• Title/Summary/Keyword: 선택속성

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The Framework of Decision Making for Choice of Camping Site Selection Attributes according to Camping Motivation (캠핑동기에 따른 캠핑장 선택속성 의사결정의 프레임워크 구축에 관한 연구)

  • Choo, Seung-Woo
    • Journal of Digital Convergence
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    • v.13 no.10
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    • pp.225-234
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    • 2015
  • This study focused on building the convergence framework of decision-making for camping site selection attributes. The first stage of study is to identify the camping motivations. The camping motivations are composed of 5 factors. The second stage is to identify the camping site selection attributes. They are composed of 4 factors. The relationships between camping site selection attributes and camping motivations are examined through the multi-regression analysis. The camping site selection attributes were significantly influenced by thr type of camping motivation. Lastly, the relationship between camping site selection attributes and camper's satisfaction and behavioral intention are testified. The implications are that camping site operators and developers need to understand the segmented camping motivations and site selection attributes. They could be the guideline of implementing the developing planning strategies of camping site.

A Study on Travel Satisfaction for Segmented Groups of Cultural Destination Attributes (문화관광지 선택속성에 대한 세분시장별 여행만족도에 관한 연구: Fisher's Z값을 활용한 조절효과를 중심으로)

  • Jang, Yang-Lae;Yoon, Yoo-Shik;Park, No-Hyeun
    • Journal of the Korean Geographical Society
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    • v.43 no.6
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    • pp.938-950
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    • 2008
  • This study was to investigate if there were any significant relationships between cultural destination selection attributes and travel satisfaction according to segmented groups of cultural destination attributes. Survey questionnaire was developed based on the previous study and data were collected from on site survey, which was one of the famous cultural tourism destination in Korea such as Booyoe and Kongjoo. Six dimensions of cultural destination attributes were identified from factor analysis and three different segmented groups were determined from cluster analysis. Then, Multiple regression analysis conducted with six destination attributes as independent variables and one travel satisfaction as dependent variable, while Fisher's Z score for three segmented groups were considered as moderator's variable. The results showed that cultural destination attribute affected respondents' level of travel satisfaction and there was differences among segmented groups in terms of their affecting factors to the travel satisfaction. These findings suggested that there were different segmented groups of cultural destination selection attributes and each group pursued different cultural travel products and services.

Analysis of Airline Choice Factors with AHP(Analytic Hierarchy Process) (Focus on Domestic Airline) (AHP(Analytic Hierarchy Process)를 이용한 항공여객의 항공사 선택속성 분석(국내선을 중심으로))

  • Ha, Heon-Gu;O, Se-Hun
    • Journal of Korean Society of Transportation
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    • v.24 no.3
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    • pp.133-142
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    • 2006
  • The objective of this study is to analyze domestic air passengers' preferences for selecting domestic airline company. By the analytic hierarchy process(AHP) method, we tried to measure the weight of the qualitative factors objectively and scientifically. The overall results indicate that domestic air passengers place more weight on airport service factor than other service factors for selecting domestic airline. Also, reservation/ticketing and in-flight service factors are equivalent to airport service factor. These priorities are differently shown followed by passengers' income. Therefore, airline companies need to formulate the differentiated strategy and customer-oriented marketing plan based on identified customer needs.

The Effect of Take-Out Food Selection Attributes of Korean Restaurant on Trust and Customer Satisfaction -Focused on Daegu·Gyeongbuk Area- (한식당의 테이크아웃 음식 선택속성이 신뢰와 고객만족에 미치는 영향 -대구·경북지역을 중심으로-)

  • Kim, Kyoung-Hwan;Yoo, Young-Jin
    • The Journal of the Korea Contents Association
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    • v.18 no.9
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    • pp.320-334
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    • 2018
  • The purpose of this study is to examine the effect of take-out food selection attributes of Korean restaurant on trust and customer satisfaction and to analyse the mediating effects of trust. Collected data were statistically analyzed by frequency analysis, factor analysis, reliability analysis, correlation analysis and covariance structure analysis using SPSS 22.0 and AMOS 22.0. The results of this study are as follows: First, selection attributes consists of safety, convenience, quality of food and economics. Among selection attributes, safety, convenience, quality of food and economics had a significant influence on trust. Second, among selection attributes, safety, convenience, quality of food and economics had a significant influence on customer satisfaction. Third, trust had a significant influence on customer satisfaction. Fourth, trust had a mediating effect between selection attributes and customer satisfaction. The conclusion section suggested strategic implications to induce selection attributes, trust and customer satisfaction based on the findings.

