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Causal Role of Affective Commitment and Calculative Commitment in Explaining Relationships Between Service Characteristics and Trust and Services Loyalty in Dental Service Setting (치과 서비스특성과 신뢰 및 고객충성도 관계에서 감정적 몰입과 계산적 몰입의 인과적 역할)

  • Choi, Chul-Jae
    • The Journal of the Korea Contents Association
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    • v.16 no.1
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    • pp.541-557
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    • 2016
  • The purpose of this study is to identifies services characteristics such as service customization, service ability, service empathy impacts on trust, affective commitment and calculative commitment, and explains causal role of affective commitment and calculative commitment by verifies relationships between trust and affective commitment and calculative commitment and customer loyalty in dental service setting. Analysis of structural equation modeling with SPSS 20.0 and AMOS 16.0 were performed to test the research hypothesis. The result of the study as follows: First, it was found that service customization had effect on affective commitment, and service ability had influence on trust, and service empathy impacts on both trust and affective commitment, but calculative commitment was not found to significant path coefficients in relationships with service characteristics. Second, trust had effects on calculative commitment, but not affective commitment. Third, affective commitment and calculative commitment positively had influence on customer loyalty. Therefore, Dental service providers should be increase user confidence by showing empathy and the ability to service. Customer who had formed trust is to build customer loyalty by inducing loyalty directly or by presents a variety of benefits indirectly. The high emotional attachment customer will have to present a suitable marketing strategies to build strong customer loyalty.

A Study on Service Quality, Commitment Dimensions and Relationship Effect: Focusing on Korean and Chinese Consumers (유통업체 서비스품질이 몰입, 구전의도와 관계성과에 미치는 영향에 관한 연구: 한국과 중국 소비자를 중심으로)

  • Yang, Jin-Ho;Cheon, Gi-Hwa
    • International Area Studies Review
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    • v.15 no.2
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    • pp.199-223
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    • 2011
  • This research would research about discount store's service quality of Korean and Chinese consumers' recognition and importance of commitment dimensions. Also, research about differences between word of mouth intention and relationship retention intention. Results of hypothesis are as follow. First, for service quality dimension that has effect on normative commitment, service quality dimension has positive effect over normative commitment especially in tangibility, reliability and responsiveness. Second, for service quality dimension that has effect on affective commitment, among dimensions, except tangibility, reliability, responsiveness, assurance and empathy have positive effect over affective commitment. Third, for service quality dimension that has effect on continuous commitment, among dimensions, tangibility and reliability have positive effect over continuous commitment. Fourth, for relationship between dimensions of commitment, affective commitment has positive effect over normative commitment while continuous commitment has positive effect over affective commitment. Fifth, dimensions of commitment has effect over relationship performance variables that are relationship retention intention and word of mouth intention.

Effects of authentic leadership on organizational commitment for employees (진성리더십이 종업원의 직무만족 및 조직몰입에 미치는 영향)

  • Lee, Hong-Ki
    • Journal of Digital Convergence
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    • v.12 no.5
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    • pp.181-190
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    • 2014
  • Authentic leadership emphasizes not only increases of production and profits but also establishment of morals and authentic in organizational management. In modern management theories, traditional so-called pseudo-leadership, which focuses on maximizing financial profits, are gradually diminishing as the importance of authentic leadership are widely accepted in various organizations. However, a few researches have focused on organizational outcome produced by authentic leadership. In this research, the relationship between authentic leadership and organizational commitment is examined in an endeavor to present the direction of leadership-related researches. Results include: first, the reliabilities of survey tools for authentic leadership, job commitment and organizational commitment were excellent using Cronbach's alpha; second, relationships between authentic leadership, job commitment and organizational commitment indicated positive correlations showing statistical significance in job commitment and organizational commitment; and finally, the relationship between job commitment and organizational commitment were positive by regression analysis.

A Study on the Outcome of International Trade Practice in Commitment of Electronic Trade (전자무역의 몰입이 무역업무성과에 미치는 영향에 관한 연구)

  • Lee, Jeong-Ho
    • International Commerce and Information Review
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    • v.14 no.4
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    • pp.545-562
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    • 2012
  • This study tried to analyzed the relationship outcome and commitment in order to suggest to a outcome for commitment decision-making of e-trade. 6 hypothesis were constructed for analysis based on previous literature review. The subject of this study is to analyse on electronic trade practice outcome on the international trade practice commitment. This paper investigates the outcome determinants of e-trade commitment. There are 250 sended samples and 188 returns, 168 of them are analyzed on commitment for a electronic trade outcome. The first, multiple regression result shows that the international trade practice outcome are positively affected by the "Overseas market research commitment", "e-L/C Practice commitment", "Clearance Practice commitment", "e-B/L or global logistic commitment", "Payment or e-Nego commitment". However, The "Commerce practice commitment" factors does not affect in the electronic trade practice outcome.

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The Effects of Police Organizational Culture & Organizational Commitment on Social Loafing (경찰공무원의 조직문화인식과 조직몰입이 사회적 태만에 미치는 영향)

  • Joo, Jae-Jin
    • The Journal of the Korea Contents Association
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    • v.16 no.1
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    • pp.438-444
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    • 2016
  • Previous findings on Social Loafing indicated that Social Loafing explained the organizational commitment, that the lower level of Social Loafing they had, the higher performance they would have, and that it is a useful index for effectiveness of the organization. This study explored the Police Organizational culture & Organizational Commitment on Social Loafing. The Police officers' Police Officer's Organizational culture & Organizational Commitment and Social Loafing has been measured, and then how Organizational culture & Organizational Commitment affects Police Officer's Social Loafing has been examined. The study results may be used as a theoretical basis to assert the need of Organizational culture & Organizational Commitment to decrease the Police Officer's Social Loafing. Independent variable is Police Officer's Social Loafing and Dependent variable is comprises 2 categories; Police Organizational culture(The group culture, The hierarchical culture, The developmental culture, The rational culture), & the Organizational Commitment(Affective Commitment, Continuance Commitment, Normative Commitment). The result of analysis showed that The group culture & Normative Commitment influenced in Social Loafing(positive), and The Rational culture, Affective Commitment, & Continuance Commitment in Social Loafing(negative).

