• Title, Summary, Keyword: 기부태도

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Mediating Effect of Donation Motivation between Self-esteem and Donation Attitude of Adolescents (청소년의 자아존중감과 기부태도 사이에서 기부동기의 매개효과)

  • Lee, Chang-Seek;Jang, Ha-Young
    • Journal of Digital Convergence
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    • v.16 no.6
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    • pp.19-25
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    • 2018
  • The purpose of this study was to investigate mediating effect of donation motivation between self-esteem and donation attitude of adolescents. For this purpose, 879 adolescents were surveyed in 4 cities and counties in the northwestern part of Chungcheongnamdo. This research was carried out by T-test and ANOVA to identify the difference of donation attitude according to general characteristics and by correlation analysis of main variables. Also hierarchical regression analysis was performed to identify the mediating effect and it was verified by Sobel test. The main results are as follows. First, donation attitudes differed according to gender, school level, and religion. Second, correlation analysis revealed a positive correlation between self-esteem, donation motivation and donation attitude. Third, regression analysis showed that both intrinsic donation motivation and external donation motivation were partially mediated between self-esteem and donation attitude. Finally, policies to increase donation attitude and donation behavior were discussed.

The Effects of Sense of Community and Trust in Charitable Organization on Donation Motive and Attitude of Adolescents (청소년의 공동체의식과 기부기관신뢰가 기부동기와 기부태도에 미치는 영향)

  • Lee, Chang-Seek;Jang, Ha-Young
    • Journal of Digital Convergence
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    • v.15 no.4
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    • pp.83-89
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    • 2017
  • The purpose of this study was to investigate the effects of a sense of community and trust in charitable organization on donation motive and attitude. For this study, 901 adolescents were surveyed in four areas of Chungnam province. And data analysis was performed by frequency analysis, T-test, ANOVA, correlation analysis, and structural equation modeling. The major results were as follow. First, it was found out that donation attitude was higher in female adolescents than male adolescents, and in high school students than middle school students. Second, there were positively significant correlation among a sense of community, trust in charitable organization, donation motive, and donation attitude. Third, as a result of SEM, donation motive was fully mediated between trust in charitable organization and donation attitude as well as between a sense of community and donation attitude. Lastly, the limitations of this study and policy implication for the activation of donation were presented.

The Influence of Attachment Anxiety on Charity Appeals (불안 애착이 기부 광고에 대한 태도에 미치는 영향 : 사회적 일체감에 근거하여)

  • Kwon, Daeun;Jeong, Hyewook
    • The Journal of the Korea Contents Association
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    • v.20 no.1
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    • pp.675-683
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    • 2020
  • This study has investigated how attachment anxiety boosts the attitude on charity appeals. Drawing on the attachment theory, we tested the hypothesis that increasing attachment anxiety (both dispositionally and temporarily primed) would have favorable attitudes towards charity appeals relates to social identification. Participants in high attachment anxiety showed more favorable attitudes towards charity appeals which can fulfill their social needs. Needs for belongness mediated the relationship between charity appeals and attachment anxiety. While past research has focused on the attachment security as motivation for helping, The current study has focused on egoistic motivation for helping and examined that attachment insecurities leads more favorable attitudes towards charity appeals that fulfill their social needs. The current study demonstrates that social needs can motivate consumers' prosocial behavior. Implications for the theory of non-profit marketing are discussed.

A Study on the Donations and Related Variables of Adolescents (청소년의 기부와 관련 변인 연구)

  • Lee, Chang Seek;Song, Kuk Beom
    • Journal of Digital Convergence
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    • v.11 no.12
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    • pp.725-734
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    • 2013
  • This paper aimed to verify the current status of adolescents' donations and predictors influencing their donation behaviors. First, the result revealed that adolescents' donations were higher in the order of time, material, and talent donation. Second, donation motives, attitude towards donation, self-esteem, a sense of community, and trust in charitable organization were positively correlated. Third, the predictors of material donation behaviors of adolescents were gender, age, extrinsic motives, attitude towards donation, sense of community, and trust in charitable organization. And the predictors of time donation behaviors were gender and sense of community, and those of talent donation were age, intrinsic motives and sense of community. The strategies for the activation of adolescents' donations were suggested.

Philanthropic Experience and Giving Intention: The Mediating Role of the Trust and Positive Attitude towards NGOs (나눔 경험과 기부의도: 신뢰 및 긍정 태도의 매개효과 연구)

  • Lee, Seonho;Park, Woosung
    • The Journal of the Korea Contents Association
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    • v.17 no.5
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    • pp.56-67
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    • 2017
  • This study aims to examine the influence of the philanthropic experience on the giving intention. There are many precedent studies arguing this influence but the empirical results are mixed or sometimes contradictory. We stipulate that this could be resolved by introducing the mediating variables such as trust and positive attitudes towards NGOs. Results of the empirical analysis based on the 189 person living in Seoul area show that philanthropic experience directly influence the giving intention, and it exert an influence on the giving intention directly through the trust and positive attitudes towards NGOs. And it is shown that the indirect effect produced by the mediating variables and process in less than the direct effect. Results support precedent studies emphasizing the important role of the philanthropic experience in the giving intention, and shed light on the process through which philanthropic experience determines the giving intention. A practical implication might be that we have to do a great effort to experience philanthropic activities in one's early age, and a theoretical implication be that researchers need to pay attention to find another mediating variables having explanatory power.

