• Title/Summary/Keyword: 소비행동

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A Study on Need and Consumptions Behavior for Time-Saving Goods and Services (시간절약재화 및 서비스 요구와 소비행동에 대한 영향요인 분석)

  • 박명희
    • Journal of Families and Better Life
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    • v.13 no.3
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    • pp.26-35
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    • 1995
  • 본 연구는 취업주부의 시간절약재화 및 서비스 요구와 소비행동의 차이를 조사하고 이에 영향을 미치는 요인을 파악하는 것이다 연구대상은 서울 및 수도권지역에 거주하는 40 대 이하취업주부 401명이다 연구결과 시간절약재화 및 서비스 요구는 소비행동보다 유의하 게 높은 것으로 나타났다 시간절약재화 및 서비스 요구와 소비행동에 영향을 미치는 사회경 제.인구학적 변수는 가계생산이론에 근거하여 시간의 가치와 관련된 변수인 주부의 교육수 준 직업지위와 주부소득이었고 주부의 연령 가족수 등도 부분적으로 영향을 주었다 시간절 약재화 및 서비스 요구와 소비행동에 모두 영향을 미치는 심리적 변수는 가정목표지향성 경 제적 취업동기화 경제외적취업동기이고 직업목표지향성도 편의식품 사용정도를 제외하고 영 향을 미쳤다 이러한 연구결과는 취업주부의 시간절약에 필요한 재화 및 서비스에 대한 정보 를 제공하고 소비자 복지증진에 기여할 수 있다.

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Influence of Self-esteem and Consumer Socialization Agents on Rational Consumption Behavior of Middle School Students (중학생의 자아존중감과 소비자사회화 영향요인이 합리적 소비행동에 미치는 영향)

  • Lee, Seung Jin;Yu, Nan Sook
    • Journal of Korean Home Economics Education Association
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    • v.31 no.4
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    • pp.115-128
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    • 2019
  • The purpose of this study was to examine the influence of self-esteem and consumer socialization agents on rational consumption patterns of middle school students. Using a convenient sampling method, the data were collected from middle schools in Seoul, Gyeonggi, Chungcheong, Jeonnam, and Gwangju and a total of 412 copies were analyzed. The descriptive statistics, Chronbach's α, t-test, and stepwise regression analysis were performed using the SPSS and the results were as follows. First, rational consumption behavior was 3.18 and self-esteem was 3.54 on a 5-Likert scale. As for consumer socialization agents, parents was the highest at 3.13, followed by school 2.83, mass media 2.78 and peers 2.73. Second, the average comparison of rational consumption behavior and consumer socialization agents by gender showed that there was no gender difference in rational consumption behavior, but in the case of consumer socialization, girls were higher than boys. Third, examining the influence of self-esteem and consumer socialization agents on rational consumption behavior, it was found that the amount of money, mass media, and peers showed an negative effects on rational consumption behavior, while self-esteem and parents showed positive effects on rational consumption behavior. In this regard, middle school students need to have more self-esteem and guide their peers so that their influence can be positive in the home economics class in order to become consumers with rational consumption behavior.

Influence of socio-psychological factors and educational experience on adolescent consumers' ethical consumption behavior (사회심리적 요인과 윤리적 소비교육 경험이 청소년 소비자의 윤리적 소비행동에 미치는 영향)

  • Choi, Kyoung Sook
    • Journal of Korean Home Economics Education Association
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    • v.27 no.1
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    • pp.67-83
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    • 2015
  • The purpose of this study was to explore the levels of ethical consumptions and related variables on ethics of adolescents as consumers. This subjects were 552 middle and high school students. The research results are summarized as follows. 1. The scores to measure ethical consumptions level of the adolescents was ranged from 2.87 to 3.08, which were relatively low. 2. The ethical consumptions(fair-trade product consumption, donation and giving, local consumption and eco-friendly consumption) in demographic variables were found to have significant differences depending on their religion, perceived social class, father's education and mother's education. 3. The result of hierarchical regression analysis indicated that consumer education experience, the eco-friendly values, materialism, saving, experiencing mass media on affecting the fair-trade product consumption. The major variables affecting the ethical consumptions in the donation and giving were materialism, consumer education experience, experiencing mass media and the eco-friendly values. The significant variables affecting the local consumption were the eco-friendly values, consumer education experience, materialism, experiencing mass media and saving. The major variables affecting the eco-friendly consumption were the eco-friendly values materialism.

