• Title, Summary, Keyword: 기부

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A Study on the New Donation System Based on the Block Chain (블록체인을 기반으로 한 새로운 기부시스템 연구)

  • Kang, Kun-Wook;You, Hye-Jin
    • Proceedings of the Korea Information Processing Society Conference
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    • pp.358-360
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    • 2020
  • 본 연구보고서는 기부사용내역 불투명성 등으로 인해 감소 추세에 있는 기부금의 감소문제를 분석하고 이를 해결하기 위한 방안을 모색함. 연구의 목적은 Block Chain을 활용하여 기존의 기부시스템 개선 및 새로운 기부시스템 도입에 있음. 기부문화 활성화를 위해서는 기부금 사용에 대한 신뢰성 확보가 필수적. 따라서 기부금 사용내역을 투명하게 관리하는 시스템이 필요함. 이를 위해 블록체인을 기반으로 한 새로운 기부시스템 (New Donation System) 연구를 진행하였음. 새로운 기부시스템이 구축되기 위해서는 기부자, 기부단체, 정부가 서로 연계하여 블록체인을 기반으로 한 기부코인을 도입하고 이를 활용하는 금융 메커니즘의 적용이 필요함. 기부코인을 활용한 새로운 기부시스템이 도입된다면 우리나라의 기부시스템은 기존보다 진일보할 것이며 기부문화도 재활성화될 것으로 기대함.

A Study on the Donations and Related Variables of Adolescents (청소년의 기부와 관련 변인 연구)

  • Lee, Chang Seek;Song, Kuk Beom
    • Journal of Digital Convergence
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    • v.11 no.12
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    • pp.725-734
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    • 2013
  • This paper aimed to verify the current status of adolescents' donations and predictors influencing their donation behaviors. First, the result revealed that adolescents' donations were higher in the order of time, material, and talent donation. Second, donation motives, attitude towards donation, self-esteem, a sense of community, and trust in charitable organization were positively correlated. Third, the predictors of material donation behaviors of adolescents were gender, age, extrinsic motives, attitude towards donation, sense of community, and trust in charitable organization. And the predictors of time donation behaviors were gender and sense of community, and those of talent donation were age, intrinsic motives and sense of community. The strategies for the activation of adolescents' donations were suggested.

A study of lapsed donors' characteristics and giving behavior (기부중단자의 특성 및 기부행위에 관한 연구)

  • Jeong, Jeong-ho;Kim, Mi-hee
    • Korean Journal of Social Welfare Studies
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    • no.37
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    • pp.241-266
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    • 2008
  • Individual donors that are the social and financial base of organization finance are divided into prospect, current donors and lapsed donors. This study might be the first efforts in Korea, to reveal the characteristics and behavior of lapsed donors. We found that major reasons of giving lapse were financial inabilities and interest of other cause. However, many lapsed donors didn't give any more but moved to another nonprofit organization for donation. Moreover, their trust of ex-nonprofit organization has effected their decision to donate to other nonprofit organizations again or not. Therefore, donor services that improve donors' trust is important to maintain nonprofit sector' donor basis.

A Study of the Elements Effecting on Individual Donators' Relationship Quality and Donation Will (개인기부자들의 관계의 질과 기부의도에 영향을 미치는 요인 연구)

  • Kim, Jun-Whai
    • Journal of Digital Convergence
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    • v.10 no.7
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    • pp.129-139
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    • 2012
  • This research, as a study on individual donators' relationship durability with donated organizations, is carried out with the variables of individual donators' empirical satisfaction, sense of unity, familiarity, relationship quality, donation will, and loyalty. This research, based on the interrelationship among the variables effecting on donation activities, makes a relationship durability will model between donators and donated organizations through the examination of the existing studies on donation activities, and suggests the marketing points to increase the relationship of non-profit organizations based on the model. This paper examined 242 material or time donators for non-profit organizations in Seoul and Kyeonggi-Do province and proved 11 hyperses. The result shows that the donation will and loyalty for donated organizations are influenced by the relationship quality. In addition, the relationship quality of reliability and immersion seems to be influenced by the empirical satisfaction and the familiarity with donated organizations. Therefore, donated organizations need to make efforts to increase the donators' satisfaction, and to increase the familiarity between donators and donated organizations. In other words, they should increase donators' satisfaction with active promotions and they should do marketing activities to increase donators' familiarity.

The Effects of Sense of Community and Trust in Charitable Organization on Donation Motive and Attitude of Adolescents (청소년의 공동체의식과 기부기관신뢰가 기부동기와 기부태도에 미치는 영향)

  • Lee, Chang-Seek;Jang, Ha-Young
    • Journal of Digital Convergence
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    • v.15 no.4
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    • pp.83-89
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    • 2017
  • The purpose of this study was to investigate the effects of a sense of community and trust in charitable organization on donation motive and attitude. For this study, 901 adolescents were surveyed in four areas of Chungnam province. And data analysis was performed by frequency analysis, T-test, ANOVA, correlation analysis, and structural equation modeling. The major results were as follow. First, it was found out that donation attitude was higher in female adolescents than male adolescents, and in high school students than middle school students. Second, there were positively significant correlation among a sense of community, trust in charitable organization, donation motive, and donation attitude. Third, as a result of SEM, donation motive was fully mediated between trust in charitable organization and donation attitude as well as between a sense of community and donation attitude. Lastly, the limitations of this study and policy implication for the activation of donation were presented.