A Study on the Evaluation of Selection Attributes of Spa Destination by IPA (IP분석에 의한 온천관광지 선택속성 평가 연구)

  • Kim, Si-Joong
    • Journal of the Economic Geographical Society of Korea
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    • v.12 no.2
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    • pp.159-178
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    • 2009
  • The purpose of the current study was to evaluate the importance-performance levels for the selection attributes of spa destination and to analyze the gap between importance levels of the selection attributes. The data were collected from the spa visitors to Yuseong spa complex. The findings of the current study were as belows: 1. as the results of factor analysis of 32 selection attributes, five factors were generated, such as "spa and supporting facilities", "surrounding conditions around spa resort", "friendship and the intention of recommendation", "spa water" and "fees of spa entry". 2. the mean analysis showed the statistically significant difference among the selection attributes for importance-performance levels and the mean levels of five factors were rank-ordered as in "spa and supporting facilities", "friendship and the intention of recommendation", "fees of spa entry", and "surrounding conditions around spa resort", "spa water". 3. as the results of IPA, the selection attributes were distributed as belows: 9 attributes were located in I (Keep up the Good Work), 4 attributes were located in II (Possible Overkill), 7 attributes were located in III (Concentrate Here). and 12 attributes were located in IV (Low Priority).

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Effects of the Coffee Shop Selection Attributes on Revisit Intention Using the Information Search (정보검색을 통한 커피전문점 선택속성이 재방문의도에 미치는 영향)

  • Baek, Young Ju;Lee, Min Jung
    • Proceedings of the Korean Society of Computer Information Conference
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    • pp.205-206
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    • 2018
  • 오늘날 인터넷 대중화로 다양한 분야에 걸쳐 누구나 쉽게 정보 공유가 가능한 환경 속에 살고 있다. 최근 모바일 기기들의 확산으로 커피전문점 방문 할 때 정보검색의 영향력이 커짐에 따라 인터넷 후기 등이 작성되어 있는 블로그는 목적지 선택에 많은 영향을 미치고 있다. 본 연구에서는 정보검색을 포함한 기존의 커피전문점의 선택속성의 커피전문점의 만족도와의 관계를 살펴보고자 하였다. 정보검색을 통해 방문한 적이 있는 커피전문점 방문자를 대상으로 176개의 설문지를 회수 하였고, SPSS 18.0를 이용하여 분석하였다. 본 연구에서는 정보검색 일치성을 포함한 커피전문점의 기존의 선택속성들을 독립변수로 두고, 커피전문점의 추천도를 종속변수로 두어 회귀분석을 실시하였다. 분석결과, 정보검색을 통해 커피전문점 방문시 '분위기와 정보검색결과의 일치성', '일반적 선택속성', '커피의 맛', '주차 편리성' 요인이 추천에 유의한 영향을 미치는 것으로 나타났다.

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Impact of Daejeon ppuri park tourist attraction selection attribute on tourist satisfaction and behavioral intentions: Image of tourist attraction as a moderated effect (대전 뿌리공원 관광지 선택속성이 관광객 만족 및 행동의도에 미치는 영향 연구 -관광지 이미지를 조절효과로-)

  • Kim, Hyo-Jung;Kim, Si-Joong
    • Journal of the Economic Geographical Society of Korea
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    • v.15 no.4
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    • pp.735-751
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    • 2012
  • A study in which tourist attraction selection attributes of tourists are identified focused on experience of tourists in attraction site and relationship between impacts of tourist attraction selection attributes on satisfaction and behavioral intentions is examined is very necessary. Therefore, the purpose of this study is to investigate the impact of Daejeon ppuri park tourist attraction selection attribute on tourist satisfaction and behavioral intentions through survey targeting tourists after they visit Daejeon ppuri park. Relationship between impacts of tourist attraction selection attributes on satisfaction and behavioral intentions and mediated effect of image of tourist attraction in relationship between impacts of tourist attraction selection attributes on satisfaction and behavioral intentions are analyzed through empirical analysis. As the results of verification of the hypothesis in this study, 'activity and experience' and 'approach and cost' factors show higher impact on satisfaction in relationship between Daejeon ppuri park tourist attraction selection attribute and tourist satisfaction. In addition, it shows that 'activity and experience', 'approach and cost' and 'familiarity' factors have impact on behavioral intentions in relationship between tourist attraction selection attribute and behavioral intentions. Finally, it shows the significant mediated effect in relationship between tourist attraction selection attribute and tourist satisfaction depending on mediated effect of image of tourist attraction, but it does not work as mediated function in behavioral intentions.

