• Review of Culture and Economy
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• v.21 no.2
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• pp.175-196
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• 2018

When social disaster which is a phenomenon that causes a big wave to the social members occurs, the members of the society are anxious and show feelings of shame or guilt over behaviors that are against social norms. This sense of guilt is expected to reduce consumption of arts having its luxury and hedonic characteristics. The purpose of this study is to identify the causes of the decline in art consumption at the time of social disasters and we focus on guilt. We hypothesize that guilt for art consumption at the time of social disasters will increase as the tendency toward guilt is higher and the empathy tendency is higher. A result of the questionnaire survey of 286 people shows that the higher the guilt for art consumption in the social disaster situation, the more the art consumption decreased and the guilt changed depending on the degree of personal guilt and sympathy. This study contributes to explaining the decrease of art consumption in a big social phenomenon in recent years.

• Journal of Digital Convergence
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• v.13 no.10
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• pp.185-194
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• 2015

We are living in big data. Specially, female consumers are the hottest issue. Female consumers have a great effected on consumer culture as comparing male consumers. Therefore, this study analysis characteristics of female consumers through case study and literature review. The summarized results of research are as follows. First, percentage of economically active population of unmarried female of 20s is high, so they actively spend lots of money on buying goods and so on. Second, they are ahead of the curve and follow entertainers. Third, domestic case studies(SD online buz marketing, C.S.I. Shinsegaemall project, Service center only for female consumers of Shinhan Card, Travel Service of Lotte Tour) and international case studies(Big data service of Target, ZARA, and Walmart) show that if we utilize big data, we can raise re-purchasing desire and analysis needs of female consumers and create new female consumers.

• 프린팅코리아
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• pp.52-57
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• 2002

자동차가 발명되기 저에 말과 마차의 교통망이 있었던 것처럼 구텐베르크의 활자인쇄가 나타나기 전에 서양에는 필사업이 있었다는 것을 잊어서는 안된다. 인쇄기의 활자가 필사업자의 깃털 펜과 치열한 경쟁을 벌였던 것은 이미 책이 지식상품으로서 소비되는 시장이 있었기 때문이다.

• 프린팅코리아
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• v.14 no.4
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• pp.60-62
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• 2014

전 세계를 하나의 생활권과 문화권으로 묶는 유비쿼터스 환경의 변화는 인쇄업계에도 많은 변화를 줬다. 이러한 환경의 변화는 출판과 홍보용 인쇄물은 물론이고, 패키지 인쇄 분야에도 커다란 영향을 줬다. 디지털 미디어의 발달이 쇼핑객의 소비습관이나 쇼핑방법에도 변화를 일으키고 있는 것이다.

• Journal of the Korean Home Economics Association
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• v.37 no.5
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• pp.61-84
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• 1999

The purpose of this study is to understand the context of cosumers' lives in Korea with a narrative analysis method. The epistemological orientation of eh narrative analysis is Interpretivism, which blends the two polar philosophical perspectives, Empiricism and Rationalism, and includes Narrotology, Hermeneneutics, Semiotics, and Structural Criticism. Narrative analysis takes as its object of investigation the story itself. This study collects eleven narrative plots from four housewives, into which Labov's structural approach is applied. This study shows clearly that the socio-cultural environment in which consumers live has strong influence on their consumption behavior and also reveals that narrativization tells not only about past actions but how individuals understand those actions, that is, meaning.

• Proceedings of the Korea Contents Association Conference
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• pp.363-364
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• 2019

스마트폰이 출현한 이후 사람들은 뉴미디어의 변화에 익숙해있다. 특히 최근 급격히 확장해가는 쇼트클립은 누구나 쉽고 빠르게 제작할 수 있으며, 여유가 없는 현대인들에게 작은 휴식을 주고 있어 인기가 매우 높다. 즉, 현대인의 여가시간 변화에 따른 쇼트클립 이용과 연관성이 높다. 새롭게 출현한 쇼트클립 소비현상에 대한 이해를 바탕으로 현대인의 대중문화의 변화의 특징을 연구할 수 있을 것이다. 본 논문은 뉴미디어의 특징을 정의하고 중국인의 여가시간 변화에 따른 중국의 인기 비디오편집 플랫폼인 'TikTok(틱톡)' 사용량 변화의 연관성을 연구하였다. 이를 통해 쇼트클립 소비문화가 현대인의 삶에 미치는 영향을 이해하는 계기가 되기를 기대한다.

• Journal of the Korean Society of Food Culture
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• v.4 no.4
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• pp.395-404
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• 1989

The consumption pattern of Ramyon(a deep-fried instant noodle) in Seoul area was surveyed in 1988. Of 2,432 consumers, 801 consumers were considered to be non-eating. Based on Ramyon eating consumers, most frequent consumption of Ramyon was 1-2 times per week. The frequency of consumption decreased in the order of middle school student, high school student, university student, office worker and housewife. Most consumers eat Ramyon because of convenience for meal substitution. Consumers considered that the taste of soup was more important than the texture of noodle. The most desirable texture and taste of soup were chewy and spicy, respectively. The consumption pattern of Ramyon between sex and among occupation groups were different. However, no significant differences were observed between sex and among occupation groups as far as quality factors were considered.

• Korean Journal of Human Ecology
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• v.15 no.1
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• pp.107-128
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• 2006

The purposes of this study are to explore the consumption expenditure and consumption-cultural meaning in the process of marriage and to provide consumer education programs for premarital couples. For the purpose, this study uses a qualitative analysis including an in-depth interview and a participant observation. Major findings are as follows: Consumers preparing for their marriage experienced quite a different consumption context, which should be said an exceptional practice from the economic point of view. As the agency businesses for marriage becomes one of the fast growing industries, the marriage of Korea is now under the rule of popular consumption culture. Thus, the exceptional consumption abuse during a marriage process brings about the imbalance in consumers' daily life after wedding ceremony. In this point of view, we can see the importance of consumer education programs for the marriage process. The latter half of this study is devoted to propose the desirable model of the consumer education program for premarital couples.

• Proceedings of the Korea Society of Costume Conference
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• pp.39-39
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• 2000

• Proceedings of the KHMA Conference
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• pp.337-337
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• 2010