• Title, Summary, Keyword: 온라인 커뮤니티

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The Comparative Case Study on the Management Strategies of Online Local-based Communities (온라인 지역 커뮤니티 추진전략에 대한 비교연구)

  • Park, Sang-Hyeok;Gwon, Jin-Taek;Lee, Seong-Jin
    • 한국디지털정책학회:학술대회논문집
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    • pp.467-481
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    • 2004
  • 최근 지역을 기반으로 하는 온라인 지역 커뮤니티가 본격적으로 활성화되고 있다. 온라인 지역 커뮤니티는 같은 지역에 속해 있어 이로 인해 동일한 관심사를 중심으로 형성되는 커뮤니티이다. 따라서 온라인 지역 커뮤니티는 전통적인 현실공간의 커뮤니티와 가상 커뮤니티의 속성을 함께 가지고 있다. 본 연구에서는 먼저 온라인 지역 커뮤니티의 유형을 도출한 뒤 유형별 커뮤니티 구축, 운영, 활성화 방안, 운영 등에 대한전략을 사례 비교함으로써 성공적인 온라인 지역 커뮤니티를 논의하고자한다.

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A Study on Composition Factor of Online Game Community using Case Analysis of Cyworld (싸이월드의 사례 분석을 이용한 온라인 게임의 커뮤니티 구성 요소에 대한 연구)

  • Lee, Myoun-Jae;Kim, Kyoung-Nam
    • Journal of Korea Game Society
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    • v.4 no.1
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    • pp.3-13
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    • 2004
  • On today, online community that is irrespective to geometrical area and time has been appeared by information technology and development of internet. It has been significant decision method of a personal and company. And online community is variously classified by it's purpose. Among online community, online game community is be roughly classed as community in online game and community in related online game. Community in related online game community is means for interchanging informations using e-mail, bulletin board, so as on. These information contain game playing, game contents so as on. And community in online game is implemented as team, item exchange, chatting etc. Importance of community in online game and community in related online game have been increased. But online game community is not distinguished, comparing with importance of it. So, in this paper, we study on the case analysis of cyworld's community that developed characteristic community. Cyworld community is suitable for new generation and korean life style, method of adaption online game. This paper should be profitable for community in re lated online game, community company to planning, developing a characteristic community.

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Analysis on How Online Community Affects Game Play of Video Games - Focused on Game 'Animal Crossing: Wild World' - (온라인 커뮤니티가 비디오 게임 플레이에 미치는 영향에 관한 분석 - 게임 '동물의 숲'을 중심으로 -)

  • Jung, He-Ssng
    • The Journal of the Korea Contents Association
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    • v.8 no.6
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    • pp.89-97
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    • 2008
  • Unlike Online Games, Video Games do not require Internet connection. Video Game players have their own game device to play games offline. Yet there are popular online communities based on Video Games that has lots of active, loyal members. The presence of Video Game online community indicates that online community plays an important role in "Game Play" of Video Games. In this research, in order to analyze the impact of online community, Game Play Heuristics were studied. Also, the use and the purpose of Video Game online communities was investigated. Finally, examples of the impact of online community on "Game Play"of Video Games is presented.

Factors Affecting the Continuous Usage Intention of Online Community Sites (온라인 커뮤니티 사이트의 지속적 사용의도에 영향을 미치는 요인에 관한 연구)

  • Jung, Da Mi;Lee, Choong Kwon
    • Smart Media Journal
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    • v.4 no.1
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    • pp.44-51
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    • 2015
  • Online community can be regarded as connection lines among those who have relationship in general. The number of web sites that host online communities has been increasing internationally as attention towards the communities is on the rise. This research is to refine online community concept systematically and to identify peculiarity of the community sites in order to analyze influence that immersion into and satisfactory upon sites have towards continuous usage.

Factors Influencing Participation of Online Community and Intention of Joint Purchasing in Korea and China (온라인 커뮤니티 참여도와 공동구매의도에 영향을 미치는 요인: 한국과 중국을 중심으로)

  • Park, Cheol;Wang, Can
    • Information Systems Review
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    • v.15 no.1
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    • pp.69-89
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    • 2013
  • This study examined the factors influencing participation of online community and intention of joint purchase in Korea and China. The online community member actively participate the social activities that can cause the effective communication characters and the great support of the society. In these two factors, the sense of worth related with compensation, norm, interaction, shared values will be taken as the independent variables. These variables as a parameter are related with the intention of joint purchase. To be aware of their behavior norm, interaction, compensation, shared value, these factors will be taken as predicting their behaviors in the online community and their further participating, commitment and co-shopping intention. As the results, compensation, norms, interaction, shared values had significant effects on the participation of online community, and this affected the intention of joint purchase in online community. Compensation and norm were significant in Korean sample. Implications and further direction are suggested on the base of the results.

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An Exploratory Study on Modalities and Harmful Effects of 'Chinmokjil(Socializing Behavior)' (온라인 커뮤니티에서의 '친목질'의 행태와 폐해에 대한 탐색적 연구)

  • Jung, Seung-Hwan;Kim, Hee-Eun;Kim, Shinwoo
    • Journal of Digital Contents Society
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    • v.19 no.8
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    • pp.1471-1480
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    • 2018
  • This study explored what the phenomenon of 'Chinmokjil(Socializing Behavior)', which online community is seriously wary of, implies and actually affects the online community. Interviews were conducted for 13 people who had experienced Chinmokjil in online communities, and the results were analyzed by qualitative analysis. First, Chinmokjil is conceptualized as 'privatization or privately organizing of online community' Second, the actual phenomenons of Chinmokjil are sub-categorized as 8 categories Third, the ultimate negative impacts of Chinmokjil are sub-categorized as 3 categories. Based on the results, it can be explained that the unique norms of communities in online are different from those in offline.

