• Title, Summary, Keyword: 경험적 가치

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The Effect of empirical value of skin SCUBA diving participants on the emotional response and behavioral responses (스킨스쿠버 다이빙 참여자의 경험적 가치가 감정반응 및 행동반응에 미치는 영향)

  • Lee, Sung-Ho;Kim, Woo-Hyoung
    • Journal of Digital Convergence
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    • v.14 no.7
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    • pp.497-506
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    • 2016
  • The purpose of this study is to inquire into the relationships between empirical value, emotional response and behavioral response of skin-SCUBA diving participants. This study sampled 300 skin-SCUBA diving participants in the SCUBA diving pool of the Seoul Olympic Stadium, and the SCUBA diving pool of the Suwon World Cup Stadium by using convenience sampling. For data processing, this study conducted frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis and multi-regression analysis using PASW 18.0 Ver. The concrete results are as follows: First, the empirical value of a skin-SCUBA diving participant was found to have a significant influence on emotional responses. Second, the empirical value of a skin-SCUBA diving participant was found to have a significant influence on behavioral responses. Third, the emotional response of a skin-SCUBA diving participant was found to have a significant influence on behavioral responses.

Exploration of Economic Valuation Model for the UX Design using the Contingent Valuation Method - Focusing on the Screen Unlock Interfaces (조건부 가치측정법을 이용한 사용자 경험 디자인 가치평가 모델의 탐색 잠금해제 인터페이스를 중심으로)

  • Lee, Jinsung;Cho, Kwang-Su;Choi, Junho
    • Journal of the HCI Society of Korea
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    • v.11 no.1
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    • pp.11-19
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    • 2016
  • This study aimed to assess the economic value of the UX design and applied contingent valuation method (CVM) to the three smartphone screen unlock interface types: touch, fingerprint, and iris recognition. The contingent valuation method was chosen from various economic valuation approaches because the interface components such as the screen unlock are important user experience values but non-market goods which are not traded independently. Using the double-bounded dichotomous choice approach of the contingent valuation method, the survey results of the logit model showed that the economic value of touch unlock interface was 529 won, fingerprint was 4,214 won, and iris recognition was 1,316 won. That is, the fingerprint interface had the highest economic value, followed by iris recognition and touch interface. The main contribution of this research is that we examined a method for economic valuation of the UX design and generated systematic and credible results.

Case Study on Free Market in front of Hongik University: Store Based on New Experiential Value (경험적 가치기반의 매장에 관한 Ethnography: 홍대 앞 프리마켓(free market)을 중심으로)

  • Yoo, Chang-Jo;Kim, Min-A
    • Journal of Distribution Research
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    • v.12 no.3
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    • pp.1-21
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    • 2007
  • This study introduces 'Free Market' that was recently developed in front of Hongik university. 'Free market', as a place for transactions for art products produced by artists or prospective artists, is held regularly every Saturday in front of Hongik university. This study collected data through in-depth interviews with participants and participant observations at the market to analyze the success factors of 'Free Market'. We described development process, unique characteristics of 'Free Market' and new experiential values that the market provide to the participants. This free market was introduced as roadside stand in the middle of 1990s when some artists started selling their works. It passed through the growth stage after it staged the event that had mixed characteristics of 'flee market' and 'art market' at local festivals in 2001. In 2002 Sin-Chon culture forum directedculture-oriented market and the market has been developed as a current 'Free Market'. Recently 'Free Market' is comprised of steps, artists, and customers who voluntarily participated in the market. The market is held regularly every Saturday and provide various types of programs for the participants. Major characteristics of this free market were summarized as 'complex space' and 'role transition', and these characteristics provided the participants new experiential values such as 'freedom', 'emergent experiences', 'social interaction' and 'hero of festivals' through the participant role. We interpret that 'Free Market' has been successfully settled down as a new type of retail store based on these new experiential values. Therefore, this case provides very useful implications that unique experiential values that a store provides to the customers can be major sources of store competitive advantages.

