• Title, Summary, Keyword: 골프의류

Search Result 35, Processing Time 0.08 seconds

The Relationship among Golf Wear Selection Attributes, Customer Satisfaction, Brand Attitude and Repurchase Intention (골프의류 선택속성과 고객만족, 브랜드태도 및 재구매의도의 관계)

  • Kim, Jae-Hwan;Kim, Joo-Young
    • Journal of Digital Convergence
    • /
    • v.15 no.6
    • /
    • pp.467-479
    • /
    • 2017
  • The purpose of this study was to identify the relationship among golf wear selection attributes, customer satisfaction, brand attitude and repurchase intention In order to achieve this purpose, 204 spectator were selected from department of golf at university and golf wear store in seoul by the convenience sampling method. The instrument for data collection was a questionnaire whose validity was evaluated by an expert group and whose reliability was judged from the cronbach's alpha values ranging from .826 to .945 The results first, it showed that aesthetics and dailiness of golf wear selection attributes had positive effect on customer satisfaction. Second, it showed that customer satisfaction had positive effect on brand attitude. Lastly, it showed that customer satisfaction had positive effect on repurchase intention. Therefore, golf wear firms should understand what consumers' Selection Attributes. And they should devise effective strategies.

Investigation of wearing behaviors and consumer's needs for summer golf wear (하절용 골프웨어의 착용실태 및 소비자 요구도)

  • Kim, Jeong-Hwa;Lee, Sun-Young;Lee, Jung-Soon
    • Science of Emotion and Sensibility
    • /
    • v.10 no.2
    • /
    • pp.177-186
    • /
    • 2007
  • The purposes of this study were to investigate consumer's needs for golf wear and to suggest a direction of product development and planning, based on the analysis of golfer's needs. The subjects used for the research were 150 male and female golfers who were in golf practice fields. The data were analyzed by frequency analysis, factor analysis, ANOVA, t-test and Duncan test. In summary, the results of this study were as followers; Dimensions of consumer's needs for golf wear were extracted from factor analysis as following properties; fashion/design property, textile property, hygiene property, body-shaped property. The most important consumer's need for golf wear was "wearing comfort" and second one was "moisture absorbency" Respondents evaluated that wearing comfort, stretchability, tactile, size of golf wear were very important but price, pilling, shrinkage or color-fading after laundry of golf wear were relatively less important. The evaluation of consumer's needs for golf wear according to demographic information had significant difference. The female golfers were found to consider that fiber characteristics, easy-to-laundry, wrinkle resistance, stretchability, sewing quality were relatively more important, when compared with the male golfers. Also, There were significant differences on the evaluation of consumer's needs for golf wear on fiber characteristics, stretchability, brand name between age groups.

  • PDF

Golf Clothing Norms and Golf Wear Stylistic Expressions -Centered on Golfers in 20·30s- (골프 복식규범과 골프웨어 스타일 표현 -20·30대 골퍼를 중심으로-)

  • Kim, Koh Woon;Ha, Jisoo
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.40 no.6
    • /
    • pp.1134-1149
    • /
    • 2016
  • This study identified domestic and foreign golf clothing norms and extended recognition and attitude on golf clothing norms expressed in a golf wear style for golfer groups in their 20s-30s. Domestic golf clothing norms were derived from a theoretical research and case study; subsequently, golfers in their 20s-30s were classified into 4 groups. In-depth interviews were conducted using a serious leisure concept to analyze attitudes and stylistic expressions. Domestic golf clothing norms derived from stipulated and implicit norms varied as a type and situation of a golf course, gender of the golfer, and domestic golfers in their 20s-30s perceived such a point. For golfers in their 20s-30s, attitudes on golf clothing norms and their stylistic expressions showed differences according to gender and leisure type. As for gender characteristics, female golfers focused on 'look prettier' in stylistic expressions through experiences with a double-standard clothing norm; however, male golfers showed strict application and observance of a clothing norm in stylistic expressions compared to female golfers. However, male golfer groups in their 20s-30s as 'casual leisure participants' and those as 'serious leisure participants' showed differences becuase the former showed a tendency to observe clothing norms from other viewpoints and evaluations and the latter showed off their abilities and careers as a means of distinction. As for characteristic of stylistic expressions according to a leisure type, golfers in their 20s-30s showed distinction as serious leisure participants through forming new and independent clothing norms. Research findings are expected to provide an opportunity to reconsidering the influence of clothing norms in young people who have a strong tendency to express clothing style as a means to pursue individuality and taste.