A Study on Adolescent Consumers' Donation Attitude and Donation Intention (청소년소비자의 기부태도 및 기부의도에 관한 연구)

  • Ryu, Mihyun
    • Journal of Korean Home Management Association
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    • v.33 no.6
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    • pp.97-113
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    • 2015
  • The purpose of this study is to examine adolescent consumers' donation intention. To attain the goal, a survey was conducted to middle and high school students and undergraduates at the age of 25 or younger residing in Seoul and the capital area from June 1st to the 25th in 2015. A total of 450 questionnaire sheets were used for final analysis. This study investigated adolescent consumers' donation attitude and donation intention levels and also the effects of related variables on their donation intention with the mediation of their donation attitude. The implications of this study for consumer education and policy will be meaningfully used to increase their donation behavior afterwards. According to the major findings of this study, first, adolescent consumers' donation attitude was relatively positive, and their donation intention was relatively lower than their donation attitude. Second, comparing the total causal effects of variables on donation intention, interest in donation was found to the biggest, and the next were subjective norms, mother's participation in the donation experience (yes), personal citizenship, donation attitude, male students, the subjective level of financial status, face-saving behavior, and undergraduates in order.

The Influences Personality and the Attitudes Towards Money Play on the Act of Giving Money, by University Students (대학생들의 개인적 특성과 돈 태도 유형이 기부에 대한 소비자 태도에 미치는 영향)

  • Kim, Jung-Hoon
    • Korean Journal of Human Ecology
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    • v.20 no.4
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    • pp.819-829
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    • 2011
  • The purpose of this study was to explore the influences of personality and the money attitude on the giving of money by university students. 275 questionnaires were used for the statistical analysis of this study. The questionnaire includes attitudes towards money and giving money, whether or not respondents had a NGO membership, the level of participation into volunteer service, and other demographic information. The results of the study show that, female, middle class students with no religious preference tended to be more positiveabout giving money. There was a positive relationship between citizenship and giving money attitudes. It means that more actively attended citizenship activities were by students, the more positive attitudes towards giving money they had. The compulsive & consumptive types were more sardonic than others. The managerial types perceived less negatively giving organization. Based on these results, the following have been suggested in order to expand personal giving attitudes, voluntary programs, and activities related to the civil society for students. There needs to be a financial management education program with a balance struck between expenditure categories of consumption and non-consumption, including giving money to others.

A Structural Relation of professional leadership, environmental competitiveness, market orientation and fundraising effectiveness in social service organizations (사회복지조직의 자원동원성과에 영향을 미치는 요인의 구조적 관계 -리더의 전문적 태도, 환경에 대한 인식, 그리고 시장지향성간의 관계-)

  • Rho, Yeon-hee
    • Korean Journal of Social Welfare Studies
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    • no.37
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    • pp.91-116
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    • 2008
  • Current studies have shown academic and practical interests in effects of various factors on fundraising effectiveness in social service organizations. However, they hardly suggested what factors affect fundraising effectiveness in a clear way. This study intended to suggest a structural relations between factors, such as professional leadership, environmental competitiveness, market orientation, and fundraising effectiveness. The results of the structural equation modelling analysis showed that there were not significant direct effects of professional leadership and environmental competitiveness on fundraising effectiveness, but their indirect effects and mediating effect of market orientation toward donors. Although the study has a limitation to generalize the results for all kinds of nonprofit social service organizations, it has both academic and practical implications to introduce the concept of market orientation for an explanation of fundraising effectiveness, and also to indicate the importance of organizational efforts to keep strong and sound relationships with donors.

The Relationship between Volunteering/Donating and Democratic Civic Consciousness of Highschool Students in Seongnam City (성남시 고등학생들의 봉사 및 기부와 민주시민의식과의 관계)

  • Park, Sunha;Park, Shinhye;Lee, Heeyoung
    • The Journal of the Korea Contents Association
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    • v.15 no.5
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    • pp.295-306
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    • 2015
  • This study aims to investigate the aspect of volunteering and donation of highschool students in Seongnam city and further the relationship between volunteering and democratic civic consciousness. To that end, 155 students from an ordinary highschool and a foreign language highschool participated in a survey. The result showed that female students' participation rates of volunteering and monetary donations were higher than male students' but there was no difference in the participation rates between the schools. The civic consciousness level was not affected by the gender, but was affected by the schools. The scores for the attitude of democracy were better than those for the value and the participation of democracy. In particular, the students from the foreign language highschool had higher scores for the participation of democracy relative to the students from the highschool. As for the relationship between volunteering and democratic civic consciousness, there was a significant difference in civic consciousness scores between students who had participated in volunteering and those who had not, only in the case of the students from the ordinary highschool. Additionally, it was revealed volunteering and donating were compensatory behavior. Although single factors in volunteering influencing the civic consciousness were not found, persistence was important.