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Effect of theater service quality on performance satisfaction : focusing on customer experience value mediation effect (공연장 서비스 품질이 공연 만족도에 미치는 영향 : 고객 경험가치 매개효과를 중심으로)

  • Kim, Beom-seok
    • Journal of Venture Innovation
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    • v.1 no.1
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    • pp.181-195
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    • 2018
  • The purpose of this study is to investigate the effect of service quality of a theater on the customer experience value and performance satisfaction and to test causality between variables. For this purpose, Study model was created from the previous studies and performed a survey with the customer who visited Performance Theater. In this study, employee kindness, facility excellence, convenience, and facilities were set as independent variables, and performance satisfaction was selected as a dependent variable. The cultural value and economic value of customer experience were examined as Moderating variables between two variables. Based on the results of this study, It was found that employee's kindness, facility excellence, and convenience have a significant effect on performance satisfaction in performing arts facilities. convenience, there was perfect mediated effect of customer experience between service quality of a theater and performance satisfaction centered on cultural value and economic value. The employee's kindness variable was examined as a perfect mediation of cultural value, and economic value as a sectoral mediation. The excellence variables of the facilities appeared as partial mediations in cultural values and as complete mediations in economic values. In the case of the auxiliary facilities, the significance test failed. According to the results of the research, it was confirmed that convenience service for customers is the most important variable. This result suggests that the service quality of a theater should be basically maintained in terms of the kindness of the facility and staff, and that the customer is more satisfied with the performance than the audience convenience service provided from the Theater. The venue suggests that customer service and reception, purchase of tickets, refund method, and staff training should be thoroughly done so that audiences can make the Theater.

Understanding Customer Values by Analyzing the Contents of Online Hotel Reviews (온라인 호텔이용후기의 질적 내용분석에 의한 고객가치 연구)

  • Lee, Jung-Hun
    • The Journal of the Korea Contents Association
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    • v.13 no.10
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    • pp.533-546
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    • 2013
  • This study analyzed the contents of online hotel reviews of Benikea hotels. The results were as follows: First, the outstanding customer value were functional value, emotional value, price/value for money and epistemic value, conditional value are next. Social value was not found. Functional value was provoked by the functions of hotel room, room amenities, room view, room cleaness, restaurant service, and hotel staff friendliness as human services. Emotional value was the emotional response to the qualities of hotel's functions. Price/value for money was a perceived value of hotel user by the comparison of what to invest with what to receive. From the results, it can be proposed that hotel should maintain the basic qualities of core functions of hotel.

An Exploratory Study on User Experience of Augmented Reality Advertising (증강현실 광고의 사용자경험에 대한 탐색적 연구)

  • Sung, Jungyeon;Jo, Jae-wook
    • Journal of Digital Convergence
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    • v.14 no.8
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    • pp.177-183
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    • 2016
  • Augmented Reality(AR) has been further developed through connectivity with Artificial Intelligence (AI), Big Data, the Internet of Things(IoT). The interest of AR in the advertising is on the increase. However, it needs to explore the use of AR technology in advertising based on user experience rather than the technical aspects. This study is very significant in that it is the exploratory study which provides guidelines in the field of utilizing AR, particularly based on direct user experience. In addition, through a quantitative survey, it checks the validity of the present study to verify the impact of utilitarian, experiential value of AR ad on brand attitude as consumer attitude. The characteristics of AR ad based on user experience through this study will provide guidance to utilize AR ad, utilizing AR technology in various fields, such as education and exhibitions in developing convergence contents that can provide practical value.

Rediscovering the Interest of Science Education: Focus on the Meaning and Value of Interest (과학교육의 재미에 대한 재발견 -재미의 의미와 가치를 중심으로-)

  • Shin, Sein;Ha, Minsu;Lee, Jun-Ki
    • Journal of The Korean Association For Science Education
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    • v.38 no.5
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    • pp.705-720
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    • 2018
  • The purpose of this study is to shed light on the meaning and value of interest (in Korean 'Jae-mi') in science education through literature analysis. Literature analyses were conducted on literature related to interest in various fields such as Korean language, psychology, philosophy, and education. Specifically, this study discussed the meaning of interest, the characteristics of the context of experiencing interest, the educational value of interest in science education, and the direction of science education to realize the value of interest. First, it was found that interest is an experience of emotional activation that can be felt through interaction with a specific object, and it is an emotional experience caused by the complex combination of various psychological factors, which is oriented sense, relationship, self, and object. Second, to understand the context of experience of interest, we conducted a topic modeling analysis with 1173 research articles related to interest. As a result of the analysis, it was confirmed that the context of interest is closely related with playfulness. And we addressed that this kind of playfulness is also found in science. Third, the educational values of interest in science education were discussed. In science education, fun is not only an instrumental value to induce science learning behavior, it is also one of the universal experiences that learners feel lively in science teaching-learning, and driving force of individual students' emotional development related to science. The students' active attitude to feel interest lead to creative thinking and action. Finally, we argued that the interest that should be aimed in science education should be active interest and experienced at trial and error, not passive interest induced by external stimuli. And science education culture should be encouraged to respect those who enjoy science. In particular, this study discussed the importance of each student's unique interest experience based on the philosophy of philosopher Deleuze (1976).

