The Peking Opera is one of the most representative cultural aspects of China. It includes China's traditional specialties, such as stage performance, stage background, and costumes. The purpose of this study is to investigate the characters and the costume characteristics of the Peking Opera to present fashion design. This research is meaningful for spreading the Peking Opera to the world by applying China's traditional costumes to fashion design. Based on the cultural background of the Peking Opera and the analysis of the opera costume, four sets of women's clothes were made by using the traditional Chinese elements. The conclusions are as follows. First, traditional features such as patterns, colors, and styles from Peking Opera costumes were used in fashion design. The colors and patterns use Chinese traditional aesthetics to carry out contemporary fashion design and apply creative materials. Second, the neoprene used to create the items is a material suitable for the modern design of the traditional Peking Opera costumes. Neoprene has good elasticity and can be cut and sewn in a variety of ways. It can also satisfy the three-dimensional atmosphere and rich morphological changes found in Peking Opera costumes. In addition, a combination of thin chiffon and mesh materials is also suitable for the development of modern designs. Finally, in order to show the effects of traditional works, the patterns were finished by hand-painting. The hand-painted works were then scanned and printed on the material by the digital printing techniques. At the conclusion, the traditional features and feelings of the contemporary designs were presented.
Recently, the luxury brand market has expanded from the 5060 market to the 2030 market segment due to diversification of distribution channels, an increase in income, and changes in consumption values. This change is attributed to the increase in sales of fashion accessory products, such as bags and wallets, thereby confirming the importance of the luxury brand fashion accessories market. However, there are few studies of the luxury brand fashion accessories market or brand loyalty for fashion accessories, which accounts for a large proportion of the overall luxury brand market. The purpose of this study was to develop and empirically test a theoretical framework that captures and compares the difference of impact of service quality, product attributes, and consumer satisfaction on luxury brand loyalty between the 20-30 market and the 5060 market of the fashion accessories market. Data was collected from 598 customers who purchased luxury brand fashion accessories by objective sampling. Structural equation modelling was used to test the hypotheses developed for the study. Results found evident effects of consumer satisfaction on luxury brand loyalty through the perception of service quality by consumers. Additionally, in the 2030 market, the fashion accessory attributes had little impact on consumer satisfaction and luxury brand loyalty, whereas in the 5060 market, it had a significant impact only on consumer satisfaction, but not on luxury brand loyalty. This is the first study to examine a structural equation model of luxury brand loyalty to compare the difference of the model between segmented markets, such as the 2030 market and the 5060 market of the luxury brand fashion accessories market. These results will contribute to a better understanding of the mechanism that underlie the operation of an effective luxury branding strategy for fashion accessories.
As people have gained leisure time and become more interested in sports, various industries catering to these sports, including aquatic and underwater activities are growing. Many people are getting into scuba diving, where people can explore the sea at depths of more than 40-meters. Despite the increasing demand, there are limited studies on the sport. This study aims to provide basic research on materials suitable for developing technical scuba diving suits by analyzing several areas, such as design, material, sewing patterns, etc. The following trends were observed in all wetsuits: closure designs, ergonomic patterns, practical and functional details. Neoprene was the primary material of diving suits, and various functional materials were attached to the outer fabric or lining. The seam technique which minimized water contact and improved durability was sewing. Various techniques were also applied, such as flatlock stitching, GBS, LFS, etc. Subsequent studies shall investigate consumer preference etc. and other aspects, and continue to allow for the research and development of technical diving suits.
This study analyzed the social media accounts and performed a Big Data analysis of Z-generation fashion using Textom Text Mining Techniques program and Ucinet Big Data analysis program. The research results are as follows: First, as a result of keyword analysis on 67.646 Z-generation fashion social media posts over the last 5 years, 220,211 keywords were extracted. Among them, 67 major keywords were selected based on the frequency of co-occurrence being greater than more than 250 times. As the top keywords appearing over 1000 times, were the most influential as the number of nodes connected to 'Z generation' (29595 times) are overwhelmingly, and was followed by 'millennials'(18536 times), 'fashion'(17836 times), and 'generation'(13055 times), 'brand'(8325 times) and 'trend'(7310 times) Second, as a result of the analysis of Network Degree Centrality between the key keywords for the Z-generation, the number of nodes connected to the "Z-generation" (29595 times) is overwhelmingly large. Next, many 'millennial'(18536 times), 'fashion'(17836 times), 'generation'(13055 times), 'brand'(8325 times), 'trend'(7310 times), etc. appear. These texts are considered to be important factors in exploring the reaction of social media to the Z-generation. Third, through the analysis of CONCOR, text with the structural equivalence between major keywords for Gen Z fashion was rearranged and clustered. In addition, four clusters were derived by grouping through network semantic network visualization. Group 1 is 54 texts, 'Diverse Characteristics of Z-Generation Fashion Consumers', Group 2 is 7 Texts, 'Z-Generation's teenagers Fashion Powers', Group 3 is 8 Texts, 'Z-Generation's Celebrity Fashions' Interest and Fashion', Group 4 named 'Gucci', the most popular luxury fashion of the Z-generation as one text.
