• Title, Summary, Keyword: 기호학적 분석

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A semiotic analysis of trilogy (<슈렉> 3부작의 기호학적 분석)

  • Lee, Yun-Jin;Kwon, Jae-Woong
    • Cartoon and Animation Studies
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    • pp.101-112
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    • 2009
  • The purpose of this study is to analyze trilogy by means of semiotics. trilogy constructs a story as a whole while each piece delivers a concluded ending. This study used 'modele actantiel' and 'carre semiotique' of Greimas in order to clarify not only the meaning structure but also the course of narrative of . is a compelling story which reverses the fairy tale of a beautiful princess and a heroic prince. Each piece of the trilogy unfolds as following; (1)ls the love of a princess and an ogre possible? (2)Can the marriage of the couple get confirmed? (3)Can Shrek be free again? The repeated meaning structure of trilogy is the binary opposition of nature versus culture, and the narrative course forms the meaning square on the basis of the opposition. Human culture represented by the lord Farquaad and Duloc castle signifies cleanness, order, complex, anxiety, paranoia, authoritarian, and violent. On the contrary, Nature represented by Shrek and the swamp signifies barbarity, freedom, confident, maturity, unstrained, and humar. The meaning of Shrek series is generated by the structure of the basic discrimination of culture versus nature. However, as story twists the bias and fixed idea, the meaning structure of Shrek shows a unique relationship of culture and nature. Although Shrek, an ogre, lives alone in a swamp because of the bias of human world, he is depicted as self-sufficient, comfort, and broad-minded. On the basis of this meaning structure, Shrek is not a story that an ogre(nature) strives to enter the human culture, nor a story that nature wins a victory at the confrontation between culture and nature, but a story that human(culture) and ogre(nature) overcome their fixed ideas through the transition from culture to nature and vice versa.

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Semiotics Approach to TV Advertisement of Disabled Model (장애인모델 TV광고에 대한 기호학적 분석)

  • Lee, Ji-Seok
    • The Journal of the Korea Contents Association
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    • v.15 no.3
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    • pp.327-335
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    • 2015
  • This study analyzed symbolically the TV advertisement of disabled model from the point of view of the advertising communication of the consumers. Depending on the characteristics of the semiotics square of Greimas, the flow of the value of consumption of people with TV advertisement of disabled model, protective value, non-protective value, existence value, non-existence value such as ${\infty}$ re-protective value in the presence value it will move the form. The results from this study showed that SK Telecom TV ad (wheelchair basketball) is existence value, the iPhone 4 (lovers) is non-protective value, Samsung Securities (campaign) is protective value and Sonata automotive TV ad (Sonata Touchable Music Sheet) shows the non-existence value.

A study on the matchmaker show program in the Air (데이트 쇼 프로그램의 기호학적 분석)

  • Hham, Hyun
    • Proceedings of the KAIS Fall Conference
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    • pp.886-887
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    • 2010
  • 요약 본 논문은 텔레비전 프로그램에서 방송되고 있는 데이트 쇼 프로그램을 기호학적으로 분석하고, 다양한 사회문화적 현상이 담고 있는 특성을 살펴보는데 목적을 갖고 있다. 본 연구의 분석대상이 데이트 쇼 프로그램은 케이블 채널 TVn의 "러브 스위치의 텍스트 분석"을 통해서 젠더의 구분에 따른 특정한 사고방식과 행위방식에서 드러나고 있는 남녀의 구조적 특성을 살펴보고, 텔레비전 문화가 어떻게 우리의 의식세계를 지배하고 발전되고 있는지를 고찰하고자 한다.

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A Proposed Role for Semiotics Methodology in Education of Comics Studies Majors (전공자 대상의 만화교육에 있어서 기호학적 방법론의 역할제안)

  • Kwon, Kyung-Min
    • Cartoon and Animation Studies
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    • pp.141-158
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    • 2013
  • Comics are a genre that convey meaning through compositional arrangements of dialogue and images as well as through the flow of panels across a page. Communicating that meaning to readers through a combination of language and visual lexicons is the essential process of drawing comics, a process that in itself is significant. The semiotics of comics is a field of scholarship grounded in the broader discipline of semiotic theory in which all the components of comics, both visual and verbal, are the subject of study and research. By adopting a semiotic approach we are able to objectively analyze and understand the symbolic, social and ideological meanings embedded in the signs and sign processes expressed in comics. The fundamental pedagogical mission of teaching comics is to cultivate human nature through the study of theory as well as through the production and completion of original works that explore new modes of expression. To go further, interpreting those embedded meanings in the context of comics fosters effective and creative skills of expression that go beyond a mere fascination for the genre itself. In short, because the semiotic approach to understanding visual communication is the essence teaching comics, we can expect that the act of reading and creating comics plays a significant role in understanding visual communication.

