• Title/Summary/Keyword: 심리학적 변인

Search Result 11, Processing Time 0.107 seconds

An Analysis of Psychological Factors for Human Mobility Model Parameters (인간 이동 모델에 영향을 주는 심리학적 변인의 분석)

  • Lee, Seok-Joong;Koo, Hoon Jung;Song, Ha Yoon
    • Proceedings of the Korea Information Processing Society Conference
    • /
    • 2011.11a
    • /
    • pp.59-61
    • /
    • 2011
  • 이 연구는 인간의 이동을 모델링 하는 과정에서 고려되어야 하는 심리학적 요소를 파악하고 이를 분석하여 인간의 이동경로 예측 및 모델링의 정확도를 높이는 기초적 파라미터를 확보함에 그 목적이 있다.

  • PDF

Commitment to environment, consumer typology, and quality of life: with emotional dimension as a independent (환경몰입, 소비자 유형 및 삶의 질: 선행변수로서 감정구조의 역할)

  • Lee, Il-Han;Hahn, Ju-Hee
    • Proceedings of the KAIS Fall Conference
    • /
    • 2009.12a
    • /
    • pp.245-248
    • /
    • 2009
  • The aim of the study is to look at the relationships among emotional dimensions, commitment to environment, consumer typology, and quality of life. For this study, 303 students completed the questionnaires and SPSS and Amos 4 were employed. The findings are: First, positive emotion increases commitment to environment. Second, commitment to environment encourages green consumer behaviors and quasi-green consumer behaviors while it reduces non-green consumer behaviors. Third, green consumer behaviors increase quality of life while quasi-green consumer behaviors and non-green consumer behaviors do not have any influence on quality of life. Some practical implications are included.

  • PDF

Commitment to environment, consumer typology, and quality of life: with emotional dimension as a independent (환경몰입, 소비자 유형 및 삶의 질: 선행변수로서 감정구조의 역할)

  • Lee, Il-Han;Hahn, Ju-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.10 no.12
    • /
    • pp.3788-3796
    • /
    • 2009
  • The aim of the study is to look at the relationships among emotional dimensions, commitment to environment, consumer typology, and quality of life. For this study, 303 students completed the questionnaires and SPSS and Amos 4 were employed. The findings are: First, positive emotion increases commitment to environment. Second, commitment to environment encourages green consumer behaviors and quasi-green consumer behaviors while it reduces non-green consumer behaviors. Third, green consumer behaviors increase quality of life while quasi-green consumer behaviors and non-green consumer behaviors do not have any influence on quality of life. Some practical implications are included.

Research Model for Internet Shopping Addictive Buying on Fashion Products: Mediating Effect of Internet Addiction (인터넷 쇼핑 중독구매에 관한 연구모형: 인터넷 중독의 매개효과를 중심으로)

  • Lee Seung-Hee;Jung Jin Won
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.29 no.1 s.139
    • /
    • pp.167-176
    • /
    • 2005
  • The purpose of this study were to examine the relationship with respect to internet addiction and internet shopping addiction among internet fashion shoppers, and to find if internet addiction had mediating effects on internet shopping addictive buying. 550 females and males who had purchased fashion goods were used for the survey. For data analysis, descriptive statistics and Amos 5.0 were used. As the results, approximately $32.7\%\;and\;3.82\%$ of subjects were revealed as light internet addictive shoppers and heavy internet addictive shoppers. Also, $14.0\%$ of the internet shoppers in this study were found to have internet shopping addictive tendencies. Psychological factors such as self-esteem, impulsiveness, materialism, and compensatory buying were directly related to internet shopping addiction as well as to internet addiction. Internet-related factors such as flow, skill and usage time also were directly related to internet addiction, but not to internet shopping addictive buying. That is, internet addiction had a mediator effect between psychological factors and internet shopping addictive buying. Also, internet shopping variables such as buying frequency and shopping mall visit frequency were related to internet shopping addiction. Finally, internet addiction was directly related to internet shopping addiction. Based on these results, fashion marketing strategies and implications regarding internet shopping addiction were suggested.

