• Title, Summary, Keyword: 디지털사이니지의 효과

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A Study on the Effect of Type and Personal Characteristics of Digital Signage (디지털 사이니지의 유형별 효과에 개인특성 변수가 미치는 영향)

  • Ju, Tae-Wook;Kim, Hyun-Seok
    • Journal of Digital Convergence
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    • v.18 no.4
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    • pp.193-200
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    • 2020
  • In this study, we investigated the effect on digital signage, a new outdoor advertising medium. Specifically, this research examined the differential effects of interactive digital signage and simple touch digital signage through control variables such as involvement and self-efficacy. As a result, interactive digital signage showed positive advertising effect compared to simple touch digital signage. In addition, interactive digital signage has a more positive effect than simple touch digital signage when involvement is self-efficacy is high. However, the effect of the digital signage types was not significant when the self-efficacy was low. Lastly, involvement did not affect the effects of digital signage types. In this study, we can help to establish a customized customer strategy that can maximize digital signage effect.

A Study of the Effectiveness of Digital Signage: Importance of Customized Content (디지털 사이니지의 효과에 관한 연구: 맞춤식 콘텐츠의 중요성)

  • Cho, Jae-Yung
    • Journal of Digital Convergence
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    • v.17 no.6
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    • pp.211-217
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    • 2019
  • This study suggested the alternatives for improving consumers' engagement with digital signage (DS) by analyzing the researches of the effectiveness of DS in marketing and public areas, which is recognized as an essential communication tool for commercial or public matters. According to the results, affective DS ad content of DS resulted in positive shoppers' buying behaviors and perceiving buying environment; DS was also effective for public affairs, which how proper channel and message for the target public resulted in solving community problems. However, it was rare to measure precisely the level of consumers' engagement with DS content and what DS content aroused higher engagement in both areas. Thus, DS content should be more customized based on multiple converged contents for consumers' engagement and the research efforts of DS should be focused on the development of not only its device technology, but also creative content.

The Effect of Digital Signage and Smart Media Convergence on Memory and Attitude According to the Level of Engagement and Interactivity (디지털 사이니지와 스마트 미디어 융합이 인게이지먼트와 상호작용성 수준에 따라 기억과 태도에 미치는 영향)

  • Han, Kwang-Seok
    • Journal of the Korea Convergence Society
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    • v.8 no.6
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    • pp.1-7
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    • 2017
  • This study examined how the memory effect and the brand attitude effect differ according to the interaction (high / low) and the involvement (high / low) of digital signage. The two-way MANOVA analysis using SPSS 18 was used for the empirical analysis. The results of this study are as follows: First, GRM is recalled if the level of interactivity and inffence of digital signage is low, but if both conditions are high, ARM recalls. Second, if the interaction of digital signage is low and the level of engagement is high, a lot of memory information is formed that forms the overall attitude of the product. In addition, even though the interaction level is high and the engagement is low, the attitude cognitive response through the overall evaluation is formed rather than the attribute information. Third, brand attitude was positive when interactivity level was high and engagement level was high.

A study on the smart digital signage using age recognition for the airport service improvement (공항 서비스 향상을 위한 지능형 연령인식 디지털 사이니지 연구)

  • Lee, Dong-Woo;Ko, Kyu-Cheon;Kim, Chun-Ho;Choi, Woo-Young;Na, Jong-Whoa
    • The Journal of Advanced Navigation Technology
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    • v.16 no.3
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    • pp.526-535
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    • 2012
  • Digital signage in airport is used to provide the flight and airport information to the airport passenger. However, the current digital signage displays one type of contents to all of the airport customers without considering the type of the customer. Thus, the digital signage suffer from the inefficiency problem resulting in lower customer satisfaction. This problem can be solved if we adopt a smart digital signage which can recognize the type of the customer and provide the tailored contents. In this study, we report a smart digital signage using age recognition. Our smart digital signage can recognize the age of the customer in real-time, and provide the tailored contents to the customer. The smart digital signage can improve the airport customer satisfaction and the airport work efficiency by providing the information that is needed by the airport customers.

A study on the Digital Signage using Gender based Shape Recognition (형상인식 기반 지능형 성별인식 디지털 사이니지에 대한 연구)

  • Lee, Dong-Woo;Ko, Kyu-Cheon;Kim, Chun-Ho;Choi, Woo-Young;Na, Jong-Whoa
    • The Journal of Advanced Navigation Technology
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    • v.16 no.3
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    • pp.536-544
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    • 2012
  • Digital signage provides flight and airport information to the airport visitors and passengers. However, the digital signage has efficiency problem by displaying one type of advertisement to every customers regardless of their personality. We may solvel the inefficiency problem by using a smart digital signage which can recognize the characteristics of the customer We presents a smart digital signage with sex recognition function. The smart digital signage can recognize the sex of the customer to display the custom-made advertisement in realtime so that we can increase the satisfaction level of the airport passengers and visitors.

