의 관계를 실증적으로 분석함으로써 디지털리터러시 관련 연구의 확산에 기여하고 있다. 둘째, 자원기반관점과 핵심역량이론에 따라 창업기업의 핵심역량으로서 학습지향성과 디지털리터러시를 채택하고 기업성과와의 관련성을 도출함으로써 두 가지 변수 모두 혁신형 창업을 활성화할 수 있는 스마트 사회의 핵심역량임을 확인하였다. 셋째, 연구방법론 측면에서 본 연구는 기업성과의 하위변수로 재무성과와 비재무성과 이외에 지적재산권의 출원이나 등록 등을 통해 측정되는 연구개발성과를 추가함으로써 기술기반 창업기업의 성장성 및 미래관점을 반영하고 있다.

  • PDF

Determinants of High-Tech Companies' Export: Centering on a Resource-Based Perspective (하이테크 기업의 수출 결정요인: 자원기반관점을 중심으로)

  • Kim, Seung Ho;Kim, Young Gon;Park, Sung Gon;Kim, Dea Geun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.12 no.4
    • /
    • pp.109-119
    • /
    • 2017
  • As advancement into global markets becomes increasingly important, there are increasing interests in high-tech companies' export. This study is an empirical investigation of the determinants of high-tech companies' export in the Daegu region seen from a resource-based perspective with focuses on organizational resources and innovative capabilities. The empirical analysis revealed that the export determinants hold truer for high-tech companies compared to companies overall, and that high-tech companies' key export determinants include organizational age as a organizational resource and international intellectual property rights (IPRs) as an innovative capability. In this sense, policies to promote high-tech companies' export should be designed to support high-tech companies that have a relatively longer history and international IPRs. The results also suggest that in the working level high-tech companies should establish their internal capabilities from a resource-based perspective, for example history and experience in their fields and international IPRs, rather than trying to target global markets from the beginning as born-global companies do.

  • PDF

A Documentary Study on the Historical Trend and Characteristics of FDI - focusing on the case of Korea, China, and Japan - (한·중·일 해외직접투자의 역사적 전개와 특성 분석)

  • Park, Young-Ryeol;Lee, Jeoung Yul;No, Jung-Hyun
    • International Area Studies Review
    • /
    • v.13 no.3
    • /
    • pp.637-665
    • /
    • 2009
  • Since the globalization of the world economy in the 1990s, capital transfer and investment soared, which caused FDI and the effect of FDI on country competitiveness to increase. This study compared and examined how Korea, China and Japan's FDI developed throughout history and what characteristics they show. For the study, we considered country, firm and industry level factors by using institutional based perspective, resource based perspective and industry based perspective, and the derived the following results. Firstly, institutional factors are the main factors that led FDI in the three countries. Secondly, while Korea and Japan have a similar path in changing investment motives, China shows the opposite path. Thirdly, the growth rate of FDI scale changes due to the three countries' factor conditions and demand conditions.

The Impact of SME's Organizational Capabilities on CSR and Business Performance:Focused on the Mediating Role of Proactive & Reactive CSR (중소기업 조직역량이 CSR 및 경영성과에 미치는 영향:선제적 및 반응적 CSR의 매개역할을 중심으로)

  • Bae, Jeong-Ho;Park, Hyeon-Suk
    • The Journal of the Korea Contents Association
    • /
    • v.17 no.8
    • /
    • pp.274-289
    • /
    • 2017
  • Recently many companies are utilizing CSR as an important strategic means because of increasing concern about CSR from society and securing a sustainable competitive advantage. With this background, this study conducted an empirical investigation using a statistical tool based on survey data about a casual relationship between organizational capabilities, proactive CSR, reactive CSR and Business Performance from a RBV perspective. The result of this empirical study is as follows, First, SME's specified organizational capabilities have positive and significant effect on a proactive CSR. Second, the proactive CSR is positively related with business performance but reactive CSR is not like that. Third, SME's organizational capabilities do not have a positive and significant effect on business performance directly but have a indirect effect on business performance through proactive CSR which is a value creating activity. This research is likely to give some contribution to both SME's CSR study and resource based view (RBV) research.