골퍼의 성별에 따른 라이프스타일과 골프웨어 구매행동 연구

  • 제은숙;이선재
    • Proceedings of the Korea Society of Costume Conference
    • /
    • /
    • pp.60-60
    • /
    • 2004
  • 주5일 근무제로 인한 여가시간의 증가는 사람들을 건강관리에 대한 관심과 레저 생활을 즐기려는 사람들로 과격하지 않으면서 자연과 함께 하는 운동이며 집중도가 높은 스포츠로 날로 그 인구가 증가하는 추세이다. (중략)

  • PDF

The Benefit Segmentation of Female Golfers and their Golf-wear Purchase Behavior (여성의 골프웨어 추구 혜택에 따른 골프관여도와 골프웨어 구매행동)

  • Lee, Jung-Won;Hwang, Jin-Sook
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.13 no.1
    • /
    • pp.21-35
    • /
    • 2011
  • Thanks to the popularization of golf, the population of young golfers including female players has been continuously increasing and the market specialization of golf-wear has been gradually intensifying with a growing number of new import brands in the market. This study is aimed to provide a direction to strengthen and invigorate the competitiveness of domestic golf wear brands through research on the benefits pursued by, the purchase attitudes towards local and overseas brands and the purchasing behaviors of female customers who have emerged as the newest customer group in the golf-wear market. The subjects of the research were 409 female golfers and the statistical analyses used for the study were factor analysis, cluster analysis, ANOVA, Scheffe test, and chi-square test. The results showed that there were six factors sought for golf-wear benefits: figure compensation, brand orientation, comfort, youth/fashion, maturity/conformity, and individuality. Cluster analysis showed that there were three groups of golf-wear benefits sought. Overall, the three groups were different in regard to golf involvement and golf-wear preferences. Based upon the results mentioned above, this study summarizes the key features of each group and can provide applicable suggestions for conducting strategic marketing activities.

  • PDF

Designing Elderly Women's Golfwear Slacks Patterns with Dynamic Anthropometry Using a 3D Body Scanner (3차원 바디 스캐너를 이용한 인체 치수 측정에 따른 노년 여성의 골프웨어 슬랙스 패턴 설계)

  • Ryu, Sin-A;Choi, Jong-Myoung;Park, Kil-Soon
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.36 no.4
    • /
    • pp.456-471
    • /
    • 2012
  • This study creates a method with more scientific patterns for use in designing golfwear slacks patterns that better reflect the unique characteristics of body types for elderly women aged 60 or older. This study investigates (when designing human-engineering golfwear slacks for elderly women) the body types of elderly women and design slacks patterns suitable for golf actions in order to design golfwear slacks that show excellence in function and aesthetics as well as for exercise and everyday wear conditions. The study indicated that "total crotch length" was the design element for most considerations when manufacturing golf slacks. A survey on the production of golf slacks for elderly women aged 60 or older showed that the 6 firms participating have not produced an exclusive product for women 60 years of age or older and have only manufactured an enlarged size up to 85. All 6 firms participating replied "No" two the question "Do you produce in consideration of the body types of women over 60 years of age?" Polyester-polyurethane composites were the most widely used (among golf slacks materials) as spring-autumn applications.

The Development of House Caddie Uniforms Design to Enhance a Golf Course Image (골프장 이미지 제고를 위한 하우스 캐디유니폼 디자인 개발)

  • Park, Woomee
    • Fashion & Textile Research Journal
    • /
    • v.17 no.4
    • /
    • pp.513-523
    • /
    • 2015
  • The purpose of this study is to develop house caddie uniforms design which reflects the CI and image of 'Golfzon County Sunwoon', a representative golf course in the Honam circle, to enhance a positive image of a golf course and improve house caddies' service quality and their working efficiency. Study methods were as follows. In literature review, the domestic golf industry, golf culture, and house caddie uniforms as one of golf course CI elements were investigated. In empirical study, the formativeness of domestic golf course CI and house caddie uniforms was analyzed. Then, house caddie uniforms were developed using CI which is the symbolic element of a golf course. A concept for uniforms design development was 'Golf & Culture Communication' to symbolically represent an image of IT-based total golf culture club. It was limited to female uniforms design for spring or autumn that is high in application. A symbol and a logo which are symbolic elements of a golf course were freely worn in the form of a brooch. Symbolism and practicality were reinforced using PB(v), R(v), YR(v), and Y(vp) colors only for a golf course. Functionality was improved by using UV protection materials and aesthetics was expressed by reflecting 2014-15 F/W trends.

The Difference of TAM According to Purchase Intention of Customized Golf Gloves (맞춤 골프장갑의 구매의도에 따른 혁신기술수용모델(TAM)의 차이)

  • Jang, Se-Yoon;Yang, Hee-Soon;Kim, Hyeon-Soo;Park, Jung-Min;Lee, Yu-Ri
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.34 no.7
    • /
    • pp.1100-1110
    • /
    • 2010
  • This study investigates the attitude and intention of consumers to use customized golf gloves depending on the Technology Acceptance Model (TAM). TAM consists of perceived ease of use and perceived usefulness. To conduct the quantitative research, we collected data from 182 consumers. SPSS 14.0 was used for statistical analysis. Descriptive statistics, factor analysis, reliability analysis, t-test and path analysis were implemented. The results of this study are as follows. First, the subjects were divided into two groups with one group higher in purchase intention. The difference between the two groups was significant. The higher purchase intention group was higher in the perceived ease of use, perceived usefulness, and positive attitude toward customized golf gloves than the lower purchase intention group. In the lower group, the perceived ease of use and perceived usefulness influenced the intention to use through the attitudes of consumers. On the other hand, in the higher group, the perceived ease of use and perceived usefulness influenced the intention to use directly as well as through the attitude of consumers. Therefore, a different marketing strategy must be designed according to purchase intention in marketing innovative products.