A Study on Semiotic Analysis of Popular Songs' lyric - Analysis of 'Kang San-ae's 2nd album' Lyrics as a Text - (대중가요 노랫말의 기호학적 분석 - Text로서 강산에 2집의 노랫말 분석을 중심으로 -)

  • Joung, Woo-Il;Cho, Tae-Seon
    • Proceedings of the KAIS Fall Conference
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    • pp.528-530
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    • 2010
  • 본 논문에서는 음악의 분석, 특히 대중가요의 가사 분석에 있어서 사회학적 관점인 기호학을 기초로 분석을 하였으며, 특히 '강산에'의 노래가사를 중심으로 분석을 하였다. 2집은 1994년에 발매 되었는데, 당시의 사회적 분위기와 맞물린 '비판적'가사의 흐름이외에도 '정서적', '의식적'인 구조에 대해서도 분석하였다.

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Semiotic Analysis of Film Sound in Hitchcock's <The Man Who Knew Too Much(1956)> (히치콕 <The Man Who Knew Too Much(1956)> 영화 사운드의 기호학적 분석)

  • Park, Byung-Kyu
    • The Journal of the Korea Contents Association
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    • v.15 no.4
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    • pp.65-74
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    • 2015
  • This study is dealing with sound of Hitchcock's movie <The Man Who Knew Too Much (1956)> from Peirce's semiotic perspective. This paper examined Peirce's theory prior to semiotic discussion, and analyzed the three elements of sound(speech, noise, music) depending on the type of sign that he presented. Music is possible to express emotions as an index through intervals. The instrument sound under firstness works as the element of narrative and it may be a dynamic object, transferred to the dicisign of secondness. Also, a word in speech is possible to represent an object allusively through an icon in the film. Noise and music as an index are serving to increase the tension of film. Meanwhile, two different genres of music on the juxtaposition are in charge of narrative function as a dicisign. Thus, Hitchcock's sound has various semiotic qualities of signification depending on the context.

Semiotic Analysis on A Pre-service Teacher's Thinking Process in the Analysis and the Development of Mathematics Teaching Materials (예비교사의 수학 교수 자료 분석 및 개발 사례에 대한 기호학적 분석)

  • Kim, Sun Hee;Kim, Tae Ik
    • School Mathematics
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    • v.15 no.2
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    • pp.353-367
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    • 2013
  • A mathematics pre-service teacher T analyzed American mathematics textbooks and developed his teaching material for instruction. This study analyzed his thinking processes and results in the view of semiotics. If we regard the textbook as a sign and the unitary conversion that students should learn as an object of the sign, the interpretant of the sign is the pre-service teacher's analysis, which is conducted at the aspects of a subject matter knowledge and student understanding. T interpreted the textbook versatilely in terms of his knowledges and experiences. He developed his teaching materials as diagrams, did the diagrammatic thinking and became to have the hypostatic abstraction. This study is significant because it used semiotics for explaining T's thinking process.

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Semiotlcal Analysis for the Educational Games (교육용 게임을 위한 기호학적 분석)

  • Park, Hyung-Sung;Park, Su-Hee
    • Journal of Korea Game Society
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    • v.8 no.1
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    • pp.29-39
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    • 2008
  • In this research, the researcher uses semiotic methods in order to analyze the essential aspects of educational games. The basic concepts of semiotics and their relevance to education are explored, as well as how signs are shown in a particular educational game is examined. Several semiotic theories which can assist in analyzing educational game are examined. Roller coaster Tycoon2, an educational game, is analyzed using Peirce's semiology in which education is defined in terms of signs and semiosis. As a result of analyzing Roller Coaster Tycoon2, a educational game, through Peirces semiology, the game was found to contain all the different types of signs. It contains the three types of signs (sign, object, interpretant) as well as firstness, secondness, and thirdness. Especially, the second and third has a major part in Roller Coaster Tycoon2. The sign of the second is assists in logical and creative thinking, the third is assists in creative. It appears often in the game due to the real-time strategy game environment in which problems are solved by planning logical strategies after considering the relationship between several signs.

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The Socio-semiotic Analysis of Visual Images in Elementary Science Textbooks: Focused on Weather and Forecast (초등 과학 교과서 시각 이미지의 사회-기호학적 분석: '날씨'와 '일기예보'를 중심으로)

  • Lee, Jeong-A;Maeng, Seung-Ho;Kim, Chan-Jong
    • Journal of the Korean earth science society
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    • v.28 no.3
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    • pp.277-288
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    • 2007
  • This study analyzed the visual images covering 'weather' and 'weather forecast' in elementary science textbooks from the Syllabus Period to the 7th national curriculum from the socio-semiotic perspective. The results showed that most of the visual images were 'realistic' which were descriptive of real world phenomena. This means that most of the visual images in elementary science text were familiar to students in every curriculum period. The power relationship in communication between images and students was very complex. The visual images in elementary science textbooks include few geometrical and alphanumeric code in every curriculum period. This study provides a new framework to interpret amount of information, functions of information, structures, and social meanings of visual images. It could be also a beginning stage to introduce the socio-semiotic perspective into choosing visual images for next science textbooks.