Proposal on Immersion Assessment of Interactive Art (인터랙티브 아트에서의 몰입측정 방법 제안)

  • Lee, MyounJae;Kim, Kyoung-Nam
    • Journal of Digital Convergence
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    • v.12 no.9
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    • pp.353-358
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    • 2014
  • Interactive art is implemented by participants interaction, characterized by the virtuality, immersion, interactivity. Among these features, immersion is important factor to absorb in the interactive art. From now, Interactive art measurement methods are mainly used in interview, questionnaire, and physiological methods. But these methods are difficult to measure the exact immersion, can give interfere with viewer's participation in the interactive art. In this paper, we propose the immersion measurement method which based on participant's moving lines, observation time with mobile devices, camera. This paper can help to analyse degree of immersion on interactive art.

몰입을 유도하는 스토리텔링(2)

  • Bae, Ju-Yeong
    • Digital Contents
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    • no.4
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    • pp.48-50
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    • 2006
  • 디지털콘텐츠에서 몰입을 유도하려면 무엇보다도 유저들을 이끄는 여러 방식이 필요하다. 인간은 누구나 낯선 것에 몰입할 수 없다. 낯선 것들은 사람을 당황하게 만들거나, 한걸음 물러서게 만들거나 무관심하게 만든다. 이 몰입을 유도하는 과정은 여태까지 많은 문화물에서 무의식, 의식적으로 드러나 있다. 이 과정 자체를 우리는 플롯, 스토리텔링이라고 부르기도 한다. 이 몰입은 인간이 심리적으로 동일시하고 몰입하는 내용적인 측면과 구조적으로 동일시하게 느끼는 과정인 형식적인 측면으로 나눠볼 수 있다. 이번 호에서는 형식적 측면을 살펴볼 수 있는 플롯구조를 몇 가지의 일본만화를 통해서 살펴보겠다.

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A Study on effective plan of game over-immersion (게임 과몰입 효과적 대처 방안에 관한 연구)

  • Kim, Sang-Jung
    • Proceedings of the Korean Society of Computer Information Conference
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    • pp.323-326
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    • 2011
  • 본 연구는 재학생들에 대한 게임 과몰입 위험요인과 보호요인으로 작용하는 기질 및 성격적 특성을 살펴봄으로써 게임 과몰입으로 인해 학업 및 대학생활 적응에서 어려움을 겪는 학생들을 돕기 위한 방안을 제시하고자 한다. 게임 과몰입이 학업적응 및 학업성취와의 관련성과 게임 과몰입 방안을 마련하기 위한 기질 및 성격적 특성에서의 위험요인과 보호요인을 확인할 수 있다.

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The Mediating Effect of Psychological Empowerment on the Relationship between Organizational Commitment and Job Satisfaction (조직몰입과 직무만족간의 관계에 대한 심리적 임파워먼트의 매개 효과)

  • Nam, Hee Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.2
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    • pp.175-185
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    • 2013
  • This study is conducted in the form of purposive sampling among 215 social workers working in social welfare and living facilities located in the metropolitan area. The purpose of this study is to understand how organizational commitment and psychological empowerment affects job satisfaction and investigate the mediating effect of psychological empowerment when it comes to the relationship between organizational commitment and job satisfaction. In this study, it is observed that there is a significant impact of psychological empowerment on job satisfaction. The higher the level of psychological empowerment is, social workers tend to have a higher level of organizational commitment and job satisfaction. The result of investigation on mediating effect supports a mediating effect of psychological empowerment on the relationship between emotional/continuance/normative commitment and job satisfaction. In addition, the self-authority appears to have a mediating effect on the relationship between emotional/continuance/normative commitment and job satisfaction. Finally, competence also has a mediating effect on the relationship. The result supports the significant effect of the four hypotheses presented in this study. The result of this study implies that social workers' psychological empowerment has a positive effect on their organizational commitment and job satisfaction. Therefore, it can be used by an organization as an effective management technique.

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The Effects of Police Officer's Resilience on Organizational Commitment (경찰공무원의 회복탄력성이 조직몰입에 미치는 영향)

  • Kwon, Hye-Rim;Joo, Jae-Jin
    • The Journal of the Korea Contents Association
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    • v.18 no.3
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    • pp.499-508
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    • 2018
  • This study explored the relationship between the Resilience and Organizational commitment, The police officers' perception on the resilience has been measured, and then how their perception on the resilience affects the organizational commitment has been examined. This study aimed at measuring the effects of police officers' perception on the resilience on organizational commitment By reviewing previous finding, police officers' resilience(Self-Regulation Skills(Regulation skills, Cause Analysis skills, Impulse control skills), Interpersonal Skills(Expansion skills, Communication skills, Empathy skills), Positive Capacity(Appreciate, Life satisfaction, Self-optimism)) were selected as independent variables, Organization Commitment(Affective commitment, Continuance commitment, Normative commitment) was selected as dependent variable. The result of analysis showed that Life satisfaction>Cause Analysis skills>Communication skills> Empathy skills> Appreciate> Impulse control skills influenced in Affective commitment (positive), Life satisfaction>Self-optimism>Regulation skills>Communication skills>Cause Analysis skills in Continuance commitment(positive), and Expansion skills>Empathy skills>Self-optimism>Life satisfaction>Impulse control skills in Normative commitment (positive).