Effects of Artificial Intelligence Functionalities on Online Store'S Image and Continuance Intention: A Resource-Based View Perspective (인공지능 기능성이 온라인 상점의 이미지와 지속사용의도에 미치는 영향 연구: 자원기반관점을 중심으로)

  • Bo, Wen;Jin, Yunseon;Kwon, Ohbyung
    • The Journal of Society for e-Business Studies
    • /
    • v.25 no.2
    • /
    • pp.65-98
    • /
    • 2020
  • The adoption of artificial intelligence technology is continuously increasing in online stores. However, there have been no empirical studies that examine whether each of the artificial intelligence functions affects consumers' continuance intent to shop online. This study aims to understand the effect of the main function of artificial intelligence on the continuance intention of online store via empirical analysis. In particular, we focus on how artificial intelligence as a resource affects the heterogeneity of online stores in terms of resource-based views. We also analyzed the mediating effect of online store's image (product and service) between artificial intelligence (AI) functions and continuance intention. The results suggest that the presence of AI function on online stores positively influence the continuance intention from the resource-based perspective. Furthermore, it was found that AI technology positively affects the image of a product and service. We also found that there was a difference in the way of influencing the intention to use online stores by AI functions.

A Study on Relation between Strategic Attributes of Technological Resources and Competitive Advantage: Empirical Analysis of VRIO Framework by Using Technology Evaluation Results of Technology Based SMEs (기술자원의 전략적 자원속성과 경쟁우위간의 관계에 관한 연구: 기술중소기업의 기술평가자료를 이용한 VRIO Framework의 실증분석)

  • Song, Juyoung Julian;Sung, Hyungsuk
    • Journal of Korea Technology Innovation Society
    • /
    • v.18 no.3
    • /
    • pp.416-443
    • /
    • 2015
  • The resource-based view (RBV) explains that the competitive advantage is mainly based on the resources which have strategic characteristics. Therefore, finding, developing and maintaining strategically valuable resources has been one of main research topics and a starting point in the corporate strategy structure in RBV. In this regards, attempts to recognize strategically valuable resources have been one of crucial issues in RBV researches. Especially, Barney's VRIO has been widely used as a practical tool for finding strategically valuable resources. However, empirical studies on VRIO framework's effectiveness have not been sufficiently implemented, and there has been no proven relation among the components of the VRIO so far. This is mainly because the concepts or definitions on core components of the VRIO - Value, Rareness, Inimitability, and Organization - are too comprehensively explained and measurements of each component cannot be easily quantified. Considering these, this paper presents empirical results of the relation between VRIO components and competitive advantage, and tests effectiveness of VRIO Framework with utilizing sufficient technology evaluation cases and financial statements of 2,252 technology based SMEs in Korea. As a result, the components of the VRIO have a positive influence on competitive advantage. The attributes of strategic resources - Value, Rareness, and Inimitability - have a statistically meaningful positive effect on organization, while organization has a positive effect on the competitive advantage serving as a parameter between the attributes of strategic resources and competitive advantage.

A Theoretical Review and Trial Application of the 'Resources-Based View' (RBV) as an Alternative Cognitive Theory (대안적 인지 이론으로서 '자원 기반 관점'에 대한 이론적 고찰과 시험 적용)

  • Oh, Phil Seok
    • Journal of The Korean Association For Science Education
    • /
    • v.35 no.6
    • /
    • pp.971-984
    • /
    • 2015
  • The purpose of this study is twofold: to theoretically review the 'resources-based view' (RBV) developed by D. Hammer and his colleagues as an alternative cognitive theory and to illustrate the usefulness of the theory by applying it to interpret a science learning activity in which undergraduate students worked together to construct a model of the seasons. The theoretical review was based on the exploration of relevant literature and dealt mainly with three types of resources: conceptual, epistemological, and practical resources. The trial application revealed that scientific models have been developed through the combination of different pieces of conceptual resources activated from participants, rather than emerging as unitary wholes. However, all the activated resources were not included into a model, and some of the conceptual resources acted as constraints to constructing a scientific model. The implications included that science educators should be attentive and responsive to students' resources and help them use the resources productively to learn science.

