DOI QR코드

DOI QR Code

Consumer Perception of Halal Cosmetics : Insights from Twitter Text Mining

할랄 인증 화장품에 대한 소비자 인식: 트위터 텍스트 분석

  • Received : 2020.07.15
  • Accepted : 2020.08.14
  • Published : 2020.08.31

Abstract

This study examined consumer perceptions and consumer responses of Halal cosmetics and compared them with vegan cosmetics, which is a term similarly used. Twitter API of Python 3.7 was used to collect the keywords '#halalcosmetics' and '#vegancosmetics'. First, the main perception of consumers on Halal cosmetics focused on the original concept, image, expected efficacy, and factors to consider before purchase, religious keywords, labels and packaging for Halal cosmetics. Second, the main consumer perception of vegan cosmetics was the product concept, expected efficacy, factors to consider before purchase, related vegan industry, image, and vegan cosmetic components. Third, the consumer perceptions of Halal cosmetics and vegan cosmetics were similar in multiple ways, and both concepts included the Cruelty-free concept. Fourth, consumer satisfaction factors included cosmetics color, brand's consumer service, efficacy, smell, packaging design, reasonable price, effects, and formulation of cosmetics as well as satisfaction with Halal certification, and satisfaction of Vegan consumers. Consumer dissatisfaction factors included smell, flavor, delay in shipping, dissatisfaction with formulation, discrepancy between actual color and computer screen, concern and distrust about the use of prohibited ingredients for Halal products. This study examined consumer perceptions and reactions to Halal and vegan cosmetics to create basic knowledge for niche markets that are emerging as an ethical beauty consumption trend.