Cognitive Function, Depression and Quality of Life according to the Demographic Characteristics and Physical Activity Type of the Elderly (노인의 사회인구학적 특성과 신체활동유형에 따른 인지기능, 우울 및 삶의 질)

  • Choi, Jae-Won;Chun, Myung-Up;Kang, Sung-Goo
    • Journal of the Korea Convergence Society
    • /
    • v.8 no.12
    • /
    • pp.431-444
    • /
    • 2017
  • The purpose of this study was to examine the difference of cognitive function, depression, and quality of life according to demographic factors and exercise participation among 148 elderly over 60 years old. The cognitive function was measured by the Korean version of mini mental state exam, Digit span test, Trail making test, and the Stroop test. Also the psychological variables were showed depression and quality of life. As a results, first, depending on the degree of demographic characteristics of elderly had significant difference. Second, according to the participation of the exercise, the score was higher than the aged who did not participate in the exercise. Third, there were significant differences according to duration of exercise, period of exercise, frequency of exercise, and exercise time of the aged that who participate in exercise. Lastly, the cognitive function, depression and quality of life of the subjects were found to be correlated. In conclusion, the aged need to regularly participate in various exercise and physical activity programs to improve the quality of life by improving the cognitive function and decreasing depression of the elderly.

Relationship between Eating Attitude in Female Adolescent and Psychological, Biological Factors ; Depression, Aggression, Impulsiveness and Blood Cholesterol Level (여고생 식이태도와 심리적 및 생리적 요인과의 상관관계 ; 우울감, 공격성, 충동성 및 혈중 콜레스테롤에 대하여)

  • Park, June-Sung;Lee, Joon-Seok;Lee, Jang-Han;Yang, Byung-Hwan;Cho, Yun-Gyoo
    • Korean Journal of Psychosomatic Medicine
    • /
    • v.9 no.2
    • /
    • pp.182-193
    • /
    • 2001
  • The purpose of this study is to evaluate correlation of adolescent eating attitude and psychological factors which might influence the eating attitude such as depression, aggression and impulsiveness. The author also tried to identify relationship between adolescent eating attitude and biological factors such as serum cholesterol level and triglyceride level. Two hundred and forty one female high school students without physical disorder were selected as study subjects. For the study, Eating Attitude Test-26KA (EAT -26KA), Beck Depression Inventory (BDI) -Korean version, Barrat Impulsiveness scale (BIS) -Korean version, and Buss-DurKee Hostility Inventory (BDHI) -Korean version were used. Serum cholesterol level and triglyceride level were also investigated. For the purpose of identifying factors which could influence eating attitude of adolescence, stepwise multiple linear regression analysis was done. Total score of BDHI could be most significant factor to explain eating attitude, and BDI, serum cholesterol/triglyceride level be second, third position respectively. But, BIS was not significant predicting parameter. The contributing portion of these factors to explain eating behavior was 25.9%.

  • PDF

The Effect of consumer characteristics on purchasing Creating Shared Value products : Focusing on social-psychological variables and value congruency in the decision-making of cosmetics purchases (소비자의 특성이 공유가치창출 제품 구매에 미치는 영향 : 화장품 구매의사결정에 미치는 사회심리학적 변인과 가치일치성을 중심으로)

  • Kang, Yoon Ji;Yoo, Gilsang;Park, Sunkyung
    • Journal of Digital Convergence
    • /
    • v.19 no.7
    • /
    • pp.21-32
    • /
    • 2021
  • This study focuses on the individual characteristics of consumers and creating shared value in relation to recent increasing value consumption. Specifically, it was intended to verify what socio-psychological variables of consumers affect value congruency and product purchase intentions in relation to cosmetics products based on creating shared value activities. In order to verify hypothesis, an online survey was conducted, and the main and mediate effects of the variables were verified through SPSS' Process Macro method. As a result of empirical analysis, the higher the ethical identity, altruism, and consumer effectiveness, the higher the value congruency. Altruism and consumer effectiveness had a positive impact on purchase intentions. We also find that value congruency has a significant mediating effect on the effect of socio-psychological variables on purchase intention. The results of this study provide practical values and implications for companies' need to emphasize consumers' consumption behavior as it can have a significant positive impact on society. It also suggests the importance of finding out what values consumers seek. In other words, this study can provide strategic implications for public relations plans when performing marketing activities by utilizing the values pursued by CSV in companies. Future research will provide strategic implications for promotional measures when marketing is carried out if the consumer's segment is further refined to verify the effectiveness of creating shared value.