A Study on Success Factors of Online Communities from the Perspective of Service Quality: Based on SERVQUAL Model (서비스 품질 관점에서 본 온라인 커뮤니티의 성공 요인에 관한 연구: SERVQUAL을 중심으로)

  • Jeon, Sae-Ha;Kim, Jung-In;Lee, Choong-C.
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.7
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    • pp.125-134
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    • 2010
  • Importance of online community has been increased and also online community has been used as an important marketing tool. The purposes of this study are to construct an instrument to evaluate service quality of online community service and have a further discussion of the relationship between service quality dimensions, customer satisfaction, intention to move. According to our findings, among the determinants of service quality, empathy strongly influences both of consumer satisfaction and intention to move. The determinants of service quality which positively influences consumer satisfaction are empathy, tangibles and responsiveness. Empathy and assurance negatively influence intention to move. This means that the service quality of online community affects customer retention. Also, understanding and reflecting customer needs are more important.

User Innovation through Online Communities: Processes and Strategies (온라인 커뮤니티를 통한 사용자혁신의 과정과 전략)

  • Bae, Jong-Tae;Kim, Jung-Hyeon
    • Proceedings of the Technology Innovation Conference
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    • pp.3-24
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    • 2009
  • 본 논문은 온라인 커뮤니티를 통해 사용자들이 정보교류와 의사소통을 활발히 전개하여 사용자혁신 (User Innovation)을 촉진하는 사례들과 이와 관련된 현안 이슈들, 그리고 기업의 사용자혁신 활용 전략을 다루고 있다. 특히 인터넷의 보급과 확산을 통해 사용자들이 온라인 커뮤니티를 형성하고 상호 교류할 수 있는 장이 마련되어 사용자혁신이 더욱 활성화 될 수 있으므로, 휴대기기 산업에서 이러한 사례를 발굴하여 분석하였다. 특히 본 연구에서는 MP3 플레이어 산업에서 기업이 온라인 커뮤니티를 통해 고객정보를 어떻게 획득/처리/활용하는지, 그리고 스마트폰인 블랙잭 제품에서 어떤 과정을 통해 사용자혁신이 이루어지는 지를 사례연구 하였다. 본 연구의 결과는 1)온라인 커뮤니티에서 사용자의 역할과 (정보공유, 아이디어 창출, 문제해결, 정보취합, 제품테스트, 사용의견 제시, 제품홍보 등) 기업의 대응전략, 2)기업과 고객간 커뮤니케이션 패턴 (질문/불평/사용후기 및 피드백/시제품/공지 등) 특성, 3)온라인 커뮤니티 내에서 사용자간 커뮤니케이션 패턴과 현안, 4)온라인 커뮤니티 활성화를 통한 신제품개발 촉진방안 등으로 구분하여 제시되었다. 마지막으로 이러한 사용자혁신 사례를 바탕으로, 사용자혁신을 촉진하고 신제품개발과정에서 사용자의 참여를 강화할 수 있는 정책적 함의를 정리하였다. 특히 개방형 혁신이 강조되는 상황에서 사용자혁신은 개방형 혁신의 한 형태도서도 의미가 있으며, 향후 더 많은 사례연구와 실증분석이 요구된다.

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The study about influencing factors on the member's identification in online community (온라인 커뮤니티 회원의 동일시에 영향을 미치는 요인에 관한 연구)

  • Suh, Mun-Shik;Kim, Yu-Kyung
    • Journal of Global Academy of Marketing Science
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    • v.10
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    • pp.111-137
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    • 2002
  • The purpose of the current study was to examined the effect of the perceived membership and social support on the members' identification in online community. The sample consisted of 189 college students in pusan, korea. The results of the study were as follows. First, the effects of perceived memberships on the online community members' identification was influenced significantly. Second, perceived social support was found to be significantly influenced on the online community members' identification. Third, community members' identification in the online was found to be significantly influenced on relationship-oriented behavior. Finally, perceived membership and social support was found to be significantly influenced on relationship-oriented behavior mediating community identification.

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A Study on the Intention of Continuing Use of Online Community in High School Students (고등학생의 온라인 커뮤니티 지속사용의도에 대한 연구)

  • Moon, Jae-Young;Lee, Sae-Bom;Choe, Ho-Seong
    • Proceedings of the Korean Society of Computer Information Conference
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    • pp.195-196
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    • 2019
  • 온라인 커뮤니티는 사용자들의 상호작용을 기반으로 생성된 컨텐츠(member-generated content)를 그 핵심가치로 제시하고 있으며, 이용자들은 소통의 장으로써 온라인 커뮤니티 내에서 정보획득, 교육자료 공유 등 다양한 혜택을 누릴 수 있다. 최근 2년 페이스북과 카카오스토리, 밴드 등과 같은 대표적인 소셜 네트워크 서비스(SNS) 이용자 수가 감소한 반면, 온라인 커뮤니티만 상승세를 보이고 있다. 따라서 본 연구에서는 여자고등학생들을 대상으로 고등학생들의 온라인커뮤니티 이용 실태와 이용하는 의도를 살펴보고자 한다. 연구를 위해 정보품질, 커뮤니티 정보의 신뢰성, 학습 혜택, 사회적 혜택, 자아존중감 혜택, 쾌락적 혜택, 경제적 혜택, 신뢰, 몰입 그리고 지속사용의도와 관련된 설문을 실시하였다.

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