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A Comparison Study on the Effect Size According to the Type of Fandom Activities : Based on Meta-analysis

팬덤활동의 유형에 따른 효과크기 비교 연구: 메타분석 기반

  • Kim, Jhong-Yun (BK21+ Edu-Hub in Asia, Korea University) ;
  • Kim, Eun-Bee (Korea University Research Institute for HRD Policy)
  • 김종윤 (고려대학교 BK21+ 아시아에듀허브사업단) ;
  • 김은비 (고려대학교HRD정책연구소)
  • Received : 2020.05.12
  • Accepted : 2020.06.20
  • Published : 2020.06.28

Abstract

The purpose of our study is to conduct a general·quantitative analysis of fandom activities and verify their organization types and effects. The results are as follows. With regard to the comparison of effect size, the variable related to the social and economic field showed the greatest effect size, which was followed by individual behavior and individual mentality. In terms of influential factors of fandom activities, the effect size of positive variables was intermediate level while the effect size of negative variables was low level. In addition, the effect size of fandom supporting idol groups was the greatest, which was followed by of fandoms supporting sports stars, and actors. In terms of the effect size with regard to the influence on fandom among the objects of study, the effect size of university students was the greatest, which was followed by the whole, adult, middle and high school student, and middle school student. Meanwhile, the result of the analysis according to the classification by country showed that China had the greatest effect size, and the US also showed quite a big effect size. On the other hand, South Korea showed a low level of effect size.

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