A Study of a Personalized Mobile Advertising Model with Digital Signages (디지털 사이니지를 활용한 개인형 모바일 광고 모델 연구)

  • Song, Jihye;Lee, Mihee;Jin, Taewoo;Ro, Kwanghyun
    • Proceedings of the Korean Society of Computer Information Conference
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    • pp.441-444
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    • 2012
  • 본 논문에서는 디지털 사이니지와 스마트폰간의 양방향 광고 및 정보 전송이 가능한 차세대 광고 모델을 제안한다. 디지털 사이니지는 옥외라는 공간의 특성상 지나가는 사람들에게 짧은 시간 동안 주목을 유도해 광고를 노출시켜야 하고 설명형 광고 표출이 어려운 공간적인 한계를 가지고 있다. 반면 스마트폰은 사용자들과 물리적으로나 심리적 거리상으로 가장 밀접한 위치에 있고 언제 어디서나 무선인터넷과 애플리케이션을 활용할 수 있어 광고효과가 뛰어난 매체이다. 따라서 디지털 사이지니 앞을 지나가며 관심있는 정보나 광고를 스마트폰으로 전송 받고 원하는 시간과 장소에서 스마트폰으로 본다면 디지털 사이지니 광고매체의 공간적 한계를 극복하고 광고효과를 높일 수 있을 것이다. 본 논문에서는 이러한 디지털 사이니지를 활용한 개인형 모바일 광고에 대한 요구사항을 도출하였고, 향후 실제 시스템을 구축할 계획이다.

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Research for Display Guidelines of Disaster Alert Using Digital Signage (디지털 사이니지를 이용한 재난경보 표시 방법 연구)

  • Cho, Kyeong-Sepb;Cho, Beom-Jun;Lee, Yong-Tae
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • pp.197-199
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    • 2015
  • 세계적으로 이상기후나 지진 등의 자연재난이 증가하고 그 피해도 대형화되고 있으며, 선진 여러 나라는 국민의 생명과 재산 보호를 위해 다양한 매체를 활용한 신속한 재난 경보 전달을 위해 노력하고 있다. 본고에서는 재난이 발생한 경우 광고매체로 활용되고 있는 디지털 사이니지를 통해 사람들에게 재난정보를 효과적으로 전달하여 대피하는데 도움을 주기 위한 정보 제공을 위해 디지털 사이니지를 통한 재난경보 표시 방법을 제시하였다.

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The Effect of Digital Signage Content Appeal Type and Interactivity on Attitude and Memory (디지털 사이니지 콘텐츠 소구 유형과 상호작용성이 태도와 기억에 미치는 효과)

  • Lim, Jae-Moon
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.21-27
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    • 2019
  • The study empirically analyzed the effects of content attitudes and recall on digital signage advertising appeal (information appeal vs. image appeal) and interactivity level (low vs. high). As a result, first, it was found that a moderately low level of interactivity had a positive effect on content attitudes and recall than when the level of digital signage was extremely high. In addition, at moderately low levels of interactivity, information appeals had higher content attitudes and recalls than image appeals. Second, the content of image appeal has a positive effect on attitude when the digital signage level of interactivity is high, and the image recall ad and information appeal ad have negative effects on recall. Third, the low level of interactivity of digital signage has a positive effect on the content attitude and recall of information appeal. With the advent of digital media in recent years, concerns about how to construct the level of interactivity and information content on a strategic level are increasing in practice. The results of this study are expected to suggest the direction of the strategic grounds for this.

Development of Hand Recognition Interface for Interactive Digital Signage (인터렉티브 디지털 사이니지를 위한 손 인식 인터페이스 개발)

  • Lee, Jung-Wun;Cha, Kyung-Ae;Ryu, Jeong-Tak
    • Journal of the Korea Industrial Information Systems Research
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    • v.22 no.3
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    • pp.1-11
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    • 2017
  • There is a Growing Interest in Motion Recognition for Recognizing Human Motion in Camera Images. As a Result, Researches are Being Actively Conducted to Control Digital Devices with Gestures at a Long Distance. The Interface Using Gesture can be Effectively Used in the Digital Signage Industry Where the Advertisement Effect is Expected to be Exposed to the Public in Various Places. Since the Digital Signage Contents can be Easily Controlled through the Non-contact Hand Operation, it is Possible to Provide the Advertisement Information of Interest to a Large Number of People, Thereby Providing an Opportunity to Lead to Sales. Therefore, we Propose a Digital Signage Content Control System Based on Hand Movement at a Certain Distance, which can be Effectively Used for the Development of Interactive Advertizing Media.

A study about the teaser advertising effect on a digital signage in a convenience store for viewing the original content : focusing on BGF Networks' Barter advertisement (편의점 내 디지털 사이니지 티저(Teaser) 광고가 오리지널 콘텐츠 시청에 미치는 영향 연구: BGF 네트웍스의 바터(Barter)광고를 중심으로)

  • Kim, Youn-Sung;Kim, Tae-Yang
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.3
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    • pp.233-244
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    • 2020
  • We are exposed to video content and numerous information from digital signage such as convenience stores, coffee shops, restaurants, and elevators on buses and subways 365 days. However, so far, studies have focused solely on the technical effectiveness of digital signage or the consumer experience aspect of digital signage, and little has been done on the impact of teaser advertising on the intent of viewing. Through this study, we hope that the digital signage of convenience stores will develop into a differentiated digital signage area that provides diverse video content experiences to consumers and viewers and allows them to communicate, suggesting a direction as a research that shows that digital content (video) is now recognized as a product in an environment where demand for non-face-to-face and digital content is gradually increasing in 2020 after the global COVID 19.