• Title, Summary, Keyword: 공공외교

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Policy Implications of Global Governance through Public Diplomacy Activities (공공외교활동을 통해 본 글로벌거버넌스의 정책적 함의)

  • Kim, Young Mi
    • Journal of Digital Convergence
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    • v.18 no.5
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    • pp.139-144
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    • 2020
  • While networks of many countries around the world are actively connected with the establishment of ICT-based infrastructure, diplomatic activities are also evolving into various diplomatic forms that are different from traditional diplomacy before. In particular, in the process, public diplomacy activities that focus on subjects other than the government and new diplomatic areas are accelerating. This study identifies the current state of public diplomacy that has emerged as a representative type of new diplomatic style and derives policy implications for the revitalization of global governance. The analysis was attempted based on data generated mainly on the main contents of various diplomatic activities by each entity, and the future direction of public diplomacy was sought. In particular, the subject of diplomacy is becoming more diverse, and most of all, various activities are being carried out based on the world stage due to changes in diplomatic means. Most of all, they understood that all the people are playing the role of private diplomacy, and that the roles and capabilities of local governments are becoming stronger. Global governance needs to be built to revitalize public diplomacy, and support policies need to be continued by expanding the role of public diplomacy and various topics.

The Influence of Public Diplomacy with Social Media on Country Image and Country Brands -Focusing on Cultural Contents- (소셜 미디어를 이용한 공공외교가 국가이미지와 국가 브랜드에 미치는 영향에 관한 연구)

  • Choi, Yong-Seok;Kim, Hyo-Mi
    • The Journal of the Korea Contents Association
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    • v.16 no.3
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    • pp.426-438
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    • 2016
  • The purpose of this study was to examine whether or not social media could have influence upon diplomatic activities and become effective means of diplomatic communication, focusing on the communication channel of public diplomacy. Study subjects were 301 foreigners from 42 countries in 7 continents, and influencing relationship among the fondness of social media-utilized public diplomacy cultural contents, country images and country brands was examined, together with its effectiveness. The results attained are as follows: First, all independent variable except interactivity and immediacy had significant influencing relationship with the fondness of public diplomacy cultural contents. Second, the fondness of public diplomacy cultural contents had significant influence upon country images, whereas country images had significant influence upon the fondness of country brands and the loyalty of country brands. Based on study findings, the influence of social media as effective means of communication of public of diplomacy policy in the 21st century was confirmed. In addition, This study contribute to expansion of public diplomacy research area from pre-exisiting study and provide basic information to future activities.

A Study on the Reports of Korean and Chinese Newspapers on Public Diplomacy Issues (한·중 언론의 공공외교 이슈에 관한 보도 연구 - AIIB 보도를 중심으로)

  • Cho, Youngkwon;Na, Misu
    • Journal of Digital Convergence
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    • v.14 no.2
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    • pp.1-18
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    • 2016
  • This study analyzed the reports of Korean and Chinese newspapers on the foundation of AIIB from the viewpoint of public diplomacy. The results showed that Chinese newspapers reported the government's statements and opinions and played as a means of conforming to the purposes of public diplomacy. Chinese newspapers employed the media paradigm of Instrumentalism among three paradigms of public diplomacy, which was due to ownership structure of the press. In the case of Korean Newspapers, they adopted paradigms of culturalism and professionalism. However, they verged to culturalism in terms of lack of discourse struggle due to few in-depth reports of the effects of national economy of AIIB.

A Study on the Development of Archive Service Quality Scale: Focused on Public Institutions (기록물관리기관 서비스 품질 척도 개발에 관한 연구 - 공공기관을 중심으로 -)

  • Han, Soo Yeon;Jeong, Dong Youl
    • Journal of Korean Society of Archives and Records Management
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    • v.12 no.1
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    • pp.59-78
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    • 2012
  • This study confirmed the structural concept and preliminary statements based on concept definition of archival service quality, conducted statistical analysis, and developed the service quality scale equipped with validity and reliability. Developing the scale is unique for pubic institutions and expected to play a practical role in presenting for each archive more effective operation method to enhance service quality by diagnosing its status and identifying the differences from other archives.

The U.S. Government's Book Translation Program in Korea in the 1950s (1950년대 한국에서의 미국 도서번역 사업의 전개와 의미)

  • Cha, Jae Young
    • Korean journal of communication and information
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    • v.78
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    • pp.206-242
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    • 2016
  • This study dealt with the U.S. government's book translation project as a part of its public diplomacy to gain the Korean people's 'minds and thoughts' in the midst of cultural Cold War from the end of World War II to the late 1950s. It was found that the U.S. book translation project was begun during the U.S. military occupation of South Korea, though with minimum efforts, and reached its peak in the late 1950s, In general, the purposes of the U.S. book translation project in South Korea was as follows: to emphasize the supremacy of American political and economic systems; to criticize the irrationality of communism and conflicts in the communist societies; to increase the Korean people's understanding of the U.S. foreign policies; to publicize the achievement of the U.S. people in the areas of arts, literature, and sciences. In the selection of books for translation, any ones were excluded which might contradict to U.S. foreign policy or impair U.S. images abroad. It must be noted that publications of a few Korean writers' books were supported by the project, if they were thought to be in service for its purposes. Even some Japanese books, which were produced by the U.S. book translation project in Japan, were utilized for the best effects of the project in South Korea. It may be conceded that the U.S. book translation project contributed a little bit to the compensation for the dearth of knowledge and information in South Korea at that time. However, the project may have distorted the Korean people's perspectives toward the U.S. and world, owing to the book selection in accordance with the U.S. government's policy guidance.