Modern clothes are part of formative arts and express experimentation and originality. This tendency is especially prominent in structural fashion. This study set out to analyze structural fashion in various aspects, examining and analyzing the expressive and formative characteristics of Deformation and contribute to the development of creative fashion design. The approach of peer debriefing was used with three fashion experts to identify structural clothes in the women's haute couture collections from a total of 24 seasons from S/S of 2008 to F/W of 2019. The clothes with Deformation characteristics were then identified to analyze expressive and formative characteristics. The expressive characteristics of Deformation in structural clothes were exaggeration, distortion, and recombination. Exaggeration was expressed with exaggerated sizes, forms, and excessive use. Distortion was expressed with distorted forms and functions and through optical illusions. Recombination was expressed with the recombination of forms and roles. The formative characteristics of Deformation were maximum, playfulness, and unfamiliarity. The study connected the expressive characteristics to the formative ones and examined them simultaneously, finding that "distortion" and "playfulness" represented the expressive and formative characteristics, respectively. The characteristics of Deformation are expressed in various ways in structural fashion. If they are considered, they will make valuable contributions to creative ideas.
As the online industry is vitalized by the fashion market, there is a tendency to believe that the recruitment of manpower in the online distribution field is increasing. Thus, this study attempts to analyze the job types and job functions for recruitment in the fashion industry based on job search sites and based on this, suggest an educational direction within the department of fashion design. First, when examining the size (number of employees) of fashion companies that posted jobs, the fashion companies with 30 or fewer employees accounted for 60.7% of the postings, and the location of the fashion companies was most commonly in Seoul with 144 companies located in Gangnam (Seocho-gu, Gangnam-gu). As for the recruitment conditions of the fashion companies, "academic level-irrelevant" was the highest with 42.6%, and in terms of gender and age, 59.3% of the cases were marked as "gender and/or age-irrelevant". Examining the types of jobs for recruitment in the fashion industry, fashion designers were the most popular at 52.6%, followed by on and off-line companies' MD, VMD, and stylist in that order. In the results of examining job function change, it is thought that the fashion design department should have basic educationon in that respect.
The survey targeted 270 men and women in their from their 20s-50s who live in Seoul and Gyeonggi-do. The purpose of this study was to investigate the effect of the vocation of beauty worker on job satisfaction and self-development. The questionnaire was administered from January 5th to March 10th, 2020, and 243 responses were used for statistical analysis. 27 unanswered or unfaithful questionnaires were disregarded. Using SPSS WIN 21.0 was applied for statistical processing. First, the data was analyzed using descriptive statistical analysis, factor analysis, and reliability verification, For validity verification, one-way variance analysis, correlation analysis, and simple regression analysis were used. The results of this study are as follows. First, upon examining the hypothesis that vocation has a positive (+) effect on job satisfaction, a significant positive (+) influence was shown, and it was found that it was determined vocation is an important factor in job satisfaction for beauty industry professionals. Second, upon examining the hypothesis that vocation has a positive (+) effect on self- development, a significant positive (+) correlation was found between the self-development of beauty industry professionals and job satisfaction. Third, upon examining the hypothesis that occupational vocation has a positive (+) effect on self- development, a significant positive (+) correlation was shown between self-development and job satisfaction of beauty industry professionals.
In terms of junior high school girls' growth patterns during early adolescence, are unlike childhood when relatively balanced growth patterns are found and high school years in which the normal adult body type is nearly reached, growth patterns displayed are imbalanced and rapid. In fact, diverse size changes by body part growth occur significantly different from individual to individual. Therefore, it has been hard for junior high school students to select their proper size when buying school uniforms. This study attempted to acquire basic data needed to address adolescent body shapes and school uniform patterns for junior high school girls, using the data from the 7th Size Korea Survey (2015). Specifically, it provides basic data for the development of school uniform patterns through the classification of their body into particular types, After extracting body shape components and a cluster analysis using ANOVA. According to a factor analysis conducted to determine body shape components, six factors were obtained: Factor 1: bulk and horizontal size, Factor 2: body height and length, Factor 3: shoulder shape and length, Factor 4: shape of upper body, Factor 5: lower drop, Factor 6: upper drop with a variance of 81.46%. To classify junior high school girls' body shape and determine their characteristics, a cluster analysis was performed with the variables obtained using factor analysis. Body shape was classified into three different types: Type 1 accounted for 30.7%. This was a short, slender body with the smallest bulk, size, and upper drop. Type 2 accounted for 24.9%. This was the largest in bulk and horizontal size and highest and length as well. Type 3 accounted for 44.5%. This type was close to average in terms of horizontal size, length and height, and high drop values. To develop school uniforms with great accuracy and body fit for junior high school students, there should be further studies on changes in body shape and their causes. The study results can serve as basic data for comparing branded school uniform patterns for junior high school girls and developing school uniform patterns based on body shape, using 3D virtual clothing simulations.