The Effect of Regulatory Focus on Estimating Value of Unfamiliar Currency Owned by Self or Others (나-타인 소유의 낯선 화폐 가치 추정에 조절초점이 미치는 영향)

  • Lim, Ga Young;Sohn, Young Woo;Rim, Hye Bin
    • Science of Emotion and Sensibility
    • /
    • v.24 no.3
    • /
    • pp.27-40
    • /
    • 2021
  • Because of self-enhancement motives, when involved in social comparison, many people generally value things that are related to themselves, with the representative example being possessions, which is known as the endowment (ownership) effect. However, there are times when someone else's possessions appear to be better than our own, even if they are the same things, which is known as the endowment effect reversal. The purpose of this study was to explore the moderating variable that regulates the endowment effect and the endowment effect reversal by confirming whether the value estimation of others' belongings differed through a regulatory focus as it was surmised that the regulatory focus would moderate the endowment effect of the self versus the others' ownership. Foreign participants were shown the currency of a country they were unfamiliar with and asked to estimate the value in their home country currency. It was found that when people thought the money was their own, people with a promotion focus estimated the value to be higher than people with a prevention focus. However, when they thought it was someone else's money, the regulatory focus moderating effect was not found to be significant, which suggested that the endowment effect may be strengthened or eliminated depending on the individual's regulatory focus. Based on these study results, the implications, limitations, and suggestions for follow-up studies are discussed.

A Study of the Relationship between the Status Symbol of Clothing and Social-Psychological Variables (의복의 신분상징성과 사회심리학적 변인과의 상관연구 -서울의 가정주부를 중심으로-)

  • Lee Keum Sil;Kahng He Won
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.2 no.2
    • /
    • pp.287-294
    • /
    • 1978
  • The purpose of this study was to investigate the relationship between clothing interests in the status symbol and the exhibition need and status inconsistency. The exhibition need was measured by Murray's statements on need and some items selected from The Need Diagnosis Scale of Jaung-Kyu Whang. Status inconsistency was measured by the same criteria of Lenski. Three aspects of clothing interests-the status symbol, the fashion and the exhibitionism-were assessed. The questionnaires were distributed to the housewives in Seoul. Data from 511 respondents were analyzed by correlations and $x^2$-tests. The results were: 1) The exhibition need was positively related to interests in the status symbol and exhibitionism of clothing. 2) Status inconsistency was positively related to clothing interests in the status symbol and fashion. 3) The degree of clothing interests in the status symbol and fashion were also positively related to the clothing expenditure and the socioeconomic status of the sample.

  • PDF

Exploration on Secondary Education Undergraduates' SNS Communication Patterns and Perception : Focused on KAKAOTALK (사범계 대학생의 SNS 소통 행태 및 인식 탐색 : 카카오톡을 중심으로)

  • Park, Sun-Hee;Kim, Sung-Mi
    • Journal of Digital Convergence
    • /
    • v.16 no.10
    • /
    • pp.27-37
    • /
    • 2018
  • The purpose of this study is figure out secondary education undergraduates' communication patterns and perceptions of use in KAKAOTALK, one of the most frequently used Social Network Service(SNS). The mixed method research was conducted of survey about 86 students and in-depth interview 10 of them. The chief implication of research showed that it has been firstly functioning them to sustain public and private network and to be an universal tool of expression their opinion, idea, themselves, however, they still regard face-to-face communication important. Secondly, they think that KAKAOTALK is a part of their everyday lives and regarded a communication space to freely express themselves and to adjust and manage their image. Thirdly, they psychologically solved their loneliness and were encouraged, moreover, the contents of communication were different according to usd of public or private team chat room. It needs a follow-up study comparatively to analyze other generation's cognitive psychological values in SNS and to suggest digital culture literacy guideline.