• Title, Summary, Keyword: 소셜커머스

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Social Commerce and Consumer Protection Policies (소셜커머스와 소비자 보호 정책방안 연구)

  • Yu, Seung-Yeob
    • Journal of Digital Convergence
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    • v.10 no.7
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    • pp.31-40
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    • 2012
  • This study intends to investigate some practical problems that arise from the development of the social commerce market and propose a set of consumer protection policies. To that purpose, we discuss the concept of social commerce and analyze a few common types of social commerce in Korea. Then, we look into the problems of the social commerce industry and propose a set of consumer protection policies that can deal with those problems. The goal of the current paper is to suggest optimal policies that can protect consumers from this new trend of online transactions. We hope that the proposals can help establish the base of consumer protection from the social commerce business.

Study on internet social commerce business loyalty -Focusing on Chinese consumers- (인터넷 비즈니스 소셜커머스 충성도에 관한 연구 -중국소비자들을 중심으로-)

  • Jung, In Suk
    • Journal of Digital Contents Society
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    • v.16 no.3
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    • pp.471-482
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    • 2015
  • Recently commercialized network are getting more and more popular, bringing dramatic change to the market. We can predict the future of the E-commerce. The ongoing E-commerce and SNS (Social Networking Services)related E-commerce are increasing greatly both in Korea and China. This research tries to focus on Chinese consumers using E-commerce. The study has four findings. Firstly, the E-commerce consumers consider four factors including price, convenience, products and website, which affect the sellers' integrity. Secondly, E-commerce will affect sellers' integrity. Third, there are 4 factors which affect the sellers' integrity: service, price, products and the information. Fourth, the factors which affect the integrity of sellers are the value, happiness and practical. This study want to give some hints to the E-commerce in the overseas market in China.

Effects of Social Commerce Attributes on the Trust, Flow and Loyalty (소셜커머스 속성이 신뢰, 몰입과 충성도에 미치는 영향)

  • Sun, Zeng-Jun;Mun, Young-Ju;Lee, Jong-Ho
    • The Journal of the Korea Contents Association
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    • v.12 no.2
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    • pp.265-275
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    • 2012
  • This study is based on the results from the previous one. It proved that reputation, price and ease of use, entertainment are the major attributes of social commerce. Research model and hypotheses by using the trust and flow as mediator, loyalty is the dependent variable and the items as moderator. The results were as follows: First, reputation and price have positive effects on trust. Second, all attributes of social commerce have positive effect on flow, except for the ease of use. Third, the trust has positive effect on flow. Fourth, the trust and flow has positive effect on loyalty. The last, the attributes of social commerce have significant difference in trust and flow according to different products. The results of this study presented the strategic implications for operators at social commerce area.

Study on the difference in the Social Commerce use of Korea and China Consumer: Consider factor, shopping value, purchase satisfaction and intention to revisit (한국과 중국소비자들의 소셜커머스 이용에 따른 차이 연구: 고려요인, 쇼핑가치, 구매만족과 재방문의도를 중심으로)

  • Kim, Eun-Hee
    • Journal of Digital Convergence
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    • v.13 no.11
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    • pp.417-425
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    • 2015
  • The purpose of this study is to verify differences between Korean and Chinese consumers in consideration, shopping value, the extent of purchase satisfaction and intent to revisit the site when people use social commerce. When Korean and Chinese consumers use social commerce, it was confirmed that they look at four things; economical efficiency, practical, informativeness, and convenience. There are the following results. Firstly, it was found that in the case of using social commerce, economical efficiency as a factor of consideration was higher in Chinese consumers than Korean consumers. Secondly, practical of social commerce concerns the social commerce site's trustworthiness and stability, and also the popularity of the site and ease in which users can use the site. In this, this factor is more important to Chinese consumers than Korean consumers. Thirdly, in the factors of informativeness, which means product information and quality, and buyers comments, there was no confirmed difference between Korean and Chinese consumers. Fourth, in the convenience factor, there was a difference found between Korean and Chinese consumers.

A Study on the Application of Quality Function Deployment for the Success of Social Commerce (소셜커머스 성공을 위한 품질기능전개(QFD) 적용에 관한 연구)

  • Lee, Sang-Shik
    • Journal of the Korea Industrial Information Systems Research
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    • v.18 no.1
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    • pp.71-79
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    • 2013
  • In order to enhance the understanding of social commerce which is widely spreading globally in a few years, the characteristics selecting social commerce company are analyzed by using quality function deployment(QFD) that is popular in quality management area. To achieve this purpose, this study investigates the concept, market environment, and major competitors of social commerce and interactive relationship between customer's requirements and service characteristics was uncovered by using the house of quality(HOQ) which is a method of QFD. In addition, this study proposes the conceptual model integrating analytic hierarchy process(AHP) and QFD by quantitatively evaluating the importance of customer's requirements and service characteristics.

