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Utilization of Mobile New Media based on Video Curation

동영상 큐레이션 기반 모바일 뉴미디어의 활용

  • Cho, Kwangmoon (Dept. of Electronic Commerce, Mokpo National University)
  • 조광문 (목포대학교 전자상거래학과)
  • Received : 2020.03.17
  • Accepted : 2020.06.03
  • Published : 2020.06.30

Abstract

In this paper, we developed a mobile new media solution that enables e-commerce shopping mall operators, band operators, and YouTube creators to create synergies in online and offline promotion by posting related video contents on the media in addition to their own videos. By providing videos in the field of the platform without directly searching for them, it is possible to provide users with a new type of marketing means that can promote their platform while providing interest and information. Prospective creators at home and abroad who produce video can upload their own video in addition to YouTube and afreeca TV, such as the open market for video, and use independent and free charging systems to manage independent customer relationship management(CRM), self-branding, and content management. It will be possible to utilize mobile-based new media equipped with a system.

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