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A Study on the Consumption Behavior of Cellular Phone of Middle School Students and Consumer Education by Mothers (어머니에 의한 소비자교육이 중학생의 휴대폰 소비행동에 미치는 영향)

  • Kim, Young-Joo;Choi, Jeong-Hye;Jang, Sang-Ock
    • Journal of Korean Home Economics Education Association
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    • v.20 no.3
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    • pp.163-177
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    • 2008
  • The purpose of this study is to see relationship between middle school students' cellular phone consumption behavior and their mothers' consumer education. A survey was conducted with middle school students at nine middle schools in Gyeongnam who possessed a cellular phone and their mothers(1,080 in total). The results of this study are as follows: First, middle school students' cellular phone consumption behavior was relatively at the average level or higher: they were best at A/S and change and refund and were at the average level in collecting and using information for purchase followed by contract. This consumption behavior was associated with such variables as gender, academic performance, and monthly pocket money. Second, as for consumer education for middle school students' mothers in general, purchase education was most highly recognized, followed by citizenship education and value education. However, value education was relatively weak, which should be reinforced. Mothers' consumer education was associated with children's grade, academic performance and monthly pocket money. Third, since middle school students' desirable cellular phone consumption behavior was strongly associated with their mothers' consumer education, it is highly urgent to improve the quality of consumer education by mothers at home.

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Consumption Behavior of Women Consumers in their 20s and 30s for Imported Famous Brand Products (20, 30대 여성의 수입유명브랜드 제품 소비행동)

  • 유미현;이승신
    • Journal of the Korean Home Economics Association
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    • v.42 no.2
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    • pp.33-46
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    • 2004
  • This study investigated the plan to activate consumption behavior through research using a questionnaire investigating the consumption behavior of imported famous brand products and conducted a case study in order to supplement the qualitative sense. This research was conducted on women consumers in their 20s and 30s. 483 questionnaires were used for statistical analysis. The interview research was conducted with 10 consumers in the case study. Following are the study results: 1. Women consumers showed the highest level of conspicuous consumption behavior in the consumption behavior of imported famous brand products. 2.The educational level of consumers and friends showed the greatest statistically significant effect on conspicuous consumption behavior. Both the perception on the openness of imports and the frequency of travel abroad had significant effect on function-pursuit consumption behavior, while age and marital status had the greatest effect on aesthetic-pursuit consumption behavior.

Structural Relationship between Customer Access Service, Internal Response, and Consumption Behavior of Security Expenditure Users (보안경비 이용자의 고객접점서비스, 내적반응, 소비행동의 구조적 관계)

  • Kim, In Jae
    • Korean Security Journal
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    • no.62
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    • pp.321-346
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    • 2020
  • The purpose of this study is to identify the relationship among customer access service, internal response, and consumption behavior of security agency users through a structural model. The research will be meaningful in that it can contribute to the development of the security industry by identifying the importance of customer access service, which is an empirical face of buyers using security agency, and thus establishing the relationship between consumer reaction and consumption behavior. The study subject is a store that uses security agency in areas with dense shopping districts in Cheonan and Asan of South Chungcheong Province, where 375 store representatives and employees were selected to conduct the research. Research tools were modified and used to suit the purpose of the research based on domestic and foreign prior research. Using two statistical programs, SPSS 25.0 and AMOS 25.0, data processing was performed: frequency analysis, exploratory factor analysis, reliability analysis, confirmed factor analysis, and structural model analysis. The statistical significance level was analyzed by setting a value of .05 and the following conclusions were obtained. First, the customer access service of security agency users has a positive impact on consumption behavior. Second, the customer access service of security agency users has a positive effect on the internal response. Third, the internal response of security agnecy users has a positive effect on consumption behavior. Fourth, the internal response has a positive effect as a medium effect between customer access service and consumption behavior of security agency users.