A Study on the Effect of Social Commerce Service Quality and Service Provider Physical Environment on the Social Commerce Loyalty -Focused on the Social Commerce for Group Purchase- (소셜커머스 서비스품질과 서비스제공 업체의 물리적환경이 소셜커머스 충성도에 미치는 영향 -공동구매형 소셜커머스를 중심으로-)

  • Choi, Tae-Ho;Yun, Dae-Hong;Ock, Jung-Won
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.11
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    • pp.322-331
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    • 2016
  • This study examines the effects of social commerce service quality and the service provider's physical environment on customer loyalty based on trust and satisfaction. Study results are as follows: First, correlation analysis results for social commerce service quality and social commerce trust find that informativity and interactivity exert statistically significant effects on social commerce trust. Second, service provider's physical environment and service provider satisfaction correlation analysis results demonstrate cleanliness, ambience, and interactivity exert statistically significant effects on service provider satisfaction. Lastly, the correlation between social commerce trust, service provider satisfaction, and social commerce loyalty, was statistically significant. Results of this study are expected to provide general understanding of group purchase decisions in social commerce and to provide value input in strategy development for social commerce with respect to group purchase and service provider.

Exploring Factors of Consumer's Impulsive Buying Behavior in Mobile Social Commerce (모바일 소셜커머스 이용자의 충동구매에 영향을 미치는 요인)

  • Moon, Jung-Keun;Kwak, Na-Yeon;Lee, Choong C.
    • Journal of Digital Convergence
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    • v.17 no.2
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    • pp.113-125
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    • 2019
  • Mobile social commerce is one of the fastest growing distribution channels in recent years. Therefore, it is important to understand customer's buying behavior in mobile social commerce in order to continuously grow in the competitive mobile social commerce market. To achieve the purpose of this study is to investigate how impulsive buying behaviors are applied in mobile shopping and how factors affect impulse purchasing in online shopping. In order to verify the hypothesis, we surveyed the customers who have experiences of using mobile social commerce and analyzed 280 valid data by Smart PLS 3.0. As a result, it was confirmed that consumers' innovation and purchasing experience influenced impulse purchase in mobile social commerce, and scarcity messages among information attributes affect impulse buying. Through this study, impulsive buying behavior which is a frequently analyzed variable in an online shopping context will be extended to the mobile shopping context. and it will provide practical implications for customer strategy establishment in mobile social commerce market.

Factors Affecting on Users' Intention in using Social Commerce and Online Shopping (소셜커머스와 온라인 쇼핑몰의 수용의도와 추천의도에 영향을 미치는 요인)

  • Sun, Zeng-Jun
    • The Journal of the Korea Contents Association
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    • v.14 no.3
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    • pp.352-360
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    • 2014
  • This study is based on the results from the previous one. It proved that perceived usefulness, perceived ease of use, perceived service quality, perceived risk are the independent variables. Research model and hypotheses by using the use intention and recommended intention as the dependent variable. The results were as follows: First, perceived usefulness and perceived service quality have positive effects on use intention and recommended intention. Second, perceived risk has negative effects on use intention and recommended intention. Third, the perceived ease of use has positive effect on use intention in Social Commerce, in contrast, it has no significant effect on use intention in Online Shopping. The results of this study presented the proposal for operators at social commerce area.

Social Network Service how to take advantage of Social Commerce?: Focus on Distribution implications (소셜네크워크 서비스를 소셜커머스 유통시장에 어떻게 활용할 것인가?: 정책적 함의를 중심으로)

  • Kim, Koosung
    • Journal of Digital Convergence
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    • v.10 no.11
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    • pp.261-269
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    • 2012
  • The purpose of this study was to suggest policies that take advantage of social networking services in the field of social commerce. Presented it, in order for the concept of a social network service for the first time, were examined by four representative types of social network services, and analyzed the characteristics of each. Domestic current status and concepts presented and the addition of social commerce, and analyzed the characteristics of each type proposed six kinds. Utilizing social network services to the end, was to suggest measures that can be incorporated into the social commerce business. The results of this study suggested that the marketing implications for how social network services in the social commerce business that can be utilized in companies that will say that its worth.

Effect of Perception Towards Service Failure Seriousness By Social Commerce Companies and Service Providers on Repurchase Intention and Revisit Intention (소셜커머스와 서비스제공 업체의 서비스실패 심각성 지각이 재구매 의도와 재방문 의도에 미치는 영향)

  • Yun, Dae Hoong;Park, Byung Nam
    • Journal of Service Research and Studies
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    • v.6 no.3
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    • pp.107-122
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    • 2016
  • This study was intended to examine the effect that the quality of service delivered by social commercial companies and service providers and perception towards seriousness of service failure would have on the intention of repurchase and revisit. 10 hypotheses were derived from literature review. excluding the questionnaires that contained many missing values or inconsistent or insincere answers. The results of this study can be summarized from 3 aspects. First, it was found that the quality of service delivered by social commerce companies had a statistically significant effect on social commerce companies' service failure(Hypothesis 1) and social commerce company repurchase intention(Hypothesis 3) in connection with the effect that the quality of service delivered by social commerce companies and service providers would have. The quality of service delivered by service providers was found to have a statistically significant effect on service providers' service failure(Hypothesis 2) and service provider revisit intention(Hypothesis 4). Second, the perception towards seriousness of service failure by social commerce companies and service providers was found to have the following effect: The service failure by social commerce companies(Hypothesis 5) was found to have a statistically significant effect on service provider revisit intention(Hypothesis 8), but did not have a statistically significant effect on social commerce company repurchase intention (Hypothesis 6). The service failure by service providers was found to be statistically significant for service provider revisit intention(Hypothesis 7) and social commerce companies purchase intention(Hypothesis 9). Finally, service provider revisit intention was found to be statistically significant for social commerce company repurchase intention(Hypothesis 10).