The purpose of this study is to understand the gender-neutral phenomenon, to grasp the flow of design, and to seek the future direction of modern fashion design. As for the scope and method of the study, this study was performed based on relevant literature. In terms of visual data, website photos were collected from the collection of S/S in 2016 to F/W in 2020. To assess the properties of the gender-neutral, analysis was implemented on the results after arranging the factors for gender neutrality and the characteristics suggested in the related papers. The fashion-related expert group analyzed the properties of the gender-neutral style from 1,031 pictures, where the gender-neutral style of fashion design collections was applied. As a result of the analysis, the characteristics of the gender-neutral were analyzed and divided into the extended body-positive performance style, the mashup style- respecting the conflicting culture, the street style of coexisting genders, and the fluid style of changing directions. In this study, the attributes were derived as acceptability, playfulness, and sustainability. Accordingly, it is expected that this study will play a fundamental role in the creative fashion design development and unfolding of the fashion industry and fashion designers.
The purpose of this study is to investigate how Socially Responsible Advertisements and Socially Responsible Fashion Advertisements affect brand attitudes, dependent on the level of consumer recollection. The following is a summary of the main findings. Corporate Socially Responsible Advertisements had a positive effect on the behavioral attitude of consumers. However, Socially Responsible Fashion Advertisements more positively affected the emotive attitude. Considering the consumer's recollection, the influences of Socially Responsible Advertisements and Socially Responsible Fashion Advertisements on Brand Attitude were investigated. In the case of Socially Responsible Advertisement, the cognitive attitude factor, that is the rational aspect of consumers, induced a favorable response, whereas, in Socially Responsible Fashion Advertisements, the emotive attitude factor had the highest level of influence on consumers.
Today, the proliferation of smart-phones and other mobile devices is bringing many changes to people's daily lives. Recently, the mobile shopping market has grown rapidly and has become a center of distribution. Furthermore, the consumer mobile fashion market is expected to expand and mobile fashion consumers' shopping tendencies will gradually become segmented. Differentiated marketing strategies for mobile fashion companies are to become essential. This study intends to understand the propensity of mobile fashion shopping and the importance of fashion app attributes, and their impact on mobile fashion shopping customer satisfaction and loyalty. The research aims to identify shopping trends and buying behaviors of mobile fashion consumers, find ways to increase mobile fashion shopping purchases, and help develop the mobile fashion market. The results of this study are summarized as follows. First, the compilation and the economics of the mobile fashion shopping propensity factors were shown to have a significant impact on product information, product reviews, and service quality, which are in turn important factors for fashion app attributes, whereas convenience only had a significant impact on service quality. Second, product information and service quality, which are also important factors for fashion app attributes, have a significant impact on mobile fashion shopping. Third, customer satisfaction concerning mobile fashion shopping has a significant impact on loyalty. Mobile fashion shopping customer satisfaction increases loyalty. Increasing the satisfaction and loyalty of mobile fashion shopping will lead to increased sales using mobile fashion shopping apps(Site) and become apparent in the results of mobile fashion companies. Therefore, various efforts by mobile fashion companies will be needed to satisfy their customers.
Despite accelerating market changes in the beauty service industry, there are still inadequate service education programs and a lack of objective data and research to develop systematic policies to strengthen competitiveness, thereby fostering the beauty service industry. Accordingly, this study will examine the factors that affect customer satisfaction in terms of customer touchpoints, hence uncovering what the beauty service needs to develop systematic customer service education programs. It aims to contribute to the improvement of beauty service quality by providing basic empirical data that is necessary to build service education programs and strengthen the touchpoint staffs' job competency. A total of 16 people, 8 male, and 8 female customers in their 30s and 40s, who have ever used hair shop services in the metropolitan area, and 8 male and female hair designers and owners, were interviewed during a 9week period from October 31, 2017, through December 30, 2017. The data was analyzed as follows in order to measure service quality, SERVQUAL was revised and supplemented according to the purpose of this study, and a table for customer satisfaction factors was constructed. In addition, the results of the study were derived by classifying the relations among the customer satisfaction factors with respect to the interviews. The results show that the price of hardware, the location of the store, and hair designers' ability, which are the direct components of customer satisfaction, have a great influence on the customer satisfaction considered when selecting the beauty services (hair shops). In addition, it can be seen that human services including human-ware, which are accompanying services make up a high proportion considering customer satisfaction factors.
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