References

  1. Adiba, E. M. (2019). Consumer purchasing behavior of Halal cosmetics -A study on generations X and Y. Journal of Islamic Monetary Economics and Finance, 5(1), 169-192. doi:10.21098/jimf.v5i1.1052 https://doi.org/10.21098/jimf.v5i1.1052
  2. Al-Kwifi, O. S., Farha, A. A., & Ahmed, Z. U. (2019). Dynamics of muslim consumers' behavior toward Halal products. International Journal of Emerging Markets, 14(4), 689-708. doi:10.1108/IJOEM-11-2017-0486 https://doi.org/10.1108/IJOEM-11-2017-0486
  3. Ainin, S., Feizollah, A., Anuar, N. B., Abdullah, N. A. B., & Sahran, M. N. F. (2020). Examining what people tweet in relation to Halal cosmetics-related topics. Cogent Arts & Humanities, 7(1), 1724593. doi:10.1080/23311983.2020.1724593
  4. Aisyah, M. (2016). Consumer demand on Halal cosmetics and personal care products in Indonesia. Al-Iqtishad: Journal Ilmu Ekonomi Syariah, 9(1), 125-142. doi:10.15408/aiq.v9i1.1867
  5. Ali, A., Xiaoling, G., Sherwani, M., & Ali, A. (2018). Antecedents of consumers' Halal brand purchase intention-An integrated approach. Management Decision, 56(4), 715-735. doi:10.1108/MD-11-2016-0785
  6. Anam, J., Sanuri, B. M. M. S., & Ismail, B. L. O. (2018). Conceptualizing the relation between Halal logo, perceived product quality and the role of consumer knowledge. Journal of Islamic Marketing, 9(4), 727-746. doi:10.1108/JIMA-02-2017-0019
  7. Aoun, I., & Tournois, L. (2015). Building holistic brands: An exploratory study of Halal cosmetics. Journal of Islamic Marketing, 6(1), 109-132. doi:10.1108/JIMA-05-2014-0035
  8. Bashir, A. M. (2019). Applying the institutional theory at the level of Halal consumers -The case of Cape Town in South Africa. Journal of Food Products Marketing, 25(5), 527-548. doi:10.1080/10454446. 2019.1607645
  9. Blasi, S., Brigato, L., & Sedita, S. R. (2020). Eco-friendliness and fashion perceptual attributes of fashion brands -An analysis of consumers' perceptions based on twitter data mining. Journal of Cleaner Production, 244(2020), doi:10.1016/j.jclepro.2019.118701
  10. Briliana, V., & Mursito, N. (2017). Exploring antecedents and consequences of Indonesian Muslim youths' attitude towards Halal cosmetic products -A case study in Jakarta. Asia Pacific Management Review, 22(4), 176-184. doi:10.1016/j.apmrv.2017.07.012
  11. BP Times. (2016). 할랄 화장품 [Halal cosmetics]. Seoul: Bptechtrade.
  12. BP Times. (2018). 성장하는 채식주의 관련 산업 분석 [Growing vegetarian related industrial analysis report]. Jeonju: Bptechtrade.
  13. Choi, M. H., & Yoh, E. A. (2013). Analysis on vegan fashion beauty products for development of brand strategies. Journal of Living Science Research, 39, 103-120.
  14. Choi, Y. H., & Lee, K. H. (2019). Diffusion of veganism in fashion and beauty -A semantic network analysis. Journal of the Korean Society of Costume, 69(6), 75-94. doi:10.7233/jksc.2019.69.6.075
  15. Culliney, K. (2020, February 24). Animal testing declines across EU-cosmetics must 'share good practice', says charity. Cosmetics Design-Europe. Retrieved July 14, 2020, from https://www.cosmeticsdesign-europe.com/Article/2020/02/24/Animal-testing-in-EU-declining-cosmetics-must-share-in-vitro-methods
  16. Feizollah, A., Ainin, S., Anuar, N. B., Abdullah, N. A. B., & Hazim, M. (2019). Halal products on Twitter -Data extraction and sentiment analysis using stack of deep learning algorithms. IEEE Access, 7, 83354-83362. doi:0.1109/ACCESS.2019.2923275
  17. Gottfried, M. (2017). Vegan love: Dating and partnering for the cruelty-free gal, with fashion, makeup & wedding tips. New York, NY: Skyhorse.
  18. Hashim, P., & Mat Hashim, D. (2013). A review of cosmetic and personal care products -Halal perspective and detection of ingredient. Pertanika Journals of Science and Technology, 21(2), 281-292.
  19. Hoffmann, S., Kleinstreuer, N., Alépée, N., Allen, D., Api, AM, Ashikaga, T., ... & Goebel, C. (2018). Non-animal methods to predict skin sensitization(1): The cosmetics europe database. Critical Reviews in Toxicology, 48(5), 344-358. doi:10.1080/10408444.2018.1429385
  20. Ishak, S., Omar, A. R. C., Khalid, K., Ghafar, I. S. A., & Hussain, M. Y. (2019). Cosmetics purchase behavior of educated millennial Muslim females. Journal of Islamic Marketing, 11(5), 1055-1071. doi:10.1108/JIMA-01-2019-0014
  21. Izberk-Bilgin, E., & Nakata, C. C. (2016). A new look at faith-based marketing: The global Halal market. Business Horizons, 59(3), 285-292. doi:10.1016/j.bushor.2016.01.005
  22. Khan, M., Najmi, A., Ahmed, W., & Aman, A. (2019). The role of consumer willingness to pay for Halal certification in Pakistan. Journal of Islamic Marketing, 10(4), 1230-1244. doi:10.1108/JIMA-09-2018-0155
  23. Kim, S. (2019, January 9). 新 화장품 소비 트렌드 '유기농', '비 건', '리사이클 용기' [New cosmetics consumption trends 'organic', 'vegan', 'recycled packaging']. Medical News. Retrieved July 12, 2020, from http://www.bosa.co.kr/news/articleView.html?idxno=2097682
  24. Kwahk, K. Y. (2014). Social network analysis. Seoul: Crbooks.