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A Study on the Effect of Selection Attributes of Contemporary Dance Performance on Audience's Attitude and Tickets Purchase Intention (현대무용공연 선택속성이 관람태도와 티켓구매의도에 미치는 영향에 관한 연구)

  • Lee, Jong-Yoon;Kim, Doyun;Ryu, Seungwan
    • The Journal of the Korea Contents Association
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    • v.20 no.10
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    • pp.109-118
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    • 2020
  • In this study, the selection attributes of contemporary dance audience were constructed based on prior study and the selection attributes of contemporary dance performance were identified through EFA(Exploratory Factor Analysis). Therefore, Six attributes were derived: physical evidence, tickets, people, information, product, and reputation. Based on these attributes, the selected attributes were identified through 'ETPB(Extended Theory of Planned Behavior)' to see if they affect ticket purchase behavior. In result, Among the selection attributes of contemporary dance performances, three attributes of reputation, people and product influenced the audience's attitude, while only product and human attributes influenced the purchase intention of tickets. Among the variables of ETPB to enhance the ability to purchase intention of tickets, audience attitude, perceive behavior control, and prior knowledge have had a positive effect on purchase intention of tickets, except for subjective norm. Therefore, it is meaningful that this study presented and verified empirically the attributes of select centered on visitors, which can improve the intention of purchasing tickets for contemporary dance performances.

The Effect of Coffee Shop Selection Attributes on Revisit Intention: Focused on Mediating Effect of Brand Trust (커피 전문점 선택속성이 재방문의도에 미치는 영향: 브랜드 신뢰의 조절효과)

  • Jung, Ja Young
    • Journal of Digital Convergence
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    • v.11 no.11
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    • pp.289-304
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    • 2013
  • In Korea the consumption of coffee has been continuously increased last 10 years. During the period the market size and the numbers of the coffee shop also has been expanded dramatically. The purpose of this study was to examine whether the consumer's selection attributes of coffee shop affect the revisit intention of coffee shop and the brand trust had moderating effects between consumption attributes and revisit intention. Also it was analyzed whether there were statistic differences according to the demographic characteristics. For this study the survey was conducted on Seoul City and Kyeongki-do province and 600 questionnaires were distributed and 480 were collected and 470 samples were analyzed. The results of this study were as follows. All the factors of the consumer's consumption attributes of coffee shop had affected the revisit intention. And the factors of brand trust had moderating effects on revisit intention. There were statistic difference by gender for the additional services and there were also statistic difference according to the age group for the new technology environmental service of the inside of coffee shop. The implications of this study were the selection attributes of coffee shop were diverse and the brand trust were considered significant and the consumer's preferences were different according demographic characteristics such as gender, age, and incomes.

Korean Skin Care on Japanese Tourist's Satisfaction and Revisit (일본 관광객의 한국 피부미용 서비스 만족 및 재방문 의도)

  • Lee, Jeong-Suk;Ahn, Kyung-Min
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.11
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    • pp.4756-4763
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    • 2011
  • The purpose of this study to identify Japanese tourist's satisfaction and revisit after they were treated Korean skin care. The questionnaire was administered to 319 Japanese who had experience to take Korean skin care. The result of empirical study were as follows. First, the result of choice property toward the visit-motivation of skin care salon, it has difference by the visit-motivation type. Second, the result of affection on client's satisfaction, choice property is affected client's satisfaction. Third, the choice factor of affection on intention about revisit after skin care is related on facility, image and side-service factor than service and price. Forth, choice property after they visited skin care salon, client's satisfaction is affected revisit.