Effects of Pre- and Post-Employment Experience Factors on Individual and Organizational Priority -A Case of Korea Airports Corporation- (입사 전·후 경험요인이 개인 및 조직 우선가치에 미치는 영향 -한국공항공사 사례연구-)

  • Chung, Duck Gyo;Song, Woon-Kyung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.1
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    • pp.612-627
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    • 2020
  • This is a case study of Korea Airports Corporation(KAC) examining the effects of pre- and post-employment experience factors on individual and organizational priority. This study surveyed 240 employees of KAC and analyzed the results. The influence of pre-employment experience (number of times applying to public sector, reason to choose public sector, and job changing experience) and post-employment experience (years of employment, position, and job types) on personal value (authority, achievement, welfare, vacation, and personal life) and organizational value (responsibility, obligation, performance, compensation, and participation) was studied. The results indicated that organizational value is generally greater than personal value. Preference value (=organizational value/personal value) was greater than one for every group. Education, years of employment, position, reason to choose public sector were confirmed to influence preference value. For pre-employment factors, as an employee chooses to work in the public sector because of better balance of work-personal life, preference value was confirmed to be lower. For post-employment factors, when the years of employment are longer and the position is higher, preference value is significantly higher. The results imply that an organization should establish a fair evaluation and compensation system to help employees display their full capability to produce maximum performance.

The Effects of Father's Family-of-Origin Experiences on Parenting Attitude and Parenting Participation: Focusing on Mediating Effects of Value of Children (아버지의 원가족 경험이 양육태도와 양육참여에 미치는 영향 : 자녀가치의 매개효과를 중심으로)

  • Shim, Hye-Sook;Shin, Keonho
    • Journal of Digital Convergence
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    • v.16 no.1
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    • pp.399-408
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    • 2018
  • The purpose of this study is to investigate the effects of father's family-of-origin experiences on parenting attitude and parenting participation around mediating effects of value of children. To this end, this study investigated family-of-origin experience, value of children, parenting attitude, and degree of parenting participation on 247 fathers of 3~5 year old children. Descriptive statistics, correlation analysis, regression analysis, and Sobel Test were conducted using SPSS 21 program on the collected data. According to the research result, there was a significantly positive relationship between emotional value of children, parenting attitude, and parenting participation among family-of-origin experience and value of children. This study conducted a regression analysis and Sobel Test by stage to identify mediating effects. As a result, it was identified that father's family-of-origin experience makes positive effect on parenting attitude and parenting participation, and emotional value of children among value of children mediates their relationship. Based on the findings, this study suggested that multilateral consideration and systematic system for formation of positive value of children are needed and suggested the direction of follow-up study on fathers as a coparent.

Developing and Applying a New Methodology for Value-Centered HCI: Focusing on User Experience Structure of Mobile Data Service (가치 중심적 HCI를 위한 새로운 방법론의 개발 및 적용: 모바일 데이터 서비스의 사용자 경험 구조를 중심으로)

  • Lee, In-Seong;Choi, Bo-Reum;Kim, Jin-Woo;Lee, Ki-Ho;Jung, Seung-Ki
    • Journal of the HCI Society of Korea
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    • v.2 no.1
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    • pp.13-24
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    • 2007
  • For many years, human-computer interaction (HCI) practitioners have focused on usability in order to enhance the user experience, and companies have seen it as an area where they can gain advantages over their competitors. However, a focus on usability limits the potential of HCI research because it restricts the concept of user experience to just an implemented functionality of the information technology (IT). Therefore, it is necessary to expand the boundary of user experience research into a holistic dimension. We suggest that one of the most powerful ways to broadly understand user experience with an IT is to investigate the attributes of an IT and users' perceived values and to construct a user experience structure, a hierarchical structure between the attributes of an IT and users' perceived values. This study thus undertakes two research tasks: to develop a specific methodology, which is the visual probing, for constructing a user experience structure with the attributes of an IT and users' perceived values, and then to build a user experience structure practically by conducting a case study to a specific IT: mobile data service.

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