The Effects of Mobile Smart-Work IT Resources of Resource Based View on the Work Efficiency : based on moderating effects of the perceived usefulness (자원기반관점(RBV)에서 모바일 스마트워크 IT자원이 업무효율성에 미치는 영향 - 지각된 유용성의 조절효과를 중심으로 -)

  • Lee, Min-Woo
    • Journal of Digital Convergence
    • /
    • v.14 no.7
    • /
    • pp.93-102
    • /
    • 2016
  • The purpose of this study is to examine the effects of the Mobile Smart-Work IT resources on the work efficiency based on moderating effects of the perceived usefulness in the Resource Based View. The study has academic meanings and practical implications that studied widely based on moderating effects of the perceived usefulness through the Hierarchical regression furthermore on the existing study on hypothesis by standard multiple regression. The results showed that IT Infrastructure in the Mobile Smart-work IT resources by moderating effects of the perceived usefulness was found to bring positive effect on individual work efficiency and teamwork efficiency. On the other hand Business Application was found to bring positive effect on teamwork efficiency. Therefore, we expect that business firm and employees actively use the effects of the perceived usefulness with the trust that Mobile Smart-work IT resources bring positive effects on the work efficiency. It can improve this work efficiency and lead to strengthening the firm competitiveness.

The Performance of Venture Company from the Perspective of Resource-based Theory : Focusing on Technology-driven vs. Management-driven Ventures (자원기반이론 관점에서의 벤처기업 성과에 관한 연구 : 기술주도 vs. 경영주도의 차이를 중심으로)

  • Yoo, In-Jin;Seo, Bong-Goon;Park, Do-Hyung
    • Proceedings of the Korea Technology Innovation Society Conference
    • /
    • /
    • pp.479-479
    • /
    • 2017
  • 본 연구는 벤처기업의 매출액의 영향요인에 대하여 기업 내 자원을 범주화하여 그 영향력을 검증하고, 나아가 기업이 보유한 역량을 2개의 차원으로 구분하여 각 차원에 따른 집단 간 벤처기업성과 영향요인의 차이를 확인하고자 하였다. 즉, 기업이 보유하는 역량인 기술, 가격, 품질, 디자인, 조직관리, 마케팅 경쟁력에 대하여 요인분석을 통해 기술역량과 경영역량 차원을 도출하였고, 군집화 과정을 거쳐 각 역량 수준에 따른 네 개의 벤처기업 집단을 분류하였다. 네 개의 집단은 기술-경영 우위, 기술주도, 경영주도, 기술-경영 열위로 나뉘었다. 이후 성과 영향요인들을 자원기반이론의 관점에서 기업현황, 기업가자원, 인적자원, 재무자원, 기술자원, 외부자원의 여섯 개의 상위 범주로 구분하였고, 각 범주에 포함되는 세부 요인들이 매출액에 미치는 영향을 '벤처기업정밀실태조사'의 2개년 데이터를 활용하여 분석하였다. 분석 결과 첫 번째, 전체 벤처기업을 대상으로 분석한 결과 모형에 투입된 33개의 변수들 중 22개의 변수가 벤처기업 매출액에 유의한 영향을 미치는 것이 확인되었다. 두 번째, 기업 역량 차원 분류에 따른 기업 집단 간 영향요인 차이를 분석한 결과, 매출액 영향요인은 입력된 33개의 독립변수 중 최대 13개에서 최소 8개로, 기업 역량 차원에 따른 매출액 영향요인의 차이가 확인되었다.

  • PDF