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The Propagation and Construction of China's National Image in $21^{st}$ Century (21세기 중국 국가이미지의 형성과 전파)

  • Wang, Weimint;Cui, Yan
    • Journal of Digital Convergence
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    • v.9 no.3
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    • pp.47-58
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    • 2011
  • As China's international status is more and more uplifted, the active shaping and effective propagation of China's national image has been regarded as an important means to demonstrate China's soft power, demolish the so-called "China Threat Theory", and compete for China's share in international discourse power. This article first makes a discussion on the fundamental concepts and related theories of national image, and then explores the precise positioning of China's image as "a responsible power" and the connotation that should be contained in this image. Finally, this article presents a tactic of "complex propagation" for the shaping of China's national image, which includes the propagation by new media and advertisement, the marketing of international sport games and other international events, public diplomacy and public relations tactics.

Social graph visualization techniques for public data (공공데이터에 적합한 다양한 소셜 그래프 비주얼라이제이션 알고리즘 제안)

  • Lee, Manjai;On, Byung-Won
    • Journal of the HCI Society of Korea
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    • v.10 no.1
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    • pp.5-17
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    • 2015
  • Nowadays various public data have been serviced to the public. Through the opening of public data, the transparency and effectiveness of public policy developed by governments are increased and users can lead to the growth of industry related to public data. Since end-users of using public data are citizens, it is very important for everyone to figure out the meaning of public data using proper visualization techniques. In this work, to indicate the significance of widespread public data, we consider UN voting record as public data in which many people may be interested. In general, it has high utilization value by diplomatic and educational purposes, and is available in public. If we use proper data mining and visualization algorithms, we can get an insight regarding the voting patterns of UN members. To visualize, it is necessary to measure the voting similarity values among UN members and then a social graph is created by the similarity values. Next, using a graph layout algorithm, the social graph is rendered on the screen. If we use the existing method for visualizing the social graph, it is hard to understand the meaning of the social graph because the graph is usually dense. To improve the weak point of the existing social graph visualization, we propose Friend-Matching, Friend-Rival Matching, and Bubble Heap algorithms in this paper. We also validate that our proposed algorithms can improve the quality of visualizing social graphs displayed by the existing method. Finally, our prototype system has been released in http://datalab.kunsan.ac.kr/politiz/un/. Please, see if it is useful in the aspect of public data utilization.

정보보호인력의 분류체계에 대한 대한 연구

  • 김태성;전효정;이진희;이초희
    • Review of KIISC
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    • v.13 no.3
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    • pp.50-60
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    • 2003
  • 정보통신이 국가(사회 활동의 주요한 기반이 됨에 따라, 해킹, 컴퓨터 바이러스 유포, 개인정보 및 프라이버시 침해 등 정보화의 역기능 현상도 급증하고 있다. 정보화의 역기능은 정부 및 공공기관, 기업, 개인 모두가 정보보호의 중요성을 인식하도록 하는 계기가 되었으며, 그 결과 정보보호산업이 활성화되었다. 그러나, 정보보호산업에 대한 갑작스러운 수요 증가는 적절한 전문인력 확보에 차질을 빚어, 현재 정보보호인력시장은 공급부족으로 인한 수급 불일치 현상을 보이고 있다. 인력은 산업발전의 가장 큰 원동력으로 작용한다. 따라서, 향후 지속적인 성장이 전망되고 있는 정보보호산업이 꾸준히 발전할 수 있기 위해서는 무엇보다도 정보보호인력의 확보가 뒷받침되어야 할 것이다. 정보보호 기술의 생명주기가 매우 짧고, 매우 역동적으로 변화하는 데다가 정보보호산업이 타산업과의 동태적인 상관관계 속에서 성장하는 산업이기 때문에 과연 정보보호인력이란 무엇인가라는 간단한 질문에 대한 해답조차도 아직까지 명확하게 제시되지 못하고 있어 정보보호인력 양성을 위한 정책수립 및 시행에 있어 정부, 기업 등 관련 기관 모두의 어려움을 가중시키고 있다. 본 논문에서는 정부 및 민간 부문에서 정보보호인력의 양성 및 공급 관련 의사결정의 토대가 될 정보보호인력의 분류체계(정의, 범위, 분류)에 대한 분석을 하고자 한다.

'명령에서 경영으로' : 프랑스 철도정책의 변화와 TGV의 발명

  • Kim Seong-Hyun
    • Proceedings of the KSR Conference
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    • pp.922-929
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    • 2005
  • 본 논문은 TGV 개발을 중심으로 한 프랑스 철도정책 공동체의 정치, 사회, 경제적 배경과 정책결정자, 정책의 추진과정 및 설득과정을 분석함으로써 1960년대 이후 프랑스 공공정책 분야에서 급속하게 발달하게된 자유주의적 개혁을 설명함을 목표로 하고 있다. 프랑스 국영철도(SNCF)는 2차 대전이후 국민경제의 재건을 목표로 한 정부의 적극적인 지원하에 기술 및 생산성에서 세계적인 기록들을 수립했으나 민간부문의 교통수단들과의 경쟁에 직면해 경영의 어려움을 겪게 되었다. 이에 정부는 철도부문에 민간의 경영방식을 도입하고 적극적인 시장의 재탈환에 나서도록 이니셔티브를 부여함으로써 SNCF로 하여금 고속철도 기술을 개발하도록 이끌게 되었다. 나아가 이 과정에서 나타난 정책결정 구조와 정책의 설득과정에 대한 분석은 프랑스 철도정책 공동체의 특수성을 이해하게 해 줄 것이다.

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