  25. Kurniawati, D. A., & Savitri, H. (2019). Awareness level analysis of Indonesian consumers toward Halal products. Journal of Islamic Marketing, 11(2), 522-546. doi:10.1108/JIMA-10-2017-0104 https://doi.org/10.1108/JIMA-10-2017-0104
  26. Mohamed, Z., Shamsudin, M. N., & Rezai, G. (2013). The effect of possessing information about Halal logo on consumer confidence in Malaysia. Journal of International Food & Agribusiness Marketing, 25, 73-86. doi:10.1080/08974438.2013.800008 https://doi.org/10.1080/08974438.2013.800008
  27. Mohammadian, F., Hajipour, B., & Beheshti, S. (2015). Halal cosmetics supply chain a conceptual model. International Journal Supply Chain Management, 5(1), 33-43.
  28. Mohezar, S., Zailani, S., & Zainuddin, Z. (2016). Halal cosmetics adoption among young Muslim consumers in Malaysia: Religiosity concern. Global Journal Al-Thaqafah, 6(1), 47-59. doi:10.7187/GJAT10220160601 https://doi.org/10.7187/GJAT10220160601
  29. Mostafa, M. M. (2018). Mining and mapping Halal food consumers -A geo-located Twitter opinion polarity analysis. Journal of food products marketing, 24(7), 858-879. doi:10.1080/10454446.2017.1418695 https://doi.org/10.1080/10454446.2017.1418695
  30. Mostafa, M. M. (2019). Clustering Halal food consumers -A Twitter sentiment analysis. International Journal of Market Research, 61(3), 320-337. doi:10.1177/1470785318771451
  31. Mustafar, M., Ismail, R. M., Othman, S. N., & Abdullah, R. (2018). A study on Halal cosmetic awareness among Malaysian cosmetics manufactures. International Journal of Supply Chain Management, 7(5), 492-496.
  32. Omar, K. M., Mat, N. K. N., Imhemed, G. A., & Ali, F. M. A. (2012). The direct effects of Halal product actual purchase antecedents among the international Muslim consumers. American Journal of Economics, 2(4), 87-92. doi:10.5923/j.economics.20120001.20 https://doi.org/10.5923/j.economics.20120001.20
  33. Park, D. H., Lee, J. M., & Han, I. G. (2007). The effect of on-line consumer reviews on consumer purchasing intention -The moderating role of involvement. International Journal of Electronic Commerce, 11(4), 125-148. doi:10.2753/JEC1086-4415110405
  34. Rahman, A. A., Asrarhaghighi, E., & Ab Rahman, S. (2015). Consumers and Halal cosmetic products -Knowledge, religiosity, attitude and intention. Journal of Islamic Marketing, 6(1), 148-163. doi:10.1108/JIMA-09-2013-0068
  35. Rezai, G., Mohamed, Z., & Shamsudin, M. N. (2015). Can Halal be sustainable? Study on Malaysian consumers' perspective. Journal of Food Products Marketing, 21(6), 654-666. doi:10.1080/10454446.2014.883583
  36. Shahid, S., Ahmed, F., & Hasan, U. (2018). A qualitative investigation into consumption of Halal cosmetic products -The evidence from India. Journal of Islamic Marketing, 9(3), 484-503. doi:10.1108/ JIMA-01-2017-0009
  37. Sherwani, M., Ali, A., Ali, A., Hussain, S., & Zadran, H. G. (2018). Determinants of muslim consumers' Halal meat consumption: Applying and extending the theory of planned behavior. Journal of Food Products Marketing, 24(8), 960-981. doi:10.1080/10454446.2018.1450173
  38. Sugibayashi, K., Yusuf, E., Todo, H., Dahlizar, S., Sakdiset, P., Arce Jr, F., & See, G. L. (2019). Halal cosmetics -A review on ingredients, production, and testing methods. Cosmetics, 6(3), 37-54. doi:10.3390/cosmetics6030037
  39. Sukesi, S., Hidayat, A., & Prasadio, W. G. (2019). Managing the Halal industry and the purchase intention of Indonesian muslims -The case of Wardah cosmetics. Journal of Indonesian Islam, 13(1), 200-229. doi:10.15642/JIIS.2019.13.1.200-229
  40. Wilkins, S., Butt, M. M., Shams, F., & Perez, A. (2019). The acceptance of Halal food in non-Muslim countries. Journal of Islamic Marketing, 10(4), 1308-1331. doi:10.1108/JIMA-11-2017-0132
  41. Yoh, E. A. (2018). Determinants of purchase intention for vegan fashion products: Application of the modified planned behavior model. The Research Journal of the Costume Culture, 26(2), 125-139. doi:10.29049/rjcc.2018.26.2.125
  42. Yun, C. H. (2016). Study on Halal certification system on cosmetics and suggestions for Korean cosmetic businesses to expand toward Islamic markets -Focused on Malaysia and Indonesia. The Korean Society of Beauty and Art, 17(3), 231-248. doi:10.18693/jksba.2016.17.3.231
  43. Yun, Y. D., Jo, J. C., Hur, Y. A., & Lim, H. S. (2017). A comparative anaylsis of cognitive change about big data using social media data analysis. Korea Information Processing Society Transactions on Software and Data Engineering, 6(7), 371-378. doi:10.3745/KTSDE.2017.6.7.371
  44. Zakaria, N. B., Yunos, R. M., Mahmood, C. F. C., Anita, R., & Said, J. (2017). The effect of consumers' interest, information access and spending willingness on Halal products trustworthiness. Asia-Pacific Management Accounting Journal, 12(2), 183-200.
  45. Zhao, L., & Min, C. (2019). The rise of fashion informatics: A case of data-mining-based social network analysis in fashion. Clothing and Textiles Research Journal, 37(2), 87-102. doi:10.1177/0887302X18821187 https://doi.org/10.1177/0887302X18821187