An analysis of consumption behavior and consumption problem according to the digital convergence (디지털 융복합에 따른 소비행동과 소비문제)

  • Kim, Yeon-Jeong
    • Journal of Digital Convergence
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    • v.14 no.2
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    • pp.149-156
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    • 2016
  • The purpose of this study is to estimate convergence level of digital device and service and analyze group difference of consumption behavior and problem according to digital convergence level. The research method was survey with digital business expert and 343 samples. ANOVA research method was applied. The results of research are as follows. First, the study suggests that with a self-directed consuming attitude associated with both online and offline, there are the possibility to spread social problem which has unclear boundary, the possibility of intrusion into privacy through the network flow, and the matter of the credibility of information in convergence media. Second, since digital devices are important to connect consumers to the network, consumers have anxious dependence on the devices, which causes the fatigue of information to increase rapidly.

A Comparative study of conspicuous consumption behavior upon instagram and real life (인스타그램과 현실공간에서의 과시소비행동 비교 연구)

  • Lee, Soo-Jin;Kim, Rando
    • Journal of Digital Convergence
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    • v.18 no.5
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    • pp.205-220
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    • 2020
  • This study investigated whether there was a difference in off-line consumption behavior on and off-line. Online surveys were conducted on 218 people aged 20 to 59 who live in the country actively using Instagram, and the results of analysis through technical statistical analysis, logistic regression analysis, and linear regression analysis are as follows. There are some differences in the consumption items and expenditures of showing consumption behavior on Instagram and showing consumption in real space. In addition, there were different factors influencing the behavior of showing off in Instagram and the factors affecting the showing of consumption in real space. Age, education, and narcissism have an effect on show off behavior in Instagram, whereas age, materialism, and narcissism have been identified as factors influencing in real space. Whether on Instagram or in the real space, the positive emotions felt by consumers after showing off consumption had a statistically significant effect on consumer happiness. This study has significance in that it has empirically verified the difference between Instagram and actual consumption behaviors, and sought the direction of healthy consumption behaviors for consumer happiness.

Relation Among Consumption Value, Consumption Propensity and Customer Behavioral Golf Golf Participates in Consumption (골프참여자가 지각하는 소비가치, 소비성향 및 소비행동과의 관계)

  • Shin, Myung-Soo;Lee, Kye-Sok
    • Journal of the Korean Applied Science and Technology
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    • v.36 no.4
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    • pp.1069-1079
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    • 2019
  • The purpose of this study is to grasp the value of consumption and the propensity to consume of participants in Golf and to clarify the relationship between Golf's behavior and consumption behavior. For example, the functional value, social value, Repetitive behaviors and other person's recommendation behaviors, which are the sub-factors of resource consumption, planning purchase, impulse purchase, show-off consumption, consciousness and consumption behavior of others, which are subordinate factors of emotional value. The final validated sample was 241 copies and the statistical program used to solve the purpose of this study with this material utilized PASW 18.0. PASW 18.0 was used to analyze the frequency, Analysis, reliability analysis, and multiple regression analysis, the following results were obtained. First, it was found that the value of consumption had a significant effect on the propensity to consume. It was found that the propensity to consume had a significant effect on the behavior of consumers.

The Environmental-Friendly Clothing Consumption Behavior of Middle and High School Students in Seoul (서울지역 중.고등학생의 환경친화적 의복 소비행동)

  • Kim, Ji-Ye;Shin, Hye-Won
    • Journal of Korean Home Economics Education Association
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    • v.24 no.1
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    • pp.37-48
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    • 2012
  • The goal of this research is to determine the variables which influence adolescents' environmental-friendly clothing consumption behaviors. A questionnaire was prepared to survey 768 students in 8 different middle and high schools throughout Seoul. The results of the studies are as follows; First, the experiences in environmental activities were higher than the average. Second, the level of environmental-friendly values was found to be higher than the average. Among the values, environmental-preservation scored the highest, whereas selfishness scored the lowest. Third, adolescents have the strongest desire to express their individuality by means of clothing, which includes comfortableness, price, fashion, and brand. Fourth, the environmental-friendly clothing consumption awareness was average. In this field's subcategory, disposal awareness was above the average. But when buying clothes, the awareness of environmental problems was lower than the common level. Fifth, adolescents were lower in environmental-friendly clothing consumption behavior than the common level. In the subcategory, using behavior and disposal behavior were on the average, but buying behavior was executed in an anti-eco-friendly manner. Sixth, adolescents' price pursuit and clothing disposal consciousness were important factors of environmental-friendly clothing consumption behavior.

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