A Study on the Effective Ways of Charity Campaigns - focused on a Classification of Charity Case Studies (기부캠페인 활성화 방안에 대한 연구 -유형별 사례분석을 중심으로)

  • Park, Jinhee
    • Journal of the Korea Convergence Society
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    • v.8 no.12
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    • pp.227-234
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    • 2017
  • People believe donations are done by others who have the leisure time and money to do so. In addition, people distrust charity organizations because they aren't sure if the money is used properly which makes them hesitant to donate. In order to gain general public's trust and involvement, people need to start campaigning about trusting and donating to organizations. Looking into many different successful charity case studies, we can find how these different cases are attracting people and building their trust. Therefore, I propose the proper and effective ways to campaign for charity organizations through analyzing different case studies. The result shows that a campaign is most effective when arising amusement and curiosity in the general public. Also trust gets built in the minds of the public once the charity organizations became more transparent.

Donation Application using Song Game (노래 게임을 이용한 기부 어플리케이션)

  • Ha, Yan;Ahn, Hyo-Seon;Kim, Sun-Hye;Ko, Min-Hee;Park, So-Ra;Huh, Jinny
    • Proceedings of the Korean Society of Computer Information Conference
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    • pp.229-230
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    • 2013
  • 본 논문에서는 기존의 앱 중에서 사회에서 대두되고 있는 기부와 관련된 앱을 조사 비교하며, 이와 관련해서 기부의 확산을 위해 필요한 기능을 알아보고 이를 설계하도록 한다. 기부문화에 대한 인식이 점차 변화하고, 기부문화를 좀 더 확산시키고자 게임을 통해 쉽게 기부에 다가갈 수 있는 앱이 필요하다. 기부와 관련된 앱으로써 기부를 할 수 있게 한다. 더 나아가 기업과 SNS 매체에 연계하여 자연스레 기부에 대한 문화를 일상생활의 일부분으로 만든다.

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The Effects of Regulatory Focus and Donees' Facial Expression on Intention of Doing a Charitable Deed (기부자의 조절초점과 기부수혜자의 표정제시방식이 기부의도에 미치는영향)

  • Park, Kikyoung;O, Min-Jeong;park, jong chul
    • (The) Korean Journal of Advertising
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    • v.28 no.2
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    • pp.7-25
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    • 2017
  • The previous studies regarding prosocial behavior have been researched based on donors' personal traits and the effects of donees emotions. However, studies in identifying the effects of regulatory focus as motivational traits and the emotions resulting from donees' expression on prosocial behaviors have not been researched as much thoroughly. Specifically, consumers with prevention-focus perceive fit as the goal attainability process by avoiding negative factors. Thus, it is expected that the intentions of doing a charitable deed greater will more increase when the donees look sad than when they look happy. On the other hand, consumers with promotion-focus perceive fit as the consequential benefits of goal attainability when they are in the condition of a positive emotion. As a result, the intention of doing a charitable deed is expected to be increased greater when the donees have happier faces than sad faces. According to the experimental results, consumers with prevention focus more intended to do a charitable deed when the donees' expression was presented with a sad expression by mediating sadness. On the contrary, consumers with promotion focus show higher intention of doing a charitable deed when the donees looked happier by mediating happy feelings. This study has a theoretical meaningfulness in respect to expanding previous research concerning regulatory focus into donation contexts. Furthermore, this study has practical implications by presenting the donation strategies on information presentations of donees.

Mediating Effect of Donation Motivation between Self-esteem and Donation Attitude of Adolescents (청소년의 자아존중감과 기부태도 사이에서 기부동기의 매개효과)

  • Lee, Chang-Seek;Jang, Ha-Young
    • Journal of Digital Convergence
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    • v.16 no.6
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    • pp.19-25
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    • 2018
  • The purpose of this study was to investigate mediating effect of donation motivation between self-esteem and donation attitude of adolescents. For this purpose, 879 adolescents were surveyed in 4 cities and counties in the northwestern part of Chungcheongnamdo. This research was carried out by T-test and ANOVA to identify the difference of donation attitude according to general characteristics and by correlation analysis of main variables. Also hierarchical regression analysis was performed to identify the mediating effect and it was verified by Sobel test. The main results are as follows. First, donation attitudes differed according to gender, school level, and religion. Second, correlation analysis revealed a positive correlation between self-esteem, donation motivation and donation attitude. Third, regression analysis showed that both intrinsic donation motivation and external donation motivation were partially mediated between self-esteem and donation attitude. Finally, policies to increase donation attitude and donation behavior were discussed.

A Study of the Relationship between Religion and Giving Behavior -Analyzing Moderating Effect of Religiosity- (종교와 기부행동의 관계에 대한 연구 -종교성의 조절효과-)

  • Kang, Chulhee;Hur, Younghye;Choi, Younghoon
    • Korean Journal of Social Welfare
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    • v.65 no.4
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    • pp.341-365
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    • 2013
  • This study attempts to examine the moderating effect of religiosity in the relationship between religion and secular giving behavior (absolute amount and philanthropic effort). For the analysis, this study utilizes 'Giving Korea 2012' by the Beautiful Foundation and employs Tobit regression model. Focusing on giving amount, major findings are that (1) Protestants and Catholics give greater amounts for secular cause than those with no religious affiliation; and (2) interaction between Protestants and religiosity and interaction between Catholics and religiosity have significant relationships with citizens' secular giving amount in a positive direction. Focusing on philanthropic effort (giving amount divided by family income), major findings are that (1) there is no significant relationship between religion types and citizens' philanthropic effort and (2) interaction between Protestants and religiosity and interaction between Catholics and religiosity have significant relationships with citizens'philanthropic effort in a positive direction. This study provides new knowledge foundation on citizens' secular giving behavior and contributes to developing effective fundraising strategies of nonprofit organizations on religion-related donor markets.

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