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How Textual Sources Affect Fashion Design Ideation and Developing Process

  • Yang, Eui Young (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University) ;
  • Lee, Hoe Ryung (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University) ;
  • Park, Su Jin (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University) ;
  • Jeong, Ji Woon (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University) ;
  • Park, Hye In (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University) ;
  • Ha, Jisoo (College of Human Ecology, Seoul National University)
  • Received : 2020.12.08
  • Accepted : 2021.01.29
  • Published : 2021.02.28

Abstract

The research expects that textual sources such as reading texts with additional information in the form of texts can be effective inspiration sources for fashion design ideation and development process. This research analyzes how efficiently textual sources work along with individual internal sources, such as sociocultural influence, design fixation, and during the design process. Six fashion design graduate students shared 2 inspirational experiences under 2 different studies (4 experiences in total); in addition, in-depth interviews were conducted based on individual design sketches. The result shows that textual sources provided a positive effect on all 6 participants with different intensities based on various backgrounds and individual tastes. This result demonstrates individual 'influence' (their sociocultural capital such as personal preferences, likings, habits, and past experiences) and 'inspiration' mutually work together to make an effect on fashion designers' ideation and development process for the design, sometimes one working more than the other (or vice versa), respectively. This paper makes important practical contributions by identifying and discussing the design behavior performed (especially in fashion design) by fashion design students during the design process with new sources of inspiration provided such as textual sources. The research revealed how textual sources can be an effective inspiration for fashion design students and provide insight to fashion design educators and professional fashion designers.

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